--- title: "Columns Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Columns Software - reviews, pricing plans, popular comparisons to other Data Visualization products and more." source_url: "https://www.capterra.com/p/253033/Columns/" page_type: "product" language: "en" --- # Columns Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 17, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Columns ## What is Columns? Columns is an AI powered data automation platform, it plugs in your data workflow by connecting to your existing tools like spreadsheets, databases, tools or normal files including images or pdfs. You can simply build data flows in visual canvas using plain language to clean, transform, aggregate and join datasets till final visual results. No code or technical skills required. You can set your data flow on schedule so that it auto runs in sync to update the results in sharing. You can also subscribe any interesting data points to get alerts via email, Slack or webhook. ## What is Columns used for? [Data Visualization](https://www.capterra.com/data-visualization-software/)[Data Analysis](https://www.capterra.com/data-analysis-software/) Top alternative Featured Overall rating Based on 13 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Columns?[Manage this product listing](https://www.g2.com/products/columns/claim_requests/new?auto=true) ## Columns Overview Updated September 2026 AI summary Columns is a cloud-based data visualization and analysis platform designed for small and midsize businesses seeking to interpret and share data insights. It offers customizable dashboards, collaboration tools, and support for multiple data sources, with options for real-time analytics and reporting. Its features include ad hoc queries, predictive analytics, access controls, and integration capabilities across various operating systems. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Columns 4.5 (13) VS. [4.7 (87)](https://www.capterra.com/p/10012559/EngineRoom/reviews/) Starting Price Contact vendor Starting Price $495 Per User, Per Year Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (13) Ease Of Use 4.7 (1,872) Value For Money 4.6 (13) Value For Money 4.6 (1,275) Customer Service 4.8 (12) Customer Service 4.6 (1,210) ## Columns alternatives [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) [4.6 (1,893)](https://www.capterra.com/p/176586/Power-BI/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/176586/Power-BI/) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) [4.7 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/177042/Google-Analytics/) [Tableau](https://www.capterra.com/p/208764/Tableau/) [4.6 (2,362)](https://www.capterra.com/p/208764/Tableau/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/208764/Tableau/) Highest Rated [wetracked.io](https://www.capterra.com/p/10028367/wetracked-io/) [5.0 (210)](https://www.capterra.com/p/10028367/wetracked-io/reviews/) Starting price $49.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10028367/wetracked-io/) [View all alternatives](https://www.capterra.com/p/253033/Columns/alternatives/) ## FAQs about Columns Overview ### Which roles and teams benefit most from Columns? Columns is most used by executives, founders, and directors who need high-level visibility into business performance and project progress. Product managers, engineers, and business intelligence teams use it to analyze data, track delivery, and surface insights, while sales and installation leaders rely on it to monitor pipelines and operational workflows. Answer based on 13 reviews Overview ### What company size and industries is Columns built for? Columns is built for data analytics and BI professionals at small businesses, which make up 92% of reviewers, especially in Information Technology and Services at 23%. It also appears with Computer Software and Airlines/Aviation users at 8% each, primarily for data visualization. Answer based on 13 reviews Features and Usability ### What are the key features of Columns? Columns offers data visualization, visual discovery, and charting for presenting information, plus dashboards and customizable dashboards for monitoring metrics. It also includes ad hoc reporting, real-time reporting, scheduled reports, and reporting & statistics. Data connectors, data import/export, multiple data sources, API access, and access controls/permissions support data management. Integrations ### Which third-party tools and platforms does Columns integrate with? Columns integrates with Google Sheets, PostgreSQL, Airtable, MySQL, and Notion, plus official catalog connections to Databricks, GitHub, Slack, and Snowflake. It also supports SoapUI for data-related workflows, giving Columns coverage across spreadsheets, databases, collaboration tools, and analytics platforms. Answer based on 4 reviews Getting Started and Support ### What training and onboarding options does Columns offer? Columns offers in-person training, live online sessions, webinars, documentation, and videos to help teams get started. In-person and live online formats provide guided instruction, webinars support group learning, documentation offers written reference material, and videos give self-paced demonstrations of product features and setup steps. Getting Started and Support ### What customer support options does Columns offer? Columns offers email/help desk, FAQ/forum, knowledge base, and chat support. These channels give users multiple ways to find answers or contact support, with self-service resources alongside direct messaging. No reviewer feedback about support experience is available in the catalog data. ## Features AI summary Based on 4,174 Data Visualization reviews Capterra data shows that buyers of Data Visualization software rank the following features as their top priorities: - **Dashboard Creation** (**48%** of reviewers rated this feature as critical) - **Reporting/Analytics** (**51%**) - **Multiple Data Sources** (**50%**) Columns supports **Reporting/Analytics** and **Multiple Data Sources**, giving teams a way to track performance and bring together information from different systems for clearer analysis. However, it does not include **Dashboard Creation**. Instead, it offers other relevant features that reviewers also value, including **Dashboard** (**49%**), **Data Connectors** (**47%**), and **Data Import/Export** (**46%**). These features help businesses organize data access, move information between tools, and present insights more clearly, allowing teams to make faster and better-informed decisions. Reporting/Analytics 4.3 (9) 77.78% of 9 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Data Connectors 4.5 (10) 70.00% of 10 reviewers that rated this feature as important or highly important Connect to big data sources Data Import/Export 4.4 (10) 70.00% of 10 reviewers that rated this feature as important or highly important Import and export data to and from software applications Data Visualization 4.4 (12) 75.00% of 12 reviewers that rated this feature as important or highly important Graphical representation of data Data Management 4.2 (9) 44.44% of 9 reviewers that rated this feature as important or highly important Ability to handle large datasets Customizable Dashboard 4.4 (7) 57.14% of 7 reviewers that rated this feature as important or highly important Alter the layout and content of dashboards Columns 31 features ### All Features - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Ad hoc Query: One-off queries made on an as-needed basis - Ad hoc Reporting: Generate one-off reports that meet information requirements - API: Application programming interface that allows for integration with other systems/databases - Charting: Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Dashboard: Alter the layout and content of dashboards - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Connectors: Connect to big data sources - Data Discovery: Discover and connect variety of data sources to the application for analysis - Data Import/Export: Import and export data to and from software applications - Data Management: Ability to handle large datasets - Data Visualization: Graphical representation of data - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - OLAP: Online Analytical Processing technology for performing high-speed complex queries or multidimensional analysis on large volumes of data - Predictive Analytics: Predict future data based on historical data sets - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Reporting: Active reporting of data and metrics - Real-Time Updates: Receive system updates as soon as any changes are made - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Scheduled/Automated Reports: Set a time to generate routine reports automatically - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Sharing: Templates of text snippets and abbreviations can be shared easily with another person - Storytelling: Ability to present data insights in the form of a story to the audience - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Visual Discovery: Process of visually navigating data and applying analytics to detect patterns, gain insight, and answer specific business queries. --- Get Advice We can help you find the software with the features you need. Features 4.2 (13) 4.2 Based on 13 reviews ## Pricing Value for money 4.6 (13) Basic Unit price: $0.05 / 1000 rows. Premium Unit price: $0.03 / 1000 rows. Value for money 4.6 (13) 4.6 Based on 13 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ GitHub](https://www.capterra.com/p/129067/GitHub/)[ Airtable](https://www.capterra.com/p/146652/Airtable/)[ MySQL](https://www.capterra.com/p/11482/MySQL/)[ PostgreSQL](https://www.capterra.com/p/48791/PostgreSQL/)[ Snowflake](https://www.capterra.com/p/148267/Snowflake/)[ Databricks](https://www.capterra.com/p/148499/Databricks/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (12) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (12) 4.8 Based on 12 reviews ## User reviews Overall rating 4.5 Based on 13 reviews Filter by rating 5(8) 4(3) 3(2) 2(0) 1(0) Mentioned topic Sorted by most recent AN Anonymous User CEO Market Research ### "Columns is the budget data visualization tool that you have been looking for!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 27, 2023 Columns has been robust from a data visualization standpoint but this has been exceeded by the caliber of customer support you receive from the team. Columns.ai is an elite SaaS that will level up the way you make charts. Pros \- Create charts and maps with ease - Create evergreen data visualizations with Google Sheets integration - Clone charts as templates for future charts Cons \- More pre-made templates will likely come with time, but the truth is this tool has quite appealing starting themes for your data visualizations. Switched from [Tableau](https://www.capterra.com/p/208764/Tableau/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor December 5, 2023 Thanks for your review! Ulrich F. CEO Management Consulting ### "Great tool, very powerful and big value for your money" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 21, 2023 The maker of Columns is very dedicated to help onboarding new users and also to extend the capabilities of the tools based on customer needs. Only for that i really recommend investing your time and money into that tool, because you get high value out of it ! Pros After a little learning curve, i'm able to generate all the visualisations i need using data from Notion, Airtable and CSV. Very happy with Columns ! Cons I would say it's the fact the because it's powerful, it can be complex to master, there are so much possibilities using it... Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor September 26, 2023 Thank you very much for writing this up! IL igor lobo vieira C. director Information Technology and Services ### "Great expirience" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 13, 2023 Great Pros only con is that its not 100% free. I like the way it sets me in the right path with really intuitive tools. Cons Made complex graphs accessible by non-technical staff. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor September 26, 2023 Thank you very much for writing this up. TB Tunde B. ceo Real Estate ### "Great ease of use" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 17, 2023 Pros Column is easy to use and the integration is robust Cons There is nothing to dislike about Columns Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor May 18, 2023 Thanks, Tunde! BQ Bader Q. Sales Retail ### "data analysis with ai help" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 May 1, 2023 It is flexible system  Pros it is easy to use , data handling simple interface to the graph that you are looking for. Cons Looking to get customized dashboard with multiple data figures and reports Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor May 18, 2023 Thanks, Bader, please try "Page", every single visual graph can be set up with a schedule for auto-update, and it can be added to any page, on the page you can adjust the layout for all added graphs. Serving as a dashboard. Feel free to reach out for any questions or feedback! KC Keith C. Senior Business Intelligence Engineer Information Services ### "Great idea, but I am spoiled with Tableau" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 5/10 April 27, 2023 Bought it on sale on a whim. product is interesting, but needs more growth Cons I like having other options especially with less expensive BI tools. Product shows a lot of promise, but does not compare to Tableau or Power BI. Limited toolset, types of vizes Switched from [Tableau](https://www.capterra.com/p/208764/Tableau/) I have not switched. Tableau is my main tool. Just always looking for other options Reasons for choosing Columns Cost Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor May 18, 2023 Thanks, Keith, we're improving this product every single day. Please send more feedback to help us grow, love to hear it! James M. ceo Insurance ### "New but promising product" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 April 26, 2023 Pros I like the simplicity that it can provide for people who do not need the other more expensive and longer learning curve options Cons Nothing. It is not super powerful bu that is its niche Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor April 28, 2023 Thanks, James! AB Alexander B. CxO Information Technology and Services ### "Columns, a product with a possible good outcome" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 2.0 2.0 Customer Service 4.0 4.0 Likelihood to Recommend 5/10 April 25, 2023 Currently Columns is missing several essential functions to be called a worthy product.I see the potential and growth of the product towards a working environment for the future which if they survive can be a very good add on for other options. Pros The basic interface is ok and therefore initially ok to use with small amounts of data or public data.Data reports are easy to publish. Cons \- I miss a lot of features which are standard available in other reporting products and/or tools- Lot of the data needs to be brought into the cloud for reporting due to lack of proper integrations- Roles and Rights are missing especially when you work with different teams to allow access to certain data- Its very you in development and many standard options in other products are missing. Alternatives considered [Tixio](https://www.capterra.com/p/216720/tixio/) [Cogency](https://www.capterra.com/p/32114/Cogency/) [Microsoft Viva Engage](https://www.capterra.com/p/227175/Yammer/) [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) [Microsoft Excel](https://www.capterra.com/p/176574/Excel/) Reasons for choosing Columns We didn't yet choose for Columns, we currently stick to PowerBI desktop version and publish the outcomes through Microsoft PowerBI Azure or Tixio or Cogency. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor April 28, 2023 Hi Alexandar, thanks for your feedback! Do you have a brief list of "core/essential functions" that you would like to see in Columns? Love to get started from there. MN Mohan N. Product Manager Computer Software ### "Simple, yet powerful data visualization tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 19, 2023 I am happy with Columns.ai so far. I can easily visualize my data in the preferred charts or visualization formats and share them with my clients or my audiences. Pros It's a simple and powerful tool to visualize the data. I can present the data I've in various visualization formats available and the most important thing is it quickly does that. I haven't seen any performance lag till the moment. I can connect the data from various other applications like CSV, Google Sheets, APIs etc. and convert them to user-friendly visual graphs. I used to rely on Excel for visualizing data, but its limitations led me to try Columns.ai. Now, I can embed centralized charts on my website and update the data easily. I can also export the chart to images and share them if needed.It's a basic, simple and elegent platform to visualize the data. Cons Well, not a dislike but the Columns team can add some advanced visualizations and complex interactivity to the system. The team behind Columns is solid and they've been updating the system frequently and I believe there'll be a time where Columns will become one of the preferred visualization tool amongst others. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor April 20, 2023 Awesome, Mohan. I'm so glad you liked Columns. We're constantly improving Columns, as you said, we hope it will be the best visualization tool one day, thank you so much! JH James H. Founder Financial Services ### "Canva for data" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 18, 2023 Overall experience is great, very smooth data connection, helpful with AI recommendations to generate data insights, and straightforward to design beautiful story in a deck. Pros I like the concept that Columns discover and shape data stories for me, get insights out of my data, and make it ready for presentation, sharing and embedding with access control is great! Cons Dashboard - it has a function to freely filter a dashboard which is called Page on Columns Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor April 20, 2023 Thanks, James, glad that you find it useful. Dashboarding is not the core strength of Columns, we're more focused on end-to-end storytelling. [View all Reviews](https://www.capterra.com/p/253033/Columns/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.