# Reprice Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Reprice Software - reviews, pricing plans, popular comparisons to other Pricing Optimization products and more. Source: https://www.capterra.com/p/249320/Reprice --- # Reprice Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Reprice ## What is Reprice? Reprice is a price optimization tool for online stores that helps retailers monitor competitors' prices and adjust their own prices in real-time. With advanced algorithms and data analytics, Reprice identifies the optimal price point for each product, saving time and effort. It's an essential tool for staying competitive in the e-commerce landscape, increasing sales and boosting profits. ## What is Reprice used for? [Pricing Optimization](https://www.capterra.com/pricing-optimization-software/)[Competitor Price Monitoring](https://www.capterra.com/competitor-price-monitoring-software/) Overall rating Based on 10 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price €300 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Reprice?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.reprice.no&name=Reprice) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Reprice 4.7 (10) VS. [### PriceShape](https://www.capterra.com/p/211519/PriceShape/) [4.7 (53)](https://www.capterra.com/p/211519/PriceShape/reviews/) Starting Price €300 Flat Rate, Per Month Starting Price $599 Per Feature, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.8 (10) Ease Of Use 4.8 (53) Value For Money 4.7 (10) Value For Money 4.7 (52) Customer Service 5.0 (10) Customer Service 4.9 (52) ## Reprice alternatives [Smartpricing](https://www.capterra.com/p/203834/Smartpricing/) [4.6 (44)](https://www.capterra.com/p/203834/Smartpricing/reviews/) Starting price $98.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/203834/Smartpricing/) [Multiply](https://www.capterra.com/p/228102/Multiply/) [4.9 (43)](https://www.capterra.com/p/228102/Multiply/reviews/) Starting price $159.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/228102/Multiply/) Highest Rated [PriceLabs](https://www.capterra.com/p/158348/PriceLabs/) [4.9 (247)](https://www.capterra.com/p/158348/PriceLabs/reviews/) Starting price $19.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/158348/PriceLabs/) [Amazon Repricer](https://www.capterra.com/p/196867/Amazon-Repricer/) [4.8 (41)](https://www.capterra.com/p/196867/Amazon-Repricer/reviews/) Starting price $250.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/196867/Amazon-Repricer/) [View all alternatives](https://www.capterra.com/p/249320/Reprice/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Competitor Price Tracking 4.6 (9) 77.78% of 9 reviewers that rated this feature as important or highly important Monitor and compare prices for competing products Custom Pricing Rules 4.7 (9) 55.56% of 9 reviewers that rated this feature as important or highly important Create custom predefined rules for prices for products and services Dynamic Pricing 4.7 (9) 66.67% of 9 reviewers that rated this feature as important or highly important Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc. Repricing engine 4.7 (9) 33.33% of 9 reviewers that rated this feature as important or highly important AI-driven algorithms that allow for automatic repricing in real-time Activity Dashboard 4.4 (5) 40.00% of 5 reviewers that rated this feature as important or highly important Dashboard to view the status of ongoing processes, identify current incidents and track past activities Promotion Optimization 4.0 (5) 20.00% of 5 reviewers that rated this feature as important or highly important Assess and optimize pricing markdowns, special offers, or other promos Reprice 48 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Making price adjustments to comparable property Track visitors'/audience's responses across web pages and other optimized content Compare key metrics for the business against prominent players in the industry Evaluating strengths and weaknesses of companies with the same target audience Track activity of your competitors Monitor and compare prices for competing products Analyze and calculate business costs Create custom predefined rules for prices for products and services Alter the layout and content of reports Assembly of graphs and charts for visualizing and tracking statistics/metrics Import and export data to and from software applications Graphical representation of data Track products that are for sale at a reduced price or part of coupon promotions Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc. Information, data and reports that are being tracked over time Collect & analyze data from multiple sources to get insights into competing products, customer behavior, pricing & marketing strategies Observe and track the demand, usage, progress or quality of a system, product, or user Manage and handle various international currencies Manage multiple teams and operations from a central location Allows users to manage data from a number of sources A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Use simulation models and scenario planning to predict and compare strategy outcomes for prices and promotions Create unique pricing based on product, store, geography, or customer segmentation Form predictions for optimal prices based on past and present data (market data, competitor products, special events, weather, etc.) Create and manage price lists for products, customer segments, and geographic locations. Track and manage the profit margin between the cost of a product and its selling price. Track and analyze key pricing metrics for reports, intelligence dashboards, historical data tracking, trend analysis, etc. Present a catalog of inventory that customers can view Capture, organize and track product-specific data and information in a centralized location Evaluate the degree to which business operations bring monetary gains Assess and optimize pricing markdowns, special offers, or other promos Design, communicate, and distribute incentives to perform a specific action Analyze and gain insights into data in real-time Receive data and information in real time Active monitoring of systems, applications, or networks Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data AI-driven algorithms that allow for automatic repricing in real-time Reports specific to sales analysis for trends and strategies Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. Search and filter data across systems to locate required information by entering keywords or certain criteria At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them Set up connections to third-party platforms to improve business processes Review data from past periods to reveal recurring tendencies and predict future performance Features 4.6 (10) 4.6 Based on 10 reviews ## Pricing Value for money 4.7 (10) Free Trial Basic €300.00 Flat Rate,Per Month Value for money 4.7 (10) 4.7 Based on 10 reviews ## Support, customer service and training options Customer Service 5.0 (10) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (10) 5.0 Based on 10 reviews ## User reviews Overall rating 4.7 Based on 10 reviews Filter by rating 5(7) 4(3) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent BG Bjarne G. Ecom Sporting Goods ### "We love it" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 5/10 May 10, 2023 Awesome guys. Pros Easy to use and making our days more efficient. Awesome customer service! Cons At the moment we are working on new features and Reprice is always trying to solve our problems as we go. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor May 11, 2023 Thank you! Customer satisfaction is something we value extremely high and looking forward to continue our journey together. ME Mikkel E. Marketing Manager Construction ### "Reprice Review - Highly Recommend" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 May 10, 2023 We are very pleased with reprice as it provides an easy overview of how we price ourselves in the market, and saves us a lot of manual work. We have noticed several times that when we change the price of a product, we sell more of it the following day. Pros Change prices, track profits, view competitor prices, and gain insight into market pricing. Easily transfer prices to Magento, and set up time-based campaigns with ease. Cons In some months in our market the price for reprice can be too expensive. I am looking forward to the further development in reprice to see how they can add extra value for us :) Reasons for choosing Reprice Mainly because we had a need for such a product, and the \[sensitive content hidden\] of reprice was extremely service-minded and someone we would like to work with. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor May 11, 2023 Thank you! Looking forward to continue our journey together and further develop Reprice in order to gain new and improved value. We strive to give you and your colleagues a competitive edge and will continue to automate and- or simplify manual tasks for you and our customers. PA Petter A. Sales Manager Cosmetics ### "CB initial review. Happy with product, still early days. Will be perfect when adjusted to our needs." 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 3, 2023 Very happy with Reprice overall. Need som more time to understand each other and our needs. New possibilities emerge the more we learn of what Reprice could help us with. Very happy with the communication which has been key in our partnership. Pros Easy for the whole team to learn and use. Lets us make smarter decisions on margins etc. Cons We are missing a few key repports and still got over 3000 products not getting a "match". Some of this is our own fault with bad data, but should still have a fix to this, when I could imagine other businesses also struggle with the same. Reasons for choosing Reprice Local, few points of contact, short path to decision making. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor May 10, 2023 Thank you! Developing our tool together with our customers is key and this feedback is very valuable to us. As you mention we are working on a better reporting solution and hopefully this will be up and running shortly. MH Martin H. ecommerce manager Retail ### "Pricing made easy!" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 3, 2023 Reprice always help us to have the total overview when it comes to our prices, our competitors prices and track the market activity that happens around us. Pros Pricetracking and the simplicity to follow prices from competitors in our market. Cons All issues that we have had with Reprice have been corrected or explained really fast. The respond time from Reprice team is impeccable! At this time there is nothing to complain about. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor May 10, 2023 Thank you! Customer satisfaction is our number one priority. ES Erlend S. CEO Retail ### "An absolute must and key software to our operations" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 19, 2023 Reprice has been instrumental to our +500% profitable revenue growth over the last 3 years. We have increased our margins and amount of sales after placing Reprice center and forward in our strategies. Pros Hands down the people behind it and the service they offer. Combine this with excellent customization possibilities and a very flexible solution including standard, easy to get started set-up with advanced rules and monitoring capabilities - you have a winner. Its also priced lower than similar competitors in the industry. Cons It can still improve its dasboard and promotion/discount engine. But I would rate this as 4 out of 5 stars, so its not bad how it is - it just got room for improvement. Alternatives considered [PriceShape](https://www.capterra.com/p/211519/PriceShape/) Reasons for choosing Reprice Customization capabilities and a less expensive starting point for large product catalogues and advanced pricing rules. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor April 21, 2023 Thank you! We're thrilled to hear that Reprice has been an essential and valuable tool for your operations and such an important part of your strategy! We will always aim to give our customers a competitive edge and deliver best possible data to stay ahead of competition. In other words, lets continue our fantastic journey together and work closely to further improve our tool to launch new and innovative features. EV Erlend V. Ecom manager Sporting Goods ### "RePrice comes highly recommended!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 19, 2023 RePrice have developed a very good product, and are always open to our suggestions and new features. Excellent company all over Pros RePrice are a ver efficient tool to work with, and RePrice have great developers who delivers what ever features we needed Cons Our biggest issue is not an issue with reprice, but instead its a general problem of mathcing products with competitors. Its easier with products that are well known and populare Reasons for choosing Reprice Promise of a great product, hands on developers Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor April 21, 2023 Thank you! We believe we have the best tool for price optimization and working closely with our customers will always be an important part of Reprice. We continuously strive to improve and enhance our product (to meet the needs of our customers) and your input helps us in achieving this. So please continue to request new features. ME Martin E. ceo Retail ### "Reprice makes repricing of thousands of products easy and profitable" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 19, 2023 Pros The easy to use software and rule engine Cons Sometimes google matching of products is missing, because we have the wrong EAN number or the competitors dont use google shopping. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor April 21, 2023 Thank you! We always aim to deliver the best possible outcome and will continue to develop new and innovative ways to track products, even with missing EAN codes. DR Didrik R. CMO Sporting Goods ### "Reprice helps us with our pricing strategy" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 12, 2023 Pros Automatic pricing of products saves us a LOT of time, and are also making sure we are competitive. Cons The UX could be better, and the setup of complex rules a bit easier - but I know that is being worked in. Alternatives considered [PriceShape](https://www.capterra.com/p/211519/PriceShape/) Reasons for choosing Reprice A talented guy called \[sensitive content hidden\] Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor April 13, 2023 Thank you! We always strive to deliver the best possible data to give you a competitive advantage and to stay ahead of your competitors! Our new and updated UX will launch later this year and we are very excited to share this with you. EL Eirik L. CMO Computer Hardware ### "Reprice - a real game changer!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 12, 2023 I’ll keep this simple and efficient, because that is exactly what Reprice does for me, every day! GamEra.no is "The Game Changer” but Reprice has really been a game changer for us. Pros The thing I like most about Reprice is that its so easy to use, and that its so fast! Make a change, and before you know it, its live!The support has been amazing and the people relly understand our needs and goals. Cons Would love some "how to" and “best practices” guides on how to better use the tools that are available to us. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor April 13, 2023 Thank you! We really enjoy working with you and making your day-to-day business easier! Implementing a "how to guide" in our tool is very good feedback and we will definitely look into this for our new UX, which will launch later this year. CE Carl Eirik W. Buyer Retail ### "Keeping up in a volatile market" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 11, 2023 I am very happy about reprice. They are easy to talk to, understands our needs and solve issues in a very short time period. The system itself is easy to use, self explaining menus and settings. I really like that i can preset which competitors i want info from. Pros I like how easy it is to export all the data i need to use it in other own made tools Cons It is not really a con, but sometimes we cant get a pricematch on certain products. Normally the reason is that everyone else is empty, so the system do not not scrape it. Would be nice to have a reason on why it hasn't been found Reasons for choosing Reprice We did not really look at anyone else. Reprice ticked all our boxes pretty fast. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor April 13, 2023 Thank you! We will continue improving our tool and feedback such as this is valuable. Developing Reprice together with our customers is our strength and focus. [View all Reviews](https://www.capterra.com/p/249320/Reprice/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. 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