--- title: "Brainsight Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Brainsight Software - reviews, pricing plans, popular comparisons to other Heatmap products and more." source_url: "https://www.capterra.com/p/250357/Brainsight/" page_type: "product" language: "en" --- # Brainsight Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 17, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Brainsight ## What is Brainsight? Brainsight is an AI-powered eye-tracking platform that analyzes audience visual engagement with ads, UX designs, and videos. It generates predictive eye tracking heatmaps, scan paths, and attention metrics to show where viewers focus and which design elements capture attention. Brainsight provides instant insights without live user research. Users upload creative assets like images, videos, or websites and receive detailed analysis in seconds. The Attention Score predicts content visibility, while the Clarity Score evaluates visual comprehension. These metrics allow comparisons to industry benchmarks for design improvements. Brainsight tracks brand elements through object and text recognition, helping teams monitor logos, calls-to-action, and key messages. The platform offers AI audits assessing attention, clarity, and conversion potential. Brainsight aids in pretesting designs, comparing variants, and analyzing areas of interest before publishing. ## What is Brainsight used for? [User Experience (UX)](https://www.capterra.com/ux-software/)[Heatmap](https://www.capterra.com/heatmap-software/) Top alternative Featured Overall rating Based on 1 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price €199 Flat Rate, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Brainsight?[Manage this product listing](https://www.g2.com/products/brainsight/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Brainsight 5.0 (1) VS. [4.6 (97)](https://www.capterra.com/p/174077/Dovetail/reviews/) Starting Price €199 Flat Rate, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (1) Ease Of Use 4.6 (1,087) Value For Money 5.0 (1) Value For Money 4.4 (782) Customer Service 5.0 (1) Customer Service 4.7 (663) ## Brainsight alternatives Highest Rated [4.7 (267)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Adobe XD](https://www.capterra.com/p/168423/Adobe-XD/) [4.5 (1,087)](https://www.capterra.com/p/168423/Adobe-XD/reviews/) Starting price $9.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/168423/Adobe-XD/) [Lyssna](https://www.capterra.com/p/178766/UsabilityHub/) [4.6 (87)](https://www.capterra.com/p/178766/UsabilityHub/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/178766/UsabilityHub/) [Hotjar](https://www.capterra.com/p/163516/Hotjar/) [4.6 (545)](https://www.capterra.com/p/163516/Hotjar/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/163516/Hotjar/) ## FAQs about Brainsight Overview ### What company size and specific industries is Brainsight built for? Brainsight is designed for advertising, creative, and media agencies, as well as marketing departments, UX designers, and brands of varying sizes. It fits organizations that need consumer insight and testing support, including agency teams and in-house marketing groups across the advertising, media, and digital experience sectors. Features and Usability ### What are the key features of Brainsight? Brainsight offers A/B Testing, Conversion Rate Optimization, and Usability Testing for experiment-driven optimization, plus Behavioral Analytics, Heatmaps, Scroll Maps, and Element Analytics for user interaction analysis. It also includes Reporting/Analytics, Data Visualization, Website Analytics, Third-Party Integrations, and an API for connecting and sharing analysis data. Getting Started and Support ### What training and onboarding options does Brainsight offer? Brainsight provides live online sessions, documentation, and videos to help teams get started. Live online sessions support guided setup and direct instruction, documentation offers written reference material for ongoing use, and videos provide visual walkthroughs of core features and workflows. Getting Started and Support ### What customer support options does Brainsight offer? Brainsight provides Email/Help Desk, FAQ/Forum, and a Knowledge Base for customer support. These self-service and ticket-based options give users places to ask questions and find answers, but no reviewer feedback is available here to describe response times, helpfulness, or common support frustrations. ## Features AI summary Based on 428 Heatmap reviews Capterra reviewers highlight these as the features buyers care about most when choosing heatmap software: - **Data Visualization** (**45%** of reviewers rated this feature as critical) - **Conversion Tracking** (**62%**) - **Activity Tracking** (**61%**) Brainsight includes **Data Visualization**, which gives teams a clearer view of user behavior and site performance. However, it does not offer **Conversion Tracking** or **Activity Tracking**. Instead, it provides other relevant capabilities that reviewers also value, including **Behavioral Analytics** (**43%**), **Heatmaps** (**61%**), and **Visual Analytics** (**45%**). These features help businesses understand how visitors interact with pages, spot behavior patterns, and make better decisions about website updates, allowing teams to improve user experience and focus on changes that can increase results. Data Visualization 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Graphical representation of data Heatmaps 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important A visual display that uses a color spectrum to show how visitors interact with areas of a web page Visual Analytics 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Interact with data visualization elements, such as charts and graphs, to drill down into data A/B Testing 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness AI Copilot 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users API 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Application programming interface that allows for integration with other systems/databases Brainsight 17 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - AI Copilot: A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users - API: Application programming interface that allows for integration with other systems/databases - Behavioral Analytics: Track and analyse user behavior within a system or network - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Data Analysis Tools: Analyze survey results via statistical testing or crosstabs directly within the software - Data Visualization: Graphical representation of data - Generative AI: Use AI to generate content in the form of text, images, videos, etc. - Heatmaps: A visual display that uses a color spectrum to show how visitors interact with areas of a web page - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Prototype Creation: Create, manage and access prototypes to capture design concepts and test on users - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Scroll Maps: Mapping/visual representation of exactly where users stop scrolling and leave website pages - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Usability Testing: Process of evaluating a product or website by testing it with representative users. - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Website Analytics: Track and analyze information regarding website visitors --- Get Advice We can help you find the software with the features you need. Features 5.0 (1) 5.0 Based on 1 reviews ## Pricing Value for money 5.0 (1) Free Trial Free Version Basic €199.00 Flat Rate,Per Month Value for money 5.0 (1) 5.0 Based on 1 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (1) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (1) 5.0 Based on 1 reviews ## User reviews Overall rating 5.0 Based on 1 reviews Filter by rating 5(1) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent Ilayda T. Growth Marketer Computer Software ### "Useful predictive eye-tracking tool for fast UX pre-testing and optimization ideas for our landing pages" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 8, 2026 Overall, I had a really good experience with Brainsight. It helped me quickly spot what stands out visually and what might be missed, using clear AI heatmaps and attention insights. It’s a practical tool for improving UX, landing pages, and overall design effectiveness. Pros What I liked most about Brainsight is that it helps validate UX and CRO decisions before launch. The predictive eye-tracking insights make it easier to see whether key page elements like headlines, forms, CTAs, and navigation are likely to get attention. For landing page optimization and design reviews, the AI heatmaps and gazeplots are very useful because they make visual hierarchy issues immediately visible. Cons One improvement I would like to see is a direct integration with tools like Hotjar, so predictive attention insights could be combined more easily with behavioral data such as clickmaps, scroll depth, and session patterns. Now I am combining them separately. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.