--- title: "Brand Loyalty Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Brand Loyalty Software - reviews, pricing plans, popular comparisons to other Customer Loyalty products and more." source_url: "https://www.capterra.com/p/249038/Brand-Loyalty/" page_type: "product" language: "en" --- # Brand Loyalty Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Brand Loyalty ## What is Brand Loyalty? Your complete platform to connect, engage & grow. Our loyalty software allows you to build the program you want, with no coding or development necessary. Choose your own rewards to drive the behavior that matters most to you. Incorporate gamification, launch on-brand campaigns, create custom gift cards & more. No development or coding necessary, just a monthly subscription. Integrate your program with your existing systems to build smart workflows, automate rewards & simplify communication. ## What is Brand Loyalty used for? [Customer Loyalty](https://www.capterra.com/customer-loyalty-software/)[Employee Recognition](https://www.capterra.com/employee-recognition-software/) Top alternative Featured Overall rating Based on 1 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price €40 Usage Based, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Brand Loyalty?[Manage this product listing](https://www.g2.com/products/piggy/claim_requests/new?auto=true) ## Brand Loyalty Overview Updated September 2026 AI summary Brand Loyalty enables businesses of all sizes to design and manage customer loyalty programs through a cloud-based platform. It offers tools for campaign management, customer segmentation, engagement tracking, and multi-channel communication. Notable features include customizable branding, gamification, rewards management, and third-party integrations, supporting flexible program setup and in-depth analytics for ongoing performance assessment. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Brand Loyalty 4.0 (1) VS. [4.9 (3,835)](https://www.capterra.com/p/186209/Guusto/reviews/) Starting Price €40 Usage Based, Per Month Starting Price $4.8 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (1) Ease Of Use 4.9 (3,835) Value For Money 5.0 (1) Value For Money 4.9 (3,458) Customer Service 4.0 (1) Customer Service 4.9 (3,518) ## Brand Loyalty alternatives [4.8 (547)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.9 (109)](https://www.capterra.com/p/78966/Preferred-Patron-Loyalty/reviews/) Starting price $29.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Tango](https://www.capterra.com/p/146809/E-Gift-Card-Rewards-and-Incentives/) [4.8 (535)](https://www.capterra.com/p/146809/E-Gift-Card-Rewards-and-Incentives/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/146809/E-Gift-Card-Rewards-and-Incentives/) [Giftbit](https://www.capterra.com/p/173343/Giftbit/) [4.6 (82)](https://www.capterra.com/p/173343/Giftbit/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/173343/Giftbit/) ## Features AI summary Based on 1,860 Customer Loyalty reviews Capterra data shows that buyers of customer loyalty software rank the following features as their top priorities: - **Loyalty Program** (**45%** of reviewers rated this feature as critical) - **Rewards Management** (**39%**) - **Third-Party Integrations** (**49%**) Brand Loyalty supports all three of the features reviewers value most: **Loyalty Program**, **Rewards Management**, and **Third-Party Integrations**. Together, these capabilities help businesses build repeat purchase programs, manage incentives more effectively, and connect loyalty data with other systems, allowing teams to create more consistent customer experiences and strengthen long-term retention. Loyalty Program 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases Rewards Management 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Strategize and implement rewards for returning customers, employees and other members Gift Card Management 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus Loyalty Cards 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Manage loyalty cards that hold rewards and promotions to incentivize customers to return Member Portal 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Online gateway through which members can access/update personal information Membership Management 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Database of members to track personal information of individuals and families Brand Loyalty 36 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - API: Application programming interface that allows for integration with other systems/databases - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Activity Tracking: A report showing what actions customers perform - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer History: Access previous interactions or concerns to maintain customer relationships - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Discount Management: Track products that are for sale at a reduced price or part of coupon promotions - eCommerce Management: Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products - Email Marketing: Create and send email blasts/campaigns - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Gamification: Games or game-like elements to track progress and reward accomplishments - Gift Card Management: Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus - Loyalty Cards: Manage loyalty cards that hold rewards and promotions to incentivize customers to return - Loyalty Engine: Provides a loyalty engine that can configure different types of loyalty programs to reward customers for specific purchases, actions, or behaviors. - Loyalty Program: Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases - Member Portal: Online gateway through which members can access/update personal information - Membership Management: Database of members to track personal information of individuals and families - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Point of Sale (POS): Accept and process customer payments for products or services using hardware and software - Promotions Management: Design, communicate, and distribute incentives to perform a specific action - Rewards: Provide rewards, monetary or non-monetary, based on incentive programs - Rewards Management: Strategize and implement rewards for returning customers, employees and other members - SMS Marketing: Send promotional campaigns or transactional messages via text messages - Social Promotion: Market event via social media tools - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Transaction History: Record of all transactions such as purchases, deposits, withdrawals and transfers within a specific period --- Get Advice We can help you find the software with the features you need. Features 4.0 (1) 4.0 Based on 1 reviews ## Pricing Value for money 5.0 (1) Free Trial Free Version Basic €40.00 Usage Based,Per Month Value for money 5.0 (1) 5.0 Based on 1 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.0 (1) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.0 (1) 4.0 Based on 1 reviews ## User reviews Overall rating 4.0 Based on 1 reviews Filter by rating 5(0) 4(1) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent AN Anonymous User CEO Computer Software ### "best tool that allows us to create loyalty points for customers who make purchases" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 June 29, 2022 What I like about this software is that it allows us to create personalized gift cards, generate loyalty points without having to be developers or coders Pros no negative points, I would say that this software is easy to use for any kind of people Cons What I like about this software is that it allows us to create personalized gift cards, to generate loyalty points without the need to be developers or coders Switched from [Eber](https://www.capterra.com/p/182972/EBER/) [Tremendous](https://www.capterra.com/p/197141/Tremendous-Rewards/) [TapMango](https://www.capterra.com/p/148733/TapMango/) [Open Loyalty](https://www.capterra.com/p/171121/Open-Loyalty/) [LoyaltyGator](https://www.capterra.com/p/131517/LoyaltyGator/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.