# Mortar Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Mortar Software - reviews, pricing plans, popular comparisons to other Data Management products and more. Source: https://www.capterra.com/p/252615/Mortar --- # Mortar Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Mortar ## What is Mortar? Mortar AI is your next-generation CDP (customer data platform) that cleans, analyses, and unifies all of your fragmented data into a single, easy-to-use dashboard in real time giving you an overall view of your whole business at a glance so you can make smarter business decisions. Mortar AI also gives you the power to create your own programmatic digital media campaigns - even with the death of third party cookies. No agencies, no set-up fees, no hassle! ## What is Mortar used for? [Customer Data Platform](https://www.capterra.com/customer-data-platform-software/)[Data Analysis](https://www.capterra.com/data-analysis-software/)[Integration](https://www.capterra.com/integration-software/) Top alternative Featured Overall rating Based on 5 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $119 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Mortar?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://mortarai.com&name=Mortar) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Mortar 4.6 (5) VS. [4.4 (12)](https://www.capterra.com/p/10004983/SAS-Viya/#reviews) Starting Price $119 Flat Rate, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (5) Ease Of Use 4.1 (9) Value For Money 4.6 (5) Value For Money 3.7 (8) Customer Service 5.0 (5) Customer Service 3.9 (9) ## Mortar alternatives Highest Rated [4.7 (19)](https://www.capterra.com/p/156756/Funnel/reviews/) Starting price $120.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.4 (35)](https://www.capterra.com/p/34708/ZEMA-Suite/reviews/) Starting price $18000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [4.4 (10)](https://www.capterra.com/p/148284/BlueConic/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 80% of reviewers rated it above 4 stars [0.0](https://www.capterra.com/p/61077/BEEM/#reviews) Starting price $899.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 0% of reviewers rated it above 4 stars ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Reporting/Analytics 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Customer Database 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important A collection of customer information such as contact details, demographics, previous interactions, etc. Customer Segmentation 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Process of dividing customers into groups based on common characteristics Data Connectors 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Connect to big data sources Data Extraction 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Automatically retrieve and pull information from documents, websites, images, data sets, and other sources Data Visualization 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Graphical representation of data Mortar 54 features Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Software program that continuously adjusts its behavior based on observed data Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Track visitors'/audience's responses across web pages and other optimized content Track and analyse user behavior within a system or network Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Group campaigns by project, client, or campaign for better management. Manage various distribution channels, build relations with channel partners, and track their performance Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information A report showing what actions customers perform A collection of customer information such as contact details, demographics, previous interactions, etc. Record customer information, purchase history, and other notes Process of dividing customers into groups based on common characteristics Alter the layout and content of reports Assembly of graphs and charts for visualizing and tracking statistics/metrics Analyze survey results via statistical testing or crosstabs directly within the software Connect to big data sources Automatically retrieve and pull information from documents, websites, images, data sets, and other sources Import and export data to and from software applications Move from one database to another, or upgrade the version of database software being used Protect sensitive data for digital privacy Manage and store data in a database Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Graphical representation of data Supports common databases such as MySQL and Oracle Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads. Tracks metrics that provide insight into how a user interacts with any interface or product Ensure compliance with the General Data Protection Regulation protocols Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Observe and track the demand, usage, progress or quality of a system, product, or user Allows users to manage data from a number of sources Adjust communications based on previous interactions or personal preferences Predict future data based on historical data sets Analyzing historical and current data and generating a model to help predict future outcomes. Active reporting of data and metrics Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Search and filter data across systems to locate required information by entering keywords or certain criteria Securely stores data to prevent data loss or breaches Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access Attach digital tags to documents and assets for identification, search, or monitoring purposes Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks Interact with data visualization elements, such as charts and graphs, to drill down into data Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.8 (5) 4.8 Based on 5 reviews ## Pricing Value for money 4.6 (5) Free Trial Basic $119.00 Flat Rate,Per Month Value for money 4.6 (5) 4.6 Based on 5 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (5) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (5) 5.0 Based on 5 reviews ## User reviews Overall rating 4.6 Based on 5 reviews Filter by rating 5(3) 4(2) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent AK Andrew K. Operations Manager Retail ### "Mortar Data Analytics" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 December 13, 2022 Great experience and good analytics Pros Ability to do some great reporting and BI on our data for marketing purposes Cons finding certain reports and navigating around the interface Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KB Kate B. Brand Support Wine and Spirits ### "Brand Marketing " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 8, 2022 Pros Reporting, Data Analysis and integration Cons New user too early to tell of any issues. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JF Jacob F. CEO Staffing and Recruiting ### "Brilliant!!!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 4, 2022 Fantastic Pros The data capacities to drive revenue!!!! Cons There was nothing to dislike, it hit everything we needed to know! Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. WV Wolf V. Director Wine and Spirits ### "The Lost Wolf Experience" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 November 3, 2022 The digital space is new to me. The Mortar team have (and are) supporting my on-line presence in order for me to build relationships with my customers Pros Being a very small business, to have the access and ease of understanding of my buyers saves me both time and effort to understand my customers Cons At this point for my business, the information on offer is a little daunting. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JA Jo A. Marketing Manager Wine and Spirits ### "Easy to use solution to bring together all our data." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 3, 2022 Love it! Pros Was really easy to set up the platform and link the integrations. We love being able to easily create segmentation for our database. Cons Nothing, really loving everything about Mortar. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)