--- title: "Zoho Marketing Plus Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Zoho Marketing Plus Software - reviews, pricing plans, popular comparisons to other Marketing Automation products and more." source_url: "https://www.capterra.com/p/253009/Zoho-Marketing-Plus/" page_type: "product" language: "en" --- # Zoho Marketing Plus Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Zoho Marketing Plus ## What is Zoho Marketing Plus? Zoho Marketing Plus is a unified marketing platform for marketing teams that helps you plan, organize, and execute campaigns across email, SMS, social media, events, webinars, surveys, and more, all from one place. With a unified workspace for project management, you can create activities, assign them to different marketers, view your timeline, track progress, and stay on top of your marketing efforts. ## What is Zoho Marketing Plus used for? [Campaign Management](https://www.capterra.com/campaign-management-software/)[All-in-One Marketing Platform](https://www.capterra.com/all-in-one-marketing-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) Overall rating Based on 9 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $25 Flat Rate, Per Year Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Zoho Marketing Plus alternatives Highest Rated [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) [4.7 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/177042/Google-Analytics/) [4.3 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [4.6 (6,117)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) [4.5 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/171840/HubSpot-Marketing/) [View all alternatives](https://www.capterra.com/p/253009/Zoho-Marketing-Plus/alternatives/) ## FAQs about Zoho Marketing Plus Overview ### What company size and specific industries is Zoho Marketing Plus built for? Zoho Marketing Plus is designed for teams of all sizes, including solopreneurs, freelancers, small and medium businesses, and enterprises. It is aimed at organizations that need a marketing platform suitable for individual professionals through large companies, rather than a product limited to one industry or sector. Features and Usability ### What are the key features of Zoho Marketing Plus? Zoho Marketing Plus offers multi-channel marketing, campaign management, email marketing, social media monitoring, and marketing automation. It also includes landing pages and web forms, customer segmentation, A/B testing, analytics dashboards, ROI tracking, and compliance features such as CAN-SPAM and GDPR compliance. Integrations ### Which third-party tools and platforms does Zoho Marketing Plus integrate with? Zoho Marketing Plus integrates with 7 third-party tools and platforms, including Zoho CRM, Bigin by Zoho CRM, Shopify, Eventbrite, Zoho Show, BulkSMS, and Clickatell. Its catalog covers CRM, e-commerce, event management, presentations, and SMS messaging connections. Getting Started and Support ### What training and onboarding options does Zoho Marketing Plus offer? Zoho Marketing Plus provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars offer scheduled group learning, documentation provides written reference material, and videos give self-paced walkthroughs. Getting Started and Support ### What customer support options does Zoho Marketing Plus offer? Zoho Marketing Plus provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, 24/7 Live Rep, and Chat. User experience with support cannot be summarized here because no reviewer feedback about support is available in the catalog data. ## Features AI summary Based on 3,030 Marketing Automation reviews Capterra data shows that buyers of all-in-one marketing platforms rank the following features as their top priorities: - **Campaign Scheduling** (**51%** of reviewers rated this feature as critical) - **Email Marketing** (**53%**) - **Marketing Automation** (**52%**) Zoho Marketing Plus supports all three of the features reviewers value most: **Campaign Scheduling**, **Email Marketing**, and **Marketing Automation**. Together, these capabilities help businesses plan campaigns in advance, manage email outreach at scale, and automate repetitive marketing tasks, allowing teams to run more consistent campaigns and improve day-to-day marketing efficiency. Reporting & Statistics 4.3 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Search/Filter 4.3 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Search and filter data across systems to locate required information by entering keywords or certain criteria Campaign Tracking 4.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Track the performance of marketing campaigns across multiple channels. Campaign Management 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Content Management 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Conversion Tracking 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Zoho Marketing Plus 118 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - Animation: Ability to insert animations/transitions - Audience Engagement: Use tools to engage with viewers (e.g., commenting, chat room, polling, and Q&A) - Audio/Video Recording: Record audio and/or video - Automated Scheduling: Automatically create schedules based on business needs or employee availability and qualifications - Autoresponders: Create and automatically send premade copy in response to customer messages - Autosave: The system automatically saves work on an interval without the user needing to manually save - Behavior Analytics: Track and analyze user behavior within a system or network - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Chat/Messaging: Communicate using direct chat or messages within the system - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Commenting/Notes: Leave comments and notes on documents for others to view - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Content Import/Export: Import or export content - Content Library: Centralized repository to store content and assets - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Content Sharing: Digitally share pre-made materials and self-created content with others - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Surveys: Tool to send questionnaires to customers to gauge feedback - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Campaign Management: Plan, execute, and analyze email marketing campaigns - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Templates: Pre-made examples and templates for emails - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Marketing: Plan marketing campaigns for events - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Feedback Management: Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service - GDPR Compliance: Ensure compliance with the General Data Protection Regulation protocols - Generative AI: Use AI to generate content in the form of text, images, videos, etc. - HTML Editor: Add, edit, and manipulate HTML code directly - Image Editing: Edit, touch up, and convert images for publishing - Image Library: Store and manage images - KPI Monitoring: Tracking the status of previously identified performance measurements - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - List Management: Manage contacts across multiple mailing lists - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Mass Texting: Send messages to multiple subscribers at the same time - Media Library: Collection of images, videos and other digital content that can be used - Mobile Optimization: Optimize content to ensure it is easily accessible for mobile users - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Multi-Channel Data Collection: Collect information from multiple sources - Multi-Channel Distribution: Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Offline Presenting: Present offline - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Personalization: Adjust communications based on previous interactions or personal preferences - Post Scheduling: Schedules specific times for content to appear on social media platforms, blogs, websites etc. - Predictive Analytics: Predict future data based on historical data sets - Presenter View: Presenter-only view that shows notes, slides, and helps the presenter keep track of time, while the audience views only the slides. - Preview Functionality: Preview materials before finalizing projects - Pulse Surveys: Short, frequent surveys designed to quickly gauge the ongoing attitudes or feelings of a specific group - Question Branching: Survey design technique that directs respondents to different questions based on their previous answers - Question Library: Pre-written repository of questions that can be reused within a course or for assessment or interviews - Question Piping: Integration of respondents' answers from previous survey questions into subsequent questions or text - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Reporting: Active reporting of data and metrics - Real-Time Updates: Receive system updates as soon as any changes are made - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Response Validation: Ensure the answer provided fits set parameters (numerical, positive number, etc.) - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Screen Sharing: Digitally share screen view with others - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Skip Logic: Skip over or route respondents to different questions based on their previous answers - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc. - Subscriber Management: Add or remove subscribers from mailing lists - Survey Builder: Create and manage surveys - Tag Management: Generate or append custom campaign parameters to URLs - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Text Editing: Edit text as needed - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Two-Way Audio & Video: Presenter can see and hear participants and vice versa - Video Conferencing: Connect with meeting participants remotely over video - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Web Forms: Web form that allows users to enter data that is sent and processed for different reasons - Website Analytics: Track and analyze information regarding website visitors - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.6 (9) 4.6 Based on 9 reviews ## Pricing Value for money 4.7 (7) Free Trial Annual Plan $25.00 Flat Rate,Per Year Monthly Plan $30.00 Flat Rate,Per Month Value for money 4.7 (7) 4.7 Based on 7 reviews ## Integrations [ Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Eventbrite](https://www.capterra.com/p/114949/Eventbrite/)[ Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[ Zoho Show](https://www.capterra.com/p/227445/Zoho-Show/)[ BulkSMS](https://www.capterra.com/p/234447/BulkSMS/)[ Clickatell](https://www.capterra.com/p/175976/Clickatell-Touch/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.6 (7) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (7) 4.6 Based on 7 reviews ## User reviews Overall rating 4.6 Based on 9 reviews Filter by rating 5(6) 4(2) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent TT Toms T. IT Administrator Health, Wellness and Fitness ### "Great all-in-one marketing suite" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 September 15, 2026 It has streamlined our day-to-day marketing workflows significantly. While the UI could use some polish and navigation takes getting used to, it’s a reliable, cost-effective all-in-one suite for small-to-medium teams. Pros Having campaign marketing, email automation, and social media scheduling unified under one platform saves tons of time. It offers solid value for money, and managing multi-step email funnels is straightforward once set up. Cons The initial setup has a bit of a learning curve, and the user interface can feel clunky at times. Customer support can also be slow to resolve more technical integration issues. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AW April W. Administration Retail ### "Drivin the Sales to the Bank,One Client at a time" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 11, 2025 we do like Zoho, as the offer tons of features to make my business stand out, gets my organization on the map, and upon learning how to use it, help us succeed. i love the detailed reporting and in debth analysis showing our strengths and weaknesses, what to work on and how to promote my business name across social media, set a online presence to be seen, and offer email ads thats sure to impress. the campaigns are always great for me and drives new sales and clients my way! Pros offers strong email marketing tools at my disposal and offers a in debth analysis report upon my choosing of the time frame, with detailed reports, and upon learning software itself, and using the drag and drop feature am pleased Cons learning curve for beginners, after which, no negative at this time on my behalf. took myself and my team about a month to learn how to implement this software within our organization Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MW Michael W. Owner Food & Beverages ### "Big fan of zoho" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 January 29, 2025 Pros I enjoyed the entire zoho business suite. Cons Not much wrong with the zoho business suite. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User General Manager Management Consulting ### "There is nothing comparable on the market at this price!" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 May 19, 2023 Fantastic deal for the price offered. Really has everything you need to get started with marketing. Pros Zoho is unbeatable in terms of price and ecosystem. There is everything included from email marketing to website visitor tracking and online storage. Since we started using Zoho marketing plus we cancelled A LOT of subscriptions! Cons Sometimes support is a bit slow when it comes to feature requests that would be very much needed. What’s a bit odd is that you need to choose between Marketing hub and campaigns as they have different strengths in my opinion. Switched from [Dropbox](https://www.capterra.com/p/143068/Dropbox-Business/) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KD Kibuuka D. Senior engineer Building Materials ### "All social media marketing in one place" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 15, 2023 I use the software in social media management and social media content creations Pros The software is so easy to use to manage social media in one place and to create uniform content across different social media from one place Cons Reporting of social media analytics loads data so slowly even when you have a stable internet connections Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Natalia S. Salesforce Developer Market Research ### "Automates functions to improve work " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 13, 2023 I recommend it because for marketing or advertising areas it is essential, in addition to offering a free trial for better previous operations Pros What stands out about this tool at first glance is that despite being a marketing tool, it groups all the marketing elements into a fairly complete tool that can be handled in medium and large companies, allowing marketing processes to be carried out more efficiently. efficient and in the same place without having to apply other solutions Cons I have no problems with this tool. I consider that to be so good and complete, its monthly value is one of the most accessible in the entire market. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. NP Nakato P. Director Apparel & Fashion ### "Easy to set up" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 2, 2022 It helps me to send emails and manage social media from one place Pros This is great for managing both email campaigns and social media from one place, it has a good user interface that makes navigating to different features easier and, pricing is quite or you. You can as well integrate with SMS Cons Texting pad for social media is not responsive enough, you have to text and wait for some time for the text to appear which takes a lot of time, the tool does not have a mobile application Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AA Atulinda A. camera operator Entertainment ### "Easy to use and implement" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 2, 2022 Scheduling help us to schedule campaigns to be sent at a later time which saves is very useful to a busy company to save a lot of time Pros The tool has a variety of templates to start with while creating marketing campaign emails which saves a lot of time and comes integrated with SMS and Social media management tool, so you get most services in one automation tool Cons It does not integrate well with Direct Admin in case you need to verify the DNS in case you needed to use the custom mails while sending email campaigns to the contact list. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RP Rosetta P. Director Education Management ### "Efficient All in one marketing platform" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 November 30, 2022 Overall it is an all in one marketing platform for bigger marketing teams. The pricing is good for middle to bigger organizations but if you want the best of all marketing activities then go for it Pros The all in one marketing platform name itself is enough to talk about its pros. Email campaigns, social media campaigns, surveys and webinars. We ran all types of campaign to see the results Cons Lacks sign up form templates and even the alerts are delayed in email newsletters. Rest of the things are good but we found it a little pricey for our small organization Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.