# Potions Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Potions Software - reviews, pricing plans, popular comparisons to other Personalization products and more.

Source: https://www.capterra.com/p/252610/Potions

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# 

 Potions Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Potions

## What is Potions?

Potions stands out as the top European platform for cookieless onsite personalization, enabling your e-commerce team to boost revenues by up to 25% without requiring IT assistance. This is made possible by an AI-powered, environmentally friendly, and privacy-friendly technology.

## What is Potions used for?

[Personalization](https://www.capterra.com/personalization-software/)[eCommerce](https://www.capterra.com/ecommerce-software/)[User Experience (UX)](https://www.capterra.com/ux-software/)

Top alternative

Featured

Overall rating

Based on 14 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Contact vendor  
for pricing

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

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Do you work for Potions?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.get-potions.com&name=Potions)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Potions

4.9 (14)

VS.

[4.4 (10)](https://www.capterra.com/p/148284/BlueConic/reviews/)

Starting Price

Contact vendor

Starting Price

Contact vendor

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.9 (14)

Ease Of Use

3.9 (343)

Value For Money

4.9 (14)

Value For Money

3.8 (273)

Customer Service

4.9 (14)

Customer Service

4.3 (283)

## Potions alternatives

Highest Rated

[4.6 (16)](https://www.capterra.com/p/163491/Pesonyze/reviews/)

Starting price

$225.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[Instapage](https://www.capterra.com/p/141695/Instapage/)

[4.5 (365)](https://www.capterra.com/p/141695/Instapage/reviews/)

Starting price

$79.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

90%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/141695/Instapage/)

[Google Marketing Platform](https://www.capterra.com/p/213341/Google-Marketing-Platform/)

[4.5 (25)](https://www.capterra.com/p/213341/Google-Marketing-Platform/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

92%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/213341/Google-Marketing-Platform/)

[VWO Testing](https://www.capterra.com/p/147639/Visual-Website-Optimizer/)

[4.5 (91)](https://www.capterra.com/p/147639/Visual-Website-Optimizer/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

92%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/147639/Visual-Website-Optimizer/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Website Personalization

5.0 (8)

87.50% of 8 reviewers that rated this feature as important or highly important

Customize website features

A/B Testing

5.0 (7)

100.00% of 7 reviewers that rated this feature as important or highly important

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Reporting/Analytics

4.7 (7)

100.00% of 7 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

Activity Dashboard

4.0 (4)

125.00% of 4 reviewers that rated this feature as important or highly important

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Content Management

5.0 (4)

75.00% of 4 reviewers that rated this feature as important or highly important

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Behavioral Targeting

5.0 (3)

66.67% of 3 reviewers that rated this feature as important or highly important

Display advertising and marketing messages to users based on their browsing history and preferences

Potions 20 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Built-in tool that sends an email invitation to customers who have added an item to their cart but left before completing checkout

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Track visitors'/audience's responses across web pages and other optimized content

Display advertising and marketing messages to users based on their browsing history and preferences

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Record customer information, purchase history, and other notes

Process of dividing customers into groups based on common characteristics

Create and send email blasts/campaigns

Tracks metrics that provide insight into how a user interacts with any interface or product

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Analyze and gain insights into data in real-time

Active reporting of data and metrics

Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement

View and track pertinent metrics to find patterns and gain insights from data

Set up connections to third-party platforms to improve business processes

Track and analyze information regarding website visitors

Customize website features

Get Advice

We can help you find the software with the features you need.

Features

4.8 (14)

4.8

Based on 14 reviews

## Pricing

Value for money

4.9 (14)

### Starting price

Contact vendor  
for pricing

Free trial  
not available

Value for money

4.9 (14)

4.9

Based on 14 reviews

## Integrations

[

Shopify](https://www.capterra.com/p/83891/Shopify/)[

Brevo](https://www.capterra.com/p/132996/brevo/)[

WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[

PrestaShop](https://www.capterra.com/p/134005/PrestaShop/)[

OpenCart](https://www.capterra.com/p/143516/OpenCart/)[

Sylius](https://www.capterra.com/p/158832/Sylius/)[

NewOxatis](https://www.capterra.com/p/157200/Oxatis/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.9 (14)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.9 (14)

4.9

Based on 14 reviews

## User reviews

Overall rating

4.9

Based on 14 reviews

Filter by rating

5(12)

4(2)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

BM

Benjamin M.

Chargé d'Ecommerce

Apparel & Fashion

### "Le logiciel pour faire du CRO"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

June 21, 2024

Pros

Potion est très simple à utiliser, se connecte en API et c'est super puissant !

Cons

RAS sur l'utilisation de potions et l'accompagnement dédié.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JD

Jade D.

Responsable Expérience client et Performance

Retail

### "Un outil très simple d'implémentation qui permet de grandes choses pour les e-commerçants !"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 26, 2023

Pros

Potions est très simple à intégrer, les équipes sont hyper réactives et le modèle économique sans engagement est particulièrement intéressant.

Cons

Points d'amélioration : - pouvoir activer/désactiver les expériences en autonomie via le Lab - pouvoir retrouver les ABC tests dans les Analytics du Lab

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

GL

Gwenaelle L.

Responsable E-commerce

Transportation/Trucking/Railroad

### "Gestion des clients hésitants "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

6/10

September 7, 2023

Pros

Pop up clients hésitants + UX parcours clients

Cons

Rien . tout va bien - service commercial et production à l'écoute

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JS

Julien S.

Directeur

Retail

### "Outil indispensable pour l'Ecommerce"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

August 31, 2023

Parfait

Pros

Léger, performant et RGPD friendly ! Je recommande à 100%

Cons

Coût non négligeable, mais le ROI est bien là

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

CG

Cedric G.

Directeur e-commerce

Cosmetics

### "Tout simplement bon"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

August 30, 2023

Nous avons rencontré Potions afin de challenger notre partenaire historique sur le sujet et essayer d’aller un cran plus loin.Ce qui nous voulions aller chercher chez Potions c’était un supplément d’intelligence dans les recos ou tri produits, le tout avec une techno qui nous apportait davantage de sérénité pour l’avenir puisque sans cookie tiers.Rapidement après notre 1er èchange, nous lançons un AB test entre les 2 solutions et Potions en sort vainqueur avec un gain aussi bien en conversion qu’en panier moyen, et un incremental CA important.Accompagnement au top, un partenaire plutôt qu'un simple outil, nous sentons que nous allons pouvoir construire ensemble des solutions innovantes avec Potions !

Pros

Flexibilité, accompagnement, efficacité, bonne compréhension business

Cons

Aucun à date ! Le temps fera peut-être son effet :) (ou pas)

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

ML

Maxime L.

Chef de projet UX/CRO

Textiles

### "Ressenti de la solution"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

August 8, 2023

Pros

Potions est une solution clés en main, facile à mettre en place et qui nous permet de déléguer une partie de la gestion opérationnelle de nos campagnes de recommandions.

Cons

Nous aimerions avoir davantage de visibilité sur les optimisations à venir.

Switched from

[Qubit](https://www.capterra.com/p/156815/Qubit/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

BM

Benjamin M.

Chargé d'Ecommerce

Apparel & Fashion

### "Simple et efficace !"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 1, 2023

Un logiciel complet et intuitif à prendre en main. Les équipes d'après vente sont top, toujours dispo pour vous répondre rapidement et réagir vite en cas de problèmes rencontrés. Elles sont également très à l'écoute des clients et Potions tient compte des remontées client pour améliorer et peaufiné sa solution.

Pros

Potions est très simple de prise en main. La mise en place sur le site est hyper facile également et les équipes tech sont très réactives.

Cons

Pas d'inconvénients, tout est clair et l'onboarding est au top.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

GC

Giuseppe C.

Directeur marketing

Internet

### "Très bonne solution de personnalisation de l'ajout au panier"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

July 26, 2023

Pros

Simplicité d'utilisation et dans la personnalisation. Grande souplesse dans le déploiement avec l'équipe technique de Potions.

Cons

Pour l'instant nous n'avons pas d'aspect négatif à soulever. La solution évolue bien dans le temps.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

CEO

Wholesale

### "Avis utilisateur Potion"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

July 12, 2023

Amélioration du panier moyen et donc du CA en générant des ventes additionnelles.

Pros

Potion permet de proposer de manière dynamique les bons produits associés de complément de panier en fonction de l'historique consultation et ventes en temps réels dans GA4.Les produits associés sont proposés sur la page produit, sur la confirmation de commande et sur la confirmation de panier avec des algorithmes spécifiques à chaque emplacement.Très bonne gestion de projet pour l'installation et les paramétrages de Potion. Chargé de projet très pro.Résultats : entre + 10% et +20% d'augmentation du panier moyen selon les mois.

Cons

Il manque juste la lecture directe du CA additionnel généré par les produits vus en association. Je sais qu'ils y travaillent.

Reasons for choosing Potions

pas de risque à essayer : les frais d'installation ont été pris en charge par Potion. Contrat résiliable tous les mois. Cela oblige Potion à être efficace et à impacter positivement le résultat de l'entreprise

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

CR

Claire R.

Product owner

Textiles

### "Super solution de personnalisation produit !"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

July 7, 2023

Pros

Solution très facile à implémenter Support très réactifAdaptations et évolutions faciles à mettre en place grâce à la dispo des équipes Potions

Cons

Dashboard peu facile à prendre en mainIntégration un peu complexe avec certains outils de tracking

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/252610/Potions/reviews/)

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[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

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