--- title: "Zoho Campaigns Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Zoho Campaigns the right Email Marketing solution for you? Explore 317 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/" page_type: "reviews" language: "en" --- Zoho Campaigns 4.3 (317) [View alternatives](https://www.capterra.com/p/253223/Zoho-Campaigns/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated August 26th, 2026 # Reviews of Zoho Campaigns Ease of use 4.2 Customer Service 4.3 ## Pros and Cons in Reviews CM Christin M Business OwnerConstruction, 11 - 50 employeesUsed the software for: More than 2 years. “My overall with Zoho Campaigns has been remarkable since it has boosted my construction brand making us at top and ahead of others.“ July 9, 2026 Arunmurugan S Senior IT Project ManagerBiotechnology, 10,001+ employeesUsed the software for: 6-12 months. “The email editor also has some limitations and occasionally feels buggy when designing templates.“ May 8, 2026 Mandie K Director of MarketingReal Estate, 2 - 10 employeesUsed the software for: 1-2 years. “I can easily view open rates, click rates, and engagement.“ July 7, 2026 RR Richard R IT Support ManagerReal Estate, 11 - 50 employeesUsed the software for: 6-12 months. “at times, emails fail for no reason, this could be down to the integration within Zoho/emails we have imported and not validated.“ June 16, 2025 MM Michele M Team CoordinatorTelecommunications, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “Zoho Campaigns facilitates a drag-and-drop editor that streamlines the entire process of creating and customizing marketing emails.“ August 20, 2025 RR Richard R IT Support ManagerReal Estate, 11 - 50 employeesUsed the software for: 6-12 months. “Some elements of the workflows are overly complex and have posed initial challenges to overcome, which should have been straight forward.“ June 16, 2025 Mandie K Director of MarketingReal Estate, 2 - 10 employeesUsed the software for: 1-2 years. “I love the ability to send myself as many test emails as possible.“ July 7, 2026 CK Charles Boampong K Calbert Professional InstituteComputer Software, 11 - 50 employeesUsed the software for: 1-2 years. “I find the pricing structure of Zoho Campaigns to be complex, and cost can increase based on factors such as the number of subscribers.“ November 23, 2023 ## Showing most helpful reviews Showing 1-25 of 317 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Mandie K. Director of Marketing Real Estate Used the software for: 1-2 years ### "Easy to use newsletter service" July 7, 2026 5.0 I've used a few different newsletter platforms in the past the nice part about Zoho Campaigns is that its pretty easy to figure out and intuitive to use. It makes nice looking newsletters and I like the ability to customize the template to my own needs. I can easily view open rates, click rates, and engagement. Pros Its very easy to use to create and send newsletters. They look professional and has easy customization. I love the ability to send myself as many test emails as possible. I like to prepare marketing ahead of time so it's ready to go when you need it. Being able to duplicate emails saves me a TON of time! Cons Every now and then, the software seems to glitch and I won't be able to easily move things around. And once in a great while, i lose changes and have to go back and redo them. Switched from [ActivePipe](https://www.capterra.com/p/205661/ActivePipe/) ActivePipe would take too long to load in the properties and I couldn't do my job in a timely manner, which is why we signed up for it to begin with. Review Source RR Richard R. IT Support Manager Real Estate Used the software for: 6-12 months ### "Zoho Campaigns - Emails campaigns with slcik Integration with your CRM" June 16, 2025 5.0 Overall, a good experience, marred by a few teethign troubles. Good interation and overall works well with the workflows. You do need to understand your processes to ensure that you setup your workflows to work as expected, check your emails to see if they are being bounced or delayed. Other than that it works well. Pros Really easy to use interface, makes the selections and choices easy to use. Strong integration with other products in particular across our Zoho Platform. Workflows make the process so much easier to manage, and changes as and when required, on the fly can be invoked. Cons We have had some issues with the deliverability of emails. at times, emails fail for no reason, this could be down to the integration within Zoho/emails we have imported and not validated. Some elements of the workflows are overly complex and have posed initial challenges to overcome, which should have been straight forward. We are alsos suffering with high bounce rates, still looking into this one. Alognwith email delivery being delayed for uto 24 hour hrs for some reason, agin still looking into this Switched from [Apollo.io](https://www.capterra.com/p/158696/Apollo/) Zoho is our core CRM and we wanted more integration Review Source Anurag S. administrative assistant Mental Health Care Used the software for: Less than 6 months ### "zoho campaigns automated email marketing tool" February 20, 2025 3.0 overall experience with Zoho Campaigns is average good Pros zoho campaigns gives a outstanding email marketing.its provides full tracking reporting improve engagement.zoho already well name brand in the market. Cons some user not feel good and finds some bugs,but it can be managed Review Source CM Christin M. Business Owner Construction Used the software for: 2+ years ### "Lead Generation + Client Retention All Made Possible by Zoho Campaigns" July 9, 2026 4.0 My overall with Zoho Campaigns has been remarkable since it has boosted my construction brand making us at top and ahead of others. Pros It has been super cool to generate active quality leads with Zoho Campaigns for my Iron Door business - This is the best thing ever that I can post here. Cons Lack of builtin native SMS is the only challenge, but all the other features such as email marketing are pretty awesome. Review Source Emin Z. Co. Owner - Sn. Developer Internet Used the software for: 6-12 months ### "More practical than others with its user-interface" January 11, 2025 5.0 We switched from another service to Zoho Campaign. Zoho has an interface that all our staff can use easily. That's why we preferred Zoho. Pros We generally use it for regular email and a/b testing. Its interface is quite useful compared to other services. The drag and drop feature in the automation menu is also very practical. Cons There may be more ready-made email templates. Contact list import may be more practical. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Zoho's interface seemed simpler to us. Our employees had difficulty using Mailchimp. Review Source DA Dharmpreet A. Backend Software Developer Financial Services Used the software for: 2+ years ### "Zoho Campaigns in Financial Services Marketing Automation " January 13, 2026 5.0 With Zoho Campaigns, I am able to create and send personalized marketing emails which leads to high ROI. Pros Zoho Campaigns is among the email marketing tools and automation tools that I use for our financial services. Lead nurturing is the best thing that I like most about Zoho Campaigns because it send drip sequences which guide prospects from initial contact to conversion. Cons I use a wide array of Zoho tools and therefore whenever I lack some features I always acquire them via Zoho and non-Zoho external Apps integration. Review Source VR Verified Reviewer Senior IT Project Manager Biotechnology Used the software for: 6-12 months ### "Affordable email marketing tool with solid automation features" May 8, 2026 5.0 It’s a good email marketing solution for businesses already using the Zoho ecosystem because the integrations work pretty smoothly. The platform covers most of the important features like automation, segmentation, templates, and analytics without being too expensive. At the same time, there’s definitely a learning curve and some areas still feel less polished than competitors like Mailchimp or HubSpot. But for the price, it does a solid job overall. Pros Affordable compared to a lot of other email marketing tools, especially for small businesses. The drag-and-drop email builder is easy enough to use and the automation features save a lot of time once everything is configured. I also liked how well it integrates with other Zoho apps like CRM which makes managing contacts and campaigns much easier. Overall it gives a lot of value for the price Cons The interface can sometimes feel outdated and a little clunky compared to newer marketing platforms. The email editor also has some limitations and occasionally feels buggy when designing templates. I’ve also noticed that reporting and deliverability can be inconsistent at times depending on setup and email configuration. Support response quality also seems hit or miss from my experiance Review Source MM Michele M. Team Coordinator Telecommunications Used the software for: 2+ years ### "Email Marketing Automation Solution that I Highly Recommend to SMEs and Mid-Sized Businesses " August 20, 2025 4.0 Pros Zoho Campaigns facilitates a drag-and-drop editor that streamlines the entire process of creating and customizing marketing emails. I also like that Zoho Campaigns has a robust integration capability that allows me to access a lot of features in one place. Cons Even though Zoho Campaigns lack advanced features, I do not have any experience it as a bug since I have integrated with external applications. Review Source CD Chourouk D. Marketing Manager Mechanical or Industrial Engineering Used the software for: 2+ years ### "A comprehensive platform for all sizes of businesses." August 5, 2025 4.0 Zoho campaigns is very affordable and cost effective to all sizes of businesses looking for a reliable email marketing tool Pros Zoho Campaigns is a remarkable tool fir email marketing. The software is easy to deploy due to its user friendly interface and responsive customer support services providers. I like the ability of the software in email campaigns management and real-time insights. Cons The software has a robust design and sms enabled. I have not experienced notable drawbacks during implementation process. Review Source VR Verified Reviewer Lead Computer Software Used the software for: 6-12 months ### "Simplicity in Marketing " April 9, 2025 4.0 Positive and simple. Somethings don't need to be overcomplicated. Pros The live support option makes understanding technical issues, bugs or user error a lot more simple. Cons I don't like the fact that the subject in the email I followed by an unchangeable line. It looks unprofessional. Review Source DZ Daniela Z. IT Manager and Senior web developer Marketing and Advertising Used the software for: 2+ years ### "Great tool and easy to use" April 18, 2024 4.0 I've been using Zoho tools for over 3 years now and Zoho Campaign helped me and my clients a lot. Pros The email campaign management is super easy to use. Cons The cost is very affordable and if I need more functionality I just paid separately for another Zoho tool like CRM. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Zoho Campaigns The cost of Mailchimp is too variable due to growing of contacts. ActiveCampiagn is too expensive for some of our clients. Review Source GM Gabrielle M. Professional Mentor Broadcast Media Used the software for: 6-12 months ### "Marketing Manager " April 28, 2025 5.0 It is user-friendly and its display is flexible for the new users Pros It is well designs for marketing tools that gives an easy way though that helped my business to grow fast Cons I haven't found any challenges with this software Review Source VR Verified Reviewer IT Director Marketing and Advertising Used the software for: 2+ years ### "Great Email Platform" November 22, 2024 5.0 Overall great experience. Email delivery is reliable and big lists can be uploaded. The reporting and tracking feature is super great and helpful. Managing contacts is also easy. Pros Easy setup and good feature to send an email blast out. I like the user interface and that it comes with Zoho one. Email addressed can be uploaded easly. Cons Interface has a lot of settings. It take a while to find your way around and figure out what topics are and how to assign them. Review Source AC Ania C. Assistant manager and logistics Consumer Goods Used the software for: Less than 6 months ### "Zoho Review" November 26, 2024 5.0 Once I was able to set up the CRM it all worked fine, it's a great price for the value. Pros I like the fact that it allowed me to integrate the Zoho software with our Social Media platforms, it is very affordable and easy to use. Cons I had a bit of a hard time setting up the CRM but once I was able to it was easier to use, also I was not able to see when a campaign was sent Review Source SV Shubham V. Manager Information Technology and Services Used the software for: 1-2 years ### "Streamline your Phone & Email marketing with Advanced Tools" June 17, 2023 4.0 There are occasional glitches in the execution of campaigns but overall it's a fantastic marketing tool that is more user-friendly than it's competitors. Pros Zoho Campaigns has readymade templates that can be reused to save time.It is an affordable product in it's category making it a first choice for most businesses.Zoho Campaigns integrates well with other products such as Zoho Analytics, to generate some valuable end user data visualization that can help organizations take better & informed decisions. Cons Zoho's problems remain the same irrespective of the product, their customer support is sluggish and query resolution takes much time.Zoho Campaigns uses automation for scheduling campaigns but the user needs to take care of validation errors in advance else the scheduled job will fail. Review Source Akio T. Digital Marketing Director Automotive Used the software for: 2+ years ### "A big marketing tool " May 18, 2023 4.0 The configuration of Zoho campaigns has been simple. I liked the simplicity of the client interface and facilitated things. Zoho's campaigns were quite fast and have had no inconvenience with incorporation. Pros Zoho Campaigos is a great marketing branch by electronic correspondence that gives a lot of cost for its cost. One of its outstanding properties is its author of electronic correspondence seals to drag and release simple to use, which causes rookie users to produce rapidames Cons It is the best marketing program by electronic correspondence in the market. The options of offers to cease a receptive desire, a through Zoho have the possibility of sending personalized messages to attract new consumers and consumers. It has some questionnaire templates to use in different campaigns according to Ladies. Review Source MD Mukesh D. Founder Automotive Used the software for: 1-2 years ### "Best for email marketing " October 19, 2023 5.0 We have been using zoho campaigns from last 16 months and find it quite useful to deliver our email campaigns. Its dashboard is very easy to use and even a newbie can handle it efficiently. We found Zoho deliverability of best class and we are getting more than 25% open rate for most of our campaigns. Highly recommended Pros Easy to use.Less expensive Contact management is of best level.Campaign reporting is in very detailZoho support staff responds quickly. Cons Can offer some discounts for long term users. Review Source Colin M. Consultant Information Technology and Services Used the software for: 1-2 years ### "Powerful email marketing campaign management" September 20, 2018 4.0 Zoho Campaigns is a powerful email marketing manager that tends not to get the same kind of exposure as the better-known autoresponders and martech products, but it should definitely be on the radar of any SME planning to run their own email marketing in-house. Zoho Campaigns will need a lot of configuration initially (as would any similar product) to get your branding, workflows and compliance details set up, but once configured it would be possible to delegate a lot of the day to day running to non-technical staff. Zoho has done a lot of work on GDPR compliance, can handle consent campaigns and self-serve subscription preferences well. Zoho Campaigns can be used as a stand-alone product, but is also included in their Zoho One suite offering which is fantastic value for micro businesses if you want to take a different route from the Microsoft Office 365/G Suite mainstream. The integration with If you are just sending out the odd newsletter to a small list, you probably don't want something that has the sophisticated options that Zoho Campaigns offers. However, if you are a business looking to manage, test and optimise your email marketing or if you are planning to take your email marketing in-house from an agency - and you have the knowledge and experience to be able to configure it - Zoho Campaigns could be a good solution. Pros \- integration with G Suite and Zoho CRM - nice analytics dashboard - A/B Testing - Personalised content - Includes features normally only found in much more expensive martech products - Good solution for handling GDPR compliance - Easy to configure sign-up forms on web pages, e.g. in Wordpress Cons \- Lots of options to configure; expect to spend quite a bit of time getting this setup initially - Some newsletter templates not brilliant, so expect to spend some time getting the look and feel you want - Interface not always as intuitive as it could be Review Source BV Bhuavneswaran V. Marketer Financial Services Used the software for: 1-2 years ### "Amazing Product" October 10, 2023 5.0 Zoho Camapaigns are our go to email marketing solution that we use to send updates to our customers. Pros It's native integrations with Zoho CRM another zoho ecosystem, are amazing. We are able to use these tools to dynamically segment our users and send them the weekly and daily news reports that you want to send. Also, the automatic unsubscribed users across all the email list is also a great feature so we don't annoy our users again and again who want to be removed. Cons Maybe one thing that I dislike about Zoho campaigns is that they could actually work on a lot more customization and it comes to graphs and charts. But then maybe this is very specific to my industry, but I think adding on top of that would be super useful for us. Review Source FP Filipe P. Co-Owner Leisure, Travel & Tourism Used the software for: 2+ years ### "Send email and SMS that really sell" August 8, 2024 4.0 Zoho Campaigns allows us to achieve the work of a larger team with limited resources. Pros Cut your costs and win more customers by trusting Zoho Campaigns. It's more efficient and reliable. Contains templates which are fully customizable to offer the best. Saves time with it's pre-built automations that drives sales up. Target the right people with the right message. It's magnificent. Cons Zoho Campaigns is what I have been looking for, no cons. Review Source Vansh C. Growth Marketer Marketing and Advertising Used the software for: 6-12 months ### "A very competent email marketing software!" July 5, 2021 4.0 Since the emails I send out are relatively simple and non-fancy, I have enjoyed using Zoho Campaigns! It's hassle-free software that ties in well with other apps in the Zoho Suite. Pros If you are familiar with and are using the Zoho Suite, buying this software for your email marketing is a no-brainer. It integrates wonderfully with other Zoho apps, and WooCommerce. The analytics are also very comprehensive, and you won't find anything lacking in this regard. Cons Easily the biggest downside of Zoho Campaigns, is the customizability of emails. You just can't do all that much with them. There are VERY few fonts to choose from, and generally a lot of constraints regarding the placement of different elements. A little more freedom would have been nice. Review Source Rexie M. Company Owner Automotive Used the software for: 6-12 months ### "Easy to use email marketing" December 28, 2022 5.0 Zoho Campaigns has helped our business to manage email marketing both to retail and trade clients. It's easy to use and gives us email performance data which allows us to see who takes interest in our campaigns so that we can target their company for new business. Pros This software is easy to use and offers templates and guides to creating effective emails. You can see email performance tracking data as well as unsibscribe performance. Cons There are still some fields which it would be good to be able to bulk edit. The email builder can be fiddly at times when trying to fit a lot of content into an email. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Zoho Campaigns Pricing- this was part of Zoho One package Review Source AN Anouar N. Marketing in Youtube All Social Media E-Learning Used the software for: I used a free trial ### "A beautiful platform specialized in email marketing, I liked it" April 10, 2023 5.0 My experience is only 14 days. I was trying it. I liked it. I recommend it to anyone. They really specialize in email marketing. The prices are suitable for everything.There are other platforms that are more professional and more advanced. Pros Excellent prices, accessible to all, and a free trial that I tried for a period of 14 days. It is beautiful. When you prepare the first email, it means that the first message is waiting until it is approved after it is sent.There are templates that you can draw an email marketing message as you like, beautiful designs, and design a message exactly as you wantEmail can be tracked from all aspects of this zoho campaigns product has several optionsI think I will subscribe to a paid plan. Cons There is nothing negative and if something comes up I will say it to people who are interested. Review Source DR Derek R. Web Developer Graphic Design Used the software for: 1-2 years ### "A power tool... when it's working properly" December 22, 2020 4.0 Overall, the experience has been good, but it's taken a lot of work to get to this point. Admittedly, we may be stretching the system a bit more than the average user, but we're not doing anything groundbreaking. I've had to (through testing and trial-and-error) get everything working myself because often times the first-tier of support doesn't understand the software that well. Second-tier support has almost always been extremely helpful, but you're usually stuck waiting a couple days to hear back from them. Pros We're using workflows in Campaigns to send automated messages based on customer data, and have created quite the intricate web of workflows over the last year. While it's taken some trial-and-error to get things where we want, we have a 12-week long program that runs without any user input, allowing us to focus on elements of the program that DO require our attention. One of the main reasons we went with Zoho Campaigns (and CRM) was the monthly cost compared to other options. Cons There are occasional times when the workflows fail to run properly, and this causes me MAJOR headaches. For example, I have a weekly workflow that starts on Tuesday morning with an email, then sends another email on Friday, and finishes with a move to the "next week" workflow the following Tuesday. If the system hiccups and "misses" the window for that Friday email, the user sits in the workflow until NEXT Friday, and does not move on to the next week as they should. As a result, I've had to build failsafes into my workflows that allow me to manually force folks into our out of weeks (ugh!). Review Source VR Verified Reviewer General Manager Marketing and Advertising Used the software for: 1-2 years ### "DO NOT RECOMMEND" August 25, 2015 2.0 We are a tech publisher sending around 50,000 eNewsletters per week. On the face of it Zoho Campaigns seems well laid out and particularly attractive when you read that it is integrated with Zoho CRM - which was one reason we went with it. It also provides good reporting of meta data - another major reason we chose to use it. And then you start to get into the nitty gritty. First impressions are pretty good. But when you dig deeper and you find that screens and integrations have been designed that don't actually work, the integration with Zoho CRM doesn't work, subscriber management forms lack flexibility, data handling is dreadful, fields are duplicated, forms lack flexibility. So you jump onto forums and start digging around and find there are significant defects and obvious bugs that have been hanging around for years. Here's just one simple example - we uploaded employee numbers - now when users use the standard form, the dropdown (configured with 5 options) now has every single value that was loaded as a dropdown option. In the end you lose confidence that the guys that support the product have any idea what they are doing, and certainly Zoho is not investing in fixing it. I am also increasingly concerned that the reputation of the sending servers is poor and costing us in high bounce rates due to security policies. We have managed to work around the frustrations and get a working model in place, but email reputation is a black box and I lack any confidence that these guys are managing it well. My advice - look at other options. Pros Do not take it at face value. Cons Many bugs that are not getting fixed. Reasonably well designed software but very badly implemented and obviously lacking any robust test/fix cycles. Review Source Response from Zoho August 27, 2015 We regret the inconvenience caused. Our support team will get in touch with you shortly if they haven't already. Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.