--- title: "Simple Analytics Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Simple Analytics Software - reviews, pricing plans, popular comparisons to other Web Analytics products and more." source_url: "https://www.capterra.com/p/248710/Simple-Analytics/" page_type: "product" language: "en" --- # Simple Analytics Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 20, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Simple Analytics ## What is Simple Analytics? Clean and Simple Web Analytics tool that provides website performance insights without compromising the privacy of your visitors. ## What is Simple Analytics used for? [Web Analytics](https://www.capterra.com/web-analytics-software/)[Data Visualization](https://www.capterra.com/data-visualization-software/) Recognitions Shortlist Best ease of use Top alternative Featured Overall rating Based on 46 user reviews Reviews sentiment Positive 98% Neutral 2% Negative 0% ### Starting price Free trial available Capterra Shortlist charts the highest-rated and most popular products... - Data Visualization / 2025 Our "Best of" badge program showcases products with the highest ratings... - Web Analytics / 2025 Our "Best of" badge program showcases products with the highest ratings... Do you work for Simple Analytics?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://simpleanalytics.com&name=Simple Analytics) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Simple Analytics 4.8 (46) VS. [4.7 (360)](https://www.capterra.com/p/168192/Site24x7/reviews/) Starting Price Contact vendor Starting Price $10 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.8 (46) Ease Of Use 4.6 (8,039) Value For Money 4.8 (41) Value For Money 4.5 (5,524) Customer Service 4.9 (46) Customer Service 4.5 (5,179) ## Simple Analytics alternatives [4.5 (283)](https://www.capterra.com/p/169053/Looker/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.6 (2,324)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting price $139.95 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars Highest Rated [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) [4.7 (8,100)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Squarespace](https://www.capterra.com/p/143461/Squarespace/) [4.6 (3,412)](https://www.capterra.com/p/143461/Squarespace/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/248710/Simple-Analytics/alternatives/) ## FAQs about Simple Analytics Overview ### Which roles and teams benefit most from Simple Analytics? Simple Analytics is most used by founders, CEOs, and owners who need clear website performance insights without complex setup. Product managers, developers, and IT teams use it to monitor traffic, evaluate feature impact, and maintain privacy-friendly analytics, while marketing leaders track campaigns, lead generation, and content performance. Answer based on 46 reviews Overview ### What company size and industries is Simple Analytics built for? Simple Analytics is for privacy-focused organizations, primarily small businesses at 80%, with Computer Software the leading industry at 30%. It also serves midsize businesses at 11% and enterprises at 9%, with additional use in Marketing and Advertising at 11% and Financial Services at 7%, mainly for web analytics. Answer based on 46 reviews Talk to an expert ### More questions? Ask our experts Features and Usability ### What are the key features of Simple Analytics? Simple Analytics offers website analytics and customizable dashboard tools for tracking performance metrics, conversion tracking, and customer journey mapping. It also includes access controls/permissions, alerts/notifications, activity monitoring, real-time monitoring, reporting/analytics, backup and recovery, and threat response for managing data and monitoring site activity. Getting Started and Support ### What customer support options does Simple Analytics offer? Simple Analytics provides Email/Help Desk and Chat support. Reviewers describe the support team as helpful, personal, and responsive, with issues sometimes resolved in minutes. Users also mention clear communication and quick custom solutions when reporting problems arose from external factors. Answer based on 3 reviews Security ### How does Simple Analytics handle data security and access control? Simple Analytics protects user data through privacy-first, cookieless analytics that help avoid cookie consent banners while preserving visitor privacy. Reviewers also mention GDPR compliance, EU location, and the option to serve the script from a custom domain. Some note that its privacy-focused approach provides less detailed data than more invasive analytics tools. Answer based on 14 reviews User interface ### How easy is Simple Analytics to use? Simple Analytics keeps website analytics easy to read and easy to learn, especially for small teams and privacy-focused site owners. The dashboard feels clean and uncluttered, with clear visuals and documentation, though some users want more flexible filtering, richer data visualization, and a layout closer to Google Analytics. Answer based on 12 reviews ## Features AI summary Based on 2,509 Web Analytics reviews Capterra data shows that buyers of Web Analytics software rank the following features as their top priorities: - **Website Analytics** (**54%** of reviewers rated this feature as critical) - **Reporting/Analytics** (**51%**) - **Engagement Tracking** (**65%**) Simple Analytics includes **Website Analytics** and **Reporting/Analytics**, giving teams clear visibility into site performance and the data needed to monitor trends, traffic patterns, and overall results. However, it does not include **Engagement Tracking**. By covering **Website Analytics** and **Reporting/Analytics**, the product helps businesses measure website activity, review performance data, and make more informed decisions about their online presence. Website Analytics 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Track and analyze information regarding website visitors Reporting/Analytics 4.7 (26) 69.23% of 26 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Activity Dashboard 4.7 (15) 80.00% of 15 reviewers that rated this feature as important or highly important Dashboard to view the status of ongoing processes, identify current incidents and track past activities Customizable Dashboard 4.4 (14) 71.43% of 14 reviewers that rated this feature as important or highly important Alter the layout and content of dashboards Data Management 4.6 (11) 63.64% of 11 reviewers that rated this feature as important or highly important Ability to handle large datasets Conversion Tracking 4.3 (8) 62.50% of 8 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Simple Analytics 7 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customizable Dashboard: Alter the layout and content of dashboards - Data Management: Ability to handle large datasets - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Website Analytics: Track and analyze information regarding website visitors --- Get Advice We can help you find the software with the features you need. Features 4.5 (46) 4.5 Based on 46 reviews ## Pricing Value for money 4.8 (41) ### Starting price Free trial available Value for money 4.8 (41) 4.8 Based on 41 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (46) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (46) 4.9 Based on 46 reviews ## User reviews Overall rating 4.8 Based on 46 reviews Filter by rating 5(38) 4(7) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent MG Mari G. Developer Research ### "Maximum Privacy and Uncomplicated Efficiency" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 16, 2026 Great. So easy to use and stress-free. We can find exactly what is needed without needless distraction. Pros Simple Analytics cares about the same thing we do - the privacy of our visitors! It's really easy to set up, and it gives us just enough data to understand our traffic without being complicated. Among the typical dashboard filters, the separate UTM section is really helpful for tracking campaigns without being invasive. Clearly, the designers had the end-user workflow in mind. Support is excellent, and don't be surprised if the \[sensitive content hidden\] is the person who answers you! It's a good trust signal when executives are clued in enough to help customers. We're impressed. Get rid of your complicated, invasive analytics and go with these guys! Cons We've got nothing to complain about. Simple Analytics meets our needs, doesn't break the bank, and respects our visitors. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DB David B. Web Analytics Manager Computer Software ### "Privacy Conscious Analytics" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 30, 2025 Pros It does exactly what it says - privacy-conscious analytics, and it does it well. There's no additional surprise features, but I see that as a good thing. It sticks to what it does, and it does it well. Cons The UI being a little closer to that Google Analytics style would actually help users who are familiar with that interface. Alternatives considered [Piwik PRO](https://www.capterra.com/p/150623/Piwik/) [Plausible Analytics](https://www.capterra.com/p/187430/Plausible-Insights/) [Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/) Reasons for choosing Simple Analytics Simple Analytics provided the most clear-cut information and documentation on it's compliance with legislation such as GDPR, etc. It was much easier to satisfy our legal team's review. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. PT Paul T. Product Manager Human Resources ### "Great value for money - Nr1 choice for getting real numbers" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 23, 2025 It's the best option if you want to get real visitor numbers or even avoid cookie consent. Fairly priced, great support. Pros Very intuitive, data privacy-friendly and with great support. \[sensitive content hidden\] is always there to help. Cons You should not compare with GA. Still, the UI is partly buggy and makes it difficult to understand user journeys. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BD Benoit D. dev Information Services ### "simpleanalytics is a good GA alternative" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 4, 2025 Pros Simple, privacy friendly, free and open stats, good support Cons ahrefs is not filtered out so the stats are not accurate Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) privacy friendly and that is pretty much it Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RG Raul G. Administrator Computer Software ### "Simple Analytics Rocks" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 5, 2024 It's a great tool, the developers and entire team listens to clients, answers them and you can't regret choosing Simple Analytics. I have heard about them from another developer I follow on social media and I was impressed by how he spoke about it. I encourage everyone to try it out and use it. Pros I like the interface, the simplicity in use, the transparent features and changelogs and the responsiveness of support team. Cons At this point, I can't say. I have been using it for almost 1 year now and I simply love it. Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Because first and foremost I wanted to help fellow developers with their products, second of all I enjoyed using Google Analytics but I believe it got too cumbersome and I found Simple Analytics great for my needs as a small business owner. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. NM Nick M. Owner Marketing and Advertising ### "My new favorite Website Analytics" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 3, 2024 Overall 10/10. Upgraded to the annual plan after day 1 and have begun migrating all my sites over to SA. Pros Super fast and easy setup. Clean and actionable analytics. Have been looking for an alternative to Google Analytics 4 for a while and Simple Analytics has been perfect. I love the way that the data is presented and the dashboard and events/goals allow me to customize rapidly. Cons I have been using the product for about 2 months now and don't have any major dislikes. There was one issue regarding number display affecting my account, but the founder responded to my support ticket and deployed the fix in a few hours. Amazing service. Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) GA4 has been a nightmare to work with and I have been looking for a new analytics service for my sites for a while now. Simple Analytics has all of the features that I need and presents them in a straightforward and intuitive way. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EG Edmond G. CEO Market Research ### "Best website traffic analysis tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 November 4, 2024 I had a very good working experience with this software. Pros This software has allowed me to analyze the traffic on my website and also to protect the privacy of my users. The simple Analytics interface is easy to use and well-organized. Cons I haven't had any bad experiences working with simple analytics yet. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TS Tanja S. Senior UX Designer Financial Services ### "Simple & Effective Web Analytics Tool for Privacy-Conscious Businesses" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 19, 2024 I'm really impressed with the clear dashboards and the development team confirms the ease of integration. As a UI/UX Designer, it´s ideal because I can quickly see how users navigate the site and identify areas for improvement without being overwhelmed by cluttered dashboards. There is also very clear documentation which makes it very easy to get started. The support responds very quickly to questions, which is a great help. There is also a roadmap where feature requests can be expressed and rated by other users. Pros Simple Analytics is exactly what the name suggests: a straightforward, easy-to-use web analytics tool. It provides all the essential insights into our Web App user behavior without complexity. Cons I don't miss anything, for more in-depth analysis, there are other, more specialized tools available. Switched from [Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/) We wanted a modern tool & wanted to have a cookieless tracking tool Alternatives considered [Plausible Analytics](https://www.capterra.com/p/187430/Plausible-Insights/) Reasons for choosing Simple Analytics Because Plausible hash IP-Adresses and save them for 24h. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SM Stijn M. Webmaster Education Management ### "Great privacy friendly and hassle-free analytics tool!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 17, 2024 We were looking for a more user-friendly and privacy-friendly alternative to Google Analytics and were contacted by Adriaan, the founder, on LinkedIn. We gave it a try and never looked back. Pros Basically everything they promise: Privacy protection, Simple UI, lightweight script etc. Very easy to communicate directly with the developers, great customer support. Cons I guess it doesn't have some of the more advanced GA/GA4 options but we don't need them anyway :-) Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Privacy concerns (GDPR compliance), ease of use. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RC Rajiv C. Self Capital Markets ### "Happy Happy Happy" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 3, 2024 I have a baby site, so not too complicated...overall experience thus far is fine.. Pros Simple and astute...well presented , like the whole set up Cons a little too simple, maybe haven't set up properly yet, once I do it, I'll do more, maybe if they provide some Videos, on how to set up goals, videos etc, maybe there are, I have dig into it...cheers/// Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/248710/Simple-Analytics/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Google Analytics 360 vs Simple Analytics](https://www.capterra.com/compare/177042-248710/Google-Analytics-vs-Simple-Analytics)