# Zaplify Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Zaplify the right Sales Engagement Platform solution for you? Explore 39 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/250115/Zaplify/reviews --- Zaplify 4.3 (39) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Zaplify Ease of use 4.5 Customer Service 4.7 ## Pros and Cons in Reviews Victor M CeoRetail, 2 - 10 employeesUsed the software for: 1-2 years. “They didn’t work and we didn’t even got a refund.“ October 22, 2023 ## Showing most helpful reviews Showing 1-25 of 39 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Nils T. VP Sales Computer Software Used the software for: 6-12 months ### "Great for prospecting" September 16, 2022 4.0 Pros The automated prospecting and the ability to make it personal once you get in contact Cons The fact that the amount of e-mail addresses that Zaplify found didn't meet my expectations. Review Source AK Andreas K. CEO Human Resources Used the software for: 1-2 years ### "Recommended for all sales oriented companies" July 6, 2023 4.0 Zaplify ha evolved into a competent sales automation tool which has helped us gain several clients for our business. Pros Zaplify's most appealing aspects to me are its remarkable user-friendliness and its strong focus on delivering tangible results. Cons One issue I've encountered is that it can be challenging to maintain a clear overview of prospects, which occasionally results in contacting certain leads multiple times unintentionally. Alternatives considered [Qualifier.ai](https://www.capterra.com/p/237853/Qualifierai/) Reason for choosing Zaplify Great customer service. Good results from using product. Review Source VM Victor M. CEO Computer & Network Security Used the software for: 1-2 years ### "Friendly warning!!" February 8, 2024 1.0 They are really friendly in the beginning but turns out this was a lie. When we complained over the system and that they didn’t gave us what they have promised we anyway needed to pay for a year. We have now change system and it works perfect. This system got our customer angry and even prospect. Think one and two times before choise this system before competitors. Pros Easy to get started and set-up. Got good help to start. Cons They are really friendly in the beginning but turns out this was a lie. When we complained over the system and that they didn’t gave us what they have promised we anyway needed to pay for a year. We have now change system and it works perfect. This system got our customer angry and even prospect. Think one and two times before choise this system before competitors. Switched from [Qualifi](https://www.capterra.com/p/251445/Qualifi/) I Swich system becouse of the price and the accuracy they promised me. In the end they didn't deliver on their promise. Review Source VR Verified Reviewer CEO Legal Services Used the software for: 6-12 months ### "Simple and efficient" July 1, 2022 5.0 Really good! Would very much recommend to anyone to create leads while growing LinkedIn network Pros Very easy to set up and get started, efficient in finding relevant people and good sorting mechanism connected to HubSpot. Cons While continuously improving, analytics may be on a delay and not always be accurate. Would also wish to fully customise workflows. Alternatives considered [LaGrowthMachine](https://www.capterra.com/p/215090/LaGrowthMachine/) Reason for choosing Zaplify More user friendly. Free integration with HubSpot, while LaGrowthMachine charges a lot more for HubSpot integration Review Source VR Verified Reviewer Head of Marketing Telecommunications Used the software for: Less than 6 months ### "Better and cheaper than competitor" August 10, 2023 5.0 Good experience. I've tried using a competitor before, and zaplify is cheaper and better. Pros \-integrates with salesforce-inexpensive -good filtering when searching for prospects Cons \-statistics is sometimes not 100% accurate. Although that's OK since the statistics in Zaplify is still in Beta version. Switched from [Qualifier.ai](https://www.capterra.com/p/237853/Qualifierai/) Filtering was not good enough. Expensive. Integration with Salesforce didn't work. Review Source VR Verified Reviewer Ceo Retail Used the software for: 1-2 years ### "Warning! " October 22, 2023 1.0 Really bad. Think about it twice before buying. They didn’t work and we didn’t even got a refund. Pros In the beginning they was really supportive and friendly, but then when it didn’t work we got really big problems with them. Cons Didn’t work and sent mail to our customers and dubble mails to prospect that got really mad at us. Switched from [Qualifier.ai](https://www.capterra.com/p/237853/Qualifierai/) They was cheeper. I regret the decision so much. Review Source AS Alicia S. sales manager Newspapers Used the software for: 1-2 years ### "Very satisfied" August 14, 2023 5.0 I have with no experience before created a hole crm system for my company that is working out very well. No empoyer in history at my company has ever booked as many meetings as i do with this system. Pros It is a very simple Product to use and the possebilites are endless. You can decide if you want to only do mails ore only Linkedin. And they also have a very good statistics program you can keep track and evaluate every campaign. If you really use it a maximum capasity like i do you will never be low on leads. They also have a very good customer service ho are always very nice and helpfull. You can also impact the product by telling them what fetures you would like, creating your perfect plattform for sales. Cons It does not get phone numbers wich is still a very effective way to sell. In the future there is a risk emails will be blocked, but with zap i have not noticed that problem at all the emails always reach the person ore it will bounce back, but that will happen in all sales programs. Review Source OK Olivia K. Head of Business Development Computer Software Used the software for: Less than 6 months ### "Useful tool! Saved me lot's of time" September 28, 2023 5.0 Overall positive, it has saved me so much time. Pros The most important element to Zaplify is that it has provided me access to sales leads I otherwise wouldn't have been able to contact efficiently Cons The bugs in the platform such as how it can be a bit slow sometimes or there have been times where the email copy hasn't been right in the email contra what I have as input in Zaplify. Review Source AF Axel F. Account Manager Professional Training & Coaching Used the software for: 6-12 months ### "Zaplify makes my work ALOT easier" August 7, 2023 4.0 The automation frees up alot of time and makes my days more effective. Pros The ease of finding new leads, how easy it is to contact them and that you get both a mail and linkedin profile for only 1 credit. Cons Sometimes the data is not correct so I spend credits without getting any value from them. Review Source DG Daniel G. CEO Human Resources Used the software for: 6-12 months ### "Work smart and grow" July 6, 2023 5.0 Zaplify is really easy to use and what we basically have done is to automize the things we used to do manually. Simple as that. Today everything goes super fast and in order to be top of game and work smart, Zaplify has been a need to have tool for us. Pros The product/solution in it's self and the outstanding support that you get. Cons Overall very satisfied with the product and the main issues that you might end up having is all about yourself. Bad copy for instance gives no good results and that is totally on your self. Review Source FG Fanny G. IT Recruitment Consultant Staffing and Recruiting Used the software for: Less than 6 months ### "Great tool för sales!" June 29, 2023 4.0 I find Zaplify to be a great tool to use, simple and user-friendly. The collaboration with \[sensitive content hidden\] from Zaplify has been excellent; she is always available and provides answers to any questions we have. Pros It is a simple, well-functioning tool for sales. Through the use of Zaplify, we have gained an easy way to reach out to new customers. Cons Sometimes there are issues with the email addresses of potential leads. Review Source MH Marc H. Sales Manager Online Media Used the software for: Less than 6 months ### "Good solution" October 26, 2022 5.0 Pros Easy to use and really good onboarding. I got results directly when I started to use the system. Cons I would like an easy way to see which company you already have contact Review Source MO Mårten O. Business Development Public Relations and Communications Used the software for: Less than 6 months ### "Valuable tool for brand awareness, help the sales process and reach out to numerous industries!" September 14, 2022 5.0 Pros Zaplify is easy to use from the start. It adds a dimension to the sales process and help reaching out to many industries. Cons In selecting prospects I would like to have more alternatives than going from page to page. Review Source DL Daniel L. CEO Marketing and Advertising Used the software for: 6-12 months ### "Managed to grow my Linkedin Followers with 2500+ followers within 3 months" October 9, 2023 5.0 I was really satisfied with my experience using Zaplify. Pros Using Zaplify i was managed to scale up my Linkedin Account with my target group for becoming a thought leader within Growth marketing Cons I was missing some AI features to scale up the lead automation faster. Review Source WS Wilhelm S. Customer Success Manager Information Technology and Services Used the software for: 6-12 months ### "Zaplify is a great investment for us" August 9, 2023 4.0 Zaplify helps me with the most critical part of our sales process and this creates a certain peace of mind. Now I can take a more strategic role and put more effort into how this can be improved and small improvements every week make a huge difference over time. Pros Zaplify gives me contact and dialogue with new potential customers Cons There are challenges with any new system and I've run a few campaigns that didn't work well. Then you have to remove the ego and the personal pride and think about how this can be done better. Review Source KA Karin A. Försäljningschef Marketing and Advertising Used the software for: 1-2 years ### "Saves time!" August 9, 2022 5.0 Great tool that saves us time and the people working there are brilliant! Pros It saves us a lot of time. That's great! Cons It is sometimes obvious that the email is sent out by a machine. Switched from [Qualifier.ai](https://www.capterra.com/p/237853/Qualifierai/) Wanted to try something else. Review Source DB Daniel B. Key Account Manager Information Technology and Services Used the software for: 6-12 months ### "Great platform for automated lead generation" August 9, 2023 4.0 Overall very good and I have had some really good leads generated thanks to this platform. Pros Easy to reach out to alot of potential prospects without putting to much effort into it. Saving alot of time using Zaplify compared to doing it manually. Cons Could be even more automated when choosing the prospects and workflows. Review Source ES Erkki S. Sales Computer Software Used the software for: Less than 6 months ### "Zaplify Review " July 6, 2023 4.0 Pros Its easy too use and helps you to automate the comunication with persons you never met before Cons I takes to long to update the statistics Review Source DT Dan T. VD Wholesale Used the software for: 6-12 months ### "Opionen" August 9, 2023 4.0 Pros That you can process many customers at the same time and avoid all cold calls. Cons The system is "slow" to search in when, for example, searching by county. Review Source VH Vilma H. Recruitment Consultant Staffing and Recruiting Used the software for: Less than 6 months ### "Good tool for Sales & Networking" July 5, 2023 4.0 Pros I think that Zaplify is very user friendly and easy to learn. I like that there is different options on how to chose your workflow. Cons What I like the least is that if you are searching for people with a very specific job title, sometimes it doesn´t show up new options for similar working titles. The search function could improve a bit, so that you don´t get the same suggested companys all the time, or people that don´t have the position that you originally searched for. Review Source UÅ Ulrika Å. Customer manager Marketing and Advertising Used the software for: 6-12 months ### "Zap does its thing." August 9, 2023 4.0 Increases my contact network, and facilitates meetings and lead generation. Pros Zap does its thing. Fast. Creates flow. Is consistent. Communicates back. Cons Not always easy to search/find the best matching credits using Zap as a search engine. Review Source RG Roger G. Recruitment Director Staffing and Recruiting Used the software for: Less than 6 months ### "Interesting service, too early to give an overall rating" August 9, 2023 4.0 So far too early to say. Less leads than anticipated so far. Pros The scheduled email and Linkedin-chain. It would have been even better to add also an sms-chain with several text messages and follow ups. Cons It makes my email box pretty messy because you can have around 50-60 outgoing emails on one single day and several autoreplys in the inbox. Review Source CC Christoffer C. Affärsutvecklare Computer Software Used the software for: 6-12 months ### "Generating leads " August 9, 2023 4.0 Very nice people and service. Pros I like the simplicity of setting up campaigns and adjusting them and finding contacts. Cons The limitation to Linkedin regarding paths for finding companies. Reason for choosing Zaplify The staff and the offer. Review Source SC Sophie C. Talent Agent Human Resources Used the software for: 6-12 months ### "Great tool for sales and customer segmentation!" July 6, 2023 5.0 Great Pros The customer service is amazing, always available and helps you use the platform in the most efficient way. Cons It's all good, there was nothing that I disliked. There was a little barrier to learning the tricks, but easily overcome. Review Source MR Magnus R. CEO Computer Software Used the software for: Less than 6 months ### "Silver bullet for prospecting" July 11, 2023 5.0 By using Zaplify we can be much more efficient to find and prospect new customers within our target group. When working closely with the tool and combinding the automation and AI with manual work such as, calling or mailing we receive the absolute best outcome. Pros Zaplify is the ultimate tool to find and reach out to your target group. By combining automation, AI, and manual work tasks, Zaplify gives us far more customer meetings than any other tool I have used. Cons It would be great to be able to create your own customised workflow. Reason for choosing Zaplify The solution and the great support, customer success. Review Source Similar Products Featured ## Related categories [Marketing Automation](https://www.capterra.com/marketing-automation-software/)[AI Marketing Tools](https://www.capterra.com/ai-marketing-tools-software/)[AI Writing Assistant](https://www.capterra.com/ai-writing-assistant-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.