--- title: "Salesforce Marketing Cloud Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Salesforce Marketing Cloud Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/" page_type: "product" language: "en" --- # Salesforce Marketing Cloud Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Salesforce Marketing Cloud ## What is Salesforce Marketing Cloud? Marketing Cloud Growth Edition is marketing automation built on Data Cloud, creating visibility across marketing, sales, service, and commerce teams, and allowing everyone to work together in one place to close deals quickly. With Marketing Cloud Growth Edition, growing businesses can finally leverage enterprise grade AI to deliver campaign briefs, segment, landing pages, and other content, faster than ever before. And, because it has built-in Data Cloud, small teams can organize data from all marketing, sales, and service touch points. This not only helps them leverage AI to its full potential, but also allows for more precise personalization in customer outreach. ## What is Salesforce Marketing Cloud used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[CRM](https://www.capterra.com/customer-relationship-management-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) Recognitions Shortlist Overall rating Based on 531 user reviews Reviews sentiment Positive 83% Neutral 12% Negative 4% Pros & cons Advanced email campaign management Comprehensive multi-channel automation suite High cost and added expenses Frequent email-related technical problems Starting price $25 Per User, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... - Email Marketing / 2026 - Marketing Automation / 2026 - Content Marketing / 2025 - Customer Engagement / 2025 - Customer Loyalty / 2025 - Marketing Analytics / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Rating Breakdown 4.2 +− Features4.3 Value for Money3.8 Ease of Use3.8 Customer Service3.9 Rating Breakdown 4.2 Features4.3 Value for Money3.8 Ease of Use3.8 Customer Service3.9 ## Salesforce Marketing Cloud Reviewers Verdict Updated August 2026 AI summary - Salesforce Marketing Cloud is a strong fit for marketing teams and organizations aiming to personalize campaigns and drive customer engagement across channels. - Its main advantage is the depth of audience segmentation, automation, and analytics that enable tailored outreach and measurable results. - Teams benefit from unified campaign management, improved tracking, and the ability to coordinate email and multi-channel marketing from one platform. - Some key downsides are a steep learning curve, a complex interface, inconsistent performance, and higher costs for advanced features. - It works best for teams with technical resources managing complex campaigns, but may challenge those seeking simpler tools or lower budgets. ## Salesforce Marketing Cloud alternatives Highest Rated [4.8 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.3 (2,945)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [4.5 (6,252)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.6 (910)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/alternatives/) ## FAQs about Salesforce Marketing Cloud Overview ### What problems does Salesforce Marketing Cloud solve? Salesforce Marketing Cloud helps teams solve fragmented campaign execution, manual lead nurturing, and disconnected customer data by unifying email, SMS, social, and CRM-driven automation in one system. Marketing teams, demand generation managers, and sales-aligned organizations use it to segment audiences, personalize outreach, track buyer journeys, and scale high-volume campaigns efficiently. Answer based on 212 reviews Overview ### Which roles and teams benefit most from Salesforce Marketing Cloud? Salesforce Marketing Cloud is most used by marketing teams, digital marketers, and email specialists who need to automate campaigns, segment audiences, and personalize customer journeys. Marketing directors, project managers, consultants, and executives benefit from performance reporting, cross-channel coordination, and scalable campaign planning that supports lead generation and customer engagement. Answer based on 499 reviews Overview ### What company size and industries is Salesforce Marketing Cloud built for? Salesforce Marketing Cloud is designed for small and midsize businesses, with 60% of reviewers from small businesses, and it serves Computer Software and Marketing and Advertising most often at 9% each. It also appears with Enterprise teams at 23%, Midsize Business at 17%, and Information Technology and Services at 7%. Answer based on 530 reviews Features and Usability ### What are the key features of Salesforce Marketing Cloud? Salesforce Marketing Cloud includes core features for email marketing and automation, such as Email Studio, Journey Builder, drag-and-drop templates, and A/B testing. Differentiator features include audience segmentation, personalization, SMS and push notifications, plus campaign analytics and CRM integration for tracking customer behavior across channels. Answer based on 119 reviews Pricing ### How much does it cost and what fees or limitations are included? Salesforce Marketing Cloud starts at $25/user/month for Starter Suite, with Growth Edition at 1,500/month and Advanced Edition at 3,250/month. Reviewers often describe it as expensive, especially for smaller teams, and say setup, customization, training, and ongoing maintenance can require significant time, dedicated staff, or paid consultants. Answer based on 84 reviews Integrations ### Which third-party tools and platforms does Salesforce Marketing Cloud integrate with? Salesforce Marketing Cloud integrates with Salesforce Sales Cloud, HubSpot CRM, Microsoft Power BI, SAP S/4HANA Cloud, GENESYS, and Vidyard, with reviewer-confirmed connections centered on CRM, analytics, ERP, contact center, and video. It also connects natively to Shopify, LinkedIn for Business, Meta for Business, and Twitter/X. Answer based on 73 reviews Getting Started and Support ### How easy is it to onboard and train a team on Salesforce Marketing Cloud? Salesforce Marketing Cloud takes moderate effort to onboard, with in-person training, live online sessions, webinars, videos, and documentation available. Technically inclined users and basic users often get started quickly, sometimes with demo videos alone, while admins, teams handling customizations, and nontechnical users usually need more formal training and practice. Answer based on 88 reviews Getting Started and Support ### What customer support options does Salesforce Marketing Cloud offer, and how do users rate the experience? Salesforce Marketing Cloud offers email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live rep, and chat. Users describe support as mixed: some report fast, friendly, step-by-step help across phone and email, while others cite slow resolutions, hard-to-reach teams, vague answers, and better results through community resources. Answer based on 102 reviews Security ### How does Salesforce Marketing Cloud handle data security and access control? Salesforce Marketing Cloud uses SSO with Active Directory, OTP authentication, password update requirements, IP range visibility, public and private groups, audience-based page access, and Salesforce’s security model to control access. It also supports secure third-party data sharing, but reviewers note permissions can be confusing, login friction is common, and some access features cost extra. Answer based on 38 reviews ## Who uses Salesforce Marketing Cloud? Based on Capterra reviews from the past 4 years Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Advanced email campaign management 89% positive reviews out of 54 Most reviewers find email campaigns easy to create, automate, segment, and analyze for targeted, large-scale communications. Renly S. Director Marketing, 51 - 200 employees. "It is affordable and makes email automation, campaign tracking and reporting easy" High cost and added expenses 76% negative reviews out of 55 Most reviewers feel pricing is expensive, with additional costs for setup, support, and features beyond the base package. Comprehensive multi-channel automation suite 94% positive reviews out of 36 Most reviewers describe marketing automation as robust, enabling personalized, multi-channel campaigns and seamless Salesforce CRM integration. Amanda D. VP - Marketing, 1,001 - 5,000 employees. "No other marketing automation system that I've used works as smoothly with Salesforce CRM as Salesforce Marketing Cloud." Frequent email-related technical problems 77% negative reviews out of 30 Most reviewers report email issues, including glitches, duplicate sends, deliverability challenges, and unreliable customer support for troubleshooting. Efficient lead tracking tools 91% positive reviews out of 22 Most reviewers indicate lead management offers organized tracking, nurturing, and streamlined processes for handling client information. Kurt J. LNAM-LTC, 51 - 200 employees. "The way it is excellent for identifying leads, and hopefully acquaints these leads with services, etc.." Slow and inconsistent platform performance 92% negative reviews out of 26 Most reviewers describe performance and speed as problematic, citing sluggish load times, frequent bugs, and a clunky user interface. ## Features AI summary Based on 20,387 Email Marketing reviews Capterra data shows that buyers of Email Marketing software rank the following features as their top priorities: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**44%**) - **Campaign Analytics** (**40%**) Salesforce Marketing Cloud supports all three features that reviewers rate highest: **Email Campaign Management**, **Campaign Scheduling**, and **Campaign Analytics**. Together, these capabilities help businesses create and manage email campaigns, send messages at the right time, and track performance results, allowing teams to improve outreach, make better campaign decisions, and increase marketing efficiency. Email Campaign Management 4.4 (53) 56.60% of 53 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns Campaign Scheduling 3.9 (8) 25.00% of 8 reviewers that rated this feature as important or highly important Set campaign schedules by selecting start, pause, and end dates Campaign Analytics 4.2 (20) 65.00% of 20 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Mobile Optimization 4.0 (29) 41.38% of 29 reviewers that rated this feature as important or highly important Optimize content to ensure it is easily accessible for mobile users Contact Management 4.5 (80) 65.00% of 80 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Lead Capture 4.4 (52) 53.85% of 52 reviewers that rated this feature as important or highly important Automatically identify and save contact information of potential customers Salesforce Marketing Cloud 177 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Ad hoc Reporting: Generate one-off reports that meet information requirements - Ad Network Integration: connects advertisers to websites that want to host advertisements. - AI Copilot: A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - Analytics: Tools for the systematic analysis of various types of data or statistics - API: Application programming interface that allows for integration with other systems/databases - Archiving & Retention: Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes - Asset Lifecycle Management: Manage assets throughout their lifecycle to optimize profit - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Audio File Management: Supports audio files - Automated Publishing: Establish rules for automatic propagation of social media posts across one or more channels - Autoresponders: Create and automatically send premade copy in response to customer messages - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Behavioral Analytics: Track and analyse user behavior within a system or network - Brand Management: The process of developing, monitoring, and maintaining the brand value, reputation, and awareness across the target audience. - Brand Tracking: Monitor social media posts or web that mention a particular brand - Calendar Management: Track and manage schedules and meetings via an integrated calendar - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act - Canned Responses: Shortcuts for inputting frequently used messages - Categorization/Grouping: Organize and group data or items based on various criteria - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Commenting/Notes: Leave comments and notes on documents for others to view - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Competitive Analysis: Evaluating strengths and weaknesses of companies with the same target audience - Configurable Workflow: Configure existing workflows to meet your organization's needs - Contact Management: Manage, organize, and store contact information - Content Library: Centralized repository to store content and assets - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Content Publishing Options: Facilitates online authoring and publishing of the content - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Engagement: Initiate interactions with customers by proactively starting conversations or providing informational content - Customer Experience Management: Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. - Customer History: Access previous interactions or concerns to maintain customer relationships - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Surveys: Tool to send questionnaires to customers to gauge feedback - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Customization: Create labels for products that contain required information such as colors, sizes, dates, etc. - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Dashboard Creation: Creation and customization of dashboards - Data Capture and Transfer: Import, collect, and capture data from multiple sources - Data Connectors: Connect to big data sources - Data Import/Export: Import and export data to and from software applications - Data Recovery: Ability to restore deleted, hidden, or lost data from an email server/system - Data Security: Protect sensitive data for digital privacy - Data Visualization: Graphical representation of data - Document Classification: Assign categories, labels, tags, or attributes to documents for organization, search and storage - Document Management: Store, manage, and track all electronic documents in a centralized location - Document Storage: Store and organize documents in a centralized system - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - eCommerce Management: Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products - Electronic Forms: Digital forms that are shared and accessed online - Email Campaign Management: Plan, execute, and analyze email marketing campaigns - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Monitoring: Ability to oversee and optimize the operations of a mail server - Email Templates: Pre-made examples and templates for emails - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - File Management: Create, save, and store files - Filtering: Find & retrieve relevant data or documents - For iPad Devices: Operate/access software on iPad Devices - For Marketing and Advertising: Used by marketers and advertisers - For Small Businesses: Designed for small businesses - For Startups: Primarily serving startup companies - Forms Management: Store, manage and track all forms in a centralized location - Full Text Search: Search for specific words or phrases within a document or database - Generative AI: Use AI to generate content in the form of text, images, videos, etc. - Image Editing: Edit, touch up, and convert images for publishing - Image Library: Store and manage images - Inbox Management: Organize, prioritize, and manage incoming communications - Interaction Tracking: Track interaction history by documenting conversations for contacts - Keyword Filtering: Monitor and collect information from social media based on specific keywords - KPI Monitoring: Tracking the status of previously identified performance measurements - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Lead Scoring: Score a lead based on quality or likelihood to buy/convert based on predetermined criteria - Lead Segmentation: Divide leads into buckets based on predefined criteria and routing rules - List Management: Manage contacts across multiple mailing lists - Loyalty Program: Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Marketing Calendar: See past and upcoming campaigns and communications in a calendar view - Marketing Management: Plan, track, and evaluate marketing activities including promotions, customer outreach, and branding - Metadata Management: Collect and maintain structured information that describes data or content - Mobile Access: Access software remotely via mobile devices - Mobile Optimization: Optimize content to ensure it is easily accessible for mobile users - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Account Management: Manage and post content across multiple social media accounts and platforms simultaneously - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Multi-Channel Campaigns: Allows for businesses to run a variety of different campaigns across different channels - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Data Collection: Collect information from multiple sources - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Language: Manage and support multiple languages - Multiple User Accounts: Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service - Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective - Omnichannel Outreach: Support outbound and inbound sales processes autonomously while ensuring high-quality lead engagement - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Personalization: Adjust communications based on previous interactions or personal preferences - Post Scheduling: Schedules specific times for content to appear on social media platforms, blogs, websites etc. - Predictive Analytics: Predict future data based on historical data sets - Prioritization: Arrange tasks based on the level of priority or urgency - Prospecting Tools: Tools designed to streamline the process of lead generation and management for sales teams - Publish Scheduling: Control and schedule the publication of content across various channels - Queue Management: Monitor wait time and abandonment for incoming requests that have not been routed - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Reporting: Active reporting of data and metrics - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Response Management: Planning and managing of resources and procedures to mitigate the impact of events and incidents - Rewards Management: Strategize and implement rewards for returning customers, employees and other members - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Role-Based Permissions: Set & manage permission levels based on user roles and restrict access to only authorized individuals - Routing: Plan daily routes to optimize employee scheduling and provide directions - Sales Activity Management: Define, track, and/or automate sales activities and sales processes - Sales Analytics: Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) - Sales Pipeline Management: Pipeline view and tracking lead status - Search Marketing: Track visibility and traffic from search engines - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Segmentation: Group leads or contacts based on their specific characteristics - SEO Management: Optimize and manage the search engine optimization efforts for a website or digital content - Shared Inboxes: An email inbox that can be accessed and managed by multiple individuals - Signature Management: Add and maintain centralized email signature(s) across an organization - Single Page View: Display aggregated data points on one page for a bird's eye view assessment - SMS Marketing: Send promotional campaigns or transactional messages via text messages - Social Advertising: Create and manage advertising campaigns on social media networks - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc. - Social Promotion: Market event via social media tools - Spam Blocker: Filters used to determine different types of malware threats - Subscriber Management: Add or remove subscribers from mailing lists - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Text Editing: Edit text as needed - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Transaction History: Record of all transactions such as purchases, deposits, withdrawals and transfers within a specific period - User Management: Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks - Version Control: Track revisions and updates made to files and navigate between different versions - Video Support: Supports various video file formats - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Website Analytics: Track and analyze information regarding website visitors - Website Management: Built-in website builder or integration with third-party site - Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies - Whitelisting/Blacklisting: Control system access and/or deliverability for applications and email addresses - Workflow Management: Create, design and manage workflows for repetitive tasks - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.3 (488) 4.3 Based on 488 reviews ## Pricing Value for money 3.8 (376) [View pricing plan details](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/pricing/) Starter Suite $25.00 Per User,Per Month It includes: - Dynamic Email Marketing and Analytics - Out-of-the-box Sales Processes - Seamless Customer Service - Simplified Storefront Builder Marketing Cloud Growth Edition $1,500 Flat Rate,Per Month It includes: - AI-Powered Emails & Campaigns - Multi-Channel Journeys - Forms and Landing Pages Marketing Cloud Advanced Edition $3,250 Flat Rate,Per Month It includes: - Agentforce Campaigns and AI Scoring - Path Experimentation - Unified Conversational SMS Value for money 3.8 (376) 3.8 Based on 376 reviews ## Integrations [ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ Twitter/X](https://www.capterra.com/p/214056/Twitter/)[ LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)[ Adobe Workfront](https://www.capterra.com/p/268205/Adobe-Workfront/)[ Vidyard](https://www.capterra.com/p/125653/Vidyard/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.9 (388) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.9 (388) 3.9 Based on 388 reviews ## User reviews Overall rating 4.2 Based on 531 reviews Filter by rating 5(232) 4(210) 3(66) 2(11) 1(12) Mentioned topic Sorted by most recent CC Clara C. Marketing Operations Manager Cosmetics ### "A Decent Choice for Marketing Teams" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 July 31, 2026 Overall, I've had a solid experience with Salesforce Marketing Cloud, with its robust features and regular use making it a valuable tool in my role. However, I've encountered some minor integration issues and occasional steep learning curves, preventing it from being a truly seamless experience. Pros Salesforce Marketing Cloud is pretty solid for campaign management. We've used it for about a year, and it's worked well enough for our needs. The interface took a bit to figure out, but our team got the hang of it. I like the workflow automation features, especially the 'journey builder'. It's really helpful for creating multi-step campaigns. Cons One thing that's kind of annoying is the lack of a built-in A/B testing tool. We've had to use a third-party integration to get that functionality, which adds extra complexity to our workflow. Also, the documentation could be better – sometimes it's hard to find the information we need. Overall, though, it's a good product. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CK Christina K. Manager Child Day Care Services ### "Salesforce Marketing Cloud is the best!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 26, 2026 I love Salesforce Marketing Cloud! I can schedule out tasks, follow ups and export potential data that some marketing is working or some is not and tweak our approach to potential new leads. Pros Salesforce Marketing Cloud is a great tool for us to reach out leads in a fast and efficient way. The easy use of having email templates on there saved under different usages is huge! Cons Salesforce Marketing Cloud does have new leads put in their information but sometimes leads put in non valid phone numbers or emails so that makes it hard to follow up. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JC Jeffrey C. Enrollment Systems Administrator Higher Education ### "Marketing Cloud and Salesforce are a powerful combination." 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 April 22, 2026 We have had a very positive experience with Marketing Cloud. It is a powerful tool, especially when combined with Salesforce. Pros Marketing Cloud integrates well with Salesforce. We schedule and automate communications, deriving the audience from live Salesforce data. Cons There is a significant learning curve with Marketing Cloud. The Marketing Cloud user interface seems disjointed. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Sales Construction ### "Not bad- would recommend" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 4/10 April 21, 2026 Overall, Salesforce Marketing Cloud has been a mixed but workable experience — it delivers strong email management and template capabilities with a polished user interface, but the complexity, occasional performance hiccups, and variable customer support mean it takes time and commitment to get real value out of it. Pros The platform's email management and template builder are robust, the user interface is generally well-organized, and its integration with the broader Salesforce ecosystem makes it a powerful choice for managing large-scale campaigns and customer data in one place. Cons The steep learning curve makes ease of use a challenge for new users, performance and speed can lag during heavy campaigns, customer support response times are inconsistent, and the overall value for money feels high unless you're leveraging the full suite of features. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Taylor O. Digital Marketing Manager Non-Profit Organization Management ### "A Powerful (Albeit Flawed) Tool for the Enterprise" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 3/10 April 20, 2026 Marketing Cloud is much more than an email management platform. It is capable of things that were way beyond the scope of my organization's needs. And it was just too expensive to justify renewing our contract when we only used a quarter of its functionality. Larger orgs and multi-brand enterprises are definitely the target market for this tool, not small nonprofits like my employer. Pros Salesforce Marketing Cloud is the most powerful marketing automation platform I've used in my ten year career. Its send speed is unmatched, even on multi-step automations across different channels. Cons The user interface is pretty awful. It looks like five or six different tools smashed together with one unifying menu bar (because that is what it is). This makes it hard to learn and greatly hampers ease of use for non-technical employees. The syncing with Salesforce Sales Cloud also leaves a lot to be desired. It does a good job of ingesting CRM data, but doesn't round-trip any of the changes made within SFMC to the CRM (i.e. updated contact info). Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reasons for choosing Salesforce Marketing Cloud We chose Marketing Cloud because of its direct integration with Salesforce CRM, but its complicated interface and high cost led us to switch back to MailChimp. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Kenidra S. Sales Representative Computer & Network Security ### "Five Stars and a Thumbs Up!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 13, 2026 I recommend Salesforce to anyone. There's also the knowledge base where I can find the information I need for the customers. Pros What I like most about Salesforce is how the customer's information populates. I can see all their information. Cons Sometimes the costumers profile don't populate so we have create a profile for them. This usually doesn't happen. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AW Andrew W. Senior sales rep Health, Wellness and Fitness ### "App for clean business!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 12, 2026 I love sales force! To me it has completely eliminated excel spreadsheets. I now 100% keep up with my business in salesforce only! Pros As a sales agent sales force provides me a place to easily keep up with my book of business while providing me the tools to retain and grow my business! Cons Sales force does great at reminders but I would love to see AI/AI assisted programs being integrated. Switched from [Microsoft Excel](https://www.capterra.com/p/176574/Excel/) The convenience of keeping up with my business is unmatched! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CN Carli N. Scheduler Consumer Goods ### "Easy to use and friendly customer service " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 5/10 December 3, 2025 My overall experience with Salesforce Marketing Cloud is positive and well received by me and my peers. Pros What I like most about Salesforce Marketing cloud is it's easy to use layout as well as fast and friendly customer service. Cons I cannot think of anything at this time that I dislike about Salesforce Marketing Cloud. Sometimes they are doing system maintenance but that's standard. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AM Athena M. Shop Owner Consumer Goods ### "A here-to-stay CRM app requiring knowledgeable staff to fully appreciate ppreciate " 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 June 22, 2025 I'd been using HubSpot for a while and had been eyeing Salesforce as an alternative. To be honest, I feel like they are quite on par, and as a small business owner you can't really go wrong with either. Salesforce CRM is definitely adequate. Especially the Marketing Cloud for managing email campaigns on customers, which makes things organised and easy to track at a glance and go through analytics. If you were managing things on your own like myself, Salesforce might be too sophisticated for its own good as a start, but something you can start looking into if you were looking to scale or to sell to various markets. Pros It is a sophisticated CRM software, and great for managing customer database and workflows, but more feared towards larger enterprises I feel, and not exactly cost-effective for small business owners. Cons The steep fee for various subscription tiers, the initial details up was lengthy to set up and I had to really wrap my head around it, felt that it is quite advanced. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Cost comparisons make this seem viable, I would actually goback to HubSpot for the interface which I liked better Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AB Alicia B. Certified Diabetes Educator and CPR instructor Health, Wellness and Fitness ### "All things in one place " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 June 10, 2025 Hand on experience leveraging Salesforce Marketing Cloud's Jouney Builder to design and execute personalized, data-driven customer journeys across email, SMS, and other digital channels. My work includes building multi-step, automated campaigns tailored to user behavior and lifecycle stages, optimizing engagement and conversion rates. Pros enjoy designing personalized, multi-step campaigns with branching logic and automation. Seamless sync with Sales Cloud, Service Cloud, and CRM data Cons Steep Learning Curve. Many features like Journey Builder or Automation Studio require significant training or technical skill. It's expensive and pricing is opaque, especially when scaling or adding features. Heavy reliance on technical skills. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Brevo vs Salesforce Marketing Cloud](https://www.capterra.com/compare/132996-248536/brevo-vs-Salesforce-Marketing-Cloud)[Mailchimp vs Salesforce Marketing Cloud](https://www.capterra.com/compare/110228-248536/MailChimp-vs-Salesforce-Marketing-Cloud)[ActiveCampaign vs Salesforce Marketing Cloud](https://www.capterra.com/compare/79367-248536/ActiveCampaign-vs-Salesforce-Marketing-Cloud)[MailerLite vs Salesforce Marketing Cloud](https://www.capterra.com/compare/136603-248536/MailerLite-vs-Salesforce-Marketing-Cloud)[Constant Contact vs Salesforce Marketing Cloud](https://www.capterra.com/compare/31898-248536/Constant-Contact-vs-Salesforce-Marketing-Cloud)[EmailOctopus vs Salesforce Marketing Cloud](https://www.capterra.com/compare/147415-248536/EmailOctopus-vs-Salesforce-Marketing-Cloud)[HubSpot Marketing Hub vs Salesforce Marketing Cloud](https://www.capterra.com/compare/171840-248536/HubSpot-Marketing-vs-Salesforce-Marketing-Cloud) [Systeme.io vs Salesforce Marketing Cloud](https://www.capterra.com/compare/198994-248536/Systeme-vs-Salesforce-Marketing-Cloud)[EngageBay CRM vs Salesforce Marketing Cloud](https://www.capterra.com/compare/178819-248536/EngageBay-Marketing-vs-Salesforce-Marketing-Cloud)[Omnisend vs Salesforce Marketing Cloud](https://www.capterra.com/compare/153508-248536/Omnisend-vs-Salesforce-Marketing-Cloud)[Marketo Engage vs Salesforce Marketing Cloud](https://www.capterra.com/compare/75130-248536/Marketo-Lead-Management-vs-Salesforce-Marketing-Cloud)[Marketing 360 vs Salesforce Marketing Cloud](https://www.capterra.com/compare/148516-248536/Marketing-360-vs-Salesforce-Marketing-Cloud)[Klaviyo vs Salesforce Marketing Cloud](https://www.capterra.com/compare/156699-248536/Klaviyo-vs-Salesforce-Marketing-Cloud)[monday.com AI Work Platform vs Salesforce Marketing Cloud](https://www.capterra.com/compare/147657-248536/monday-com-vs-Salesforce-Marketing-Cloud)