# The Brafton Content Marketing Platform Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is The Brafton Content Marketing Platform the right Content Marketing solution for you? Explore 11 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/249003/The-Brafton-Platform/reviews

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The Brafton Content Marketing Platform

4.5 (11)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 19th, 2026

# Reviews of The Brafton Content Marketing Platform

Ease of use

4.4

Customer Service

4.9

## Showing most helpful reviews

Showing 1-11 of 11 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
Marketing Director  
Internet  
Used the software for: Less than 6 months

### "Easy, intuitive project and asset management"

May 16, 2023

5.0

Pros

Communication with the agency via the platform, the ease of use, the ability to quickly approve or request changes. The use of the calendar/project view is helpful.

Cons

Nothing, but it would be great if the documents to review were in a more intuitive place.

Review Source

RC

Rodrigo C.  
Marketing Director  
Telecommunications  
Used the software for: 6-12 months

### "It enables collaboration and does the job but could be more user friendly"

April 13, 2023

4.0

The experience has been good, could be improved with some better UX design I believe. In particular the feedback sometimes is hard to give feedback on the project window. We should also be able to @mention users and receive notifications from within the documents we are reviewing.

Pros

I like that we can organize all projects in one place and keep track of what is being done, providing feedback is relatively easy and can be actioned quickly

Cons

Some features are not very user friendly unfortunately.

Review Source

KF

Katie F.  
VP of Marketing  
Computer & Network Security  
Used the software for: 1-2 years

### "Simple Content Agency Project Management"

July 13, 2023

4.0

Pros

I like that I can easily go in and review/approve content. I can also retrieve content from past projects if needed (though this isn't something I need to do often).I like that I can see exactly who is on the team working on the project and who, specifically, is working on the piece that a particular time, where it is in the process, etc.

Cons

They made some changes to the platform roughly 9 - 12 months ago that make it more difficult to see what exactly I need to review. I liked the way that this was presented previously. It's not a deal-breaker, but kind of annoying.Also, the way that projects progress in the kanban don't always make sense to me. Basically, all of my projects are either "in progress" or "completed", which I generally find unhelpful. It seems to me that projects that we have planned and are more in the planning, research, and analysis stages should stay in "planning" and should only move to "in progress" once an outline/draft is in the works. Finally, there has never been a great way to see in the platform the delivery date of a project. That's being tracked via a separate spreadsheet that our project manager created, which seems to defeat the purpose of the platfrom in large part. There have been struggles to get blog post copy delivered to us with enough time to review and setup/publish by my team's editorial calendar deadlines.

Review Source

KAG

Kaye Anne G.  
Member Services Manager  
Insurance  
Used the software for: 6-12 months

### "Very grateful for the outstanding expertise, support and advice of the Brafton team!"

April 27, 2023

5.0

Pros

The Brafton platform, along with the kind, highly skilled and professional team, have been a dream to work with, and have helped uplift our website and various communication assets, as well as enhance our social media presence. The platform is easy to use, provides a clear a structure of tasks and responsibilities, features a simplified communication and approval process, and enables flexible timelines when required. CivicRisk Mutual is very grateful for having had the opportunity to work with Brafton and thank the entire team, both past and present, for the wonderful experience. We would have no hesitation in highly recommending your services to others.

Cons

There is nothing we didn't like about the Brafton platform.

Review Source

AS

Amit S.  
Digital Marketing Manager  
Legal Services  
Used the software for: 6-12 months

### "Review of Brafton Platform"

April 28, 2023

4.0

I am very happy with the platform, and it has allowed us to keep on top of our projects and tasks that we have worked on with the Brafton team.One thing i would like to see is the results of our campaigns somewhere within the platform.

Pros

It is very easy to use, and i can quickly and clearly see the projects and tasks we have in progress and that are upcoming.

Cons

I have had a few bugs using the platform over the past few months, where i am either unable to access the platform or no data shows.

Review Source

JH

Jon H.  
Vice President Marketing  
Human Resources  
Used the software for: 1-2 years

### "Brafton helps keep our content marketing on schedule"

April 20, 2023

4.0

We really have valued using Brafton for our content marketing needs and using their platform to manage our projects really helped with our project management efforts.

Pros

It's easy to gain visibility into all active projects, see where they are in the development cycle and provide review comments on individual pieces.

Cons

Though not the fault of the Brafton platform, our company recently blocked access to Google Drive, which makes it harder for us to view and provide comments on content pieces that are in development.

Review Source

AG

Alexandra G.  
Demand Ops Manager  
Information Technology and Services  
Used the software for: 6-12 months

### "Great agency project management platform"

April 17, 2023

5.0

Very positive, it is very easy to use and work in.

Pros

Easily find what I need to approveAll my documents in one placevisibility into approvals processvisibility into how many credits I have left/have used

Cons

Not sure, we use this in a limited capacity to access content, share approvals/feedback, and monitor projects. So for those things it works fairly well

Review Source

KS

Kathleen S.  
Sr. Director  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Comprehensive Content & Project Management"

April 13, 2023

5.0

Pros

The Brafton Content Marketing Platform is simple and easy to use. It keeps ongoing projects organized and on track.

Cons

It can be difficult to access different versions of written projects (e.g. looking for an early blog draft or finding the final version).

Review Source

KK

Kimberly K.  
Web Project Manager  
Information Technology and Services  
Used the software for: 1-2 years

### "Clear, easy-to-use project management tool"

April 13, 2023

5.0

Pros

I like the visual project management representation the most

Cons

I haven't found anything that I particularly dislike thus far

Review Source

AT

Amy T.  
Digital Strategy & Transformation Manager  
Business Supplies and Equipment  
Used the software for: 6-12 months

### "Central hub for managing content projects"

April 17, 2023

4.0

Pros

Provides a centralized location to view status and manage content projects, easy to access, clear visuals

Cons

Sometimes its difficult to find my own projects amongs others (as not all team members are working on the same projects)

Review Source

JC

Jake C.  
Marketing Content Manager  
Human Resources  
Used the software for: 6-12 months

### "Excellent Content Team"

April 13, 2023

5.0

Pros

It's easy to use and intuitive - but the primary reason for the positive review is for the team and their excellent project management.

Cons

N/A - there's not necessarily anything I don't like but I prefer working with my POC there instead.

Review Source

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