--- title: "Emarsys Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Emarsys Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/250553/Emarsys/" page_type: "product" language: "en" --- # Emarsys Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Emarsys ## What is Emarsys? Create highly engaging, professional email content with our intuitive and flexible Visual Content Editor. Drag-and-drop your code, images, or block-based content straight into your email, and use the personalization engine to leverage your data, proof it in various previews, and schedule your campaign. Ensure maximum content exposure by verifying that your message reaches the recipient’s inbox with our sophisticated deliverability tools. ## What is Emarsys used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Customer Data Platform](https://www.capterra.com/customer-data-platform-software/) Overall rating Based on 12 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Emarsys?[Manage this product listing](https://www.g2.com/products/emarsys-emarsys/claim_requests/new?auto=true) ## Emarsys Overview Updated August 2026 AI summary Emarsys offers cloud-based email marketing and marketing automation tools for organizations of all sizes, supporting campaign management, customer segmentation, A/B testing, and real-time analytics. Its features span personalization, multi-channel marketing, and loyalty management, with options like dynamic content and third-party integrations. The platform enables businesses to optimize campaigns, manage subscribers, and measure engagement through detailed reporting. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Emarsys 4.3 (12) VS. [### Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) [4.2 (531)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Starting Price Contact vendor Starting Price $25 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (12) Ease Of Use 3.8 (497) Value For Money 3.8 (10) Value For Money 3.8 (376) Customer Service 4.5 (10) Customer Service 3.9 (388) ## Emarsys alternatives [EngagePackage](https://www.capterra.com/p/10017343/EngagePackage/) [0.0](https://www.capterra.com/p/10017343/EngagePackage/#reviews) Starting price $1749.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 0% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10017343/EngagePackage/) [CustoCentrix](https://www.capterra.com/p/239078/CustoCentrix/) [4.5 (2)](https://www.capterra.com/p/239078/CustoCentrix/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/239078/CustoCentrix/) [ProCampaign](https://www.capterra.com/p/174163/ProCampaign/) [0.0](https://www.capterra.com/p/174163/ProCampaign/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 0% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/174163/ProCampaign/) Highest Rated [Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/) [4.6 (3,521)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/132996/brevo/) ## FAQs about Emarsys Overview ### Which roles and teams benefit most from Emarsys? Emarsys is most used by marketing, CRM, and ecommerce teams that need to automate campaigns, personalize customer journeys, and improve lifecycle engagement. Marketing managers and digital marketers use it for segmentation and multichannel execution, while ecommerce leaders, account managers, and executives rely on it to connect customer data with revenue growth and retention. Answer based on 12 reviews Overview ### What company size and specific industries is Emarsys built for? Emarsys is designed for e-commerce, retail, mobile, travel, and hospitality businesses of any size, with a clear fit for companies that need marketing tools tailored to customer engagement in these sectors. Features and Usability ### What are the key features of Emarsys? Emarsys offers marketing automation, email campaign management, and multi-channel marketing, along with audience targeting and campaign segmentation. It also includes A/B testing, personalization, predictive analytics, real-time reporting, CRM and contact management, landing pages/web forms, and website visitor tracking for managing and measuring campaigns. Integrations ### Which third-party tools and platforms does Emarsys integrate with? Emarsys connects natively to Adobe Commerce, SAP Commerce Cloud, and Shopify Plus for ecommerce data and campaign workflows. These integrations cover major commerce platforms and support syncing customer and order information between storefronts and marketing automation. Getting Started and Support ### What training and onboarding options does Emarsys offer? Emarsys provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided learning, webinars cover scheduled instruction, documentation offers written reference, and videos provide self-paced walkthroughs for common tasks and features. Getting Started and Support ### What customer support options does Emarsys offer? Emarsys offers email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live rep, and chat. Support quality cannot be assessed from reviewer feedback here, so no claims can be made about response times, helpfulness, or common issues. The listed channels define the available support options. ## Features AI summary Based on 20,574 Email Marketing reviews Capterra data shows that buyers of Email Marketing software rank the following features as their top priorities: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**45%**) - **Contact Management** (**40%**) Emarsys supports all three features that reviewers rate most highly: **Email Campaign Management**, **Campaign Scheduling**, and **Contact Management**. Together, these capabilities help businesses create and send targeted campaigns, plan delivery at the right time, and keep subscriber data organized, allowing teams to run more effective email marketing programs and improve audience communication. Email Campaign Management 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns List Management 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Manage contacts across multiple mailing lists Mobile Optimization 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Optimize content to ensure it is easily accessible for mobile users A/B Testing 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Campaign Management 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Customer Database 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important A collection of customer information such as contact details, demographics, previous interactions, etc. Emarsys 72 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - API: Application programming interface that allows for integration with other systems/databases - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Autoresponders: Create and automatically send premade copy in response to customer messages - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Behavioral Analytics: Track and analyse user behavior within a system or network - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Surveys: Tool to send questionnaires to customers to gauge feedback - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Integration: Combining data from different sources and providing a unified view - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Campaign Management: Plan, execute, and analyze email marketing campaigns - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Templates: Pre-made examples and templates for emails - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Gamification: Games or game-like elements to track progress and reward accomplishments - GDPR Compliance: Ensure compliance with the General Data Protection Regulation protocols - Gift Card Management: Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus - Image Library: Store and manage images - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - List Management: Manage contacts across multiple mailing lists - Loyalty Cards: Manage loyalty cards that hold rewards and promotions to incentivize customers to return - Loyalty Program: Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Membership Management: Database of members to track personal information of individuals and families - Mobile Access: Access software remotely via mobile devices - Mobile Optimization: Optimize content to ensure it is easily accessible for mobile users - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multiple Data Sources: Allows users to manage data from a number of sources - Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective - Personalization: Adjust communications based on previous interactions or personal preferences - Predictive Analytics: Predict future data based on historical data sets - Predictive Modeling: Analyzing historical and current data and generating a model to help predict future outcomes. - Promotions Management: Design, communicate, and distribute incentives to perform a specific action - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Rewards Management: Strategize and implement rewards for returning customers, employees and other members - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Segmentation: Group leads or contacts based on their specific characteristics - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Subscriber Management: Add or remove subscribers from mailing lists - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.2 (12) 4.2 Based on 12 reviews ## Pricing Value for money 3.8 (10) ### Starting price Free trial not available Value for money 3.8 (10) 3.8 Based on 10 reviews ## Integrations [ Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[ Shopify Plus](https://www.capterra.com/p/171845/Shopify-Plus/)[ SAP Commerce Cloud](https://www.capterra.com/p/275495/SAP-Commerce-Cloud/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (10) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (10) 4.5 Based on 10 reviews ## User reviews Overall rating 4.3 Based on 12 reviews Filter by rating 5(6) 4(4) 3(1) 2(1) 1(0) Mentioned topic Sorted by most recent BM Benjamin M. Account Manager Marketing and Advertising ### "Un routeur de mail assez cher" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 5/10 July 1, 2024 Pros La segmentations des clients est simple à mettre en place. La remontée des infos se fait également facilement. Cons La plateforme n'est pas très intuitive. Compliqué par moment de faire ce que l'on souhaite. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Francois Pascal N. Service provider Internet ### "Emarsys is the most complete, intuitive and efficient SaaS software I've ever used." 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 July 19, 2023 Pros It is highly effective for setting up an optimized conversion system via: visitor tracking, analytics, social media marketing, campaign management, A/B testing, e-mail advertising, and lead management. Cons Like all other SAAS, it offers a time-limited evaluation version with limited functionality. Switched from [Braze](https://www.capterra.com/p/155423/Appboy/) [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MB Mohammad B. Field and Digital Marketing Manager Computer Software ### "One of the best omni-channel platform for businessess" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 June 13, 2022 Pros It is great at personalising and providing prospects and customers with a great digital experience. The platform is extraordinary for email marketing and marketing automation. The AB testing is simple to use and provides great results for both B2C and B2B companies. Emarsys is simply great at managing your leads and prospects based on their activities. Cons Reporting is not the best for a great platform like Emarsys, it is very basic. It has revenue insights but we have tested and it does require some tweaks when reporting on sales or revenue metrics as the data is not 100% accurate. Switched from [Segment](https://www.capterra.com/p/150621/Segment/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AA Ade A. Online Digital Marketer Information Technology and Services ### "It is the Best Omnichannel I've ever Used" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 February 1, 2022 Revenue has increased greatly since we opted for Emarsys. This increase was not as a result of doing extra work but less work due to the time saving features of the platform. Asides revenue, we could easily measure performance of campaigns through the KPIs Pros Before we discovered this time-saving tool, we have tried a couple of platforms but Emarsys was the game changer. The platform is very easy to set up; We completed the onboarding process swiftly and instantly fell in love with it. Everything about Emarsys saves you headaches: the UX, the ease of use, the integrations, and the blueprints for various automations. Cons There was a time it used to load slowly but we've not had that experience again in a very long time Switched from [Dotdigital](https://www.capterra.com/p/151213/dotmailer/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Marketing Manager Translation and Localization ### "Emarsys is great, if you know how to use it. It has a lot of strengths... but" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 March 6, 2021 Emarsys as a whole are great, the team are helpful and they do deliver on what they promise. My only issue with the system/product itself is the amount of work and training needed to learn how to use the system. Pros It's great if you have a large database, with lots of segmented info which you can drill down into to get the most out of the system. However, if you are a small/medium-sized company with not a lot of in-depth information on your database, then this can fast become an expensive lesson to learn. Cons The system has a lot of options and scenarios which you can build out which can sometimes become overwhelming for the marketing team. Alternatives considered [MailerLite](https://www.capterra.com/p/136603/MailerLite/) [Zoho Mail](https://www.capterra.com/p/174694/Zoho-Mail/) Reasons for choosing Emarsys We chose Emarsys over the others due to the fact that we were able to drill deep into our database and segment, and pin-point people based on specific information or their behaviour on our website. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Director of Marketing and IT Marketing and Advertising ### "A solid eCommerce ESP" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 21, 2020 Emarsys is an essential tool for email marketing and marketing automation at the enterprise-level. It integrates with eCommerce platforms, such as Magento. There is a learning curve to being a power user - this is not your typical ESP. Pros Emarsys is a robust emails marketing platform for eCommerce stores with hundreds or thousands of products. It captures many data points from campaigns to website engagement to contact events. The feature I like most about Emarsys is their block-based email campaign creation interface. It supports advanced-level developing, giving you control over your email design. Cons The price point is very high and competes at the enterprise-level pricing. For businesses with lots of transactions that drive multi-million dollar revenue, this is a no-brainer. For others, it's best to go with a more cost-effective solution. Alternatives considered [Adobe Campaign](https://www.capterra.com/p/135159/Adobe-Campaign/) [LISTSERV](https://www.capterra.com/p/171115/LISTSERV/) [Drip](https://www.capterra.com/p/164933/Drip/) Reasons for choosing Emarsys The other products did not demonstrate well enough that it was worth the switch. We had invested time and staff to the implementation from Mailchimp. We weren't just about to jump to another solution the following year without taking the effort into serious consideration. The sales processes we went through during the evaluation period were frustrating with each of the vendors we spoke with. They failed to let us experience the use of their product. They wanted us to buy sight unseen, with little due diligence. Ultimately, there is nothing wrong with Emarsys for our purpose, so no real reason to switch. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Senior Director of Ecommerce Apparel & Fashion ### "Very Robust CRM and ESP " 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 May 23, 2019 We were on MailChimp before this, and wanted a system that gave us better analytics, plus allowed us to pull in customer behavioral data from our physical stores. Emarsys has been a great solution for this. Pros We are able to view both our online and offline customer behavior and sales data in one place, which is critical to get a complete customer view. It's pretty easy to build emails using the drag and drop templates, I was able to get up and running in a day with little training. Also, shoutout to our account manager. She has been amazing and super helpful! Cons Building an email automation can be tricky. If you want to use the same email for multiple sends, you have to create duplicates of the email. If you don't, and you try to add the same email to the automation workflow, it automatically duplicates the email and then it gets difficult to keep track of which email is which if you have to go back and make edits. Figuring out how this worked took a lot of time! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RB Rachel B. PCp Market Research ### "Did not come through on what was promised" 2.0 Overall Rating 2.0 2.0 Ease of Use 2.0 2.0 Features 1.0 1.0 Customer Service 0.0 0.0 Likelihood to Recommend 2/10 February 12, 2019 Pros Emarsys did not come through with what they had promised to my company for the amount of money they wanted to collect. We had signed an agreement but failed to tell us that there was a function that they "actually" couldn't provide. Cons Emarsys did not come through with what they had promised to my company for the amount of money they wanted to collect. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Student Consultant Renewables & Environment ### "email marketing expert" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 February 10, 2019 I worked with Emarsys while building email campaigns for ebay for their US, UK and Germany customers. It was at that time on of the most versatile and easy to use applications. It can handle high volumes of email campaigns and can store campaigns for future references. Pros ease of access, campaign management, easy UNICA sync, separate tabs for each step in the marketing email campaign building, campaign monitoring gets very easy. Developer can use dummy data to do a dry run and can check the efficiency of an email with different devices- android, apple, windows, Linux or Unix and with different screen resolutions. Cons Limited features, cannot track the clicks, HTML editor is very basic, customer care is limited Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Sebastian R. Media Market Development Manager Media Production ### "An outstanding E-marketing Tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 22, 2019 We are sending all of our massmailing (newsletter, sales, etc.) with emarsys and using it also for Marketing and Campaign automation and user Tracking. Pros First i will mention the very good support. In addition, the tool regularly evolves around new features that really help to optimize marketing. Especially the new e-mail editor (VCE) is easy to use and offers many possibilities of personalization also for ecommerce. In combination with WebChannel and the possibilities of the automation center (node ​​programming), powerful marketing automation can be created. Cons Sometimes the WebDokumentation is a bit tricky:-) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/250553/Emarsys/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.