--- title: "Zoho Campaigns Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Zoho Campaigns the right Email Marketing solution for you? Explore 317 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/" page_type: "reviews" language: "en" publication_date: "2026-09-29" --- Zoho Campaigns 4.3 (317) [View alternatives](https://www.capterra.com/p/253223/Zoho-Campaigns/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 29th, 2026 # Reviews of Zoho Campaigns Ease of use 4.2 Customer Service 4.3 ## Pros and Cons in Reviews CM Christin M Business OwnerConstruction, 11 - 50 employeesUsed the software for: More than 2 years. “My overall with Zoho Campaigns has been remarkable since it has boosted my construction brand making us at top and ahead of others.“ July 9, 2026 Arunmurugan S Senior IT Project ManagerBiotechnology, 10,001+ employeesUsed the software for: 6-12 months. “The email editor also has some limitations and occasionally feels buggy when designing templates.“ May 8, 2026 Mandie K Director of MarketingReal Estate, 2 - 10 employeesUsed the software for: 1-2 years. “I can easily view open rates, click rates, and engagement.“ July 7, 2026 RR Richard R IT Support ManagerReal Estate, 11 - 50 employeesUsed the software for: 6-12 months. “at times, emails fail for no reason, this could be down to the integration within Zoho/emails we have imported and not validated.“ June 16, 2025 MM Michele M Team CoordinatorTelecommunications, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “Zoho Campaigns facilitates a drag-and-drop editor that streamlines the entire process of creating and customizing marketing emails.“ August 20, 2025 RR Richard R IT Support ManagerReal Estate, 11 - 50 employeesUsed the software for: 6-12 months. “Some elements of the workflows are overly complex and have posed initial challenges to overcome, which should have been straight forward.“ June 16, 2025 Mandie K Director of MarketingReal Estate, 2 - 10 employeesUsed the software for: 1-2 years. “I love the ability to send myself as many test emails as possible.“ July 7, 2026 CK Charles Boampong K Calbert Professional InstituteComputer Software, 11 - 50 employeesUsed the software for: 1-2 years. “I find the pricing structure of Zoho Campaigns to be complex, and cost can increase based on factors such as the number of subscribers.“ November 23, 2023 ## Showing most helpful reviews Showing 1-25 of 317 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Mandie K. Director of Marketing Real Estate Used the software for: 1-2 years ### "Easy to use newsletter service" July 7, 2026 5.0 I've used a few different newsletter platforms in the past the nice part about Zoho Campaigns is that its pretty easy to figure out and intuitive to use. It makes nice looking newsletters and I like the ability to customize the template to my own needs. I can easily view open rates, click rates, and engagement. Pros Its very easy to use to create and send newsletters. They look professional and has easy customization. I love the ability to send myself as many test emails as possible. I like to prepare marketing ahead of time so it's ready to go when you need it. Being able to duplicate emails saves me a TON of time! Cons Every now and then, the software seems to glitch and I won't be able to easily move things around. And once in a great while, i lose changes and have to go back and redo them. Switched from [ActivePipe](https://www.capterra.com/p/205661/ActivePipe/) ActivePipe would take too long to load in the properties and I couldn't do my job in a timely manner, which is why we signed up for it to begin with. Review Source RR Richard R. IT Support Manager Real Estate Used the software for: 6-12 months ### "Zoho Campaigns - Emails campaigns with slcik Integration with your CRM" June 16, 2025 5.0 Overall, a good experience, marred by a few teethign troubles. Good interation and overall works well with the workflows. You do need to understand your processes to ensure that you setup your workflows to work as expected, check your emails to see if they are being bounced or delayed. Other than that it works well. Pros Really easy to use interface, makes the selections and choices easy to use. Strong integration with other products in particular across our Zoho Platform. Workflows make the process so much easier to manage, and changes as and when required, on the fly can be invoked. Cons We have had some issues with the deliverability of emails. at times, emails fail for no reason, this could be down to the integration within Zoho/emails we have imported and not validated. Some elements of the workflows are overly complex and have posed initial challenges to overcome, which should have been straight forward. We are alsos suffering with high bounce rates, still looking into this one. Alognwith email delivery being delayed for uto 24 hour hrs for some reason, agin still looking into this Switched from [Apollo.io](https://www.capterra.com/p/158696/Apollo/) Zoho is our core CRM and we wanted more integration Review Source Anurag S. administrative assistant Mental Health Care Used the software for: Less than 6 months ### "zoho campaigns automated email marketing tool" February 20, 2025 3.0 overall experience with Zoho Campaigns is average good Pros zoho campaigns gives a outstanding email marketing.its provides full tracking reporting improve engagement.zoho already well name brand in the market. Cons some user not feel good and finds some bugs,but it can be managed Review Source CM Christin M. Business Owner Construction Used the software for: 2+ years ### "Lead Generation + Client Retention All Made Possible by Zoho Campaigns" July 9, 2026 4.0 My overall with Zoho Campaigns has been remarkable since it has boosted my construction brand making us at top and ahead of others. Pros It has been super cool to generate active quality leads with Zoho Campaigns for my Iron Door business - This is the best thing ever that I can post here. Cons Lack of builtin native SMS is the only challenge, but all the other features such as email marketing are pretty awesome. Review Source DA Dharmpreet A. Backend Software Developer Financial Services Used the software for: 2+ years ### "Zoho Campaigns in Financial Services Marketing Automation " January 13, 2026 5.0 With Zoho Campaigns, I am able to create and send personalized marketing emails which leads to high ROI. Pros Zoho Campaigns is among the email marketing tools and automation tools that I use for our financial services. Lead nurturing is the best thing that I like most about Zoho Campaigns because it send drip sequences which guide prospects from initial contact to conversion. Cons I use a wide array of Zoho tools and therefore whenever I lack some features I always acquire them via Zoho and non-Zoho external Apps integration. Review Source VR Verified Reviewer Senior IT Project Manager Biotechnology Used the software for: 6-12 months ### "Affordable email marketing tool with solid automation features" May 8, 2026 5.0 It’s a good email marketing solution for businesses already using the Zoho ecosystem because the integrations work pretty smoothly. The platform covers most of the important features like automation, segmentation, templates, and analytics without being too expensive. At the same time, there’s definitely a learning curve and some areas still feel less polished than competitors like Mailchimp or HubSpot. But for the price, it does a solid job overall. Pros Affordable compared to a lot of other email marketing tools, especially for small businesses. The drag-and-drop email builder is easy enough to use and the automation features save a lot of time once everything is configured. I also liked how well it integrates with other Zoho apps like CRM which makes managing contacts and campaigns much easier. Overall it gives a lot of value for the price Cons The interface can sometimes feel outdated and a little clunky compared to newer marketing platforms. The email editor also has some limitations and occasionally feels buggy when designing templates. I’ve also noticed that reporting and deliverability can be inconsistent at times depending on setup and email configuration. Support response quality also seems hit or miss from my experiance Review Source MM Michele M. Team Coordinator Telecommunications Used the software for: 2+ years ### "Email Marketing Automation Solution that I Highly Recommend to SMEs and Mid-Sized Businesses " August 20, 2025 4.0 Pros Zoho Campaigns facilitates a drag-and-drop editor that streamlines the entire process of creating and customizing marketing emails. I also like that Zoho Campaigns has a robust integration capability that allows me to access a lot of features in one place. Cons Even though Zoho Campaigns lack advanced features, I do not have any experience it as a bug since I have integrated with external applications. Review Source CD Chourouk D. Marketing Manager Mechanical or Industrial Engineering Used the software for: 2+ years ### "A comprehensive platform for all sizes of businesses." August 5, 2025 4.0 Zoho campaigns is very affordable and cost effective to all sizes of businesses looking for a reliable email marketing tool Pros Zoho Campaigns is a remarkable tool fir email marketing. The software is easy to deploy due to its user friendly interface and responsive customer support services providers. I like the ability of the software in email campaigns management and real-time insights. Cons The software has a robust design and sms enabled. I have not experienced notable drawbacks during implementation process. Review Source IRA Imogen R. A. Digital Marketing Specialist Marketing and Advertising Used the software for: 2+ years ### "Simplify email marketing with zoho campaigns" May 11, 2025 5.0 We were able to run multiple client campaigns using one platform instead of different ones, which helped us to keep everything organized and consistent. Pros Zoho Campaigns integrates perfectly with our process, allowing us to easily create sequences for our clients' brands. Automation tools are timesavers. Cons The design templates could be more flexible some of them feel a bit restricting if you’re looking for very unique emails. Review Source VR Verified Reviewer Lead Computer Software Used the software for: 6-12 months ### "Simplicity in Marketing " April 9, 2025 4.0 Positive and simple. Somethings don't need to be overcomplicated. Pros The live support option makes understanding technical issues, bugs or user error a lot more simple. Cons I don't like the fact that the subject in the email I followed by an unchangeable line. It looks unprofessional. Review Source GM Gabrielle M. Professional Mentor Broadcast Media Used the software for: 6-12 months ### "Marketing Manager " April 28, 2025 5.0 It is user-friendly and its display is flexible for the new users Pros It is well designs for marketing tools that gives an easy way though that helped my business to grow fast Cons I haven't found any challenges with this software Review Source TT Tommy T. AV Technician Construction Used the software for: Less than 6 months ### "Great for marketing and usage." December 10, 2024 5.0 Easy and simple to use. Marketing Team is happy with the limited timed. Pros Automations is Great. Plenty of good email templates for starters. Cons Some weird glitch moments of losing emails randomly is annoying. Some designs could be better. Review Source MJ Michael J. IT Executive Financial Services Used the software for: 1-2 years ### "Digital Marketing HQ Platform" May 4, 2024 5.0 Pros Tremendous sales analytics and optimisation. Reliable cloud CRM for optimum customer engagement. Customer retention and prospects gain. Cons Nothing to complain because it fully meet all. Review Source EO Esther O. Head Operations and Sales Financial Services Used the software for: 2+ years ### "Zoho Campaigns Review Published & Established by Esther" May 1, 2024 3.0 Pros Zoho Campaigns enables me to schedule and send mass messages to customers in real-time. Cons It offers few templates for creating and personalizing messages. Review Source OM Omar M. Healthcare Recruiter Human Resources Used the software for: Less than 6 months ### "Zoho Campaings - Review" November 14, 2024 2.0 My overall experience with Zoho Campaigns was moderate - not the worst in the worst, but far more to be desired. Pros What I liked more about Zoho campaigns was its capability to send out email blasts, and bypass email filters. Cons What I'd enjoyed least about Zoho Campaigns was how difficult and buddy the UI was. The support that the company offered was not very high qualify either, and frustrated me more than needed. Review Source AA Adegboyega A. Ticketing Agent Leisure, Travel & Tourism Used the software for: 2+ years ### "Constant Contact Alternative of this Era" July 16, 2024 4.0 Pros Firstly, Zoho Campaigns is affordable across all tiers. Secondly, ZC automates email marketing which saves time. Finally, it has a robust backend integration capability. Cons Unfortunately, Zoho Campaigns doesn’t offer website builder and landing pages creation tools. Review Source Colin M. Consultant Information Technology and Services Used the software for: 1-2 years ### "Powerful email marketing campaign management" September 20, 2018 4.0 Zoho Campaigns is a powerful email marketing manager that tends not to get the same kind of exposure as the better-known autoresponders and martech products, but it should definitely be on the radar of any SME planning to run their own email marketing in-house. Zoho Campaigns will need a lot of configuration initially (as would any similar product) to get your branding, workflows and compliance details set up, but once configured it would be possible to delegate a lot of the day to day running to non-technical staff. Zoho has done a lot of work on GDPR compliance, can handle consent campaigns and self-serve subscription preferences well. Zoho Campaigns can be used as a stand-alone product, but is also included in their Zoho One suite offering which is fantastic value for micro businesses if you want to take a different route from the Microsoft Office 365/G Suite mainstream. The integration with If you are just sending out the odd newsletter to a small list, you probably don't want something that has the sophisticated options that Zoho Campaigns offers. However, if you are a business looking to manage, test and optimise your email marketing or if you are planning to take your email marketing in-house from an agency - and you have the knowledge and experience to be able to configure it - Zoho Campaigns could be a good solution. Pros \- integration with G Suite and Zoho CRM - nice analytics dashboard - A/B Testing - Personalised content - Includes features normally only found in much more expensive martech products - Good solution for handling GDPR compliance - Easy to configure sign-up forms on web pages, e.g. in Wordpress Cons \- Lots of options to configure; expect to spend quite a bit of time getting this setup initially - Some newsletter templates not brilliant, so expect to spend some time getting the look and feel you want - Interface not always as intuitive as it could be Review Source AC Ania C. Assistant manager and logistics Consumer Goods Used the software for: Less than 6 months ### "Zoho Review" November 26, 2024 5.0 Once I was able to set up the CRM it all worked fine, it's a great price for the value. Pros I like the fact that it allowed me to integrate the Zoho software with our Social Media platforms, it is very affordable and easy to use. Cons I had a bit of a hard time setting up the CRM but once I was able to it was easier to use, also I was not able to see when a campaign was sent Review Source Deepa K. Campaign Specialist Information Technology and Services Used the software for: 2+ years ### "Started my Email Marketing carrier with Zoho Campaign" April 27, 2022 4.0 Pros I started my email marketing carrier with Zoho Campaign. The user interface is simple and easy to use. We can integrate this with Zoho CRM. Easy to upload contacts, Create segment, Manage unsubscribers and check user activity. Best fit for sending regular newsletter. Cons The majority of emails sent end up reaching SPAM or Promotional folder. Takes more than usual time to complete IP warm up. Review Source MS Mario S. Finanzwirt Professional Training & Coaching Used the software for: 6-12 months ### "ZOHO campaigns review. " April 23, 2023 4.0 First it’s not easy to get into it. The support is good and fast. Now, after some months, I like it. Pros I like the workflows. You set up a campaign, define actions, wanting times, build emails from templates or from scratch. Cons First I didn’t see the difference between Zoho campaigns and Zoho marketing automation. I built up my campaigns in marketing automation. But there, a special function is missing: you can’t change anything on a running campaign. In ZOHO campaigns you can. Reason for choosing Zoho Campaigns Price is perfect with Zoho one Switched from [KlickTipp](https://www.capterra.com/p/246140/KlickTipp/) Price. Review Source Jeff C. Ceo Management Consulting Used the software for: 1-2 years ### "Best Platform for Small Business" February 14, 2023 5.0 Always be ok, nothing to say about it. Pros Integrations with CRM and another solutions Zoho like: Zoho Sign, Zoho Bigin, Zoho CRM and Zoho Mail. Cons Automations with channels. Using WhatsApp, SMS and Emails integrated. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[RD Station](https://www.capterra.com/p/180098/RD-Station/) Pricing. Review Source AV Alex V. Sales Consultancy Computer Software Used the software for: 2+ years ### "The best campaigns tool out there" September 23, 2023 5.0 Amazing experience of easyness and effectiveness. Pros Zoho campaigns is very easy to use, effective and flexible. Gives you everything you want. Cons Nothing. It is an amazing product, the best out in the market. Reason for choosing Zoho Campaigns Because it is the best tool out there. Review Source SS Shivam S. Assistant Category Manager Information Technology and Services Used the software for: 1-2 years ### "Review on Zoho Campaigns" March 18, 2023 5.0 Zoho Campaigns is a robust and affordable email marketing platform it helped me to manage effective email campaigns. its user-friendly interface, advanced customization options helped me a lot while designing my campaigns, also i found it quite affordable. Pros Zoho Campaigns offers a user-friendly interface that makes it easy to create and send email campaigns, it offers advanced customization options, including customizable templates and HTML editors, which allow me to create highly personalized and visually appealing email campaigns for my clients. Cons While Zoho Campaigns offers seamless integration with other Zoho apps, it may not integrate as well with other third-party tools and platforms. it has a limited email automation options compared to other email marketing tools. Review Source Michael K. Principal Marketing and Advertising Used the software for: 2+ years ### "ZOHO Campaigns manages 8,000 person newsletter " March 5, 2019 5.0 The team at ZOHO Campaigns have been very responsive to any questions. I also like that once you build up a list you can manage the list in Campaigns. Overall been very easy software to use on a daily basis. Pros I use ZOHO Campaigns to send out a daily 8,000 person newsletter. I have used ZOHO Campaigns for nearly 10 years for my newsletter. What I like is the ability to cut and paste HTML content into a template and create the newsletter in a couple of minutes. Cons I would like there to be more subscriber reports in ZOHO Campaigns. Perhaps could be a way we could customize the subscriber reports a little better. Review Source KC Kristen C. Director of Marketing Used the software for: 1-2 years ### "Does NOT sync well with its own CRM product!" August 2, 2018 2.0 For the price, its stated complement of features is good. The fact that it does not FUNCTION as stated and it's almost impossible to get in touch with someone who is able or willing to help makes it, in my opinion, basically worthless. Pros In theory, having a CRM and Campaign product from the same company would seem to be ideal, right? Seamless integration, real-time syncing, etc. Or at least that's what we had hoped to experience. Cons The CRM and Campaign modules DO NOT sync in a timely or accurate fashion. We have had multiple campaigns put on hold, have had a hard time reaching anyone in customer service, cannot get anyone on the phone or to answer an email in under a week, people have opted out and yet continue to receive emails, and on and on. Reporting is buggy, syncing is laggy, the fields don't match between CRM and Campaign, etc. We have heard "hmmm, that's weird" from customer service when describing the problems we've encountered. We've been given business cards from Zoho employees we met IN PERSON with phone numbers that go to unattended mailboxes and we can reach no one. It's by far the least satisfactory software and customer service experience I have been party to in my life...and I have worked for a software development firm as well as in technical support for a peripherals manufacturer. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.