--- title: "Salesforce for Retail Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Salesforce for Retail Software - reviews, pricing plans, popular comparisons to other CMMS products and more." source_url: "https://www.capterra.com/p/251959/Salesforce-Retail-CRM/" page_type: "product" language: "en" --- # Salesforce for Retail Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Salesforce for Retail ## What is Salesforce for Retail? Connect physical and digital shopping for a seamless customer experience with Salesforce for mass merchants and department stores. Unify your customer journey with commerce that’s agile, scalable, and trusted. Empower store associates with digital tools and data to engage shoppers from check-in to checkout. ## What is Salesforce for Retail used for? [Customer Journey Mapping Tools](https://www.capterra.com/customer-journey-mapping-tools-software/)[Personalization](https://www.capterra.com/personalization-software/)[Display Advertising](https://www.capterra.com/display-advertising-software/) Top alternative Featured Overall rating Based on 12 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $25 Flat Rate, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Salesforce for Retail?[Manage this product listing](https://www.g2.com/products/efbf61cd-d170-4327-954e-47af7c95bb0c/claim_requests/new?auto=true) ## Salesforce for Retail Overview Updated September 2026 AI summary Salesforce for Retail supports businesses of all sizes with tools for customer journey mapping, engagement, and personalization. Combining CRM, customer data platform capabilities, and loyalty features, it enables organizations to build detailed customer profiles, segment audiences, and analyze campaigns. The software is available as a cloud-based solution with integrations, real-time data, and mobile access across various devices. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Salesforce for Retail 4.5 (12) VS. [4.5 (4,485)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Starting Price $25 Flat Rate, Per Month Starting Price $20 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (12) Ease Of Use 4.4 (4,386) Value For Money 4.2 (11) Value For Money 4.3 (3,515) Customer Service 4.5 (11) Customer Service 4.4 (3,525) ## Salesforce for Retail alternatives [4.4 (18,808)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [4.3 (6,997)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting price $14.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars Highest Rated [4.7 (744)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) Starting price $7.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.2 (1,331)](https://www.capterra.com/p/135618/Odoo/reviews/) Starting price $31.10 Per User, Per Month Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/251959/Salesforce-Retail-CRM/alternatives/) ## FAQs about Salesforce for Retail Overview ### Which roles and teams benefit most from Salesforce for Retail? Salesforce for Retail benefits sales teams, account managers, and customer service staff who need to track customer relationships, manage pipelines, and resolve support issues quickly. Developers and operations leads use it to customize workflows and integrate systems, while executives rely on reporting to monitor performance, accounts, and retail activity. Answer based on 12 reviews Overview ### What company size and industries is Salesforce for Retail built for? Salesforce for Retail is built mainly for small businesses, which make up 42% of reviewers, with Real Estate leading industries at 17%. It also serves enterprises at 33% and midsize businesses at 25%, with additional adoption in Civil Engineering and Apparel & Fashion, each representing 8% of reviewers. Answer based on 12 reviews Features and Usability ### What are the key features of Salesforce for Retail? Salesforce for Retail offers CRM, contact management, customer profiles, customer segmentation, and customer history for managing shopper data. It also includes inventory management, inventory optimization, order management, returns management, and warehouse management, plus campaign analytics, real-time reporting, behavioral targeting, personalization, and third-party integrations. Integrations ### Which third-party tools and platforms does Salesforce for Retail integrate with? Salesforce for Retail integrates with 2 third-party tools: Gmail and Microsoft Outlook. These email and productivity integrations support communication and account management across common business workflows. Getting Started and Support ### What customer support options does Salesforce for Retail offer? Salesforce for Retail provides email/help desk support, FAQ/forum access, a knowledge base, and chat. These channels give users several ways to find answers or contact support, though no reviewer feedback is available here to describe response times, helpfulness, or common support frustrations. ## Features AI summary Based on 274 CMMS reviews According to Capterra reviewers, these are the features buyers prioritize most when evaluating customer journey mapping tools: - **Conversion Tracking** (**57%** of reviewers rated this feature as critical) - **Performance Metrics** (**50%**) - **Data Import/Export** (**54%**) Salesforce for Retail is designed around retail-focused customer relationship and commerce capabilities, giving teams a centralized way to manage shopper data, sales activity, and customer interactions across channels. Its feature set supports day-to-day retail operations and customer management, helping businesses maintain visibility into customer relationships, coordinate service and sales workflows, and make more informed decisions across the buyer journey. Reporting/Analytics 4.6 (9) 44.44% of 9 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Email Marketing 4.0 (7) 28.57% of 7 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns API 4.8 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Application programming interface that allows for integration with other systems/databases CRM 4.3 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system eCommerce Management 4.0 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products Inventory Management 4.0 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Track and manage inventory levels to maintain proper supply Salesforce for Retail 46 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - API: Application programming interface that allows for integration with other systems/databases - Behavioral Targeting: Display advertising and marketing messages to users based on their browsing history and preferences - Campaign Analytics: Track and interpret campaign performance metrics - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Contact Management: Manage, organize, and store contact information - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer History: Access previous interactions or concerns to maintain customer relationships - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Discount Management: Track products that are for sale at a reduced price or part of coupon promotions - Display Ad Management: Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads. - eCommerce Management: Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products - Email Marketing: Create and send email blasts/campaigns - Forecasting: Form predictions based on past and present data/trends - Interaction Tracking: Track interaction history by documenting conversations for contacts - Inventory Management: Track and manage inventory levels to maintain proper supply - Inventory Optimization: Maintain and control the stock level of inventory - Inventory Tracking: Track and monitor inventory items, such as raw materials, unfinished goods, and ready-to-sell items - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Live Chat: Ability to chat online in real time - Loyalty Program: Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases - Multi-Currency: Manage and handle various international currencies - Multi-Location: Manage and support multiple locations - Order Management: Manage and track customer orders for goods, investments, or any other purchases - Personalization: Adjust communications based on previous interactions or personal preferences - Purchase Order Management: Create, send, and track purchase orders and their statuses - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Reporting: Active reporting of data and metrics - Real-Time Updates: Receive system updates as soon as any changes are made - Recommendations: Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Retail Inventory Management: Tracking, organizing, and controlling retail inventory throughout the supply chain and sales process - Returns Management: Track and facilitate returns of products sold - Rewards Management: Strategize and implement rewards for returning customers, employees and other members - Sales Order Management: An order generated by a seller to a customer, containing details about products or services - Sales Reports: Reports specific to sales analysis for trends and strategies - Sales Trend Analysis: Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. - Shipping Management: Manage and track orders being shipped to customers - Stock Management: Manage the buying, selling, and holding of stocks - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Warehouse Management: Manage and track operations and inventory within warehouses - Website Analytics: Track and analyze information regarding website visitors --- Get Advice We can help you find the software with the features you need. Features 4.6 (12) 4.6 Based on 12 reviews ## Pricing Value for money 4.2 (11) Free Trial Basic $25.00 Flat Rate,Per Month Value for money 4.2 (11) 4.2 Based on 11 reviews ## Integrations [ Gmail](https://www.capterra.com/p/202338/Gmail/)[ Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (11) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (11) 4.5 Based on 11 reviews ## User reviews Overall rating 4.5 Based on 12 reviews Filter by rating 5(6) 4(6) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent GB Gabriel B. Job cost manager Civil Engineering ### "A must try Love it !" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 25, 2025 My experience has been short of amazing. I always tell others I meet who are in the same line of work that this is a must have. Pros For me it has been one of the best rewards program for retail and I have been in the industry for a long time. Cons I really dont have any cons about the program. It was easy to use since the very first day. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Customer service representative Real Estate ### "Best for Cx interaction " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 December 1, 2022 Pros It’s allows me to document customer interaction easily Cons It could be difficult to understand at first use Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AK Adhya K. Developer Computer & Network Security ### "Salesforce and it's benefits " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 22, 2022 My overall experience is superb as it is easy to use and beginner friendly Pros Dashboards, Display Ad management and recommendations Cons Email marketing as I have not explored it much Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Aman Preet S. Developer Retail ### "How Salesforce retail CRM is better than its competitors " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 July 13, 2022 Overall experience is mixed up as on the one side being it's pros is visionary and durable at the same time it is costly , complex and provide poor customer support. Pros Salesforce retail CRM has been marked as World's No.1 CRM and it stood up with the title it has. I'm quite impressed with its policy of long term vision and executing the same. Alongside better strategic acquisitions that none other CRM softwares are providing for long term. Cons Being a premium CRM software it is very expensive in a long term along with that the configuration and setups are often complex as well as time consuming lastly we as a team has suffered with poor customer support. Switched from [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) [CRMNEXT](https://www.capterra.com/p/118388/CRMnext/) [Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/) CRMnext, Zendesk and Zoho CRM lacks the durability which is way better in the case of Salesforce retail CRM alongside it has better reputation with strategies acquisition which we are experiencing in here. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Raul S. Account Director Marketing and Advertising ### "Engage customers and earn loyalty" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 July 4, 2022 Pros You can leverage your business insights to win new customers and build lifetime loyalty by accessing and optimizing their data and customizing messaging and creative. Cons The integrations are sometimes complex which makes it not an ideal solution for small projects, for this reason and for the economic one. Switched from [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) [NetSuite](https://www.capterra.com/p/135757/NetSuite/) Alternatives considered [NetSuite](https://www.capterra.com/p/135757/NetSuite/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AS Akshay S. AE Internet ### "Salesforce : Manage your customers with ease" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 29, 2022 My overall experience is pretty good and it enables me to manage my customer and their data so that I can personalize their journey with us and help getting more revenue and provide best value to our clients. Pros All the information around individual accounts and customers that help in doing business everyday Cons As the software is pretty heavy in itself, it takes a couple of seconds sometime to load and show us the results that we are looking for. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Gustavo O. Account Manager Financial Services ### "Essential tool in your Tech Stack" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 24, 2022 Overall I've learned that this is an essential tool in our tech stack. Without it our sales organization would not be able to operate. We are excited to continue using this tool. Pros What our sales team likes the most about Salesforce Retail CRM is their 24/7 customer support. We use this tool daily. Without this tool, our organization would not be able to function. It is essential in our tech stack and we greatly appreciate all the support we receive from their team when we have issues. Issues are rare. Cons I understand that this tool can be expensive. It is probably not the best for smaller organizations. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Abhishek K. Area Sales Manager Real Estate ### "Incredible CRM to use" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 21, 2022 Great Experience Pros 1\. Ease of use 2. Detailed implementation 3. Task management 4. Work flow management Cons 1\. Too costly for licence 2. Implementation is slow Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Akanksha R. Vendor Management Lead Apparel & Fashion ### "The best CRM that i have ever used" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 March 21, 2022 It was a good experience overall Pros 1\. Detailed reporting. 2. They have test environment to test the cases & scenarios 3. UI/UX. 4. Lots of plugins Cons 1\. The price is very expensive. 2. Support from Salesforce is not that great. 3. The Sales team don't negotiate during purchasing Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Shivakumar Y. Major Account Manager Human Resources ### "The Best CRM out there" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 March 10, 2022 SF is the best CRM that i ever used. It's just amazing. Only Pricing is its downside. Pros 1\. Integrations. 2. UI/UX. 3. Plugins availability Cons 1\. Price is very high. 2. Support could have been better 3. Implementation is too long Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/251959/Salesforce-Retail-CRM/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.