# Zoho Campaigns Pricing: A Comprehensive Guide | Capterra > Check out the Zoho Campaigns pricing guide to understand the cost of different pricing plans, features, and insights on how to choose the right plan. Source: https://www.capterra.com/p/253223/Zoho-Campaigns/pricing --- Zoho Campaigns Pricing Guide 2025 Last updated on June 11, 2025 Written by [Shephalii Kapoor](https://www.capterra.com/resources/author/skapoor/) Writer Edited by [Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/) Editor Pricing for Zoho Campaigns [4.3 (315)](#reviews) User rating:[ 4.3 ](#reviews) Based on (315) reviews ## Overview of Zoho Campaigns pricing  [Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/) is an email solution that enables businesses to create, send, and track marketing campaigns. It offers features like dynamic personalization, advanced automation, and detailed analytics to help engage audiences effectively. Integration with platforms such as Zoho CRM and Shopify streamlines marketing efforts, enhancing overall efficiency. We recognize Zoho Campaigns in our [2025 Capterra Shortlist for Email Marketing.](https://www.capterra.com/email-marketing-software/shortlist/?year=2025)  Zoho Campaigns offers flexible pricing plans tailored for businesses and agencies. Businesses can choose from the Forever Free Plan, which supports up to 2,000 contacts, the Standard Plan with unlimited emails and basic automation, or the Professional Plan, which includes advanced segmentation, e-commerce integrations, and dynamic content. Agencies can opt for the Agency Edition, which allows them to manage multiple clients with a dedicated console, client invitations, and content sharing. Additionally, a pay-as-you-go option is available for businesses needing a short-term email marketing solution without a subscription commitment. Forever Free €0.00 * * * It Includes - 6000 Emails/Month to 2000 Contacts - Admin + 4 Users - Basic Email Templates - Compliance Check - Reports and Analytics - Signup and Popup Forms Standard €4.00 Flat Rate,Per Month * * * It Includes - A/B Testing - Advanced Email Schedule - Advanced Email Templates - Advanced Segmentation - Dynamic Content - Unlimited Emails Professional €6.00 Flat Rate,Per Month * * * It Includes - Autoresponders - Campaign Managerial Approval - Drag-and-Drop Workflow Automation - Unlimited Emails The latest pricing information is available on Zoho Campaign’s website. ## Cost breakdown Zoho Campaigns offers a variety of pricing plans to suit different business needs, ranging from free to premium options. The plans offer higher contact, email, and user limits and more advanced features as they progress. Understanding these pricing options helps businesses and agencies choose the most cost-effective plan while maximizing their marketing impact. ### Starting price Zoho Campaigns’ Forever Free plan is ideal for small businesses or startups, allowing up to 2,000 contacts and a monthly limit of 6,000 emails at no cost. It allows five users.  For those needing more flexibility, the Standard plan starts at $3 per month billed annually or $4 per month billed monthly for 500 contacts. It provides unlimited email sends, basic segmentation, and automation tools, making it a cost-effective solution for growing businesses. It allows 10 users. The Professional plan, starting at $4.50 per month billed annually or $6 per month billed monthly for 500 contacts, includes all the features of the Standard plan plus advanced automation, contact scoring, dynamic content, and enhanced segmentation, making it a better choice for businesses with more complex email marketing needs. It allows 20 users. For agencies handling multiple clients, Zoho Campaigns offers the Agency Plan, which requires a minimum of 10,000 contacts and is billed annually. This plan provides an agency console for centralized client management, client invitations, license sharing, and content-sharing features, ensuring streamlined workflow and efficiency. Agencies must contact the provider for pricing. ### Billing options Zoho Campaigns offers flexible billing options to accommodate various business needs. For the Standard and Professional plans, customers can choose between monthly and yearly subscriptions. Opting for an annual subscription provides a 25% discount compared to monthly billing. However, monthly billing offers more flexibility and lower upfront costs. Companies that send emails infrequently can use a pay-as-you-go option, which allows them to purchase email credits as needed, starting at $14 for 500 credits, eliminating the need for a monthly or annual commitment. ### Feature differentiation Zoho Campaigns offers a variety of pricing plans, each with different capacities for key features to accommodate businesses of all sizes, including agencies. Here’s how the features vary across the Forever Free, Standard, Professional, and Agency plans: - **Number of users:** The Forever Free plan allows up to five users, making it ideal for small teams. The Standard Plan supports up to 10 users, while the Professional Plan increases access to 20 users for larger teams. The Agency Plan provides multi-client access, allowing agencies to manage multiple businesses under one platform with designated client accounts. - **Email sending limits:** The Forever Free plan allows up to 6,000 emails per month for a maximum of 2,000 contacts. The Standard and Professional plans offer unlimited email sends, ensuring businesses can scale their marketing efforts. The Agency plan also provides unlimited email sends but is structured to handle multiple client accounts with higher volume requirements. - **Segmentation capabilities:** The Forever Free plan offers no segmentation. The Standard plan includes basic segmentation, grouping contacts based on standard fields like name and email. The Professional plan provides advanced segmentation, allowing for detailed categorization based on campaign interactions and e-commerce activities. The Agency plan includes advanced segmentation and client-specific targeting, ensuring agencies can manage distinct audience groups for different businesses. - **Automation workflows:** The Forever Free plan does not offer automation workflows. The Standard plan includes basic drag-and-drop automation with limited workflow components, while the Professional plan expands this to over 25 components for complex automation. The Agency plan includes all Professional plan automation features, allowing agencies to automate marketing efforts across multiple clients efficiently. - **E-commerce marketing tools:** The Forever Free plan does not include e-commerce marketing tools, while the Standard plan includes a few features like contact, product, and coupon sync. The Professional Plan includes a complete e-commerce marketing solution (cart abandonment recovery, shopping history segments, AI-based product recommendations, etc.). The Agency plan extends these integrations to multi-client management, allowing agencies to set up automated e-commerce workflows for different businesses. By understanding these feature differences, businesses and agencies can choose the plan that best fits their email marketing needs, ensuring they have the right segmentation, automation, and scalability tools. ## What users say about Zoho Campaigns pricing  Capterra analyzed over 90 reviews left by Zoho Campaigns users over the last two years. Users generally regard Zoho Campaigns as an affordable email marketing solution, with many users highlighting its cost-effectiveness compared to hiring an agency or using competitors like Mailchimp. A significant portion of users (46%) find the software affordable. Small businesses and startups particularly appreciate the Forever Free plan, as it allows them to familiarize themselves with the platform before committing to a paid plan. However, some users express concerns about costs increasing quickly as their subscriber list grows, making the pricing model less ideal for businesses on a tight budget. While many users appreciate the flexibility of Zoho Campaigns' pricing plans, others find the subscription model complex due to pricing variations based on the number of subscribers and additional features. Some users feel the pricing transparency could be improved, as certain functionalities — such as premium integrations or advanced email testing — come with extra costs. Additionally, while the free trial is useful for testing the platform, some users feel it is too limited for businesses with larger contact lists. Discounts for long-term commitments are available, making it an attractive option for businesses planning to use the platform over an extended period. Here are some of the things users mentioned about Zoho Campaigns pricing.[\[1\]](#footnotes) Charles Boampong K.Calbert Professional InstituteComputer Software1-2 years I find the pricing structure of Zoho Campaigns to be complex, and cost can increase based on factors such as the number of subscribers. November 23, 2023 Daniela Z.IT Manager and Senior web developerMarketing and Advertising2+ years The cost is very affordable and if I need more functionality I just paid separately for another Zoho tool like CRM. April 18, 2024 Tarundeep S.Digital Marketing SpecialistRetail1-2 years Rather than burning cash on on expensive software, marketing teams can choose this software to get started with their email campaigns. February 20, 2023 Fernando S.CMOReal Estate6-12 months I have to recognize that Zoho is trying to do cheap services and give a lot of things, but there are many details that make you reconsider using their tools after some months. April 5, 2023 [Read more Zoho Campaigns reviews here.](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/) ## Detailed breakdown of Zoho Campaigns pricing plans  Zoho Campaigns offers a variety of pricing plans to accommodate different business needs. Below is a detailed overview of each plan: ### Forever Free plan **Ideal for:** This plan is ideal for small businesses or startups looking to start email marketing without any costs.  The Forever Free plan includes up to 2,000 contacts and allows 6,000 emails per month. Additionally, it supports up to five users at a time. **Forever Free plan features**[\[2\]](#footnotes): - **Signup forms:** Easily create and integrate customizable signup forms to grow your contact list and capture leads directly from your website, social media, or other digital platforms. These forms help you engage with potential customers and expand your audience effortlessly. - **Limited ready-to-use email templates:** Gain access to a basic selection of professionally designed email templates that simplify the process of creating and sending campaigns. While the template options are limited, they provide a solid foundation for crafting visually appealing and engaging emails without the need for advanced design skills. - **Compliance check**: Before sending your email, check if it meets prescribed ISP (inbox service provider) standards. - **Integrations**: Zoho Campaign’s Forever Free plan can integrate with the Zoho software ecosystem (Zoho CRM, Zoho Commerce, Zoho Books, etc.) and other tools such as SurveyMonkey, Shopify, PayPal, Dropbox, OneDrive, and more. _Zoho Campaigns email templates (_[_Source_](https://www.capterra.com/p/253223/Zoho-Campaigns/)_)_ ### Standard plan **Priced at:** $4 per month for 500 contacts (billed monthly); $3 per month for 500 contacts (billed annually) **Ideal for:** This plan is designed for growing businesses that need greater flexibility and advanced features to enhance their email marketing strategies.  The Standard plan caters to companies looking to scale their outreach efforts while maintaining efficiency and ease of use. With unlimited emails, businesses can send as many campaigns, newsletters, and promotional messages as needed without worrying about monthly limits. Additionally, the plan supports up to 10 users, allowing multiple team members to collaborate seamlessly.  **Standard plan features**[\[2\]](#footnotes): - **Email marketing:** The Standard plan introduces multiple features to manage and optimize your email marketing campaigns, including A/B testing, customizable headers and footers, the ability to schedule campaigns, and chain and child campaigns. - **Basic segmentation:** Easily organize and group your contacts using standard fields such as name, email, and other basic attributes. This allows businesses to send targeted campaigns based on specific audience segments, ensuring more personalized and relevant communication. - **SMS marketing:** Engage with your customers or leads via multiple touchpoints by creating text-based marketing campaigns. - **Workflow automation:** Streamline your marketing efforts by automating simple processes with an intuitive drag-and-drop workflow builder. This feature allows users to set up basic automation sequences using a limited set of components, such as welcome emails, follow-up messages, or engagement triggers. _Automate workflows with Zoho Campaigns (_[_Source_](https://www.capterra.com/p/253223/Zoho-Campaigns/)_)_ ### Professional plan **Priced at:** $6 per month for 500 contacts (billed monthly); $4.50 per month for 500 contacts (billed annually) **Ideal for:** This plan is specifically designed for established businesses that require advanced tools and automation capabilities to optimize their email marketing efforts.  The Professional plan caters to organizations that have outgrown basic email marketing solutions and need more robust features to enhance engagement, streamline workflows, and drive higher conversions. With a focus on scalability and efficiency, this plan empowers businesses to execute sophisticated marketing strategies with ease. The Professional plan offers unlimited emails and supports up to 20 users.  **Professional plan features**[\[2\]](#footnotes): - **Advanced segmentation:** Take your email marketing to the next level with powerful segmentation capabilities that go beyond basic contact details. This feature allows businesses to categorize and filter their audience using advanced criteria, such as campaign interactions, purchase history, website activity, and other behavioral data. - **Contact scoring and tags:** Optimize your marketing efforts by prioritizing and categorizing contacts based on their engagement levels, actions, and other key metrics. Contact scoring assigns numerical values to subscribers based on their behavior, helping businesses identify high-value leads and loyal customers. Meanwhile, customizable tags allow users to label contacts with relevant attributes, making it easier to organize and manage lists efficiently. - **Advanced workflow automation:** Automate complex marketing processes effortlessly with an intuitive drag-and-drop workflow builder that includes over 25 dynamic components. This feature enables businesses to create sophisticated automation sequences that respond to customer behavior, ensuring timely and relevant interactions. Whether setting up multi-step welcome series, abandoned cart reminders, re-engagement campaigns, or lead nurturing sequences, the extensive workflow options allow for highly customized automation. - **Account and user management**: Set guidelines and restrictions by establishing a content approval workflow, capping how many emails can be sent at various intervals, and assigning team members to different workspaces within Zoho Campaigns. _Zoho Campaigns user management (_[_Source_](https://www.capterra.com/p/253223/Zoho-Campaigns/)_)_ ### Agency plan **Priced at:** $583 per year for 10,000 contacts (billed annually) **Ideal for:** This plan is designed specifically for agencies that handle email marketing campaigns for multiple clients and require advanced tools and specialized features to streamline their workflow.  With the Agency plan, agencies gain access to unlimited email-sending capabilities, ensuring they can execute high-volume campaigns without restrictions. Additionally, the plan allows agencies to manage up to 10 different client accounts under a single, centralized agency account. This setup enables seamless organization, easy switching between clients, and efficient oversight of multiple marketing strategies, all while maintaining separate reporting and analytics for each client. **Agency plan features**[\[2\]](#footnotes): - **Agency console:** A powerful, centralized dashboard simplifies the management of multiple client accounts. This intuitive interface allows agencies to oversee all client campaigns, track performance metrics, and switch between accounts effortlessly, ensuring smooth and efficient operations. - **License sharing:** Flexible license allocation capabilities enable agencies to distribute and manage licenses across different client accounts as needed. This feature ensures optimal resource utilization, allowing agencies to scale their services while maintaining cost efficiency and streamlined account management. - **Client invite and content sharing:** Easily invite clients to collaborate within the platform, granting them access to relevant campaigns, reports, and analytics. Share marketing content, templates, and assets seamlessly to enhance teamwork, improve transparency, and facilitate a more dynamic and interactive working relationship. ## Total cost of ownership When evaluating Zoho Campaigns, it's essential to consider the total cost of ownership beyond just the subscription fee. Additional expenses such as integrations, premium templates, advanced automation, and extra client management fees can impact the overall budget. Understanding these costs upfront helps agencies make informed decisions and avoid unexpected expenses. ### Upfront costs  While most of the costs will be associated with monthly or annual fees, there are other costs to consider.  - **One-time setup costs**: There are no explicit setup fees mentioned for Zoho Campaigns, but businesses should account for the initial time and resources required for configuring client accounts and integrations. - **Email authentication setup**: Implementing DKIM, SPF, and DMARC authentication may require technical support, which could involve external costs if assistance is needed. - **Custom branding and white labeling**: Agencies looking for custom branding options may need to invest in additional tools or services to personalize the experience for their clients. ### Additional costs to consider Beyond the upfront subscription fees, agencies using Zoho Campaigns should be aware of potential additional costs that may arise based on their specific needs. These costs can include integrations, premium templates, and advanced automation features. - **Additional clients**: Managing more than 10 clients incurs an extra cost of $20 per month per client (billed annually). This is for the Agency plan only.  - **Additional contacts:** Traditional plan pricing is based on managing 500 contacts, and Agency pricing is based on managing 10,000 contacts. If users at some point need more, they will need to purchase additional contact blocks, which will increase the monthly plan price. For example, under the Standard plan, increasing the number of contacts to 1,000 will increase the cost per month to $5.25 from $3 (billed annually). Similarly, increasing the number of contacts in the Agency plan to 20,00 will increase the yearly cost to $886 from $583. - **Integrations with third-party tools:** While Zoho Campaigns integrates with various CRM, e-commerce, and analytics platforms, some integrations may require a separate subscription or additional charges, especially for advanced features. - **Premium email templates:** Although standard templates are included, agencies looking for more sophisticated designs may need to purchase premium templates or invest in custom email design services. - **Advanced automations:** While basic automation features are included, more complex workflows and advanced automation components may require upgrading to a higher-tier plan or investing in additional Zoho tools. - **Dedicated IP address:** Businesses that require a dedicated IP for better email deliverability and reputation management may need to pay extra for this feature. - **SMS marketing:** SMS marketing is available as an add-on for businesses that want to create text-based campaigns. - **Additional Zoho-specific tools:** Also available as add-ons, Zoho Marketing Automation and Zoho Marketing Plus help businesses streamline and enhance their marketing efforts. Marketing Automation optimizes customer journeys with lead scoring, segmentation, and workflow automation for personalized engagement. Marketing Plus combines email, social media, automation, analytics, and collaboration tools into a unified platform for seamless cross-channel campaign management. These additional costs should be factored into the total cost of ownership to ensure agencies select the most cost-effective solution for their needs. ## How to choose the right Zoho Campaigns pricing plan  Here are some considerations you should keep in mind when choosing the best Zoho Campaigns pricing plan for your business: _Key considerations while choosing the right Zoho Campaigns plan_ - **Assess your business needs:** Before selecting a Zoho Campaigns plan, businesses should evaluate their specific email marketing needs, including the number of users, compliance requirements, and types of campaigns they plan to run. Small businesses or startups with minimal email marketing needs may find the Forever Free plan sufficient, while growing businesses that require automation and segmentation will benefit from the Standard or Professional plans. Agencies managing multiple clients should consider the Agency Edition, which includes client management tools and license-sharing options. Additionally, businesses operating in regulated industries should assess whether Zoho Campaigns meets their compliance requirements, such as GDPR or CAN-SPAM. - **Consider your budget:** Budget is a key factor when selecting a Zoho Campaigns plan, as costs vary depending on the number of contacts and features required. The Forever Free plan is a great starting point for small businesses with limited email marketing needs, while the Standard and Professional plans provide affordable solutions for growing businesses, with prices increasing as contact lists expand. Agencies must factor in the annual cost of $583 for 10,000 contacts, as well as additional charges for extra clients. Other potential costs to consider include training for team members, implementation time, integrations with third-party tools, and optional add-ons like premium templates or a dedicated IP address for improved email deliverability. By assessing both immediate and long-term expenses, businesses can select a plan that aligns with their marketing goals and financial resources. - **Compare features offered in each plan:** Zoho Campaigns offers a range of features across different pricing tiers, making it important to compare what each plan includes before making a decision. The Forever Free plan provides basic email marketing tools, including up to 2,000 contacts and 6,000 emails per month. The Standard plan unlocks unlimited emails, basic segmentation, and access to all templates, while the Professional plan adds advanced segmentation, automation, and contact scoring. The Agency Edition stands out with its dedicated client management tools, license-sharing capabilities, and centralized dashboard for handling multiple client accounts. Businesses should choose a plan based on their need for scalability, automation, and collaboration features. ## How to maximize the value of your Zoho Campaigns subscription  Maximizing the value of your Zoho Campaigns subscription involves a combination of feature utilization, team education, and strategic planning. Here are a few practical ways to get the most out of the platform: _Ways to maximize the value of your Zoho Campaigns subscription_ - **Utilize all features:** Zoho Campaigns offers a wide range of features to enhance email marketing efforts, and users should take full advantage of the tools available in their selected plan. Notable features include drag-and-drop email builders, automation workflows, advanced segmentation, and detailed analytics to track campaign performance. The Professional plan provides more advanced automation with over 25 workflow components, while the Agency Edition includes unique tools such as an agency console, license sharing, and client collaboration features. Users should also explore integrations with Zoho CRM, e-commerce platforms, and other third-party tools to streamline their marketing efforts. - **Leverage customer support and resources:** Zoho Campaigns provides different levels of customer support depending on the chosen plan. The Forever Free plan includes access to basic self-service resources like documentation and community forums, as well as phone and email support. Paid plans, including Standard and Professional, offer in-product chat assistance and migration support. Agencies using the Agency Edition benefit from priority support, ensuring quicker response times and dedicated assistance for managing multiple client accounts. Additionally, Zoho offers webinars, training materials, and knowledge base articles to help users maximize their use of the platform. **Additional tips for getting the most out of your plan:** - To fully leverage Zoho Campaigns, businesses should customize their email marketing strategies to fit their audience and goals.  - Setting up automation workflows can save time and improve engagement, while using A/B testing helps optimize subject lines and content for better performance. - Regularly cleaning and segmenting contact lists ensures higher deliverability and engagement rates. - Integrating Zoho Campaigns with Zoho CRM or other marketing tools can create a seamless workflow and enhance customer relationship management. - Lastly, businesses should take advantage of Zoho’s training resources and support options to stay updated on best practices and new feature releases. ## Is it worth paying for Zoho Campaigns? Whether Zoho Campaigns is worth investing in depends on your needs and budget. Here's a breakdown to help you decide: ### Value for money  Zoho Campaigns is a leading email marketing provider and made the [2025 Capterra Shortlist for Email Marketing.](https://www.capterra.com/email-marketing-software/shortlist/?year=2025) It has a value-for-money rating of 4.63 out of 5 based on an analysis of over 90 verified users submitted over the past two years. Zoho Campaigns is widely recognized for offering strong value for money, with 41% of users considering it a good investment and 46% finding it affordable. Many users highlight the cost savings compared to hiring an ad agency or using an alternative service, making it a budget-friendly choice for businesses looking for a comprehensive email marketing solution. The Forever Free plan is particularly valued by small businesses and startups, as they can explore key features without financial commitment. Here are some of the things users mentioned about Zoho Campaigns pricing.[\[1\]](#footnotes) Steve H.Web DesignerInformation Technology and Services6-12 months It follows a similar process to Mailchimp so when converting over it is quick to learn. After mailchimp was taken over by Intuit it became to expensive for small campaigns and this is a viable alternative. June 3, 2024 Siva R.Digital marketerFood & Beverages2+ years Its the only tool with more contacts plus more send at a budget price. October 16, 2023 Akio T.Digital Marketing Director Automotive2+ years Zoho Campaigos is a great marketing branch by electronic correspondence that gives a lot of cost for its cost. May 18, 2023 Shivam S.Assistant Category ManagerInformation Technology and Services1-2 years Zoho Campaigns is a robust and affordable email marketing platform it helped me to manage effective email campaigns. March 18, 2023 [Read more Zoho Campaigns reviews here.](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/) ### Features of the free plan Zoho Campaigns offers a Forever Free plan, providing businesses with essential email marketing tools at no cost. This plan includes up to 2,000 contacts and allows users to send 6,000 emails per month, making it a great option for small businesses or startups looking to get started with email marketing. Users can access the drag-and-drop email editor, predesigned email templates, and basic automation tools to streamline their campaigns. Additionally, the plan includes A/B testing to optimize subject lines and content, as well as basic reporting and analytics to track email performance. While the Forever Free plan is limited in advanced features like segmentation and automation workflows, it still provides enough functionality for businesses to build and manage simple email campaigns effectively. ### Customer support options Customer support options vary depending on the plan. Zoho Campaigns provides self-service resources such as knowledge bases, community forums, and help documentation across the board. The Forever Free plan includes telephone and email support, while the Standard and Professional plans add migration support and in-product chat support. The Agency plan includes priority support and dedicated assistance for multi-account management. ## Is Zoho Campaigns right for you?  ### Assessing your requirements  Determining whether Zoho Campaigns is the right software involves assessing your requirements and comparing them to what Zoho Campaigns offers. Here are some key factors to consider: - **Team size and number of users:** Consider how many team members will need access and what role-based permissions or multi-user support you’ll need to accommodate collaboration. - **Complexity of needs:** Evaluate whether your business requires basic email marketing tools or advanced features like automation, segmentation, and integrations. More complex needs may necessitate a higher-tier plan with additional capabilities. - **Security and compliance requirements:** If your business operates in a regulated industry, check whether the software meets compliance standards such as GDPR, HIPAA, or CAN-SPAM. Look for features like data encryption, user access controls, and audit logs. - **Customization and scalability:** Determine if the software allows for customization to match your branding, workflows, or campaign goals. Additionally, consider whether the platform can scale as your business grows, offering flexibility in pricing and features. - **Integration with existing tools:** Ensure the software integrates with your current CRM, e-commerce, or analytics tools to streamline operations. Compatibility with third-party apps can improve efficiency and reduce manual work. ### Alternatives to Zoho Campaigns Zoho Campaigns has an overall rating of 4.3 stars out of 5. But, how does it compare to email marketing platforms in terms of pricing? When considering value for money, Zoho Campaigns has a rating 4.63 based on reviews from the past two years. This is a slightly higher rating than many alternative providers have. For example, HubSpot Marketing Hub has a value-for-money rating of 4.2, and its paid plans start at $15 per month per seat (billed annually). Brevo’s paid plans start at $8.08 per user a month (billed annually), making it an accessible option, with a value-for-money rating of 4.5. Constant Contact has an entry-level plan at $12 per month for one user and up to 500 contacts; its value-for-money rating is 4.1. Omnisend’s value rating is 4.5, and its paid plans start at $16 per month (billed monthly). Lastly, Marketing 360, which requires direct contact with the provider for pricing details, has a value-for-money rating of 4.3. **HubSpot Marketing Hub:** HubSpot users appreciate its marketing automation features that streamline the process. They like the user-friendly interface and centralized platform that help them enhance customer engagement and analyze their marketing data. **Brevo**: Email deliverability is one of the standout qualities mentioned in Brevo reviews. Users appreciate the successful delivery of a high volume of emails and also highlight being able to send up to 300 emails daily for free. **Constant Contact**: Constant Contact’s email campaign management gets a 4.4 rating from reviews left on our site. Users like saving time and improving performance with Constant Contact’s tools for planning, automating, and scheduling campaigns. Additionally, they find the email features easy to use. **Omnisend**: Email management is also Omnisend’s top feature, according to user reviews. With an intuitive design, the tool is considered an easy way to create and send emails quickly. Users also like being able to resend unopened emails. **Marketing 360**: Marketing 360 users highlight the tools that allow them to streamline and manage their campaigns and make strategic decisions based on marketing data as the top feature. They also cite Marketing 360’s ease of use and customer support. Check out the top [Zoho Campaigns alternatives](https://www.capterra.com/p/253223/Zoho-Campaigns/alternatives/), comparable in terms of core features, pricing, and usability. ### Cost comparison: Zoho Campaigns vs. popular alternatives [4.5 (6228)](https://www.capterra.com/p/171840/HubSpot-Marketing/#reviews) * * * Starting Price $15.00 Per User , Per Month * * * [4.6 (3439)](https://www.capterra.com/p/132996/brevo/#reviews) * * * Starting Price $9.00 Usage Based , Per Month * * * [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/#reviews) * * * Starting Price $16.00 Usage Based , Per Month * * * ### Making the final decision Zoho Campaigns offers a range of pricing plans designed to accommodate businesses of all sizes, with affordable options and a free plan for those just starting out. Its standout features include advanced automation, segmentation tools, analytics, and seamless integrations, making it a valuable tool for businesses looking to optimize their email marketing efforts. While the platform provides strong value for money, businesses should consider their specific needs and potential additional costs before selecting a plan.  To get started, explore the free trial, request a demo, or read more user reviews to determine if Zoho Campaigns is the right fit for your marketing strategy. Depending on your size and needs, you can also start with the Forever Free plan to see if Zoho is a good fit for you.  ## FAQs What is the difference between Zoho CRM and Zoho Campaigns? Zoho CRM is a customer relationship management platform designed to help businesses manage leads, sales, and customer interactions, while Zoho Campaigns is an email marketing tool used to create, send, and automate email campaigns. Zoho Campaigns integrates with Zoho CRM to sync contacts and improve targeted email marketing efforts. Is Zoho better than Mailchimp? Zoho Campaigns and Mailchimp both offer robust email marketing features, but the best choice depends on business needs. Zoho Campaigns is ideal for businesses already using Zoho’s ecosystem, offering seamless integration with Zoho CRM and other Zoho apps, while Mailchimp provides a more user-friendly interface with a strong focus on design and automation. It is worth noting that Capterra’s users rated Zoho 4.3 overall, whereas they rated MailChimp 4.5. How do Zoho Campaigns work? Zoho Campaigns allows users to create and send email campaigns using prebuilt templates, automation workflows, and advanced segmentation. Users can track performance through analytics, automate follow-ups, and integrate with CRM and e-commerce platforms for more targeted marketing efforts. Is Zoho Campaigns part of Zoho One? Yes, Zoho Campaigns is included in Zoho One, which is Zoho’s all-in-one suite of business applications. With a Zoho One subscription, users get access to Zoho Campaigns along with over 40 other business apps at a bundled price. Who owns Zoho? Zoho Corporation is a privately owned company founded by Sridhar Vembu in 1996. The company remains independent and is known for developing a wide range of business and productivity software. #### Methodology 1. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. Excerpts represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. 2. Our research team identified these features from vendor websites (March 17, 2025) based on their analysis of what users find valuable or expect from email and SMS marketing software. This list is not exhaustive. For additional features, refer to the vendor’s website. [Shephalii Kapoor](https://www.capterra.com/resources/author/skapoor/) Shephalii Kapoor is a writer at Capterra. She helps small businesses identify the right software for their needs by analyzing user reviews for top-rated software products. Prior to Capterra, she worked as an assistant content manager at InfoEdge India Ltd. She has also worked in company law, aviation, and real estate. She is a published author and has contributed to various magazines and websites. During her free time, she enjoys reading. [Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/) Mehar Luthra is a team lead at Capterra and specializes in editing reports that cover the latest trends affecting small businesses. With nearly a decade of experience, she has edited a multitude of research articles, top-rated software reports, and thought leadership articles for diverse markets such as Brazil, Japan, Canada, France, Australia, and India. She finds it particularly rewarding to produce content that provides small-business owners with practical tips and helpful advice on topics... Related reading Table of Contents - [Overview of Zoho Campaigns pricing](#overview-of-zoho-campaigns-pricing) - [Cost breakdown](#cost-breakdown) - [What users say about Zoho Campaigns pricing](#what-users-say-about-zoho-campaigns-pricing) - [Detailed breakdown of Zoho Campaigns pricing plans](#detailed-breakdown-of-zoho-campaigns-pricing-plans) - [Total cost of ownership](#total-cost-of-ownership) - [How to choose the right Zoho Campaigns pricing plan](#how-to-choose-the-right-zoho-campaigns-pricing-plan) - [How to maximize the value of your Zoho Campaigns subscription](#how-to-maximize-the-value-of-your-zoho-campaigns-subscription) - [Is it worth paying for Zoho Campaigns?](#is-it-worth-paying-for-zoho-campaigns) - [Is Zoho Campaigns right for you?](#is-zoho-campaigns-right-for-you) - [FAQs](#faqs)