# Adobe Customer Journey Analytics Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Adobe Customer Journey Analytics Software - reviews, pricing plans, popular comparisons to other Reporting products and more.

Source: https://www.capterra.com/p/250207/Adobe-Customer-Journey-Analytics/pricing

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# 

 Adobe Customer Journey Analytics Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on March 26, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Adobe Customer Journey Analytics

## What is Adobe Customer Journey Analytics?

Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights. With powerful, flexible data frameworks, businesses can effortlessly ingest, process, and unify all types of customer data, enabling sophisticated analytics that reveal insights in seconds. Built-in governance capabilities protect customer data with patented data labeling, consent management, and role-based permissions — ensuring AI-driven insights don't expose sensitive customer information. Teams can then use those insights to support compliant personalization and engagement strategies through native activation in Adobe Real-Time CDP and Journey Optimizer. This cohesive view of digital and offline interactions empowers teams to explore and optimize the full customer journey, supported by generative AI tools that streamline analysis across billions of data points.

## What is Adobe Customer Journey Analytics used for?

[Customer Engagement](https://www.capterra.com/customer-engagement-software/)[Customer Journey Mapping Tools](https://www.capterra.com/customer-journey-mapping-tools-software/)[Data Visualization](https://www.capterra.com/data-visualization-software/)

Overall rating

Based on 5 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

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## Adobe Customer Journey Analytics alternatives

Highest Rated

[Lebesgue](https://www.capterra.com/p/238852/Lebesgue/)

[4.9 (43)](https://www.capterra.com/p/238852/Lebesgue/reviews/)

Starting price

$59.00

Per User, Per Month

[Learn More](https://www.capterra.com/p/238852/Lebesgue/)

[4.7 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/)

Starting price

$39.00

Per User, Per Month

[4.7 (19)](https://www.capterra.com/p/156756/Funnel/reviews/)

Starting price

$120.00

Per User, Per Month

[4.3 (329)](https://www.capterra.com/p/119119/Domo/reviews/)

Starting price

Contact vendor for pricing

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Communication Management

3.5 (2)

0.00% of 2 reviewers that rated this feature as important or highly important

Manage and track all internal and external communication conducted via calls, email, text, or chat

Customer History

3.5 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Access previous interactions or concerns to maintain customer relationships

Reporting/Analytics

4.0 (2)

0.00% of 2 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Activity Tracking

Track and document all activities across devices, networks, and other systems

Ad hoc Query

One-off queries made on an as-needed basis

Adobe Customer Journey Analytics 71 features

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

One-off queries made on an as-needed basis

Generate one-off reports that meet information requirements

Software program that continuously adjusts its behavior based on observed data

System alerts about the need to escalate an issue or request

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Analyzes the amount of credit that should be assigned to sales and conversion touchpoints.

Track visitors'/audience's responses across web pages and other optimized content

Track and analyse user behavior within a system or network

Track and interpret campaign performance metrics

Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc.

Analytics that breaks the data in a data set into related groups/categories.

Manage and track all internal and external communication conducted via calls, email, text, or chat

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Track user conversions from all digital sources

Access previous interactions or concerns to maintain customer relationships

Visualize and analyze customer experience across all touchpoints and channels

Record customer information, purchase history, and other notes

Process of dividing customers into groups based on common characteristics

Identify specific interactions between customers and brands

Add customized logos and colors to align with company branding

Alter the layout and content of dashboards

Alter the layout and content of reports

Pre-designed layouts that can be customized to match preferences and requirements

Creation and customization of dashboards

Connect to big data sources

Discover and connect variety of data sources to the application for analysis

Import and export data to and from software applications

Graphical representation of data

Assemble applications and processes by dragging over and arranging pre-built components

Tracks metrics that provide insight into how a user interacts with any interface or product

Method of analysis that visualizes the series of events that lead towards a defined goal.

Use AI to generate content in the form of text, images, videos, etc.

A visual display that uses a color spectrum to show how visitors interact with areas of a web page

Information, data and reports that are being tracked over time

Edit and personalize data view as needed

Track and monitor a specific set of keywords

Enable businesses to implement machine learning algorithms on business data such as sales and revenue

Create custom maps

Observe and track the demand, usage, progress or quality of a system, product, or user

Evaluate the impact of each touch point that drives a conversion

Allows users to manage data from a number of sources

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Adjust communications based on previous interactions or personal preferences

Predict future data based on historical data sets

Capture, organize and track product-specific data and information in a centralized location

Analyze and gain insights into data in real-time

Receive data and information in real time

Active monitoring of systems, applications, or networks

Notifications that are delivered to users as soon as an event occurs

Active reporting of data and metrics

Receive system updates as soon as any changes are made

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Set a time to generate routine reports automatically

Search and filter data across systems to locate required information by entering keywords or certain criteria

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Set up connections to third-party platforms to improve business processes

Track the amount of time users spend on websites

Review data from past periods to reveal recurring tendencies and predict future performance

Track and interpret metrics on the usage of company resources

Monitor user activity through engagement methods

Track visitors and purpose of visits

Interact with data visualization elements, such as charts and graphs, to drill down into data

Process of visually navigating data and applying analytics to detect patterns, gain insight, and answer specific business queries.

Graphical representation of data or processes

Collect and analyze traffic data about website visitors

Track and analyze information regarding website visitors

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We can help you find the software with the features you need.

Features

4.0 (5)

4.0

Based on 5 reviews

## Pricing

Value for money

4.0 (3)

### Starting price

Free trial  
not available

Value for money

4.0 (3)

4.0

Based on 3 reviews

## Integrations

[

Google Cloud](https://www.capterra.com/p/268690/Google-Cloud-Platform/)[

Microsoft Azure](https://www.capterra.com/p/16365/Azure/)[

Amazon S3](https://www.capterra.com/p/174285/Amazon-S3/)[

Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[

Snowflake](https://www.capterra.com/p/148267/Snowflake/)[

Adobe Experience Cloud](https://www.capterra.com/p/230386/Adobe-Experience-Cloud/)[

Adobe Target](https://www.capterra.com/p/238886/Adobe-Target/)[

Quantum Metric](https://www.capterra.com/p/166746/Quantum-Metric/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

3.3 (3)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

3.3 (3)

3.3

Based on 3 reviews

## User reviews

Overall rating

4.6

Based on 5 reviews

Filter by rating

5(3)

4(2)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

CP

Catherine P.

Responsable service clients

Building Materials

### "Parcours client"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

10/10

July 5, 2023

Pros

Suivre les clients du points de contact jusqu'à chaque étapes, c'est idéal et donne une vision complète grace à la data. Permet de comprendre les interactions et faire des ajustements quand nécessaire.

Cons

Globalement fonctionne si d'autres solutions adobe sont bien installées et configurée donc il y a une légère dépendance.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

TT

Typhanie T.

Secretaire

Civic & Social Organization

### "Les utilisation d’adobe analytics"

5.0

Overall Rating

5.0

5.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

2.0

2.0

Likelihood to Recommend

5/10

May 29, 2023

Plutôt bonne après la prise en main

Pros

Pouvoir faire des analyses rapidement ainsi que les légendes se fassent seules

Cons

J’ai eu du mal à mettre en place les sélections.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Marketing

Building Materials

### "Adobe Customer Journey Analytics"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

7/10

November 11, 2022

Pros

Facilidad pára consultar y visualizar datos de años.

Cons

Dificultad para entender los analicis y bases.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Analyst

Research

### "Amazing platform that drives customer satisfaction and loyalty with its AI-driven insights"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

May 19, 2022

Pros

I like how it enables user to monitor customer journeys across various channels through a single interface and enables data-driven decisions to achieve organization objectives.

Cons

It would be great if the platform focused more on new business user-oriented offerings and enterprise customer support.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Analyst

Market Research

### "Best analytical tools to understand customer journey"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

May 19, 2022

Adobes Customer journey analytics joins all the data into a single interface for a real-time omnichannel experience and allows users to make better data-driven decisions with a holistic view of the business. This product is highly recommended from my side.

Pros

It connects all the customer data and drives customer engagement with AI-powered insights. Visualize a customer's journey across various channels in order, placing each action in context and allowing for cross-channel analysis of things like flow and fallout.

Cons

It is difficult to comprehend the product. It lacks the intuitiveness and friendly UI which can help users to get deeper insights into their customer engagement.

Alternatives considered

[Heap](https://www.capterra.com/p/147216/Heap/)

[New Relic](https://www.capterra.com/p/118128/New-Relic/)

Reasons for choosing Adobe Customer Journey Analytics

This product has been best for campaign management, and conversation tracking and the pricing model is pretty decent.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

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