--- title: "Scratcher Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Scratcher Software - reviews, pricing plans, popular comparisons to other Gamification products and more." source_url: "https://www.capterra.com/p/249137/Scratcher/" page_type: "product" language: "en" publication_date: "2026-09-29" --- # Scratcher Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 29, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Scratcher ## What is Scratcher? Scratcher is a gamification marketing platform that enables businesses create interactive campaigns with ease, improving the engagement, conversions and brand loyalty. With a user-friendly, drag and drop editor, merchants can design, set up, and manage their interactive customer experiences with ease. The Scratcher platform is engineered for reliability, strength, and user friendliness, making enterprise-level technology available to businesses of all sizes. A platform built for everyone - no technical skills required. Free trial with no credit card required. ## What is Scratcher used for? [Customer Engagement](https://www.capterra.com/customer-engagement-software/)[Lead Generation](https://www.capterra.com/lead-generation-software/)[Customer Loyalty](https://www.capterra.com/customer-loyalty-software/) Top alternative Featured Overall rating Based on 2 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price €399 Other, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Scratcher?[Manage this product listing](https://www.g2.com/products/scratcher/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Scratcher 5.0 (2) VS. [4.9 (3,857)](https://www.capterra.com/p/186209/Guusto/reviews/) Starting Price €399 Other, Per Month Starting Price $4.8 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (2) Ease Of Use 4.9 (3,857) Value For Money 5.0 (2) Value For Money 4.9 (3,479) Customer Service 5.0 (2) Customer Service 4.9 (3,539) ## Scratcher alternatives [4.9 (268)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.8 (570)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.8 (16)](https://www.capterra.com/p/212226/White-Label-Loyalty-Platform/reviews/) Starting price $1999.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.3 (7,010)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting price $14.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars ## FAQs about Scratcher Overview ### What company size and specific industries is Scratcher built for? Scratcher is designed for businesses of all sizes that want to run interactive marketing campaigns. It fits companies in retail, e-commerce, consumer goods, and other customer-facing sectors that aim to increase engagement, conversions, and brand loyalty through gamification. Features and Usability ### What are the key features of Scratcher? Scratcher offers campaign management, content creation, and interactive content for promotions and lead generation. It also includes customizable forms and templates, gamification with leaderboards and rewards, surveys and feedback, email and SMS marketing, real-time analytics and reporting, access controls, and third-party integrations. Integrations ### Which third-party tools and platforms does Scratcher integrate with? Scratcher integrates with more than 20 third-party tools and platforms, including HubSpot CRM, HubSpot Marketing Hub, Salesforce Starter, Shopify, Mailchimp, Klaviyo, Intercom, and Asana. It also connects with APSIS One, ActiveCampaign, ActiveTrail, Agillic, Bloomreach, Campaign Monitor by Marigold, Hello Retail, Iterable, MarketingPlatform, Podio, Raptor, and SAP Engagement Cloud. Getting Started and Support ### What training and onboarding options does Scratcher offer? Scratcher offers in-person training, live online sessions, webinars, documentation, and videos to help teams get started. In-person and live online training support guided setup, webinars provide structured group learning, documentation serves as written reference material, and videos offer visual, self-paced instruction. Getting Started and Support ### What customer support options does Scratcher offer? Scratcher provides email/help desk, a knowledge base, phone support, and chat. User feedback on support quality is not available here, so no claims can be made about response speed, helpfulness, or common issues. The listed channels are the only support options identified in the catalog data. ## Features AI summary Based on 994 Gamification reviews Capterra data shows that buyers of gamification software rank the following features as their top priorities: - **Personalization** (**46%** of reviewers rated this feature as critical) - **Mobile Access** (**46%**) - **Interactive Content** (**43%**) Scratcher supports all three of the features reviewers value most: **Personalization**, **Mobile Access**, and **Interactive Content**. Together, these capabilities help businesses tailor experiences to different users, make participation easy from any device, and keep audiences involved with dynamic content, allowing teams to increase participation and improve user satisfaction. Activity Dashboard 4.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Dashboard to view the status of ongoing processes, identify current incidents and track past activities Activity Tracking 4.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Track and document all activities across devices, networks, and other systems Campaign Management 4.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Campaign Planning 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Plan and strategize marketing campaigns Real-Time Analytics 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Analyze and gain insights into data in real-time Communication Management 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Manage and track all internal and external communication conducted via calls, email, text, or chat Scratcher 64 features ### All Features - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Content Creation: The ability to create unique content - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Contest Management: Organize and manage interactive contests or challenges - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer History: Access previous interactions or concerns to maintain customer relationships - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data: Establish benchmarking data to create an accurate set of metrics to compare with program results. - Data Extraction: Automatically retrieve and pull information from documents, websites, images, data sets, and other sources - Data Import/Export: Import and export data to and from software applications - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Templates: Pre-made examples and templates for emails - Employee Engagement: Tools to improve and measure employee satisfaction and involvement - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Features: Provides features to create and manage lists of potential customers - For Training/Education: Used for training or educational purposes - Forms Management: Store, manage and track all forms in a centralized location - Gamification: Games or game-like elements to track progress and reward accomplishments - Goal Setting/Tracking: Establish measurable goals and objectives and track their progress over a specific period of time - Interactive Content: Allow the audience to interact or engage with the content - Lead Generation: Manage the process of attracting and converting business prospects into leads - Leaderboards: Boards that use custom metrics to show how leading performers compare to other individuals/teams - Learning Management: Organize and track educational activities - Live Chat: Ability to chat online in real time - Loyalty Program: Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases - Mobile Access: Access software remotely via mobile devices - Multi-Campaign: Manage multiple campaigns in one system - Multi-Language: Manage and support multiple languages - Online Forms: Create new forms and/or use ready-made online form templates - Performance Management: Organize and manage the accomplishments and development of employees or performance of applications or systems - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Personalization: Adjust communications based on previous interactions or personal preferences - Progress Tracking: Reporting on how each user, task or process has advanced since its initiation - Promotions Management: Design, communicate, and distribute incentives to perform a specific action - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Real-Time Reporting: Active reporting of data and metrics - Referral Tracking: Log and store the source of contacts/leads - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Rewards Management: Strategize and implement rewards for returning customers, employees and other members - SMS Marketing: Send promotional campaigns or transactional messages via text messages - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Web Forms: Web form that allows users to enter data that is sent and processed for different reasons - Websites: Captures form submissions from existing forms on websites or landing pages - Widgets: An extended application or connector that enables users to perform additional services with their current set of tools --- Get Advice We can help you find the software with the features you need. Features 5.0 (2) 5.0 Based on 2 reviews ## Pricing Value for money 5.0 (2) Free Trial Free Version Free Trial for 14 days €0.00 Basic €399.00 Other,Per Month Professional €699.00 Other,Per Month Enterprise €1,000 Other,Per Month Value for money 5.0 (2) 5.0 Based on 2 reviews ## Integrations [ Asana](https://www.capterra.com/p/184581/Asana-PM/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ monday AI Work Platform](https://www.capterra.com/p/147657/monday-com/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[ Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (2) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (2) 5.0 Based on 2 reviews ## User reviews Overall rating 5.0 Based on 2 reviews Filter by rating Counts reflect reviews available in this feed. 5(2) 4(0) 3(0) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful Robert S. Owner Used the software for: Less than 1 year ### "Effective and Flexible Gamification Software – Our Experience with Scratcher.io" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 28, 2025 Scratcher is modern, flexible gamification software with continuous updates. It offers many features and options, making it easy to create engaging campaigns. Pros We've been using Scratcher.io for several months now and are very impressed by the platform’s versatility and ease of use. Creating interactive campaigns—whether it's a wheel of fortune, advent calendar, or quiz—is quick and doesn’t require any coding skills. The intuitive interface allows our marketing team to create engaging campaigns independently. A wide variety of game mechanics like instant wins, puzzles, or point challenges make it ideal for lead generation. Seamless integrations with CRM and email marketing tools help automate follow-ups and data flows. Custom design options ensure all campaigns are fully on-brand. The support team is fast, friendly, and solution-oriented. Cons When we first started using Scratcher, not all interactive formats (such as certain quiz or game types) were available. However, the platform has been evolving rapidly, and new formats are being added regularly. It's great to see that user feedback is clearly being taken into account and that the product is continuously improving. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer CMO Used the software for: Less than 1 year ### "An intuitive platform with multiple features " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 5, 2025 We wanted to collect more customer data without annoying people. With Scratcher, we ran a fun game during our product launch — and suddenly, people were signing up, sharing info, and actually enjoying it. It worked way better than our old forms. Pros Scratcher makes it incredibly easy to build interactive campaigns without needing a developer. The interface is intuitive, and the variety of game formats means we can keep things fresh and tailored to different goals—whether it's lead generation, customer engagement, or brand awareness. I also really appreciate how flexible the platform is when it comes to design—you can make the games feel fully on-brand without much effort. Plus, the support team is quick to respond and genuinely helpful. Cons Would like to have the platform available in Spanish Review source Non-incentivized review: any software user can leave a review for any product listed on our site. 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