--- title: "The Brafton Content Marketing Platform Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about The Brafton Content Marketing Platform Software - reviews, pricing plans, popular comparisons to other Content Marketing products and more." source_url: "https://www.capterra.com/p/249003/The-Brafton-Platform/" page_type: "product" language: "en" --- # The Brafton Content Marketing Platform Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) The Brafton Content Marketing Platform ## What is The Brafton Content Marketing Platform? The Brafton Platform lets businesses plan, produce and measure performance for all their content marketing in just one place. We custom-built it to help us and our agency clients overcome every operational challenge that we faced on our 10+ year journey as the world’s leading content marketing agency. And now we're bringing it to marketers across the globe. ## What is The Brafton Content Marketing Platform used for? [Project Management](https://www.capterra.com/project-management-software/)[Content Management](https://www.capterra.com/content-management-software/)[Content Marketing](https://www.capterra.com/content-marketing-software/) Top alternative Featured Overall rating Based on 11 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for The Brafton Content Marketing Platform?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.brafton.com&name=The Brafton Content Marketing Platform) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### The Brafton Content Marketing Platform 4.5 (11) VS. [4.4 (3,033)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting Price Contact vendor Starting Price $10 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (11) Ease Of Use 4.2 (2,681) Value For Money 4.7 (7) Value For Money 4.2 (1,970) Customer Service 4.9 (7) Customer Service 4.3 (2,123) ## The Brafton Content Marketing Platform alternatives Highest Rated [4.6 (6,081)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.6 (2,241)](https://www.capterra.com/p/146652/Airtable/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.4 (1,498)](https://www.capterra.com/p/268205/Adobe-Workfront/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [4.2 (999)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $69.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars ## FAQs about The Brafton Content Marketing Platform Overview ### Which roles and teams benefit most from The Brafton Content Marketing Platform? The Brafton Content Marketing Platform is most used by marketing leaders, content managers, and digital strategy teams that need to plan, produce, and track content campaigns. Demand generation and web project managers use it to coordinate workflows, while executives rely on it for visibility into performance, campaign execution, and content operations. Answer based on 11 reviews Overview ### What company size and industries is The Brafton Content Marketing Platform built for? The Brafton Content Marketing Platform is built primarily for small businesses, which make up 64% of reviewers, and is used most in Information Technology and Services and Human Resources, each at 18%. It also serves midsize businesses and enterprises equally at 18%, with additional use in Business Supplies and Equipment at 9%. Answer based on 11 reviews Features and Usability ### What are the key features of The Brafton Content Marketing Platform? The Brafton Content Marketing Platform offers content management and digital asset management with a content library, asset library, file storage, and version control. It also includes project planning and workflow tools such as task management, editorial calendar, approvals, templates, and role-based permissions, plus reporting, campaign analytics, and keyword tracking. Getting Started and Support ### What training and onboarding options does The Brafton Content Marketing Platform offer? The Brafton Content Marketing Platform provides live online sessions, documentation, and videos to help teams get started. Live online sessions support guided instruction, documentation offers written reference material for setup and use, and videos provide visual walkthroughs for self-paced learning and review. Getting Started and Support ### What customer support options does The Brafton Content Marketing Platform offer? The Brafton Content Marketing Platform provides email/help desk, FAQ/forum, phone support, and chat. These channels give users direct and self-service ways to get help, but no reviewer feedback is available here to describe response times, helpfulness, or common support frustrations. ## Features AI summary Based on 4,663 Content Marketing reviews Capterra reviewers point to the following as the top priorities when choosing content marketing software: - **Content Management** (**39%** of reviewers rated this feature as critical) - **SEO Management** (**38%**) - **Customizable Templates** (**35%**) The Brafton Content Marketing Platform supports all three features that reviewers rank highest: **Content Management**, **SEO Management**, and **Customizable Templates**. Together, these capabilities help businesses organize and publish content more efficiently, improve search visibility, and maintain consistent brand presentation, allowing teams to manage campaigns with greater speed and control. Content Management 4.3 (3) 0.00% of 3 reviewers that rated this feature as important or highly important Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Multiple Projects 4.4 (5) 40.00% of 5 reviewers that rated this feature as important or highly important Ability to handle several projects simultaneously Project Planning/Scheduling 4.4 (5) 40.00% of 5 reviewers that rated this feature as important or highly important Defining the project's scope, deliverables, schedules, resources, budget, critical path, dependencies and constraints Document Management 5.0 (4) 0.00% of 4 reviewers that rated this feature as important or highly important Store, manage, and track all electronic documents in a centralized location Task Management 4.8 (4) 25.00% of 4 reviewers that rated this feature as important or highly important Create, manage and track all task activities and progression Task Progress Tracking 3.8 (4) 25.00% of 4 reviewers that rated this feature as important or highly important Track the status and progress of tasks The Brafton Content Marketing Platform 84 features ### All Features - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Agile Methodologies: Iterative project Management approach that involves technologies such as Kanban, Scrum, XP, APF, XPM and more - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - Approval Process Control: Manage the process of evaluating documents or requests submitted for approval - Archiving & Retention: Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes - Asset Categorization: Organize assets into folders and subfolders or tag assets based on a custom file hierarchy - Asset Library: Collection of all assets in the system - Asset Lifecycle Management: Manage assets throughout their lifecycle to optimize profit - Assignment Management: Assign issues and tasks based on availability or required skills - Budget Management: Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure - Budgeting/Forecasting: Create budgets based on historical data and future projections - Calendar Management: Track and manage schedules and meetings via an integrated calendar - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Commenting/Notes: Leave comments and notes on documents for others to view - Configurable Workflow: Configure existing workflows to meet your organization's needs - Content Library: Centralized repository to store content and assets - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Content Publishing Options: Facilitates online authoring and publishing of the content - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Visualization: Graphical representation of data - Deadline Management: Specify or track the date/time a project, task, etc., is due for completion - Digital Asset Management: Manage digital assets - Document Management: Store, manage, and track all electronic documents in a centralized location - Document Storage: Store and organize documents in a centralized system - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - File Management: Create, save, and store files - File Sharing: Public or private sharing of digital files such as documents, audio/video, images, and more - Filtering: Find & retrieve relevant data or documents - Idea Management: Create, collect, discuss, improve, and evaluate insights or alternative thinking before starting projects - Image Library: Store and manage images - Kanban Board: Visualization tool to organize and optimize tasks and track their status at every stage of workflow - Keyword Tracking: Track and monitor a specific set of keywords - Marketing Calendar: See past and upcoming campaigns and communications in a calendar view - Media Library: Collection of images, videos and other digital content that can be used - Mobile Access: Access software remotely via mobile devices - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Channel Campaigns: Allows for businesses to run a variety of different campaigns across different channels - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multiple Projects: Ability to handle several projects simultaneously - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Portfolio Management: Overview of all programs that help compare initiatives, align projects with strategic goals and identify risk - Prioritization: Arrange tasks based on the level of priority or urgency - Progress Tracking: Reporting on how each user, task or process has advanced since its initiation - Project Management: Plan and coordinate all the resources, costs and time needed to execute assignments - Project Planning: Organize and schedule projects - Project Planning/Scheduling: Defining the project's scope, deliverables, schedules, resources, budget, critical path, dependencies and constraints - Project Templates: Pre-designed project plans that can be customized - Project Time Tracking: Measure time to completion or hours worked for projects - Project Tracking: Monitor the progress of projects from start to finish - Project Workflow: Create, manage, or update project workflows. - Publish Scheduling: Control and schedule the publication of content across various channels - Real-Time Reporting: Active reporting of data and metrics - Real-Time Updates: Receive system updates as soon as any changes are made - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Reporting/Project Tracking: Track task progress, milestones, delays, or other key information and generate reports on them for evaluation - Resource Management: Process of planning, scheduling and executing the optimal and effective use of human capital across projects - Roadmapping: Identifying desired outcomes and important milestones and creating a plan on how to achieve them - Role-Based Permissions: Set & manage permission levels based on user roles and restrict access to only authorized individuals - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - SEO Management: Optimize and manage the search engine optimization efforts for a website or digital content - Single Sign On: Allow users to access multiple services after entering their login credentials once - Status Tracking: Track the status over time for a request, process, asset, or transaction - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Task Management: Create, manage and track all task activities and progression - Task Progress Tracking: Track the status and progress of tasks - Task Scheduling: Track and manage the scheduling of tasks - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Templates: Sample files or documents that could be customized as needed or used as is - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - To-Do List: A digital list of items that need to be completed - User Management: Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks - Version Control: Track revisions and updates made to files and navigate between different versions - Video Management: Store and manage online video content - Website Analytics: Track and analyze information regarding website visitors - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.3 (11) 4.3 Based on 11 reviews ## Pricing Value for money 4.7 (7) ### Starting price Free trial not available Value for money 4.7 (7) 4.7 Based on 7 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (7) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (7) 4.9 Based on 7 reviews ## User reviews Overall rating 4.5 Based on 11 reviews Filter by rating 5(6) 4(5) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent KF Katie F. VP of Marketing Computer & Network Security ### "Simple Content Agency Project Management" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 5/10 July 13, 2023 Pros I like that I can easily go in and review/approve content. I can also retrieve content from past projects if needed (though this isn't something I need to do often).I like that I can see exactly who is on the team working on the project and who, specifically, is working on the piece that a particular time, where it is in the process, etc. Cons They made some changes to the platform roughly 9 - 12 months ago that make it more difficult to see what exactly I need to review. I liked the way that this was presented previously. It's not a deal-breaker, but kind of annoying.Also, the way that projects progress in the kanban don't always make sense to me. Basically, all of my projects are either "in progress" or "completed", which I generally find unhelpful. It seems to me that projects that we have planned and are more in the planning, research, and analysis stages should stay in "planning" and should only move to "in progress" once an outline/draft is in the works. Finally, there has never been a great way to see in the platform the delivery date of a project. That's being tracked via a separate spreadsheet that our project manager created, which seems to defeat the purpose of the platfrom in large part. There have been struggles to get blog post copy delivered to us with enough time to review and setup/publish by my team's editorial calendar deadlines. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AN Anonymous User Marketing Director Internet ### "Easy, intuitive project and asset management" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 16, 2023 Pros Communication with the agency via the platform, the ease of use, the ability to quickly approve or request changes. The use of the calendar/project view is helpful. Cons Nothing, but it would be great if the documents to review were in a more intuitive place. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AS Amit S. Digital Marketing Manager Legal Services ### "Review of Brafton Platform" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 28, 2023 I am very happy with the platform, and it has allowed us to keep on top of our projects and tasks that we have worked on with the Brafton team.One thing i would like to see is the results of our campaigns somewhere within the platform. Pros It is very easy to use, and i can quickly and clearly see the projects and tasks we have in progress and that are upcoming. Cons I have had a few bugs using the platform over the past few months, where i am either unable to access the platform or no data shows. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. KA Kaye Anne G. Member Services Manager Insurance ### "Very grateful for the outstanding expertise, support and advice of the Brafton team!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 27, 2023 Pros The Brafton platform, along with the kind, highly skilled and professional team, have been a dream to work with, and have helped uplift our website and various communication assets, as well as enhance our social media presence. The platform is easy to use, provides a clear a structure of tasks and responsibilities, features a simplified communication and approval process, and enables flexible timelines when required. CivicRisk Mutual is very grateful for having had the opportunity to work with Brafton and thank the entire team, both past and present, for the wonderful experience. We would have no hesitation in highly recommending your services to others. Cons There is nothing we didn't like about the Brafton platform. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. JH Jon H. Vice President Marketing Human Resources ### "Brafton helps keep our content marketing on schedule" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 April 20, 2023 We really have valued using Brafton for our content marketing needs and using their platform to manage our projects really helped with our project management efforts. Pros It's easy to gain visibility into all active projects, see where they are in the development cycle and provide review comments on individual pieces. Cons Though not the fault of the Brafton platform, our company recently blocked access to Google Drive, which makes it harder for us to view and provide comments on content pieces that are in development. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AG Alexandra G. Demand Ops Manager Information Technology and Services ### "Great agency project management platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 April 17, 2023 Very positive, it is very easy to use and work in. Pros Easily find what I need to approveAll my documents in one placevisibility into approvals processvisibility into how many credits I have left/have used Cons Not sure, we use this in a limited capacity to access content, share approvals/feedback, and monitor projects. So for those things it works fairly well Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AT Amy T. Digital Strategy & Transformation Manager Business Supplies and Equipment ### "Central hub for managing content projects" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 6/10 April 17, 2023 Pros Provides a centralized location to view status and manage content projects, easy to access, clear visuals Cons Sometimes its difficult to find my own projects amongs others (as not all team members are working on the same projects) Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. JC Jake C. Marketing Content Manager Human Resources ### "Excellent Content Team" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 13, 2023 Pros It's easy to use and intuitive - but the primary reason for the positive review is for the team and their excellent project management. Cons N/A - there's not necessarily anything I don't like but I prefer working with my POC there instead. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. KK Kimberly K. Web Project Manager Information Technology and Services ### "Clear, easy-to-use project management tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 April 13, 2023 Pros I like the visual project management representation the most Cons I haven't found anything that I particularly dislike thus far Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. RC Rodrigo C. Marketing Director Telecommunications ### "It enables collaboration and does the job but could be more user friendly" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 April 13, 2023 The experience has been good, could be improved with some better UX design I believe. In particular the feedback sometimes is hard to give feedback on the project window. We should also be able to @mention users and receive notifications from within the documents we are reviewing. Pros I like that we can organize all projects in one place and keep track of what is being done, providing feedback is relatively easy and can be actioned quickly Cons Some features are not very user friendly unfortunately. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. [View all Reviews](https://www.capterra.com/p/249003/The-Brafton-Platform/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.