--- title: "97 Display Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about 97 Display Software - reviews, pricing plans, popular comparisons to other Lead Management products and more." source_url: "https://www.capterra.com/p/251771/LeadCore/" page_type: "product" language: "en" --- # 97 Display Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 17, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) 97 Display ## What is 97 Display? Discover the transformative power of 97 Display, the ultimate website software solution built for martial arts and fitness studio owners. Unleash your potential with cutting-edge tools, unparalleled support, and invaluable resources. Seamlessly optimize your lead generation with reporting, mobile CRM app, automated lead management and more. Embrace the simplicity of 97 Display to attract, convert, and retain your perfect clients. Bid farewell to the hassle and revolutionize your business. ## What is 97 Display used for? [Martial Arts](https://www.capterra.com/martial-arts-software/)[SEO](https://www.capterra.com/seo-software/)[Social Media Marketing](https://www.capterra.com/social-media-marketing-software/) Top alternative Featured Overall rating Based on 16 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for 97 Display?[Manage this product listing](https://www.g2.com/products/97-display/claim_requests/new?auto=true) ## 97 Display Overview Updated September 2026 AI summary 97 Display offers small businesses a suite of lead management tools designed to support contact management, campaign execution, and workflow organization. With features for lead capture, nurturing, segmentation, and pipeline oversight, it also includes capabilities such as CRM, reporting, and social media integration. The platform is accessible across web and mobile devices, supporting a variety of deployment needs. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### 97 Display 4.9 (16) VS. [4.6 (6,117)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price Contact vendor Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.9 (16) Ease Of Use 4.5 (6,137) Value For Money 4.8 (16) Value For Money 4.3 (5,095) Customer Service 4.9 (16) Customer Service 4.4 (5,260) ## 97 Display alternatives [4.3 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars Highest Rated [4.7 (3,658)](https://www.capterra.com/p/153752/Vagaro/reviews/) Starting price $23.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) [4.5 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/171840/HubSpot-Marketing/) [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) [4.3 (2,953)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/31898/Constant-Contact/) [View all alternatives](https://www.capterra.com/p/251771/LeadCore/alternatives/) ## FAQs about 97 Display Overview ### Which roles and teams benefit most from 97 Display? 97 Display is most used by business owners, studio leaders, and executive teams that need a hands-off way to manage websites, lead generation, and online visibility. Marketing leaders use it to improve search presence and conversions, while managers rely on it to support customer acquisition and day-to-day brand management. Answer based on 16 reviews Overview ### What company size and industries is 97 Display built for? 97 Display is built for small businesses, with 100% of reviewers from that segment, especially Health, Wellness and Fitness at 44% and Sports at 31%. It serves single-location martial arts studios through fitness franchises with 20+ locations, and also appears among Facilities Services businesses at 6%. Answer based on 16 reviews Features and Usability ### What are the key features of 97 Display? 97 Display offers lead management, CRM, and pipeline management for tracking prospects and opportunities. It also includes marketing automation, email marketing, SMS messaging, and alerts/notifications, plus landing pages, web forms, online booking, online payments, reporting/analytics, website analytics, and third-party integrations. Integrations ### Which third-party tools and platforms does 97 Display integrate with? 97 Display integrates with Keap, WellnessLiving, and Zapier. Keap is the only reviewer-mentioned integration in the provided data, while WellnessLiving and Zapier appear in the official catalog. These connections cover CRM and automation use cases, giving 97 Display a small but specific integration set. Answer based on 1 reviews Getting Started and Support ### What training and onboarding options does 97 Display offer? 97 Display provides live online sessions, webinars, documentation, and videos to help teams get started. Live online sessions and webinars support guided instruction, while documentation and videos offer self-paced reference material for setup, feature review, and ongoing use. Getting Started and Support ### What customer support options does 97 Display offer? 97 Display provides email/help desk, FAQ/forum, knowledge base, phone support, and chat. These channels let users choose between self-service help and direct contact, though no reviewer feedback is available here to describe response speed, staff helpfulness, or common support frustrations. ## Features AI summary Based on 5,388 Lead Management reviews Capterra data shows that buyers of lead management software rank the following features as their top priorities: - **Contact Management** (**44%** of reviewers rated this feature as critical) - **CRM** (**47%**) - **Lead Capture** (**42%**) 97 Display supports all three features that reviewers rate most highly: **Contact Management**, **CRM**, and **Lead Capture**. Together, these capabilities help businesses keep prospect information organized, track interactions across the sales process, and collect new leads more efficiently, allowing teams to follow up faster and manage opportunities with better visibility. Interaction Tracking 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Track interaction history by documenting conversations for contacts Reporting & Statistics 4.7 (7) 100.00% of 7 reviewers that rated this feature as important or highly important Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Social Media Integration 5.0 (5) 140.00% of 5 reviewers that rated this feature as important or highly important Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Multi-Location 4.0 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Manage and support multiple locations Alerts/Notifications 5.0 (3) 133.33% of 3 reviewers that rated this feature as important or highly important Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Workflow Management 5.0 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Create, design and manage workflows for repetitive tasks 97 Display 68 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Backlink Monitoring: Discover the total number of backlinks, referring domains, and referring IPs going to a domain - Calendar Sync: Synchronize with other calendars to view mutual availability and schedules - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Client Management: Manage contact details and communication with clients - Client Portal: Private online space that lets businesses securely share documents and provide information access to clients - Contact Management: Manage, organize, and store contact information - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Reports: Alter the layout and content of reports - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Import/Export: Import and export data to and from software applications - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Electronic Payments: Electronically collect payments for goods or services - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Tracking: Track delivered, received, and opened emails - For Martial Arts: For martial arts classes and studios - For Sales Teams/Organizations: Caters to sales teams - For Yoga/Pilates Studios: Designed for yoga and pilates studios - Google Analytics Integration: Integration with Google Analytics to track and report website traffic - Interaction Tracking: Track interaction history by documenting conversations for contacts - Keyword Rank Tracking: Track positioning in search engines over time - Keyword Tracking: Track and monitor a specific set of keywords - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - Lead Distribution: Route and distribute your leads to third party buyers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Lead Segmentation: Divide leads into buckets based on predefined criteria and routing rules - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Member Communication: Contact members listed in the database through email, SMS, social, phone, etc. - Membership Management: Database of members to track personal information of individuals and families - Mobile Alerts: Notifications via mobile devices - Mobile App: Access the system via a mobile application - Mobile Keywords: Unique word that contains letters or numbers that identifies specific campaigns - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Location: Manage and support multiple locations - Online Booking: Book meetings and appointments through a website or digital platform - Online Payments: Accept and process online payment transactions - Online Registration: Real-time registration over the web - Opportunity Management: Track all opportunities for potential sales and convert them into recurring revenue - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Pipeline Management: Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. - Prospecting Tools: Tools designed to streamline the process of lead generation and management for sales teams - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Reporting: Empower brands with an intelligent reporting tool and dashborads to provide visibility into number of viewers, likes, number of asked questions, and chat entries, total number of clicks, CTR, and entire stream health - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Self Service Portal: Online portal through which end users can access the system, manage tasks, or obtain information - SEO Management: Optimize and manage the search engine optimization efforts for a website or digital content - SMS Messaging: Send messages via SMS - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Student Management: Database of students to track personal information of individuals and families - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Web Forms: Web form that allows users to enter data that is sent and processed for different reasons - Web Traffic Reporting: Collect and analyze traffic data about website visitors - Website Analytics: Track and analyze information regarding website visitors - Website Integration: Seamlessly integrates with 3rd party websites - Website Management: Built-in website builder or integration with third-party site - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.7 (16) 4.7 Based on 16 reviews ## Pricing Value for money 4.8 (16) Basic $0.00 Value for money 4.8 (16) 4.8 Based on 16 reviews ## Integrations [ Zapier](https://www.capterra.com/p/130182/Zapier/)[ WellnessLiving](https://www.capterra.com/p/145039/WellnessLiving/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (16) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (16) 4.9 Based on 16 reviews ## User reviews Overall rating 4.9 Based on 16 reviews Filter by rating 5(14) 4(2) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent AR Alec R. Owner Health, Wellness and Fitness ### "Good industry specific agency, but limited access" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 April 19, 2025 I used 97D for many years (8+) and went through multiple iterations of their website management and social advertisement process. There wasn't one specific reason for leaving; rather, multiple hiccups accumulated to lead to my decision. We kept getting leads from Meta ads who were unaware their info was collected and it kept bringing negative attention to our online reviews. After years of running ads with them I was never aware that they hosted all of them through their own accounts, so my FB account never received an organic boost as promised. By the time I left, they had multiple reps come and go so most of my communications slipped through cracks. To their credit, after I put my notice in, I received mutiple outreaches from middle management hoping to help win back our business. They were all very forthcoming about my concerns and willing to help but it had already been over a year of turmoil and I needed to change. Pros "Done for you" templates are pleasing, navigate intuitively, and can be refreshed or updated regularly. Cons Metrics and insights provided by the development team don't represent the full picture of the site's performance. Also, the nature of their business model prevents anyone but their team from being able to work with any kind of SEO/SEM strategy. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CP Christopher P. Owner Sports ### "Good Vibes review. " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 5, 2023 Very good. The folks over there are very handy when I need help and very receptive to suggestions for my website. Pros I am a single person operation, and the website helps me very much with bringing in new members Cons I wish it had more office integration, such as taking payments, member, tracking, contract, and waiver online Switched from [Squarespace](https://www.capterra.com/p/143461/Squarespace/) They do all the work. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor July 6, 2023 Thank you so much for your review! We have recently launched the newest 97 Display software Hive Cycle this week! This includes a bunch of new features. I will have support reach out to you! SW Seth W. Presidant Sports ### "Lead acquisition and management " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 5, 2023 Cost Pros Ease of implementation and setup. Team was supportive Cons I feel like the seo and keywords could be more flexible Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AS Adam S. CEO Education Management ### "Ceo" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 5, 2023 Amazing. Pros I love the ease of use, the way my leads flow right to my phone, and customer service. Cons I wish they had done for you emails to leads Switched from [RainMaker](https://www.capterra.com/p/130861/RainMaker/) Alternatives considered [Marketing 360](https://www.capterra.com/p/148516/Marketing-360/) Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. BM Brad M. Director of Marketing Sports ### "Best in class" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 5, 2023 Nothing but good things to say, professional, helpful, timely, meets our needs and then some. Pros It's basically hands off and if you just do what they tell you to do, you will succeed. Cons It has become more difficult to talk to a human being, 6+ months ago it was easy and very beneficial. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. WM Wade M. Owner Facilities Services ### "97 Displays is awesome" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 5, 2023 Pros The automatic call option if you want and the easy customization. Cons The price is a little high. Maybe a better checkout system. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. JF John F. Owner Health, Wellness and Fitness ### "Solid performance" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 5, 2023 Pros They have taken SEO completely off my plate. As a business entrepreneur, my time is valuable and this is one less thing I have to worry about which is a big bonus. Cons Sending reports that make sense to me (a non-tech person) about the performance and results from utilizing the service Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. MT Matt T. Owner Health, Wellness and Fitness ### "97 Display - The Lead Generator" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 5, 2023 Overall it's been great and has grown our business! Pros I like the constant flow of leads and the constant support provided. Cons Really nothing. If there is something I don't like, a quick email resolved the issue. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AC Adrian C. Master Sports ### "Good job" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 5, 2023 Good experience overall for a very useful platform that helps you keep up with data and contacts. Pros I like the notifications and the crm interface. Very useful if you are into data. Cons Limited features although the price is already pretty high. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. ES erin S. OWNER Health, Wellness and Fitness ### "AUTO LEads" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 5, 2023 Pros They make Lead Generation EASY! They are VERY VERY EASY to work with! Cons It's not as custom as I would prefer, it would be nice to have more of a brand id. Reasons for choosing 97 Display They make it easy. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. [View all Reviews](https://www.capterra.com/p/251771/LeadCore/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.