# 97 Display Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is 97 Display the right Lead Management solution for you? Explore 16 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/251771/LeadCore/reviews --- 97 Display 4.9 (16) [View alternatives](https://www.capterra.com/p/251771/LeadCore/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of 97 Display Ease of use 4.9 Customer Service 4.9 ## Showing most helpful reviews Showing 1-16 of 16 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use KR Keilah R. Owner /manager Health, Wellness and Fitness Used the software for: 1-2 years ### "This company has changed our business" July 5, 2023 5.0 Our business has improved leaps and bounds since we started using 97 display. Its been the best decision I've ever made! Pros 97 display does what they promise. Our site is easy to use and we get so many leads, it is absolutely worth the cost. Cons The lead core app is slow to load sometimes but it's not a hinderance at all. We really love all of the features. Alternatives considered [Wix](https://www.capterra.com/p/169007/Wix/) Reason for choosing 97 Display 97 display said they'd take care of everything. I don't have website experience. I wanted to give this task over to the pros. And the fact that they specialize in gyms was a huge plus! Review Source DO Danielle O. Owner Sports Used the software for: 2+ years ### "97 Display helps us grow" July 5, 2023 5.0 Our experience has been super quick and easy. It takes almost no time from me. Pros I love that they did all of the work with setting up my website and managing leads.w Cons I wish it would integrate better with my student management system Alternatives considered [Kicksite](https://www.capterra.com/p/131168/Kicksite/) Reason for choosing 97 Display Good reviews from friends Switched from [Squarespace](https://www.capterra.com/p/143461/Squarespace/) I was tired of doing so much work with little benefit because I was not very good at managing my own site. Review Source AR Alec R. Owner Health, Wellness and Fitness Used the software for: 2+ years ### "Good industry specific agency, but limited access" April 19, 2025 4.0 I used 97D for many years (8+) and went through multiple iterations of their website management and social advertisement process. There wasn't one specific reason for leaving; rather, multiple hiccups accumulated to lead to my decision. We kept getting leads from Meta ads who were unaware their info was collected and it kept bringing negative attention to our online reviews. After years of running ads with them I was never aware that they hosted all of them through their own accounts, so my FB account never received an organic boost as promised. By the time I left, they had multiple reps come and go so most of my communications slipped through cracks. To their credit, after I put my notice in, I received mutiple outreaches from middle management hoping to help win back our business. They were all very forthcoming about my concerns and willing to help but it had already been over a year of turmoil and I needed to change. Pros "Done for you" templates are pleasing, navigate intuitively, and can be refreshed or updated regularly. Cons Metrics and insights provided by the development team don't represent the full picture of the site's performance. Also, the nature of their business model prevents anyone but their team from being able to work with any kind of SEO/SEM strategy. Review Source BM Brad M. Director of Marketing Sports Used the software for: 2+ years ### "Best in class" July 5, 2023 5.0 Nothing but good things to say, professional, helpful, timely, meets our needs and then some. Pros It's basically hands off and if you just do what they tell you to do, you will succeed. Cons It has become more difficult to talk to a human being, 6+ months ago it was easy and very beneficial. Review Source CP Christopher P. Owner Sports Used the software for: 2+ years ### "Good Vibes review. " July 5, 2023 5.0 Very good. The folks over there are very handy when I need help and very receptive to suggestions for my website. Pros I am a single person operation, and the website helps me very much with bringing in new members Cons I wish it had more office integration, such as taking payments, member, tracking, contract, and waiver online Switched from [Squarespace](https://www.capterra.com/p/143461/Squarespace/) They do all the work. Review Source Response from 97 Display July 6, 2023 Thank you so much for your review! We have recently launched the newest 97 Display software Hive Cycle this week! This includes a bunch of new features. I will have support reach out to you! AS Adam S. CEO Education Management Used the software for: 2+ years ### "Ceo" July 5, 2023 5.0 Amazing. Pros I love the ease of use, the way my leads flow right to my phone, and customer service. Cons I wish they had done for you emails to leads Alternatives considered [Marketing 360](https://www.capterra.com/p/148516/Marketing-360/) Review Source DF David F. Integrator Fine Art Used the software for: 2+ years ### "Best Support And Integration In The Business!" July 5, 2023 5.0 10/10 Pros The phone call once a lead is filled out and the support and speed of support Cons The cookie cutter designs. But i understand the need for templates Reason for choosing 97 Display The phone call feature Review Source RM Ryan M. Owner Health, Wellness and Fitness Used the software for: 2+ years ### "The best in operations " July 5, 2023 5.0 Pros We like the easy access the most about 97 Display Cons Some updates the least about 97 Display Review Source MT Matt T. Owner Health, Wellness and Fitness Used the software for: 1-2 years ### "97 Display - The Lead Generator" July 5, 2023 5.0 Overall it's been great and has grown our business! Pros I like the constant flow of leads and the constant support provided. Cons Really nothing. If there is something I don't like, a quick email resolved the issue. Review Source SW Seth W. Presidant Sports Used the software for: 2+ years ### "Lead acquisition and management " July 5, 2023 5.0 Cost Pros Ease of implementation and setup. Team was supportive Cons I feel like the seo and keywords could be more flexible Review Source eS erin S. OWNER Health, Wellness and Fitness Used the software for: 2+ years ### "AUTO LEads" July 5, 2023 5.0 Pros They make Lead Generation EASY! They are VERY VERY EASY to work with! Cons It's not as custom as I would prefer, it would be nice to have more of a brand id. Reason for choosing 97 Display They make it easy. Review Source AC Adrian C. Master Sports Used the software for: 1-2 years ### "Good job" July 5, 2023 4.0 Good experience overall for a very useful platform that helps you keep up with data and contacts. Pros I like the notifications and the crm interface. Very useful if you are into data. Cons Limited features although the price is already pretty high. Review Source WM Wade M. Owner Facilities Services Used the software for: 2+ years ### "97 Displays is awesome" July 5, 2023 5.0 Pros The automatic call option if you want and the easy customization. Cons The price is a little high. Maybe a better checkout system. Review Source JF John F. Owner Health, Wellness and Fitness Used the software for: 6-12 months ### "Solid performance" July 5, 2023 5.0 Pros They have taken SEO completely off my plate. As a business entrepreneur, my time is valuable and this is one less thing I have to worry about which is a big bonus. Cons Sending reports that make sense to me (a non-tech person) about the performance and results from utilizing the service Review Source BH Blake H. Head Instructor Professional Training & Coaching Used the software for: Less than 6 months ### "Very pleased" July 5, 2023 5.0 Pros They have done everything they’ve promised to do and I’m happy with the results! Cons So far everything has been great. Wish I’d found them sooner. Review Source CW Casey W. Manager Health, Wellness and Fitness Used the software for: 6-12 months ### "Game changer!!" July 5, 2023 5.0 Pros We used 97 display to for our website and we couldn’t be happier with the design. Not only is the design beautiful the amount of leads we’re getting now is crazy! We’ve gotten over 50 website leads in 3 months! Cons Nothing I can think of. We are very happy Review Source Similar Products Featured ## Related categories [Lead Management](https://www.capterra.com/lead-management-software/)[SEO](https://www.capterra.com/seo-software/)[Fitness](https://www.capterra.com/fitness-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.