--- title: "Spoki Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Spoki Software - reviews, pricing plans, popular comparisons to other Conversational Marketing Platform products and more." source_url: "https://www.capterra.com/p/252301/Spoki/" page_type: "product" language: "en" --- # Spoki Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Spoki ## What is Spoki? Spoki simplifies and optimizes business operations by automating notifications,marketing, sales and costumer care communications via the Whatsapp channel guaranteeing consequently more conversions. Spoki allows to: - manage marketing operations on the platform, from CRM to the creation of funnels - send automated mass advertising messages, inserting buttons - create campaign and analyze statistics - integrate with external software, such as email automation and e-commerce platforms ## What is Spoki used for? [Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Conversational Marketing Platform](https://www.capterra.com/conversational-marketing-platform-software/)[Social Selling](https://www.capterra.com/social-selling-software/) Top alternative Featured Overall rating Based on 45 user reviews Reviews sentiment Positive 89% Neutral 4% Negative 7% Starting price €399 Usage Based, One Time Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Spoki?[Manage this product listing](https://www.g2.com/products/spoki/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Spoki 4.4 (45) VS. [4.6 (10)](https://www.capterra.com/p/237809/Switcher-Studio/#reviews) Starting Price €399 Usage Based, One Time Starting Price $65 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (45) Ease Of Use 4.8 (1,846) Value For Money 4.3 (42) Value For Money 4.0 (1,505) Customer Service 4.4 (44) Customer Service 4.3 (1,480) ## Spoki alternatives Highest Rated [4.6 (31)](https://www.capterra.com/p/151853/IDSTC/reviews/) Starting price $995.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.3 (2,949)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [Nimble](https://www.capterra.com/p/123032/Nimble/) [4.4 (1,868)](https://www.capterra.com/p/123032/Nimble/reviews/) Starting price $29.90 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/123032/Nimble/) [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) [4.4 (3,803)](https://www.capterra.com/p/121701/HootSuite/reviews/) Starting price $399.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/121701/HootSuite/) [View all alternatives](https://www.capterra.com/p/252301/Spoki/alternatives/) ## FAQs about Spoki Overview ### Which roles and teams benefit most from Spoki? Spoki is most used by business owners, executives, and operations managers who need faster customer communication and streamlined outreach. Marketing and sales teams use it to run WhatsApp campaigns, qualify leads, and manage follow-ups, while project and customer success roles rely on it to coordinate service updates and improve response times. Answer based on 45 reviews Overview ### What company size and industries is Spoki built for? Spoki is built primarily for small businesses, which make up 98% of reviewers, with marketing and advertising leading at 22%. It also serves midsize businesses at 2%, plus e-commerce, franchising, agencies, freelancers, automotive at 11%, and consumer goods at 9%, often for marketing automation. Answer based on 45 reviews Features and Usability ### What are the key features of Spoki? Spoki offers chat and messaging tools, including live chat, one-to-one messaging, group messaging, chatbot, and human handover. It also includes CRM, contact management, lead capture, lead nurturing, segmentation, and campaign management, plus marketing automation, autoresponders, alerts/notifications, and real-time analytics. Integrations ### Which third-party tools and platforms does Spoki integrate with? Spoki integrates with ActiveCampaign, Zapier, Brevo Marketing Platform, and WooCommerce based on reviewer-confirmed use. Its catalog also lists Calendly, HubSpot CRM, Shopify, Stripe, PayPal, Pipedrive, Klaviyo, PrestaShop, GetResponse, Pabbly Connect, and Zoho Marketing Automation, covering marketing, e-commerce, payments, scheduling, and CRM workflows. Answer based on 15 reviews Getting Started and Support ### What training and onboarding options does Spoki offer? Spoki provides live online sessions, webinars, documentation, and videos to help teams get started. Live online sessions and webinars support guided instruction, while documentation offers written reference material and videos provide visual walkthroughs for self-paced learning and feature review. Answer based on 1 reviews Getting Started and Support ### What customer support options does Spoki offer? Spoki provides email/help desk, FAQ/forum, knowledge base, phone support, and chat. Users describe the support team as attentive, quick to respond, and helpful with practical solutions, with several noting one-to-one assistance and a human approach. Some also mention that feedback is taken seriously and folded into product updates. Answer based on 7 reviews Ease of use ### Is Spoki easy to use for automations and campaigns? Spoki works well for everyday messaging automations, but ease of use depends on experience level and workflow complexity. Small business teams often find the interface intuitive, especially in Italian, while less technical users may need support when building multi-step automations, importing CSV data, managing lists, or setting advanced conditions. Answer based on 13 reviews ## Features AI summary Based on 6,612 Conversational Marketing Platform reviews Capterra data shows that buyers of marketing automation software rank the following features as their top priorities: - **Email Marketing** (**59%** of reviewers rated this feature as critical) - **Event Triggered Actions** (**48%**) - **Lead Capture** (**51%**) Spoki supports all three features that reviewers identify as most important: **Email Marketing**, **Event Triggered Actions**, and **Lead Capture**. Together, these capabilities help businesses reach contacts with targeted campaigns, respond automatically to customer behavior, and collect new prospect information more effectively, allowing teams to improve follow-up and drive more consistent marketing results. Event Triggered Actions 3.8 (15) 53.33% of 15 reviewers that rated this feature as important or highly important Predefined actions automatically performed on the occurance of specific events Lead Capture 3.8 (12) 58.33% of 12 reviewers that rated this feature as important or highly important Automatically identify and save contact information of potential customers CRM 3.0 (8) 37.50% of 8 reviewers that rated this feature as important or highly important Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Data Import/Export 3.7 (13) 23.08% of 13 reviewers that rated this feature as important or highly important Import and export data to and from software applications Marketing Automation 4.2 (22) 50.00% of 22 reviewers that rated this feature as important or highly important Automate workflows and trigger campaigns based on customer actions Engagement Tracking 3.3 (12) 33.33% of 12 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product Spoki 54 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Autoresponders: Create and automatically send premade copy in response to customer messages - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Chat/Messaging: Communicate using direct chat or messages within the system - Chatbot: AI-based platform which conducts a conversation via auditory or textual methods - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Configurable Workflow: Configure existing workflows to meet your organization's needs - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Engagement: Initiate interactions with customers by proactively starting conversations or providing informational content - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Support: Provide online support for your customers through live chat or help desk functionality - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Fields: Customize data fields to support various needs and use cases - Data Import/Export: Import and export data to and from software applications - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Marketing: Create and send email blasts/campaigns - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Group Messaging: Group messaging lets multiple people carry on a group conversation - Lead Capture: Automatically identify and save contact information of potential customers - Lead Engagement: Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Live Chat: Ability to chat online in real time - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Mobile Access: Access software remotely via mobile devices - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Language: Manage and support multiple languages - One-to-One Messaging: Send personal messages to clients or attendees - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-time Conversations: Send and receive messages in real-time via an online communication channel - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Segmentation: Group leads or contacts based on their specific characteristics - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Promotion: Market event via social media tools - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.3 (45) 4.3 Based on 45 reviews ## Pricing Value for money 4.3 (42) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/252301/Spoki/pricing/) Starter €0.00 Plus €399.00 Usage Based,One Time Professional €799.00 Usage Based,One Time Value for money 4.3 (42) 4.3 Based on 42 reviews ## Integrations [ PayPal](https://www.capterra.com/p/207944/PayPal/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Calendly](https://www.capterra.com/p/148036/Calendly/)[ Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/)[ Stripe](https://www.capterra.com/p/123889/Stripe/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (44) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (44) 4.4 Based on 44 reviews ## User reviews Overall rating 4.4 Based on 45 reviews Filter by rating 5(30) 4(10) 3(2) 2(1) 1(2) Mentioned topic Sorted by most recent AN Anonymous User Ricercatore Market Research ### "Attenzione Spoki continua ad addebitare ler icariche anche dopo aver disabilitato l'account" 1.0 Overall Rating 1.0 1.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 January 3, 2025 Dopo una inziale esperienza positiva, quando ho avviato attività di template di marketing, regolarmente autorizzati, l'account è stato bloccato e addirittura non mi è stato possibile rispondere o inviare msg di auguri per le feste! Una cosa scandalosa! Pros Scarsi a fronte dei vantaggi. Dopo una iniziale attività vantaggiosa con messagistica individuale, Spoki è risultata applicazione che presenta troppi vincoli quando viene utilizzata come sistema di Broadcasting per campagne di Marketing. Cons Sono stato Bannato senza ragioni oggettive e senza essere stato preavvisato. Hanno continuato ad addebitarmi ricariche nonostante l'account sia stato disabilitato e non riesco nè a mandare messaggi nè a riceverli. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RT Ramon T. Tecnico Marketing Automotive ### "Ottimo strumento di marketing" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 5, 2024 Abbastanza semplice e intuitivo, il support si presenta cordiale e preparato Pros Gestione delle chat e automazioni perfette Cons Il vecchio sistema di creazione delle automazioni Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MG Michael G. Tatuatore Arts and Crafts ### "Recensione Spoky" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 11, 2024 Pros Le automazioni è i video con le spiegazioni dei vari processi Cons Eliminazione dei contatti selezionati, a volte non li elimina Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SP Simone P. Cfo Luxury Goods & Jewelry ### "Ottimo servizio " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 4, 2024 Pros Ottimo servizio , automazioni che aiutano il lavoro Cons Credito non si rinnova automaticamente. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GM Giovanna M. Event planner Entertainment ### "Spoki innovativo" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 June 19, 2024 Pros Un modo semplice per raggiungere diversi acquirenti Cons Abbassamento della soglia qualità ingiustificata Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor June 28, 2024 Ciao Giovanna, Grazie per il tuo feedback. Una delle cose su cui Spoki lavora ogni giorno è fornire un’ esperienza utente quanto più semplice possibile. Per gestire la qualità account è una caratteristica ideata da Meta per far si che il canale Whatsapp resti libero da spam, ti lascio alcuni suggerimenti utili a gestirla: https://support.spoki.it/docs/regole-whatsapp/regole-per-evitare-il-ban-da-whatsapp/ AS Alberto S. amministratore Consumer Goods ### "in fase di test" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 June 8, 2024 Pros che le persone stando alle statistiche leggono i messaggi in percentuale elevata Cons il prezzo, la lungaggine burocratica, non molto semplice da gestire Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AT Andrea T. Account manager Internet ### "Ottimo servizio per la gestione degli automatismi di Whatsapp" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 May 21, 2024 Pros La facilità di utilizzo e la possibilità di personalizzazione degli automatismi e dei messaggi Cons Che alcune funzionalità sono solo premium Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor June 28, 2024 Grazie Andrea per averci fatto sapere la tua opinione su Spoki. Forniamo la possibilità di scegliere tra diversi piani proprio per adattarci alle esigenze di qualsiasi cliente. Se necessiti di funzionalità aggiuntive al tuo piano non esitare a contattarci, potrai acquistarla separatamente RV Riccardo V. Project manager Automotive ### "Molto semplice" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 May 21, 2024 Pros Quello che mi piace è la semplicità di utilizzo e la possibilità di implementare azioni di marketing automation Cons L’applicazione funziona bene ma è difficile implementare nuove azioni tramite capire. Sarebbe bello se si potesse seguire dei corsi. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor June 28, 2024 Ciao Riccardo, ci fa piacere che la tua esperienza con Spoki sia positiva.Nell’ambito della formazione Spoki in Dashboard trovi il corso di formazione e il manuale. Inoltre sono disponibili video riguardati alcune funzionalità su Youtube e inviamo periodicamente nuovi webinar gratuiti su specifiche tematiche. Ad ogni modo, non esitare a contattare il Custumer care, saremo felici di aiutarti EP Eleonora P. Employee Apparel & Fashion ### "Spoki è veramente molto utile " 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 May 20, 2024 Pros 1-Spoki risolve alcuni problemi di Whatsapp, come peer esempio la possibilità di inserire i nuovi numeri dal computer senza usare il telefono. 2-La possibilità di importare liste di clienti permette di risparmiare molto tempo. 3-La creazione di campagne è molto utile per programmare invii di mail massive Cons 1-Non poter modificare i messaggi una volta inviati 2-Non poter cancellare i messaggi se sbagliati Reasons for choosing Spoki \-Molto più completo e semplice da utilizzare -L'assistenza pre e post vendita Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor June 28, 2024 Grazie Eleonora del tuo feedback, siamo felici che tu abbia trovato attraverso Spoki un modo di gestire più velocemente la tua quotidianità. Grazie anche per i suggerimenti che ci hai fornito, appena queste features saranno disponibili per Whatsapp API saremo sicuramente entusiasti nel poterle proporre ai nostri client BD Bruno D. Marketing Automation Strategist Marketing and Advertising ### "Best platform for WhatsApp with ActiveCampaign" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 20, 2024 Pros Easy to use, great customer service. It's amazing to use with ActiveCampaign. Cons It's just great. Would be great to have also an app. Alternatives considered [Bird](https://www.capterra.com/p/160795/Bird/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor June 28, 2024 Hi Bruno, we are happy that you enjoyed our integration with Active Campaign, we try to simplify the way our customers use Spoki with their management system every day. If you need to use Spoki from a smartphone you can follow these steps and you will receive notifications as a traditional app: https://support.spoki.it/docs/piattaforma/introduzione-alla-piattaforma/ [View all Reviews](https://www.capterra.com/p/252301/Spoki/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Nimble vs Spoki](https://www.capterra.com/compare/123032-252301/Nimble-vs-Spoki)