---
title: "SerpApi Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about SerpApi Software - reviews, pricing plans, popular comparisons to other Data Extraction products and more."
source_url: "https://www.capterra.com/p/252831/SerpApi/"
page_type: "product"
language: "en"
---

# 

 SerpApi Software Review 2026: Features, Integrations, Pros & Cons

Last updated on August 20, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

SerpApi

## What is SerpApi?

Web Search API to help you scrape Google and other search engines with our fast, easy, and complete API. It supports Google, Bing, Naver, Yahoo, Baidu, YouTube, Yandex, DuckDuckGo, and more. And integrates into any programming language (Python, JavaScript, Ruby, .NET, C#, Java, Go, Rust, and more) or using various no-code tools like n8n. The API removes all the hassle of scraping data, getting blocked, finding the data on constantly changing pages, CAPTCHA, and scraper legal issues.

## What is SerpApi used for?

[Data Extraction](https://www.capterra.com/data-extraction-software/)

Overall rating

Based on 65 user reviews

Reviews sentiment

Positive

100%

Neutral

0%

Negative

0%

Starting price

$50

Usage Based, Per Month

Free trial  
available

Includes Free Version

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

-   Data Extraction / 2026

Our "Best of" badge program showcases products with the highest ratings...

Do you work for SerpApi?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://serpapi.com&name=SerpApi)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### SerpApi

5.0 (65)

VS.

[### Parsio](https://www.capterra.com/p/240936/Parsio/)

[4.7 (247)](https://www.capterra.com/p/240936/Parsio/reviews/)

Starting Price

$50

Usage Based, Per Month

Starting Price

$41

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.9 (65)

Ease Of Use

4.6 (247)

Value For Money

4.7 (59)

Value For Money

4.3 (213)

Customer Service

5.0 (64)

Customer Service

4.5 (200)

## SerpApi alternatives

[Apify](https://www.capterra.com/p/150854/Apify/)

[4.8 (565)](https://www.capterra.com/p/150854/Apify/reviews/)

Starting price

$29.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

99%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/150854/Apify/)

[Scrapfly](https://www.capterra.com/p/212653/Scrapfly/)

[4.9 (238)](https://www.capterra.com/p/212653/Scrapfly/reviews/)

Starting price

$30.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

99%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/212653/Scrapfly/)

Highest Rated

[NetNut](https://www.capterra.com/p/10015437/NetNut/)

[5.0 (88)](https://www.capterra.com/p/10015437/NetNut/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/10015437/NetNut/)

[Zenrows](https://www.capterra.com/p/237290/ZenRows/)

[4.7 (103)](https://www.capterra.com/p/237290/ZenRows/reviews/)

Starting price

$16.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/237290/ZenRows/)

[View all alternatives](https://www.capterra.com/p/252831/SerpApi/alternatives/)

## FAQs about SerpApi

Overview

### What problems does SerpApi solve?

SerpApi solves the hassle of manually gathering real-time search, shopping, maps, jobs, and review data by providing fast, stable APIs, structured JSON, and easy integrations. Developers, SEO teams, data analysts, and AI product builders use it to automate scraping, speed deployment, reduce breakage when search engines change, and avoid documentation headaches.

Answer based on 54 reviews

Overview

### Which roles and teams benefit most from SerpApi?

SerpApi is most used by founders, CEOs, and other business leaders, along with developers, engineers, and consultants who need reliable search data at scale. Product and technical teams use it to automate scraping workflows, power analytics and AI projects, support SEO research, and turn search results into usable business intelligence.

Answer based on 64 reviews

Overview

### What company size and industries is SerpApi built for?

SerpApi is built primarily for small businesses, which make up 91% of reviewers, and for Computer Software teams at 23%. It serves digital agencies, AI companies, SEO marketers, and data scientists, with additional adoption in Information Technology and Services at 14% and Marketing and Advertising at 8%, mainly for data extraction.

Answer based on 64 reviews

Features and Usability

### What are the key features of SerpApi?

SerpApi offers a search API for real-time search engine data, with core features like web data extraction, auto extraction, batch processing, and IP rotation. Differentiating capabilities include support for Google Shopping, Google Jobs, Google Maps, and image extraction, plus third-party integrations, structured JSON output, and screenshots of live results.

Answer based on 46 reviews

Integrations

### Which third-party tools and platforms does SerpApi integrate with?

SerpApi integrates with ChatGPT and supports integration use cases with LangChain for building AI agents. The catalog data in this prompt names only these third-party tools, so the integration list is limited to ChatGPT and LangChain.

Answer based on 7 reviews

Getting Started and Support

### Is SerpApi easy to set up and use?

SerpApi makes setup and daily use straightforward for developers, beginners, and teams building automations. It offers clear documentation, helpful examples, testing tools, and simple API integration with common workflows. Many users get results quickly, though some need extra time to understand query settings when matching specific search output.

Answer based on 20 reviews

Getting Started and Support

### What training and onboarding options does SerpApi offer?

SerpApi provides live online sessions, documentation, and videos to help teams get started. Live online sessions support guided setup, documentation offers written reference for features and steps, and videos provide visual walkthroughs for self-paced learning and review.

Answer based on 2 reviews

Getting Started and Support

### What customer support options does SerpApi offer, and how do users rate the experience?

SerpApi offers email/help desk, FAQ/forum, a knowledge base, phone support, 24/7 live representatives, and chat. Users generally describe support as fast, attentive, and effective, with quick issue resolution and helpful guidance. Several reviewers also note responsive handling of feature requests, though some mention pricing and plan details can need clarification.

Answer based on 52 reviews

Features and Usability

### How well does SerpApi handle search engine data extraction?

SerpApi handles search engine data extraction well for developers, SEO teams, and automation workflows. It returns real-time results, structured JSON, and coverage across multiple search sources, which helps with scraping and query automation. Some users note pricing and speed tradeoffs, especially when uncached searches or smaller usage needs matter.

Answer based on 23 reviews

## Features

AI summary

Based on 2,672 Data Extraction reviews

Capterra data shows that buyers of data extraction software rank the following features as their top priorities:

-   **Web Data Extraction** (**58%** of reviewers rated this feature as critical)
-   **Data Import/Export** (**48%**)
-   **Auto Extraction** (**40%**)

SerpApi supports all three of the features reviewers rate most highly: **Web Data Extraction**, **Data Import/Export**, and **Auto Extraction**. Together, these capabilities help businesses collect online data more efficiently, move information between systems with less manual work, and automate recurring extraction tasks, allowing teams to save time and keep data workflows consistent.

Web Data Extraction

5.0 (50)

70.00% of 50 reviewers that rated this feature as important or highly important

Extract data from any online source.

Data Import/Export

4.8 (27)

59.26% of 27 reviewers that rated this feature as important or highly important

Import and export data to and from software applications

Auto Extraction

4.9 (16)

81.25% of 16 reviewers that rated this feature as important or highly important

Automatically capture data from documents, records, or other online sources

Multiple Data Sources

5.0 (21)

52.38% of 21 reviewers that rated this feature as important or highly important

Allows users to manage data from a number of sources

IP Rotation

4.9 (12)

41.67% of 12 reviewers that rated this feature as important or highly important

Automatically changes IP addresses to avoid website IP restrictions.

API

4.9 (42)

76.19% of 42 reviewers that rated this feature as important or highly important

Application programming interface that allows for integration with other systems/databases

SerpApi 15 features

### All Features
- AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data
- API: Application programming interface that allows for integration with other systems/databases
- Auto Extraction: Automatically capture data from documents, records, or other online sources
- Batch Processing: Software's ability to perform similar action on multiple similar files simultaneously
- Data Aggregation and Publishing: Assemble data from multiple sources
- Data Connectors: Connect to big data sources
- Data Import/Export: Import and export data to and from software applications
- Data Mapping: Track the management and flow of data throughout the organization
- Image Extraction: Extract images and image data from multiple data sources
- IP Rotation: Automatically changes IP addresses to avoid website IP restrictions.
- Job Scheduling: Planning and managing the execution of tasks or jobs within a computer system, network, or other automated environments
- Multiple Data Sources: Allows users to manage data from a number of sources
- Pricing Extraction: Extract phone numbers from multiple data sources
- Third-Party Integrations: Set up connections to third-party platforms to improve business processes
- Web Data Extraction: Extract data from any online source.

---

Get Advice

We can help you find the software with the features you need.

Features

4.9 (65)

4.9

Based on 65 reviews

## Pricing

Value for money

4.7 (59)

Free Trial

Free Version

Basic

$50.00

Usage Based,Per Month

Value for money

4.7 (59)

4.7

Based on 59 reviews

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

5.0 (64)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

5.0 (64)

5.0

Based on 64 reviews

## User reviews

Overall rating

5.0

Based on 65 reviews

Filter by rating

5(63)

4(2)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

Omar A.

Developer

Telecommunications

### "Customer Service is GREAT! "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

July 17, 2026

Pros

they have the GREATEST customer service, they responded to my ticket in minutes AND resolved it in minutes. thanks \[sensitive content hidden\]

Cons

tbh, customer service wise they were so good but they were only accessible by email, there is no live chat in their site or snything similar

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MA

Milton Abner D.

Telemarketer

Information Services

### "Fast and Humble Customer Specialist Agent \[sensitive content hidden\]"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 16, 2026

Pros

I've barely discovered it and I already feel like I'm going to do amazing things with this thing. My account wouldn't activate during registration; late last night, Agent \[sensitive content hidden\] helped me. If you're reading this, thank you again for your efficiency.

Cons

Nothing as I said I barely discover it. So I will use it before making any suggestions to the team. Thanks

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

DB

David B.

Senior Program Manager - Kapient.com

Computer Software

### "Integrated into Kapient.com for access to critical SEO data needs"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 30, 2026

Pros

SerpAPI is quite comprehensive and saves us a LOT of effort. We can access a range of data sources for our app. Lessens our technical debt and keeps on top of any changes from the source.

Cons

Nothing so far. we've been using it for six months during QA/beta and have yet to find any issues. The only thing is the tokens get used up pretty quick (which I guess is good)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Amirreza R.

CEO

Information Services

### "Exceptional support and a product built around customer satisfaction"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 24, 2026

My experience with SerpApi has been extremely positive. The product works well, is easy to use, and provides real value for money. It is especially useful for data extraction and web scraping tasks, and it saves a lot of time compared to building everything from scratch. More importantly, their support team made a big impression on me. They treated me in a way that made it clear that quality and customer satisfaction are their top priorities. I highly recommend it.

Pros

The best part of SerpApi for me has been their support. They really showed me that customer satisfaction and quality matter more to them than just making money. Their team was helpful, responsive, and professional. I also really like their system because it is clean, reliable, and makes data extraction much easier.

Cons

I honestly do not have any major complaints. The platform has many capabilities, so it can take a little time at first to explore everything, but overall the experience has been very good.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SH

SCHEILA H.

CEO

Design

### "Excellent API with Exceptional Human Support"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 20, 2026

I use SerpApi to power a custom viability calculator. From the technical implementation via Firebase to the billing support, the experience has been seamless. \[sensitive content hidden\] from the support team was a lifesaver and helped me transition to a setup that fits my current needs. I highly recommend them!

Pros

The customer support is phenomenal. They were very understanding of my business situation in Brazil and the high USD exchange rate. The API is very stable and integrated perfectly with my Firebase setup to power my viability calculator on WordPress.

Cons

I have no negative points about the service itself. The pricing in USD can be a challenge for small international businesses, but the support team makes up for it by being flexible and truly helping their customers grow.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AN

Anonymous User

Designer

Graphic Design

### "Great tool and great customer service!!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 19, 2026

The customer service is also really great. Super helpful. I had a quick issue and they resolved it immediately. Super nice too.

Pros

I was able to generate hundreds of listings very quickly. this is a great tool!! I synced it up to N8N and it flows perfectly.

Cons

I didn't have any issues. I have nothing to compare it to so I don't know how other services perform.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AA

Alamo A.

Growth Marketing

Financial Services

### "Excelente experiencia"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 11, 2026

Me ha sido muy intuitivo su uso, y cuando necesité ayuda, fue muy fácil acceder al soporte. Todas las automatizaciones que he creado, me ha permitido mucha libertad en su versión gratuita, y en la paga ha sido mucho mejor.

Pros

Simplicidad de uso y muy buen soporte de ayuda. Lo he usado para automatizaciones y realmente me ha ayudado mucho para las búsquedas que requeria. Excelente herramienta.

Cons

No he encontrado ninguna incoveniente, tuve una grata experiencia de uso. Cuando necesite ayuda fueron muy atentos.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JV

Jose V.

Director

Research

### "Professionals with a focus on customer service"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 24, 2026

Overall, it is very good. The customer support team works in shifts, so tickets are never left unattended. Everyone shares a customer-focused company culture and is very professional.

Pros

What I like most about them is how quickly they respond to customers and the support they provide in exchange for a very reasonable fee. The data and its quality are very good.

Cons

In general, I have no negative criticism to make. When the system changes for any reason unrelated to their system, they repair it within a very reasonable time frame.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MN

Murelh N.

Web developer

Internet

### "Simple and straightforward"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 24, 2025

As said in pros, coming from Google's documentation, SerpAPI offers a relaxing experience. I use it on one website to retrieve reviews. The free plan is does a lot for small project. The JSON file it provides is rich with datas. I recommend. In addition, the team responds quickly.

Pros

\- Ease of Use & Learning Curve : The document would help a lot any beginner, but if you at least working on creating a website, it is so easy to use that we not not really have to talk about "learning curve". As a PHP web developer, I set it up in one hour or less, taking my time to see what I could do. A beginner have take 2 hours maybe (most likely, for most of the time, looking for Google's ids and stuff). Coming from Google's documentation, SerpAPI offers a relaxing experience. - Web Scraping & Data Extraction : SerpAPI does what it says and it does it very well by providing a well sourced and structured JSON file. - Value for Money : I am doing fine with free plan. It gives you 8 reviews (your sort it by date or score, as you wish), width a decent amount of calls/month. The paid plan are not that expensive either, but i do not have the need yet.

Cons

Nothing to say. Only using one offer I did not encounter something that would make me say "that's bad"

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Umidjon V.

Fullstack Web Dev

Computer Software

### "Reliable, Fast, and Developer-Friendly Search API"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 28, 2025

My overall experience with SerpApi has been excellent. It is fast, stable, and developer-friendly, providing highly accurate results without downtime. The support team is professional and quick to respond, which builds trust. I use it for SEO, automation, and data-driven projects, and it has consistently delivered beyond expectations.

Pros

What I like most about SerpApi is its incredible speed, accuracy, and reliability. The API integrates seamlessly into projects, with excellent documentation and clear examples that make development simple. It saves hours of scraping headaches and ensures consistent results.

Cons

Honestly, I haven’t experienced any real drawbacks so far. Everything works as expected, the API is well-documented, and support is responsive. If I had to mention one, it’s that I wish I had found SerpApi earlier—it would have saved me time and effort compared to other solutions.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/252831/SerpApi/reviews/)

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Popular comparisons

[Parsio vs SerpApi](https://www.capterra.com/compare/240936-252831/Parsio-vs-SerpApi)

[Apify vs SerpApi](https://www.capterra.com/compare/150854-252831/Apify-vs-SerpApi)