--- title: "Mortar Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Mortar Software - reviews, pricing plans, popular comparisons to other Data Management products and more." source_url: "https://www.capterra.com/p/252615/Mortar/" page_type: "product" language: "en" --- # Mortar Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on August 20, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Mortar ## What is Mortar? Mortar AI is your next-generation CDP (customer data platform) that cleans, analyses, and unifies all of your fragmented data into a single, easy-to-use dashboard in real time giving you an overall view of your whole business at a glance so you can make smarter business decisions. Mortar AI also gives you the power to create your own programmatic digital media campaigns - even with the death of third party cookies. No agencies, no set-up fees, no hassle! ## What is Mortar used for? [Customer Data Platform](https://www.capterra.com/customer-data-platform-software/)[Data Analysis](https://www.capterra.com/data-analysis-software/)[Integration](https://www.capterra.com/integration-software/) Top alternative Featured Overall rating Based on 5 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $119 Flat Rate, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Mortar?[Manage this product listing](https://www.g2.com/products/mortar-ai/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Mortar 4.6 (5) VS. [4.4 (12)](https://www.capterra.com/p/10004983/SAS-Viya/#reviews) Starting Price $119 Flat Rate, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (5) Ease Of Use 4.1 (10) Value For Money 4.6 (5) Value For Money 3.7 (8) Customer Service 5.0 (5) Customer Service 3.9 (10) ## Mortar alternatives [Apteco Orbit](https://www.capterra.com/p/178726/Apteco-Orbit/) [4.7 (10)](https://www.capterra.com/p/178726/Apteco-Orbit/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/178726/Apteco-Orbit/) Highest Rated [Apteco FastStats](https://www.capterra.com/p/101009/FastStats/) [4.8 (9)](https://www.capterra.com/p/101009/FastStats/reviews/) Starting price $6500.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/101009/FastStats/) [Salesforce Data Cloud](https://www.capterra.com/p/10013117/Salesforce-Data-Cloud/) [4.2 (11)](https://www.capterra.com/p/10013117/Salesforce-Data-Cloud/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10013117/Salesforce-Data-Cloud/) [MediaMath](https://www.capterra.com/p/180462/MediaMath/) [4.6 (11)](https://www.capterra.com/p/180462/MediaMath/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/180462/MediaMath/) ## FAQs about Mortar Overview ### What company size and specific industries is Mortar built for? Mortar is designed for businesses of all sizes that want to use existing data to grow revenue through digital marketing without the expense or complexity of an agency. It is not tied to a specific industry, so it suits companies across sectors that need data-driven marketing support. Features and Usability ### What are the key features of Mortar? Mortar offers campaign management, campaign segmentation, and audience targeting for planning outreach, plus contact management, customer profiles, and lead generation for audience data. It also includes behavioral analytics, predictive analytics, real-time reporting, A/B testing, and third-party integrations for tracking performance and data workflows. Getting Started and Support ### What training and onboarding options does Mortar offer? Mortar provides live online sessions, documentation, and videos to help teams get started. Live online sessions support guided setup and direct instruction, documentation offers written reference for features and steps, and videos provide visual walkthroughs that users can review at any time. Getting Started and Support ### What customer support options does Mortar offer? Mortar provides email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live rep, and chat. Support is structured across self-service and direct contact options, giving users multiple ways to find answers or reach assistance when needed. ## Features AI summary Based on 1,869 Data Management reviews Capterra data shows that buyers of data management software rank the following features as their top priorities: - **Data Security** (**63%** of reviewers rated this feature as critical) - **Data Synchronization** (**52%**) - **Data Import/Export** (**46%**) Mortar supports all three features that reviewers value most: **Data Security**, **Data Synchronization**, and **Data Import/Export**. Together, these capabilities help businesses protect sensitive information, keep records consistent across systems, and move data in and out of the platform efficiently, allowing teams to maintain accuracy, reduce manual work, and make better decisions with up-to-date information. Reporting/Analytics 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Customer Database 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important A collection of customer information such as contact details, demographics, previous interactions, etc. Customer Segmentation 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Process of dividing customers into groups based on common characteristics Data Connectors 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Connect to big data sources Data Extraction 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Automatically retrieve and pull information from documents, websites, images, data sets, and other sources Data Visualization 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Graphical representation of data Mortar 54 features ### All Features - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Behavioral Analytics: Track and analyse user behavior within a system or network - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Customer Activity Tracking: A report showing what actions customers perform - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Reports: Alter the layout and content of reports - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Analysis Tools: Analyze survey results via statistical testing or crosstabs directly within the software - Data Connectors: Connect to big data sources - Data Extraction: Automatically retrieve and pull information from documents, websites, images, data sets, and other sources - Data Import/Export: Import and export data to and from software applications - Data Migration: Move from one database to another, or upgrade the version of database software being used - Data Security: Protect sensitive data for digital privacy - Data Storage Management: Manage and store data in a database - Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency - Data Visualization: Graphical representation of data - Database Support: Supports common databases such as MySQL and Oracle - Display Ad Management: Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads. - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - GDPR Compliance: Ensure compliance with the General Data Protection Regulation protocols - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multiple Data Sources: Allows users to manage data from a number of sources - Personalization: Adjust communications based on previous interactions or personal preferences - Predictive Analytics: Predict future data based on historical data sets - Predictive Modeling: Analyzing historical and current data and generating a model to help predict future outcomes. - Real-Time Reporting: Active reporting of data and metrics - Recommendations: Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Secure Data Storage: Securely stores data to prevent data loss or breaches - SSL Security: Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - User Management: Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.8 (5) 4.8 Based on 5 reviews ## Pricing Value for money 4.6 (5) Free Trial Basic $119.00 Flat Rate,Per Month Value for money 4.6 (5) 4.6 Based on 5 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (5) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (5) 5.0 Based on 5 reviews ## User reviews Overall rating 4.6 Based on 5 reviews Filter by rating 5(3) 4(2) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent AK Andrew K. Operations Manager Retail ### "Mortar Data Analytics" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 December 13, 2022 Great experience and good analytics Pros Ability to do some great reporting and BI on our data for marketing purposes Cons finding certain reports and navigating around the interface Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. KB Kate B. Brand Support Wine and Spirits ### "Brand Marketing " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 8, 2022 Pros Reporting, Data Analysis and integration Cons New user too early to tell of any issues. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. JF Jacob F. CEO Staffing and Recruiting ### "Brilliant!!!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 4, 2022 Fantastic Pros The data capacities to drive revenue!!!! Cons There was nothing to dislike, it hit everything we needed to know! Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. WV Wolf V. Director Wine and Spirits ### "The Lost Wolf Experience" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 November 3, 2022 The digital space is new to me. The Mortar team have (and are) supporting my on-line presence in order for me to build relationships with my customers Pros Being a very small business, to have the access and ease of understanding of my buyers saves me both time and effort to understand my customers Cons At this point for my business, the information on offer is a little daunting. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. JA Jo A. Marketing Manager Wine and Spirits ### "Easy to use solution to bring together all our data." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 3, 2022 Love it! Pros Was really easy to set up the platform and link the integrations. We love being able to easily create segmentation for our database. Cons Nothing, really loving everything about Mortar. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.