# AFrame Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about AFrame Software - reviews, pricing plans, popular comparisons to other Real Estate Transaction Management products and more.

Source: https://www.capterra.com/p/251328/A-Frame-CRM

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# 

 AFrame Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

AFrame

## What is AFrame?

AFrame combines transaction management and customer relationship management in a single platform for real estate agents and transaction coordinators. AFrame simplifies your business by providing powerful real estate software to manage contacts, listings, contracts and transactions with ease. Discover how top real estate professionals and transaction coordinators streamline their business and provide an exceptional customer experience.

## What is AFrame used for?

[Real Estate Transaction Management](https://www.capterra.com/real-estate-transaction-management-software/)[Real Estate CRM](https://www.capterra.com/real-estate-crm-software/)[CRM](https://www.capterra.com/customer-relationship-management-software/)

Top alternative

Featured

Overall rating

Based on 12 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$54

Per User, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for AFrame?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://aframesoftware.com&name=AFrame)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### AFrame

4.9 (12)

VS.

[4.2 (40)](https://www.capterra.com/p/205125/iHomefinder/reviews/)

Starting Price

$54

Per User, Per Month

Starting Price

$160

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

5.0 (12)

Ease Of Use

4.2 (383)

Value For Money

5.0 (12)

Value For Money

4.2 (361)

Customer Service

4.9 (11)

Customer Service

4.1 (372)

## AFrame alternatives

[4.5 (4,458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

Starting price

$20.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

Highest Rated

[4.6 (617)](https://www.capterra.com/p/2732/Rent-Manager/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[HouseJet](https://www.capterra.com/p/201552/Market-Maker/)

[4.3 (383)](https://www.capterra.com/p/201552/Market-Maker/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

83%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/201552/Market-Maker/)

[CINC](https://www.capterra.com/p/152829/CINC/)

[4.1 (248)](https://www.capterra.com/p/152829/CINC/reviews/)

Starting price

$1000.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

79%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/152829/CINC/)

[View all alternatives](https://www.capterra.com/p/251328/A-Frame-CRM/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Contact Management

4.8 (4)

75.00% of 4 reviewers that rated this feature as important or highly important

Manage, organize, and store contact information

Alerts/Notifications

5.0 (3)

33.33% of 3 reviewers that rated this feature as important or highly important

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Commission Management

5.0 (3)

66.67% of 3 reviewers that rated this feature as important or highly important

Tracking, calculating, and paying commissions and earnings to employees

Document Storage

5.0 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Store and organize documents in a centralized system

Email Marketing

5.0 (2)

0.00% of 2 reviewers that rated this feature as important or highly important

Create and send email blasts/campaigns

File Sharing

5.0 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Public or private sharing of digital files such as documents, audio/video, images, and more

AFrame 50 features

Define levels of authorization for access to specific files or systems

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Track and manage schedules and meetings via an integrated calendar

Manage contact details and communication with clients

Match clients or tenants with suitable properties based on their specific requirements, preferences and budget

Tracking, calculating, and paying commissions and earnings to employees

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Manage, organize, and store contact information

Track, store, and access client contracts or licenses

Integration with third-party CRM systems

A collection of customer information such as contact details, demographics, previous interactions, etc.

Customize data fields to support various needs and use cases

Import and export data to and from software applications

Defines specific deal parameters to negotiate and secure deals

Store, manage, and track all electronic documents in a centralized location

Store and organize documents in a centralized system

Assemble applications and processes by dragging over and arranging pre-built components

Digitally sign online documents

Manage, store and organize emails within the system or via third-party apps

Create and send email blasts/campaigns

Pre-made examples and templates for emails

Public or private sharing of digital files such as documents, audio/video, images, and more

For realtors, real estate investors, property managers, and other real estate professionals.

Form predictions based on past and present data/trends

Track interaction history by documenting conversations for contacts

Manage the process of attracting and converting business prospects into leads

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Engage with a lead throughout the sales process by actively providing information

Score a lead on their quality or likelihood to buy based on certain behaviors

Create, edit, and monitor product or property details displayed on listing websites (i.e. agency websites, third party listing sites)

Automate workflows and trigger campaigns based on customer actions

Access software remotely via mobile devices

Access the system via a mobile application

Track all opportunities for potential sales and convert them into recurring revenue

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc.

Centralized database to track details of properties (including lease, tenant, and owner information)

Generate quotes or estimates for customers

Log and store the source of contacts/leads

Timed notification for any upcoming task, deadline, appointment, or activity

View and track pertinent metrics to find patterns and gain insights from data

Pipeline view and tracking lead status

Group leads or contacts based on their specific characteristics

Create, manage and track all task activities and progression

Create, save, and re-purpose templates for emails, forms, etc.

Set up connections to third-party platforms to improve business processes

Manage, record and track all business exchanges in form of money and its related interactions in the system

Create, design and manage workflows for repetitive tasks

Get Advice

We can help you find the software with the features you need.

Features

4.8 (12)

4.8

Based on 12 reviews

## Pricing

Value for money

5.0 (12)

Free Trial

[View pricing plan details](https://www.capterra.com/p/251328/A-Frame-CRM/pricing/)

Standard

$54.00

Per User,Per Month

It includes:

-   Robust Transaction Management
-   Powerful CRM
-   Manage contacts, listings, contracts and transactions with ease
-   Client Portal

Value for money

5.0 (12)

5.0

Based on 12 reviews

## Integrations

[

Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.9 (11)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.9 (11)

4.9

Based on 11 reviews

## User reviews

Overall rating

4.9

Based on 12 reviews

Filter by rating

5(11)

4(1)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

CP

Celeste P.

Broker/Team Lead

Real Estate

### "Hands down best transaction management tool on the market!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 24, 2023

This is hands down the best transaction management software I have encountered, and I have tried them all! Very intuitive interface, easy to use and best of all, extremely client centric. With the client portal, everything is right at the customer's fingertips right within a click of a button. I don't know how I have been real estate-ing without AFrame. Has definitely changed my business and saved me a ton of time. Before AFrame I had to go to several different place to access documents, contacts, dates, etc, and had no reminders in place unless I took the tedious time to add everything important to my calendar. Now, everything is all in one place AND easily accessible from anywhere right in my app on my phone. Customer service is amazing as well. Very happy with AFrame. :)

Pros

Everything! Task management, client portal, customization ability, ease of use, the app, everything being in one place and easy access on the go. Just overall a great system at a fraction of the cost of other systems that do not do as much.

Cons

Would like to be able to text from the system.

Switched from

[Paperless Pipeline](https://www.capterra.com/p/172897/Paperless-Pipeline/)

Functionality and cost. The cost of PP for the number of units was what initially made me start searching for something else. I was very skeptical of AFrame at first because it was so inexpensive compared to all of the other systems I tried. But with them offering a free trial it was very easy to give it a whirl and I am so glad that I did. Hands down the best kept secret in the real estate world. :)

Reasons for choosing AFrame

AFrame is more robust and does way more than any other system I have used, and I have tried a lot

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

CW

Candee W.

Broker-Owner

Real Estate

### "You won't go wrong with this one."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

May 26, 2022

Pros

Creating templates with "merge field codes" is a piece of cake. And any tag or merge field can be easily edited. Plus there's CRM so contacts can be rated and tagged for analytics and/or marketing campaigns.

Cons

It was hard to find resources to assist with setup--so I had to do some experimenting to arrive at my desired results.

Reasons for choosing AFrame

It has most of the features that I need/want and nothing that I don't. The price is awesome and there is that free trial try-it-before-you-buy-it period so you can really put it to the test.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Nurul Salimah H.

Oracle Database Administrator

Financial Services

### "AFrame as a CRM tools"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

May 18, 2022

Great CRM tools to manage and keep track of records.

Pros

This was a user-friendly software in terms of keeping track of revenues and the company in general. I admit that I don't utilize all of the features, but it's beneficial to keep me structured. Outstanding client service. The accessibility feature enables customers to see what we're doing for them instead of immediately importing comments for any of them to see.

Cons

Although the commissioning and analysis tools lack the same extensive functionality as the rest of the program, they perform admirably for the purposes for which they were created. I would be good if they can expand the functionality for the reports.

Switched from

[Better Agency](https://www.capterra.com/p/211611/Better-Agency/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

TM

Tony M.

Real Estate Broker

Real Estate

### "AFrame suits our needs"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 14, 2022

Very positive. We use it every day to manage our business.

Pros

We tried several different transaction management programs before choosing AFrame. The product is great and support is very responsive!

Cons

Initial training videos and help section could be more robust.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JV

Jeremy V.

Owner, Designated Broker

Real Estate

### "Best Real Estate Management Platform on the Market"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 11, 2022

A-Frame’s customization potential helps us to tackle the normal issues of forgotten attachments, missed contacts/parties on emails, and prevents time being wasted on adjusted tasks.

Pros

Having the capability to create consistent communications, with reliable task organization, document storage, and participant & contact management. Keeping information organized just doesn’t get any more simple.

Cons

The commissions and reporting tools are missing the same robust features that are being built into the rest of the system, but they work really well to serve the functions they are designed to.

Alternatives considered

[Brivity Platform](https://www.capterra.com/p/207393/Brivity-CRM/)

[SkySlope](https://www.capterra.com/p/172896/SkySlope/)

[Paperless Pipeline](https://www.capterra.com/p/172897/Paperless-Pipeline/)

[TOP PRODUCER](https://www.capterra.com/p/152143/Top-Producer-CRM/)

Reasons for choosing AFrame

Cost & customization potential

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

CH

Chad H.

Realtor/Team Leader/Business Coach

Real Estate

### "Simple - Effective - Amazing! Best kept secret for Realtors!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 11, 2021

Pros

Very user friendly interface. Exceptional customer service. Transparency feature to allow clients to see what we are doing for them and import showing feedback automatically for them to view.

Cons

It doesn’t allow you to text from the system or send out mass emails or connect with an IDX feed. They’re philosophy is that there are better speciality programs for those features (ie mail chimp) so it recommends using those other products for those activities.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Consultant

Information Technology and Services

### "Great Value — Makes A Huge Difference"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 10, 2021

Pros

It really gets everyone on the same page and makes it possible to see everything going on at the same time really quickly. It's super intuitive.

Cons

It doesn't actually sell the houses — that would be great!

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JL

Jennifer L.

Realtor

Real Estate

### "It does everything "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 9, 2021

It has been wonderful, they are always available for help and are quick to take care of issues with the software.

Pros

It is a great data base, great for client interaction, and I love that I can track my numbers and production all in one place.

Cons

since I have been using this software there has not been anything that I do not like about it. It has been like having an assistant at all times.

Reasons for choosing AFrame

The ease of being able to do everything in one place.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

ES

Edward S.

Realtor

Real Estate

### "The best one I've used"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 9, 2021

Real estate sales

Pros

This is a business management tool. Most software programs (CRMs) just keep a log of your contacts and interactions with them but rarely do they allow you to match the client with a property and track it through closing THEN allow you to run production reports to track sales, commissions, expenses, etc. Unlike what I used to do, this is my 1 source of client information and source data file. Instead of my phone and an Excel sheet and whatever else, this is it.

Cons

I have found very few 'issues' that I didn't like honestly. I have made suggestions over the time I have used it and found out they already had a solution so it was 'operator error.' The other suggestions I have made have been received and implemented. It keeps getting better.

Alternatives considered

[Salesforce Service Cloud](https://www.capterra.com/p/136189/Salesforce/)

[TOP PRODUCER](https://www.capterra.com/p/152143/Top-Producer-CRM/)

[Referral Maker CRM](https://www.capterra.com/p/161832/Referral-Maker-CRM/)

Reasons for choosing AFrame

Ease of use ... cost ... business tracking ... team production tracking

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

DR

Dana R.

Realtor

Real Estate

### "User friendly Tool to make Realtor world Easier"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 9, 2021

Excellent Though with our large firm we have lots of tools, Aframe by far is all in one for me and so much easier to use. Moxie is not user friendly for data base management were as S frame is. Been using 15 years and would be lost without my Aframe Dash board

Pros

The ability to have all in one place for quick reference. The ability to track and write down activity. reports to clients

Cons

Harder to do drop mailings . For this I use Mail Chimp.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/251328/A-Frame-CRM/reviews/)

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Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)