--- title: "Spoki Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Spoki Software - reviews, pricing plans, popular comparisons to other Marketing Automation products and more." source_url: "https://www.capterra.com/p/252301/Spoki/" page_type: "product" language: "en" publication_date: "2026-10-21" --- # Spoki Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Spoki ## What is Spoki? Spoki simplifies and optimizes business operations by automating notifications,marketing, sales and costumer care communications via the Whatsapp channel guaranteeing consequently more conversions. Spoki allows to: - manage marketing operations on the platform, from CRM to the creation of funnels - send automated mass advertising messages, inserting buttons - create campaign and analyze statistics - integrate with external software, such as email automation and e-commerce platforms ## What is Spoki used for? [Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Conversational Marketing Platform](https://www.capterra.com/conversational-marketing-platform-software/)[Social Selling](https://www.capterra.com/social-selling-software/) Top alternative Featured Overall rating Based on 45 user reviews Reviews sentiment Positive 89% Neutral 4% Negative 7% Starting price €399 Usage Based, One Time Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Spoki?[Manage this product listing](https://www.g2.com/products/spoki/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Spoki 4.4 (45) VS. [5.0 (6)](https://www.capterra.com/p/10024588/Vulse/#reviews) Starting Price €399 Usage Based, One Time Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (45) Ease Of Use 5.0 (94) Value For Money 4.3 (42) Value For Money 5.0 (90) Customer Service 4.4 (44) Customer Service 5.0 (90) ## Spoki alternatives [4.6 (10)](https://www.capterra.com/p/237809/Switcher-Studio/#reviews) Starting price $65.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [4.6 (31)](https://www.capterra.com/p/151853/IDSTC/reviews/) Starting price $995.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Breakcold](https://www.capterra.com/p/10011093/Breakcold/) [4.8 (94)](https://www.capterra.com/p/10011093/Breakcold/reviews/) Starting price $29.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10011093/Breakcold/) [Nimble](https://www.capterra.com/p/123032/Nimble/) [4.4 (1,868)](https://www.capterra.com/p/123032/Nimble/reviews/) Starting price $29.90 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/123032/Nimble/) [View all alternatives](https://www.capterra.com/p/252301/Spoki/alternatives/) ## FAQs about Spoki Overview ### Which roles and teams benefit most from Spoki? Spoki is most used by marketing and e-commerce teams, sales and account managers, project managers, and business owners or executives. Marketing specialists manage promotional messaging and social campaigns, e-commerce managers support customer communications, sales teams follow up with leads, and leaders oversee campaign activity and operational coordination. Answer based on 45 reviews Overview ### What company size and industries is Spoki built for? Spoki is built for small businesses, which represent 98% of reviewers, particularly in Marketing and Advertising (22%). It also serves e-commerce businesses, franchises, marketing agencies, freelancers, and midsize companies (2%), with adoption in Automotive (11%) and Consumer Goods (9%). Its most common use case is marketing automation. Answer based on 45 reviews Features and Usability ### What are the key features of Spoki? Spoki offers API access, CRM, and contact management for handling customer data. It includes chat/messaging, live chat, chatbot, and one-to-one messaging, plus autoresponders and human handover. Marketing features cover campaign management, segmentation, email automation, lead capture, and real-time analytics. Integrations ### Which third-party tools and platforms does Spoki integrate with? Spoki integrates with 10 third-party tools, including ActiveCampaign and Zapier, the integrations most frequently cited by reviewers. Its catalog also includes Brevo, HubSpot CRM, Pipedrive, Shopify, Stripe, and WooCommerce, supporting connections across marketing automation, CRM, ecommerce, payments, and workflow automation. Answer based on 14 reviews Getting Started and Support ### What training and onboarding options does Spoki offer? Spoki provides live online sessions, webinars, documentation, and videos for training. Live online sessions and webinars support guided instruction, while documentation offers written reference material and videos provide self-paced walkthroughs for teams getting started. Answer based on 1 reviews Getting Started and Support ### What customer support options does Spoki offer? Spoki provides email/help desk, FAQ/forum, knowledge base, phone support, and chat. Users describe the support team as attentive, timely, and helpful with quick problem-solving and detailed answers. Some also note frequent responsiveness and personalized assistance tailored to business needs. Answer based on 7 reviews Ease of use ### Is Spoki easy to use for marketing automation? Spoki offers an accessible interface for building messaging templates and automations, so marketing teams without technical skills can get started quickly. New users may find multi-step automation setup, list management, CSV imports, and segmentation somewhat cumbersome, while responsive customer support helps resolve questions and implementation issues. Answer based on 13 reviews ## Features AI summary Based on 6,612 Marketing Automation reviews Capterra data shows that buyers of marketing automation software rank the following features as their top priorities: - **Email Marketing** (**59%** of reviewers rated this feature as critical) - **Event Triggered Actions** (**48%**) - **Lead Capture** (**51%**) Spoki supports all three features that reviewers identify as most important: **Email Marketing**, **Event Triggered Actions**, and **Lead Capture**. Together, these capabilities help businesses reach contacts with targeted campaigns, respond automatically to customer behavior, and collect new prospect information more effectively, allowing teams to improve follow-up and drive more consistent marketing results. Event Triggered Actions 3.8 (15) 53.33% of 15 reviewers that rated this feature as important or highly important Predefined actions automatically performed on the occurance of specific events Lead Capture 3.8 (12) 58.33% of 12 reviewers that rated this feature as important or highly important Automatically identify and save contact information of potential customers CRM 3.0 (8) 37.50% of 8 reviewers that rated this feature as important or highly important Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Data Import/Export 3.7 (13) 23.08% of 13 reviewers that rated this feature as important or highly important Import and export data to and from software applications Marketing Automation 4.2 (22) 50.00% of 22 reviewers that rated this feature as important or highly important Automate workflows and trigger campaigns based on customer actions Engagement Tracking 3.3 (12) 33.33% of 12 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product Spoki 54 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Autoresponders: Create and automatically send premade copy in response to customer messages - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Chat/Messaging: Communicate using direct chat or messages within the system - Chatbot: AI-based platform which conducts a conversation via auditory or textual methods - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Configurable Workflow: Configure existing workflows to meet your organization's needs - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Engagement: Initiate interactions with customers by proactively starting conversations or providing informational content - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Support: Provide online support for your customers through live chat or help desk functionality - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Fields: Customize data fields to support various needs and use cases - Data Import/Export: Import and export data to and from software applications - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Marketing: Create and send email blasts/campaigns - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Group Messaging: Group messaging lets multiple people carry on a group conversation - Lead Capture: Automatically identify and save contact information of potential customers - Lead Engagement: Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Live Chat: Ability to chat online in real time - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Mobile Access: Access software remotely via mobile devices - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Language: Manage and support multiple languages - One-to-One Messaging: Send personal messages to clients or attendees - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-time Conversations: Send and receive messages in real-time via an online communication channel - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Segmentation: Group leads or contacts based on their specific characteristics - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Promotion: Market event via social media tools - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.3 (45) 4.3 Based on 45 reviews ## Pricing Value for money 4.3 (42) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/252301/Spoki/pricing/) Starter €0.00 Plus €399.00 Usage Based,One Time Professional €799.00 Usage Based,One Time Value for money 4.3 (42) 4.3 Based on 42 reviews ## Integrations [ PayPal Payments](https://www.capterra.com/p/207944/PayPal/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Calendly](https://www.capterra.com/p/148036/Calendly/)[ Brevo](https://www.capterra.com/p/132996/brevo/)[ Stripe Payments](https://www.capterra.com/p/123889/Stripe/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (44) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (44) 4.4 Based on 44 reviews ## User reviews Overall rating 4.4 Based on 45 reviews Filter by rating Counts reflect reviews available in this feed. 5(30) 4(10) 3(2) 2(1) 1(2) Mentioned topic Recent reviews first, then most helpful RE Reviewer Marketing Automation Specialist Used the software for: Less than 1 year ### "Tool I recommend to everyone" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 24, 2024 Overall I am very satisfied, it was the turning point and in some cases I abandoned all email communication altogether. The speed and freshness of the instant communication was the turning point. Pros The simplicity of use. I really appreciate Emanuela's willingness to always help us and the fact that there are constantly new features being developed Cons The automations are very improvable in my opinion. For the most part, we do not use other CRMs so I would like to have more functionality in the automations. I would like there to be more native integrations Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Project Manager Used the software for: 1-3 years ### "Spoki...un'azienda vincente!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 16, 2024 La piattaforma è ben studiata con sezioni chiare. Il manuale e i video rendono poi tutto ancora più semplice per imparare la potenzialità dello strumento. Oltre al prodotto la differenza sta nel team Spoki, un team di ragazzi/e giovani sempre attenti al supporto e alle richieste di sviluppo con massima professionalità e dedizione al progetto. Pros la piattaforma Spoki è user friendly e non richiede competenze tecniche specifiche rendendola fruibile a tutti. Ci sono tante funzioni e possibilità per creare template, automazioni ed eventi che rendono il lavoro semplice e divertente Cons Ad oggi non c'è stato nulla a livello di inconvenienti o disservizi Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Owner Used the software for: Less than 1 year ### "Could be improved" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 5/10 January 24, 2023 Pros Whatsapp automations, the fact you can automate the messages Cons Communication with other softwares… it’s difficult to have a feedback ti the automation program (ex: active campaign). Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Luca T. SEM Specialist & Social Media Advertiser Used the software for: Less than 1 year ### "Ottimo software con potenzialità di sviluppo molto elevate" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 November 14, 2022 Complessivamente esperienza positiva, l'integrazione con altri software è fondamentale se si vogliono raggiungere risultati positivi in termini di vendite. Pros Direct Chat Marketing senza eguali, possibilità di creare campagne whatsapp con un costo relativamente contenuto.Possibilità di integrazione con e-commerce: funzione di recupero dei carrelli abbandonati tramite la messaggistica whatsapp è la funzione più efficace. Cons Purtroppo per chi si è abbonato al servizio prima di maggio 2022 non può usufruire di nuove funzionalità implementate in seguito a meno che non sottoscrive un nuovo contratto con la piattaforma. Inoltre sarebbe utile aver maggiori metriche nei report delle campagne in modo da analizzare e monitorare i risultati. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Project Manager Used the software for: Less than 1 year ### "Ottimo servizio, consigliatissimo!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 3, 2022 Grazie a Spoki abbiamo una risposta molto più veloce da parte dei nostri clienti e una % maggiore di conversione rispetto agli acquisti e alla lead generation. Pros La facilità d'uso e l'assistenza attenta one-to one del customer service sono sicuramente il valore aggiunto del prodotto. Inoltre, è stato semplicissimo integrarlo con i nostri sistemi. Cons Inizialmente si possono contattare fino a un massimo di 1.000 persone al giorno, fino a che WhatsApp non sblocca i livelli successivi per contattare fino a 10mila persone al giorno. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VR Verified Reviewer Ricercatore Used the software for: Less than 1 year ### "Attenzione Spoki continua ad addebitare ler icariche anche dopo aver disabilitato l'account" 1.0 Overall Rating 1.0 1.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 1/10 January 7, 2025 Dopo una inziale esperienza positiva, quando ho avviato attività di template di marketing, regolarmente autorizzati, l'account è stato bloccato e addirittura non mi è stato possibile rispondere o inviare msg di auguri per le feste! Una cosa scandalosa! Pros Scarsi a fronte dei vantaggi. Dopo una iniziale attività vantaggiosa con messagistica individuale, Spoki è risultata applicazione che presenta troppi vincoli quando viene utilizzata come sistema di Broadcasting per campagne di Marketing. Cons Sono stato Bannato senza ragioni oggettive e senza essere stato preavvisato. Hanno continuato ad addebitarmi ricariche nonostante l'account sia stato disabilitato e non riesco nè a mandare messaggi nè a riceverli. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DNA C. SEO Used the software for: Less than 1 year ### "Ottimo rapporto qualità prezzo, ma..." 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 May 8, 2024 Complessivamente è uno strumento che consiglio per una piccola media attività. Bisogna tenere presente che (io lo faccio sempre con i miei clienti) se sia hanno grosse pretese di puntualità nell'invio di comunicazioni ai clienti o non si tollerano rallentamenti delle piattaforme con cui si lavora, Spoki non è la soluzione adatta. Pros Interfaccia non chiarissima all'inizio, ma una volta che hai preso la manoè tutto più semplice. Puoi spiegarla farla capire anche ai clienti poco pratici e portati. Quando la piattaforma non è in manutenzione e non ci sono rallentamenti si lavora bene. Cons In ordine di importanza: 1) Ci sono troppo spesso rallentamenti. 2)Poca possibilità di segmentazione dei contatti e, di conseguenza, fare delle comunicazioni specifiche risulta macchinoso. 3)Report difficili da fare. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Marketing Automation Strategist Used the software for: 1-3 years ### "Best platform for WhatsApp with ActiveCampaign" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 21, 2024 Pros Easy to use, great customer service. It's amazing to use with ActiveCampaign. Cons It's just great. Would be great to have also an app. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer CEO Used the software for: Less than 1 year ### "Easy to use" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 2.0 2.0 Likelihood to Recommend 7/10 April 22, 2024 Good. It is an appropiate tool for CRM based on whatsapp. Pros It is really ease to use it and very intuitive. The fact that you can integrate it with you database is really interesting and useful. Cons The frequence of answering when technical support is needed Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Customer Success Manager Used the software for: Less than 1 year ### "WhatsApp without spookiness" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 20, 2022 Pros Perfectly integrates with our tools and beyond served with great service. Cons Spoki inline automations can get better. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/252301/Spoki/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Nimble vs Spoki](https://www.capterra.com/compare/123032-252301/Nimble-vs-Spoki)