# Scratcher Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Scratcher Software - reviews, pricing plans, popular comparisons to other Gamification products and more.

Source: https://www.capterra.com/p/249137/Scratcher

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# 

 Scratcher Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Scratcher

## What is Scratcher?

Scratcher is a gamification marketing platform that enables businesses create interactive campaigns with ease, improving the engagement, conversions and brand loyalty. With a user-friendly, drag and drop editor, merchants can design, set up, and manage their interactive customer experiences with ease. The Scratcher platform is engineered for reliability, strength, and user friendliness, making enterprise-level technology available to businesses of all sizes. A platform built for everyone - no technical skills required. Free trial with no credit card required.

## What is Scratcher used for?

[Customer Engagement](https://www.capterra.com/customer-engagement-software/)[Lead Generation](https://www.capterra.com/lead-generation-software/)[Customer Loyalty](https://www.capterra.com/customer-loyalty-software/)

Overall rating

Based on 2 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

€399

Other, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Scratcher?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://scratcher.io/&name=Scratcher)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Scratcher

5.0 (2)

VS.

[4.5 (483)](https://www.capterra.com/p/207295/Seamless-AI/reviews/)

Starting Price

€399

Other, Per Month

Starting Price

Contact vendor

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.5 (2)

Ease Of Use

4.5 (483)

Value For Money

5.0 (2)

Value For Money

4.3 (460)

Customer Service

5.0 (2)

Customer Service

4.3 (455)

## Scratcher alternatives

[4.5 (6,217)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Starting price

$15.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

Highest Rated

[4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

Starting price

$14.99

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[4.4 (18,765)](https://www.capterra.com/p/61368/Salesforce/reviews/)

Starting price

$25.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

90%

of reviewers

rated it above 4 stars

[4.3 (6,964)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

Starting price

$14.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

85%

of reviewers

rated it above 4 stars

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Activity Dashboard

4.5 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Activity Tracking

4.5 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Track and document all activities across devices, networks, and other systems

Campaign Management

4.5 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Campaign Planning

5.0 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Plan and strategize marketing campaigns

Real-Time Analytics

5.0 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Analyze and gain insights into data in real-time

Communication Management

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Manage and track all internal and external communication conducted via calls, email, text, or chat

Scratcher 60 features

Define levels of authorization for access to specific files or systems

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Plan and strategize marketing campaigns

Manage and track all internal and external communication conducted via calls, email, text, or chat

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Manage, organize, and store contact information

The ability to create unique content

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Organize and manage interactive contests or challenges

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Access previous interactions or concerns to maintain customer relationships

Add customized logos and colors to align with company branding

Customize contracts and forms to collect specific information

Pre-designed layouts that can be customized to match preferences and requirements

Automatically retrieve and pull information from documents, websites, images, data sets, and other sources

Import and export data to and from software applications

Assemble applications and processes by dragging over and arranging pre-built components

Manage, store and organize emails within the system or via third-party apps

Create and send email blasts/campaigns

Pre-made examples and templates for emails

Tools to improve and measure employee satisfaction and involvement

Tracks metrics that provide insight into how a user interacts with any interface or product

Predefined actions automatically performed on the occurance of specific events

Used for training or educational purposes

Store, manage and track all forms in a centralized location

Games or game-like elements to track progress and reward accomplishments

Establish measurable goals and objectives and track their progress over a specific period of time

Allow the audience to interact or engage with the content

Manage the process of attracting and converting business prospects into leads

Boards that use custom metrics to show how leading performers compare to other individuals/teams

Organize and track educational activities

Ability to chat online in real time

Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases

Access software remotely via mobile devices

Manage multiple campaigns in one system

Manage and support multiple languages

Create new forms and/or use ready-made online form templates

Organize and manage the accomplishments and development of employees or performance of applications or systems

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Adjust communications based on previous interactions or personal preferences

Reporting on how each user, task or process has advanced since its initiation

Design, communicate, and distribute incentives to perform a specific action

Analyze and gain insights into data in real-time

Receive data and information in real time

Notifications that are delivered to users as soon as an event occurs

Active reporting of data and metrics

Log and store the source of contacts/leads

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Strategize and implement rewards for returning customers, employees and other members

Send promotional campaigns or transactional messages via text messages

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Gauge satisfaction and receive information for improvement and success

Set up connections to third-party platforms to improve business processes

Interact with data visualization elements, such as charts and graphs, to drill down into data

Web form that allows users to enter data that is sent and processed for different reasons

An extended application or connector that enables users to perform additional services with their current set of tools

Get Advice

We can help you find the software with the features you need.

Features

5.0 (2)

5.0

Based on 2 reviews

## Pricing

Value for money

5.0 (2)

Free Trial

Free Version

Free Trial for 14 days

€0.00

Basic

€399.00

Other,Per Month

Professional

€699.00

Other,Per Month

Enterprise

€1,000

Other,Per Month

Value for money

5.0 (2)

5.0

Based on 2 reviews

## Integrations

[

Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[

Asana](https://www.capterra.com/p/184581/Asana-PM/)[

Shopify](https://www.capterra.com/p/83891/Shopify/)[

HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[

monday.com](https://www.capterra.com/p/147657/monday-com/)[

HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[

Zapier](https://www.capterra.com/p/130182/Zapier/)[

ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

5.0 (2)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

5.0 (2)

5.0

Based on 2 reviews

## User reviews

Overall rating

5.0

Based on 2 reviews

Filter by rating

5(2)

4(0)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

RS

Robert S.

Owner

Marketing and Advertising

### "Effective and Flexible Gamification Software – Our Experience with Scratcher.io"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 23, 2025

Scratcher is modern, flexible gamification software with continuous updates. It offers many features and options, making it easy to create engaging campaigns.

Pros

We've been using Scratcher.io for several months now and are very impressed by the platform’s versatility and ease of use. Creating interactive campaigns—whether it's a wheel of fortune, advent calendar, or quiz—is quick and doesn’t require any coding skills. The intuitive interface allows our marketing team to create engaging campaigns independently. A wide variety of game mechanics like instant wins, puzzles, or point challenges make it ideal for lead generation. Seamless integrations with CRM and email marketing tools help automate follow-ups and data flows. Custom design options ensure all campaigns are fully on-brand. The support team is fast, friendly, and solution-oriented.

Cons

When we first started using Scratcher, not all interactive formats (such as certain quiz or game types) were available. However, the platform has been evolving rapidly, and new formats are being added regularly. It's great to see that user feedback is clearly being taken into account and that the product is continuously improving.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

KS

Karina S.

CMO

Consumer Goods

### "An intuitive platform with multiple features "

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 30, 2025

We wanted to collect more customer data without annoying people. With Scratcher, we ran a fun game during our product launch — and suddenly, people were signing up, sharing info, and actually enjoying it. It worked way better than our old forms.

Pros

Scratcher makes it incredibly easy to build interactive campaigns without needing a developer. The interface is intuitive, and the variety of game formats means we can keep things fresh and tailored to different goals—whether it's lead generation, customer engagement, or brand awareness. I also really appreciate how flexible the platform is when it comes to design—you can make the games feel fully on-brand without much effort. Plus, the support team is quick to respond and genuinely helpful.

Cons

Would like to have the platform available in Spanish

Alternatives considered

[Playable](https://www.capterra.com/p/179977/Playable/)

[Dot.vu](https://www.capterra.com/p/246559/Dotvu/)

[Brame](https://www.capterra.com/p/250724/Brame/)

Reasons for choosing Scratcher

We chose Scratcher because it offered the best balance between ease of use and customization. Unlike some other tools we looked at, Scratcher didn’t require a steep learning curve or heavy technical setup. The platform had a strong variety of game formats out of the box, and we were able to get our first campaign up and running really quickly. Their pricing was also transparent and flexible, which made it a great fit for our marketing goals and budget.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Independent research methodology

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[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

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