--- title: "folk Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about folk Software - reviews, pricing plans, popular comparisons to other Contact Management products and more." source_url: "https://www.capterra.com/p/251534/folk/" page_type: "product" language: "en" --- # folk Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 31, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) folk ## What is folk? folk is like the sales assistant your team never had. Our CRM is simple, integrated, and proactive. The tool of choice for over 4000+ award-winning service businesses around the world. folk does the busy work for you, so you can focus on building real relationship - Sync all your inboxes and centralize your history of interactions - Import contacts from anywhere on the web with our folkX extension - Find emails and contact details with 1-click Enrichment - Customize pipeline views and collaborate on deals as a team - Automate workflows with over 6,000+ integrations - Send messages, schedule multi-step sequences, and personalize faster with templates Client management is complicated enough, your CRM doesn’t have to be… ## What is folk used for? [CRM](https://www.capterra.com/customer-relationship-management-software/)[Contact Management](https://www.capterra.com/contact-management-software/)[Small Business CRM](https://www.capterra.com/small-business-crm-software/) Recognitions Shortlist Top alternative Featured Overall rating Based on 46 user reviews Reviews sentiment Positive 96% Neutral 2% Negative 2% Starting price $30 Per User, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... - CRM / 2026 - Nonprofit CRM / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for folk?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.folk.app&name=folk) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### folk 4.5 (46) VS. [4.5 (4,477)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Starting Price $30 Per User, Per Month Starting Price $20 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (46) Ease Of Use 4.4 (4,378) Value For Money 4.5 (44) Value For Money 4.3 (3,509) Customer Service 4.5 (44) Customer Service 4.4 (3,519) ## folk alternatives [4.4 (18,800)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [4.3 (6,987)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting price $14.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars Highest Rated [4.7 (738)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) Starting price $7.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.5 (824)](https://www.capterra.com/p/152769/eWay-CRM/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/251534/folk/alternatives/) ## FAQs about folk Overview ### Which roles and teams benefit most from folk? folk is most used by founders, CEOs, and other executive leaders who need a lightweight CRM to organize relationships, track outreach, and manage pipelines. Operations, partnerships, and business development teams benefit from coordinating contacts, follow-ups, and investor or client communications, while directors use it to centralize stakeholder information and streamline collaboration. Answer based on 46 reviews Overview ### What company size and industries is folk built for? folk is built primarily for small businesses reaching clients and driving new business, with 96% of reviewers from small companies. Its strongest industry fit is Marketing and Advertising at 9%, followed by Human Resources and Education Management at 7% each, while only 2% of reviewers come from midsize and enterprise firms. Answer based on 46 reviews Talk to an expert ### More questions? Ask our experts Features and Usability ### What are the key features of folk? folk offers contact management, a contact database, and shared contacts, plus CRM tools for lead management, deal management, and sales pipeline management. It also includes email tracking, email templates, calendar sync, reminders, reporting/analytics, workflow management, data import/export, and third-party integrations. Integrations ### Which third-party tools and platforms does folk integrate with? folk integrates with Microsoft Outlook, Zapier, and LinkedIn Sales Navigator, with reviewer mentions also pointing to Gmail use. Official integrations extend that list to Google Calendar, Google Contacts, Instagram, Dropcontact, and Breeze. In practice, folk connects email, calendar, contact management, and prospecting tools in one workflow. Answer based on 16 reviews Getting Started and Support ### What training and onboarding options does folk offer? folk provides live online sessions, webinars, documentation, and videos to help teams get started. Live online sessions and webinars support guided learning, while documentation offers written reference materials and videos provide visual walkthroughs for reviewing features and setup steps. Answer based on 4 reviews Getting Started and Support ### What customer support options does folk offer? folk provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, 24/7 Live Rep, and Chat. Users report quick, competent help during setup and migration, with personalized follow-up and responsive service. Some also note that response timing can vary, but support is generally described as helpful and attentive. Answer based on 5 reviews Features and Usability ### Is the interface easy to understand and navigate? folk offers a clean, simple interface that most teams find easy to learn and navigate quickly. Small business users, partnership teams, and sales users often like the uncluttered layout, visual pipeline, and contact history view, though some users find contact lists, grouping suggestions, and dashboard customization less intuitive. Answer based on 14 reviews Features and Usability ### How easy is it to get started and use day to day? folk makes day-to-day contact management easy for many small teams, with quick setup, imports, and a low learning curve. Sales, nonprofit, and partnership users often like the simple workflow, email tools, and contact enrichment, though larger setups, some bugs, and occasional learning friction can make first-time organization harder. Answer based on 13 reviews ## Features AI summary Based on 3,974 Contact Management reviews Capterra data shows that buyers of Contact Management software rank the following features as their top priorities: - **Contact Database** (**58%** of reviewers rated this feature as critical) - **CRM** (**57%**) - **Search/Filter** (**42%**) folk supports all three of the features reviewers rate most highly: **Contact Database**, **CRM**, and **Search/Filter**. Together, these capabilities help businesses keep contact records organized, manage relationship activity in one place, and quickly find the right information, allowing teams to work faster and maintain stronger customer connections. Contact Database 4.7 (15) 80.00% of 15 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. CRM 4.4 (13) 84.62% of 13 reviewers that rated this feature as important or highly important Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Search/Filter 4.4 (5) 80.00% of 5 reviewers that rated this feature as important or highly important Search and filter data across systems to locate required information by entering keywords or certain criteria Sales Pipeline Management 4.1 (18) 83.33% of 18 reviewers that rated this feature as important or highly important Pipeline view and tracking lead status Data Import/Export 4.0 (21) 85.71% of 21 reviewers that rated this feature as important or highly important Import and export data to and from software applications Contact Management 4.4 (26) 76.92% of 26 reviewers that rated this feature as important or highly important Manage, organize, and store contact information folk 40 features ### All Features - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Batch Processing: Software's ability to perform similar action on multiple similar files simultaneously - Calendar Sync: Synchronize with other calendars to view mutual availability and schedules - Calendar/Reminder System: Notifications/alerts for upcoming events or tasks - Client Management: Manage contact details and communication with clients - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customizable Fields: Customize data fields to support various needs and use cases - Data Import/Export: Import and export data to and from software applications - Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency - Deal Management: Defines specific deal parameters to negotiate and secure deals - Donor Management: Track and maintain donor relationships throughout various stages/activities including contact information and previous outreach - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Templates: Pre-made examples and templates for emails - Email Tracking: Track delivered, received, and opened emails - For Nonprofits: Software specialized for non-profit organizations - For Small Businesses: Designed for small businesses - Interaction Tracking: Track interaction history by documenting conversations for contacts - Lead Capture: Automatically identify and save contact information of potential customers - Lead Distribution: Route and distribute your leads to third party buyers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Pipeline Management: Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. - Prospecting Tools: Tools designed to streamline the process of lead generation and management for sales teams - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Sales Pipeline Management: Pipeline view and tracking lead status - Sales Reports: Reports specific to sales analysis for trends and strategies - Sales Trend Analysis: Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Shared Contacts: Share contacts with other applications like Gmail and CRM - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.1 (46) 4.1 Based on 46 reviews ## Pricing Value for money 4.5 (44) Free Trial [View pricing plan details](https://www.capterra.com/p/251534/folk/pricing/) Standard $30.00 Per User,Per Month Premium $60.00 Per User, Custom $100.00 Per User,Per Month Value for money 4.5 (44) 4.5 Based on 44 reviews ## Integrations [ Gmail](https://www.capterra.com/p/202338/Gmail/)[ Instagram](https://www.capterra.com/p/210721/Instagram/)[ Google Calendar](https://www.capterra.com/p/213340/Google-Calendar/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/)[ Google Contacts](https://www.capterra.com/p/203196/Google-Contacts/)[ LinkedIn Sales Navigator](https://www.capterra.com/p/228343/LinkedIn-Sales-Navigator/)[ Breeze](https://www.capterra.com/p/156024/Clearbit/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (44) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (44) 4.5 Based on 44 reviews ## User reviews Overall rating 4.5 Based on 46 reviews Filter by rating 5(25) 4(19) 3(1) 2(0) 1(1) Mentioned topic Sorted by most recent MH Michelle H. Advocacy Lead Civic & Social Organization ### "Folk is great! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 13, 2025 Pros Great integration options with LinkedIn, Gmail etc. It is user friendly and so simple to get started Cons Looking forward to integrations with Asana and Fathom - but the team is always working on improvements. Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Reasons for choosing folk Folk is more user friendly and cost effective Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MS Mike S. Founder Health, Wellness and Fitness ### "Solid CRM tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 October 2, 2025 Solid product that still has a little ways to go. The price is right but not having an app is a bit of a struggle for me. Pros It has a clean interface and integrates well with my email platforms. It's easy to look customers up and read previous communications Cons Lacking an app. Not a fan of using a web browser all the time as I use it at different times of the day and end up opening many browsers via my phone. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Thomas B. cofounder Transportation/Trucking/Railroad ### "Folk review for pelican cycles" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 September 22, 2025 I used Folk as a substitution to Hubspot that was way too complicated and dense and big for me. Folk is much easier to configurate, to track clients and deals. I strongly recommend. Pros Ease of use: perfect mix between airtable and a crm + easy to configure Team has been helpful and reactive when needed, to help me set my first trackers and also to connect it to my website. Also the Linkedin plugin works well Cons Dashboard are still a bit WIP but it's making progress. From 6 months ago when I started using it to today it's already much better Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Too complicated and expensive. I didn't wanted to spend more for them Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TM Tracy M. Director of Custom Training Education Management ### "Small but Mighty" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 10, 2025 truly loved it from the very beginning and knew it could help me and my team. the onboarding help from folk was super helpful. Pros It's relatively easy to use, designed for a small business and helps me keep track of my work. The enriching feature is so helpful! That's been a game changer. Cons I'd love to be able to "schedule send" email campaigns and create more customizeable dashboards to fit our group. Switched from [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) budget contraints and the time needed to reconfigure for our use. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SK Steven K. Engineer Writing and Editing ### "A CRM That Stays Out of Your Way" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 24, 2025 I've rolled my own CRM and used a few others but this is the first one that worked without getting in my way. The plugin reminds me that I can add contacts from places other than LinkedIn and I haven't felt this tuned into my network in a very long time. Pros The merging function has to be my favorite component. Not only will it merge the contacts but it lets you select which portions of each contact to use for the final record without smashing it together willy-nilly. Cons It wasn't super clear which features were premium and which were in the free tier when I started the trial. But it was also a learning curve, so take that with a grain of salt. Switched from [Notion](https://www.capterra.com/p/186596/Notion/) I needed something I didn't have to maintain on my own. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TF Tristan F. CFO Utilities ### "Best CRM <3" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 9, 2025 It's the best, we use it for different work streams, it's super collaborative and it's also evolving fast. Pros It's super intuitive, powerful, and robust as well ! I honestly adore the chrome extension allowing you to browse LinkedIn and add directly from here Cons I'm not sure, I like pretty much everything. I'd say maybe a shame that chain emails are not accessible at our level. Switched from [Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/) Not the best tool to do that honestly, it's not built for CRM Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CW Cullom W. Director of Finance and Investor Relations Oil & Energy ### "Good product but could be better with a few simple tweaks!" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 2.0 2.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 June 4, 2025 Overall, good experience and perfect for small/mid-sized companies that aren't looking to customize every little aspect of a CRM. Out of the box solution works well, but really wish there was more visibility into number and timestamps of email opens/clicks and the ability to automate emails based on this information. Pros Good product for the cost. User friendly out of the box solution that is very simple to get up and running. Cons Lack of visibility into number of opens and clicks on email sequences, as well as timestamps. Also, no ability to automate follow-up emails based on email clicks/opens. It's my understanding that this data is already tracked, so why not make available to the user? Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) [Attio](https://www.capterra.com/p/259360/Attio/) [Copper](https://www.capterra.com/p/141642/Copper/) [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reasons for choosing folk User friendly platform, easy to get up and running without having to customize things too much Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SS Sophia S. Project Management Non-Profit Organization Management ### "Reliable Support and User-Friendly CRM" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 2, 2025 From our initial call with the sales agent to our recent feature requests, everyone at Folk has been incredibly kind and genuinely focused on helping. Working with Folk has been smooth and straightforward, and getting support from their team has been just as easy. No matter the question, we've always received prompt and helpful responses! Pros It's user-friendly, makes it simple to stay organized, and isn’t cluttered with unnecessary customizations. For our team, it delivers exactly what we expected from a CRM tool - making partner management more transparent and easier to coordinate across different people. Cons At the moment, we're still missing a few very specific features. The good news is that we requested them, and the team is actively working on solutions. That's what we call excellent customer service! Switched from [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Only part of the team was using Salesforce, but we wanted a solution that could be used organization-wide. Salesforce felt too complex and overwhelming for our needs. Alternatives considered [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reasons for choosing folk The tools, simplicity and also the Nonprofit Discount. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MC Marshal C. Cinematographer and Podcast Host Broadcast Media ### "Folk Review from a Creative Freelancer" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 May 8, 2025 Simple. Easy to use. Less is more allowing me to adapt my Notion workflow with all the features I want for a CRM built right in. Pros It feel like home. Coming from being a Notion user it was like you build the CRM I have been trying to hack together for year. The fact that you can pull info from LinkedIn and IG with one click saves so much time and the reminders as so helpful for following up. Everything I need, nothing more, all in one place. Cons Pricing. I am Canadian so the dollar really hurts me. As a first time user and fan I'd love to receive a discount for the first year like other software companies have. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User General Partner and CEO Financial Services ### "Helping me get a little more organized" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 28, 2025 Pretty good, but have only just been getting organized. Have not used email functionality and Im worried keeping my contacts updated in folk will be difficult...have over 6,000 to go through as a first time set up. Pros Simplicity and low price point. Import from gmail and Zapier functionality may be handy Cons Not able to see list of all contacts easily. Not intuitive enough to suggest groups based on gmail imports. Wish there were suggested groups from LinkedIn like -former colleagues, School connections, etc Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/251534/folk/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [HubSpot CRM vs folk](https://www.capterra.com/compare/152373-251534/HubSpot-CRM-vs-folk) [Salesforce Sales Cloud vs folk](https://www.capterra.com/compare/61368-251534/Salesforce-vs-folk)