--- title: "Reprice Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Reprice Software - reviews, pricing plans, popular comparisons to other Competitor Price Monitoring products and more." source_url: "https://www.capterra.com/p/249320/Reprice/" page_type: "product" language: "en" --- # Reprice Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Reprice ## What is Reprice? Reprice is a price optimization tool for online stores that helps retailers monitor competitors' prices and adjust their own prices in real-time. With advanced algorithms and data analytics, Reprice identifies the optimal price point for each product, saving time and effort. It's an essential tool for staying competitive in the e-commerce landscape, increasing sales and boosting profits. ## What is Reprice used for? [Pricing Optimization](https://www.capterra.com/pricing-optimization-software/)[Competitor Price Monitoring](https://www.capterra.com/competitor-price-monitoring-software/) Overall rating Based on 10 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price €300 Flat Rate, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Reprice?[Manage this product listing](https://www.g2.com/products/reprice/claim_requests/new?auto=true) ## Reprice Overview Updated September 2026 AI summary Reprice is a cloud-based solution for businesses of all sizes seeking to optimize pricing strategies through competitor price tracking, dynamic pricing, and predictive models. It features a repricing engine, custom pricing rules, profitability analysis, and support for multi-store operations. Integrations with ecommerce and order management platforms enable users to monitor, adjust, and analyze prices efficiently across channels. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Reprice 4.7 (10) VS. [### PriceShape](https://www.capterra.com/p/211519/PriceShape/) [4.7 (53)](https://www.capterra.com/p/211519/PriceShape/reviews/) Starting Price €300 Flat Rate, Per Month Starting Price $599 Per Feature, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.8 (10) Ease Of Use 4.8 (53) Value For Money 4.7 (10) Value For Money 4.7 (52) Customer Service 5.0 (10) Customer Service 4.9 (52) ## Reprice alternatives [PriceLabs](https://www.capterra.com/p/158348/PriceLabs/) [4.9 (250)](https://www.capterra.com/p/158348/PriceLabs/reviews/) Starting price $19.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/158348/PriceLabs/) [Multiply](https://www.capterra.com/p/228102/Multiply/) [4.9 (44)](https://www.capterra.com/p/228102/Multiply/reviews/) Starting price $159.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/228102/Multiply/) [Omnia Retail](https://www.capterra.com/p/166274/Omnia/) [4.6 (24)](https://www.capterra.com/p/166274/Omnia/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/166274/Omnia/) Highest Rated [SmapraTracker](https://www.capterra.com/p/10032385/SmapraTracker/) [5.0 (2)](https://www.capterra.com/p/10032385/SmapraTracker/#reviews) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10032385/SmapraTracker/) ## FAQs about Reprice Overview ### Which roles and teams benefit most from Reprice? Reprice is most used by ecommerce managers, buyers, and sales teams that need to adjust pricing quickly, stay competitive, and protect margins across online marketplaces. Marketing leaders and executives use it to support promotional strategy, monitor pricing performance, and make faster revenue-focused decisions without constant manual price checks. Answer based on 10 reviews Overview ### What company size and industries is Reprice built for? Reprice is built for small businesses in e-commerce, with 100% of reviewers from small businesses and Retail leading at 40%. It also serves Sporting Goods at 30% and Computer Hardware at 10%, aligning with teams that gather competitive data and analyze pricing for pricing optimization. Answer based on 10 reviews Features and Usability ### What are the key features of Reprice? Reprice offers competitor monitoring, competitor price tracking, and real-time comparisons for market analysis, plus a repricing engine with custom pricing rules and automatic adjustments. It also includes pricing analytics, price forecasting, profitability analysis, discount management, and customizable reports across multi-store and multi-currency environments. Integrations ### Which third-party tools and platforms does Reprice integrate with? Reprice integrates with Shopify, Brightpearl, Google Merchant Center, and Channable. These connections cover ecommerce storefronts, ERP and order management workflows, product feeds for Google Shopping, and pricing competitiveness tied to Google Ads. Answer based on 2 reviews Getting Started and Support ### What training and onboarding options does Reprice offer? Reprice provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided setup, webinars cover topic-based instruction, documentation offers written reference material, and videos provide visual walkthroughs for self-paced learning. Getting Started and Support ### What customer support options does Reprice offer? Reprice offers Email/Help Desk, Phone Support, 24/7 Live Rep, and Chat. No reviewer feedback is available to describe support quality, response times, or user experience with these channels, so the support details stop at the listed options. ## Features AI summary Based on 494 Competitor Price Monitoring reviews Capterra data shows that buyers of Pricing Optimization software rank the following features as their top priorities: - **Repricing engine** (**43%** of reviewers rated this feature as critical) - **Custom Pricing Rules** (**48%**) - **Dynamic Pricing** (**54%**) Reprice supports all three of the features reviewers identify as most important: **Repricing engine**, **Custom Pricing Rules**, and **Dynamic Pricing**. Together, these capabilities help businesses adjust prices in real time, apply pricing logic that fits their goals, and respond more quickly to market changes, allowing teams to stay competitive while protecting margins. Repricing engine 4.7 (9) 33.33% of 9 reviewers that rated this feature as important or highly important AI-driven algorithms that allow for automatic repricing in real-time Custom Pricing Rules 4.7 (9) 55.56% of 9 reviewers that rated this feature as important or highly important Create custom predefined rules for prices for products and services Dynamic Pricing 4.7 (9) 66.67% of 9 reviewers that rated this feature as important or highly important Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc. Competitor Price Tracking 4.6 (9) 77.78% of 9 reviewers that rated this feature as important or highly important Monitor and compare prices for competing products Activity Dashboard 4.4 (5) 40.00% of 5 reviewers that rated this feature as important or highly important Dashboard to view the status of ongoing processes, identify current incidents and track past activities Promotion Optimization 4.0 (5) 20.00% of 5 reviewers that rated this feature as important or highly important Assess and optimize pricing markdowns, special offers, or other promos Reprice 49 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Automatic Adjustments: Making price adjustments to comparable property - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Benchmarking: Compare key metrics for the business against prominent players in the industry - Competitive Analysis: Evaluating strengths and weaknesses of companies with the same target audience - Competitor Monitoring: Track activity of your competitors - Competitor Price Tracking: Monitor and compare prices for competing products - Cost Analysis: Analyze and calculate business costs - Custom Pricing Rules: Create custom predefined rules for prices for products and services - Customizable Reports: Alter the layout and content of reports - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Discount Management: Track products that are for sale at a reduced price or part of coupon promotions - Dynamic Pricing: Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc. - Historical Reporting: Information, data and reports that are being tracked over time - Market Data Analysis: Collect & analyze data from multiple sources to get insights into competing products, customer behavior, pricing & marketing strategies - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Currency: Manage and handle various international currencies - Multi-Store: Manage multiple teams and operations from a central location - Multiple Data Sources: Allows users to manage data from a number of sources - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Predictive Pricing Models: Use simulation models and scenario planning to predict and compare strategy outcomes for prices and promotions - Price differentiation: Create unique pricing based on product, store, geography, or customer segmentation - Price Forecasting: Form predictions for optimal prices based on past and present data (market data, competitor products, special events, weather, etc.) - Price List Management: Create and manage price lists for products, customer segments, and geographic locations. - Price Optimization: Track factors that affect pricing and adjust prices accordingly to increase sales - Price/Margin Management: Track and manage the profit margin between the cost of a product and its selling price. - Pricing Analytics: Track and analyze key pricing metrics for reports, intelligence dashboards, historical data tracking, trend analysis, etc. - Product Catalog: Present a catalog of inventory that customers can view - Product Data Management: Capture, organize and track product-specific data and information in a centralized location - Profitability Analysis: Evaluate the degree to which business operations bring monetary gains - Promotion Optimization: Assess and optimize pricing markdowns, special offers, or other promos - Promotions Management: Design, communicate, and distribute incentives to perform a specific action - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Repricing engine: AI-driven algorithms that allow for automatic repricing in real-time - Sales Reports: Reports specific to sales analysis for trends and strategies - Sales Trend Analysis: Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Strategic Planning: At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance --- Features 4.6 (10) 4.6 Based on 10 reviews ## Pricing Value for money 4.7 (10) Free Trial Basic €300.00 Flat Rate,Per Month Value for money 4.7 (10) 4.7 Based on 10 reviews ## Support, customer service and training options Customer Service 5.0 (10) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (10) 5.0 Based on 10 reviews ## User reviews Overall rating 4.7 Based on 10 reviews Filter by rating 5(7) 4(3) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent BG Bjarne G. Ecom Sporting Goods ### "We love it" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 5/10 May 10, 2023 Awesome guys. Pros Easy to use and making our days more efficient. Awesome customer service! Cons At the moment we are working on new features and Reprice is always trying to solve our problems as we go. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor May 11, 2023 Thank you! Customer satisfaction is something we value extremely high and looking forward to continue our journey together. ME Mikkel E. Marketing Manager Construction ### "Reprice Review - Highly Recommend" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 May 10, 2023 We are very pleased with reprice as it provides an easy overview of how we price ourselves in the market, and saves us a lot of manual work. We have noticed several times that when we change the price of a product, we sell more of it the following day. Pros Change prices, track profits, view competitor prices, and gain insight into market pricing. Easily transfer prices to Magento, and set up time-based campaigns with ease. Cons In some months in our market the price for reprice can be too expensive. I am looking forward to the further development in reprice to see how they can add extra value for us :) Reasons for choosing Reprice Mainly because we had a need for such a product, and the \[sensitive content hidden\] of reprice was extremely service-minded and someone we would like to work with. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor May 11, 2023 Thank you! Looking forward to continue our journey together and further develop Reprice in order to gain new and improved value. We strive to give you and your colleagues a competitive edge and will continue to automate and- or simplify manual tasks for you and our customers. PA Petter A. Sales Manager Cosmetics ### "CB initial review. Happy with product, still early days. Will be perfect when adjusted to our needs." 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 3, 2023 Very happy with Reprice overall. Need som more time to understand each other and our needs. New possibilities emerge the more we learn of what Reprice could help us with. Very happy with the communication which has been key in our partnership. Pros Easy for the whole team to learn and use. Lets us make smarter decisions on margins etc. Cons We are missing a few key repports and still got over 3000 products not getting a "match". Some of this is our own fault with bad data, but should still have a fix to this, when I could imagine other businesses also struggle with the same. Reasons for choosing Reprice Local, few points of contact, short path to decision making. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor May 10, 2023 Thank you! Developing our tool together with our customers is key and this feedback is very valuable to us. As you mention we are working on a better reporting solution and hopefully this will be up and running shortly. MH Martin H. ecommerce manager Retail ### "Pricing made easy!" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 3, 2023 Reprice always help us to have the total overview when it comes to our prices, our competitors prices and track the market activity that happens around us. Pros Pricetracking and the simplicity to follow prices from competitors in our market. Cons All issues that we have had with Reprice have been corrected or explained really fast. The respond time from Reprice team is impeccable! At this time there is nothing to complain about. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor May 10, 2023 Thank you! Customer satisfaction is our number one priority. ES Erlend S. CEO Retail ### "An absolute must and key software to our operations" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 19, 2023 Reprice has been instrumental to our +500% profitable revenue growth over the last 3 years. We have increased our margins and amount of sales after placing Reprice center and forward in our strategies. Pros Hands down the people behind it and the service they offer. Combine this with excellent customization possibilities and a very flexible solution including standard, easy to get started set-up with advanced rules and monitoring capabilities - you have a winner. Its also priced lower than similar competitors in the industry. Cons It can still improve its dasboard and promotion/discount engine. But I would rate this as 4 out of 5 stars, so its not bad how it is - it just got room for improvement. Alternatives considered [PriceShape](https://www.capterra.com/p/211519/PriceShape/) Reasons for choosing Reprice Customization capabilities and a less expensive starting point for large product catalogues and advanced pricing rules. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor April 21, 2023 Thank you! We're thrilled to hear that Reprice has been an essential and valuable tool for your operations and such an important part of your strategy! We will always aim to give our customers a competitive edge and deliver best possible data to stay ahead of competition. In other words, lets continue our fantastic journey together and work closely to further improve our tool to launch new and innovative features. EV Erlend V. Ecom manager Sporting Goods ### "RePrice comes highly recommended!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 19, 2023 RePrice have developed a very good product, and are always open to our suggestions and new features. Excellent company all over Pros RePrice are a ver efficient tool to work with, and RePrice have great developers who delivers what ever features we needed Cons Our biggest issue is not an issue with reprice, but instead its a general problem of mathcing products with competitors. Its easier with products that are well known and populare Reasons for choosing Reprice Promise of a great product, hands on developers Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor April 21, 2023 Thank you! We believe we have the best tool for price optimization and working closely with our customers will always be an important part of Reprice. We continuously strive to improve and enhance our product (to meet the needs of our customers) and your input helps us in achieving this. So please continue to request new features. ME Martin E. ceo Retail ### "Reprice makes repricing of thousands of products easy and profitable" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 19, 2023 Pros The easy to use software and rule engine Cons Sometimes google matching of products is missing, because we have the wrong EAN number or the competitors dont use google shopping. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor April 21, 2023 Thank you! We always aim to deliver the best possible outcome and will continue to develop new and innovative ways to track products, even with missing EAN codes. DR Didrik R. CMO Sporting Goods ### "Reprice helps us with our pricing strategy" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 12, 2023 Pros Automatic pricing of products saves us a LOT of time, and are also making sure we are competitive. Cons The UX could be better, and the setup of complex rules a bit easier - but I know that is being worked in. Alternatives considered [PriceShape](https://www.capterra.com/p/211519/PriceShape/) Reasons for choosing Reprice A talented guy called \[sensitive content hidden\] Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor April 13, 2023 Thank you! We always strive to deliver the best possible data to give you a competitive advantage and to stay ahead of your competitors! Our new and updated UX will launch later this year and we are very excited to share this with you. EL Eirik L. CMO Computer Hardware ### "Reprice - a real game changer!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 12, 2023 I’ll keep this simple and efficient, because that is exactly what Reprice does for me, every day! GamEra.no is "The Game Changer” but Reprice has really been a game changer for us. Pros The thing I like most about Reprice is that its so easy to use, and that its so fast! Make a change, and before you know it, its live!The support has been amazing and the people relly understand our needs and goals. Cons Would love some "how to" and “best practices” guides on how to better use the tools that are available to us. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor April 13, 2023 Thank you! We really enjoy working with you and making your day-to-day business easier! Implementing a "how to guide" in our tool is very good feedback and we will definitely look into this for our new UX, which will launch later this year. CE Carl Eirik W. Buyer Retail ### "Keeping up in a volatile market" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 11, 2023 I am very happy about reprice. They are easy to talk to, understands our needs and solve issues in a very short time period. The system itself is easy to use, self explaining menus and settings. I really like that i can preset which competitors i want info from. Pros I like how easy it is to export all the data i need to use it in other own made tools Cons It is not really a con, but sometimes we cant get a pricematch on certain products. Normally the reason is that everyone else is empty, so the system do not not scrape it. Would be nice to have a reason on why it hasn't been found Reasons for choosing Reprice We did not really look at anyone else. Reprice ticked all our boxes pretty fast. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor April 13, 2023 Thank you! We will continue improving our tool and feedback such as this is valuable. Developing Reprice together with our customers is our strength and focus. [View all Reviews](https://www.capterra.com/p/249320/Reprice/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.