# Zoho Campaigns Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Zoho Campaigns the right Email Marketing solution for you? Explore 315 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/253223/Zoho-Campaigns/reviews --- Zoho Campaigns 4.3 (315) [View alternatives](https://www.capterra.com/p/253223/Zoho-Campaigns/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated May 13th, 2026 # Reviews of Zoho Campaigns Ease of use 4.2 Customer Service 4.3 ## Pros and Cons in Reviews MM Michele M Team CoordinatorTelecommunications, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “Zoho Campaigns facilitates a drag-and-drop editor that streamlines the entire process of creating and customizing marketing emails.“ August 20, 2025 Arunmurugan S Senior IT Project ManagerBiotechnology, 10,001+ employeesUsed the software for: 6-12 months. “The email editor also has some limitations and occasionally feels buggy when designing templates.“ May 8, 2026 Anurag S administrative assistantMental Health Care, 1,001 - 5,000 employeesUsed the software for: Less than 6 months. “zoho campaigns gives a outstanding email marketing.its provides full tracking reporting improve engagement.zoho already well name brand in the market.“ February 20, 2025 RR Richard R IT Support ManagerReal Estate, 11 - 50 employeesUsed the software for: 6-12 months. “at times, emails fail for no reason, this could be down to the integration within Zoho/emails we have imported and not validated.“ June 16, 2025 IA Imogen R. A Digital Marketing SpecialistMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years. “We were able to run multiple client campaigns using one platform instead of different ones, which helped us to keep everything organized and consistent.“ May 11, 2025 RR Richard R IT Support ManagerReal Estate, 11 - 50 employeesUsed the software for: 6-12 months. “Some elements of the workflows are overly complex and have posed initial challenges to overcome, which should have been straight forward.“ June 16, 2025 AB Amos B Principal IT OfficerComputer Software, 51 - 200 employeesUsed the software for: Less than 6 months. “I like the easier integration of the Zoho campaigns with social media tools and the email to ease marketing on social media and emails“ August 13, 2024 AA Adegboyega A Ticketing AgentLeisure, Travel & Tourism, 11 - 50 employeesUsed the software for: More than 2 years. “Unfortunately, Zoho Campaigns doesn’t offer website builder and landing pages creation tools.“ July 16, 2024 ## Showing most helpful reviews Showing 1-25 of 315 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Emin Z. Co. Owner - Sn. Developer Internet Used the software for: 6-12 months ### "More practical than others with its user-interface" January 11, 2025 5.0 We switched from another service to Zoho Campaign. Zoho has an interface that all our staff can use easily. That's why we preferred Zoho. Pros We generally use it for regular email and a/b testing. Its interface is quite useful compared to other services. The drag and drop feature in the automation menu is also very practical. Cons There may be more ready-made email templates. Contact list import may be more practical. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Zoho's interface seemed simpler to us. Our employees had difficulty using Mailchimp. Review Source RR Richard R. IT Support Manager Real Estate Used the software for: 6-12 months ### "Zoho Campaigns - Emails campaigns with slcik Integration with your CRM" June 16, 2025 5.0 Overall, a good experience, marred by a few teethign troubles. Good interation and overall works well with the workflows. You do need to understand your processes to ensure that you setup your workflows to work as expected, check your emails to see if they are being bounced or delayed. Other than that it works well. Pros Really easy to use interface, makes the selections and choices easy to use. Strong integration with other products in particular across our Zoho Platform. Workflows make the process so much easier to manage, and changes as and when required, on the fly can be invoked. Cons We have had some issues with the deliverability of emails. at times, emails fail for no reason, this could be down to the integration within Zoho/emails we have imported and not validated. Some elements of the workflows are overly complex and have posed initial challenges to overcome, which should have been straight forward. We are alsos suffering with high bounce rates, still looking into this one. Alognwith email delivery being delayed for uto 24 hour hrs for some reason, agin still looking into this Switched from [Apollo.io](https://www.capterra.com/p/158696/Apollo/) Zoho is our core CRM and we wanted more integration Review Source VR Verified Reviewer Senior IT Project Manager Biotechnology Used the software for: 6-12 months ### "Affordable email marketing tool with solid automation features" May 8, 2026 5.0 It’s a good email marketing solution for businesses already using the Zoho ecosystem because the integrations work pretty smoothly. The platform covers most of the important features like automation, segmentation, templates, and analytics without being too expensive. At the same time, there’s definitely a learning curve and some areas still feel less polished than competitors like Mailchimp or HubSpot. But for the price, it does a solid job overall. Pros Affordable compared to a lot of other email marketing tools, especially for small businesses. The drag-and-drop email builder is easy enough to use and the automation features save a lot of time once everything is configured. I also liked how well it integrates with other Zoho apps like CRM which makes managing contacts and campaigns much easier. Overall it gives a lot of value for the price Cons The interface can sometimes feel outdated and a little clunky compared to newer marketing platforms. The email editor also has some limitations and occasionally feels buggy when designing templates. I’ve also noticed that reporting and deliverability can be inconsistent at times depending on setup and email configuration. Support response quality also seems hit or miss from my experiance Review Source Anurag S. administrative assistant Mental Health Care Used the software for: Less than 6 months ### "zoho campaigns automated email marketing tool" February 20, 2025 3.0 overall experience with Zoho Campaigns is average good Pros zoho campaigns gives a outstanding email marketing.its provides full tracking reporting improve engagement.zoho already well name brand in the market. Cons some user not feel good and finds some bugs,but it can be managed Review Source VR Verified Reviewer Managing Director E-Learning Used the software for: 1-2 years ### "Tight integration in the Zoho world is a true benefit - Usability can improve" September 26, 2024 4.0 Overall, good experience. Especially as it is so tightly integrated with other Zoho apps. We will continue using it for newsletter campaigns and some nurturing automations. Pros The direct integration with Zoho CRM, TrainerCentral and other tools of the Zoho cosmos is great. Email design, contact list management and automation and workflow logic are in place and ready to use. Cons Onboarding to the tool and general usability can be improved. I have to say that it takes quite some time to understand the functionality and navigation in the tool. Loading speed of the platform (as a secondary factor of usability) can be better. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Reason for choosing Zoho Campaigns because of existing usage of other Zoho apps, like CRM, Trainercentral etc. Review Source DA Dharmpreet A. Backend Software Developer Financial Services Used the software for: 2+ years ### "Zoho Campaigns in Financial Services Marketing Automation " January 13, 2026 5.0 With Zoho Campaigns, I am able to create and send personalized marketing emails which leads to high ROI. Pros Zoho Campaigns is among the email marketing tools and automation tools that I use for our financial services. Lead nurturing is the best thing that I like most about Zoho Campaigns because it send drip sequences which guide prospects from initial contact to conversion. Cons I use a wide array of Zoho tools and therefore whenever I lack some features I always acquire them via Zoho and non-Zoho external Apps integration. Review Source MM Michele M. Team Coordinator Telecommunications Used the software for: 2+ years ### "Email Marketing Automation Solution that I Highly Recommend to SMEs and Mid-Sized Businesses " August 20, 2025 4.0 Pros Zoho Campaigns facilitates a drag-and-drop editor that streamlines the entire process of creating and customizing marketing emails. I also like that Zoho Campaigns has a robust integration capability that allows me to access a lot of features in one place. Cons Even though Zoho Campaigns lack advanced features, I do not have any experience it as a bug since I have integrated with external applications. Review Source CD Chourouk D. Marketing Manager Mechanical or Industrial Engineering Used the software for: 2+ years ### "A comprehensive platform for all sizes of businesses." August 5, 2025 4.0 Zoho campaigns is very affordable and cost effective to all sizes of businesses looking for a reliable email marketing tool Pros Zoho Campaigns is a remarkable tool fir email marketing. The software is easy to deploy due to its user friendly interface and responsive customer support services providers. I like the ability of the software in email campaigns management and real-time insights. Cons The software has a robust design and sms enabled. I have not experienced notable drawbacks during implementation process. Review Source IRA Imogen R. A. Digital Marketing Specialist Marketing and Advertising Used the software for: 2+ years ### "Simplify email marketing with zoho campaigns" May 11, 2025 5.0 We were able to run multiple client campaigns using one platform instead of different ones, which helped us to keep everything organized and consistent. Pros Zoho Campaigns integrates perfectly with our process, allowing us to easily create sequences for our clients' brands. Automation tools are timesavers. Cons The design templates could be more flexible some of them feel a bit restricting if you’re looking for very unique emails. Review Source VR Verified Reviewer Lead Computer Software Used the software for: 6-12 months ### "Simplicity in Marketing " April 9, 2025 4.0 Positive and simple. Somethings don't need to be overcomplicated. Pros The live support option makes understanding technical issues, bugs or user error a lot more simple. Cons I don't like the fact that the subject in the email I followed by an unchangeable line. It looks unprofessional. Review Source HB Harry B. Director of Operations Medical Devices Used the software for: Less than 6 months ### "Excellent Value" August 29, 2023 4.0 Since we've begun using Zoho Campaigns we've found the initial setup to be pretty smooth. The user interface is helpful and intuitive when setting up campaigns. Zoho Campaigns has allowed us to reach more leads than ever before and has kept everything very organized so we know what is going on. Pros Zoho Campaigns is ideal for small to medium sized businesses who want access to big business marketing tools. They make it very easy to setup contacts, create campaigns, and track campaign performance. Before we using a very manual process, but Zoho and streamlined everything and made it very simple. Cons The Zoho training was not the best, but we found that we are able to learn most of the features on our own and have been happy overall. Switched from [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/) We found that Zoho Campaigns was able to offer the same features, but at a fraction of the cost. Review Source SR Sundar R. Founder Health, Wellness and Fitness Used the software for: 1-2 years ### "Fun to use" September 22, 2023 5.0 Building the email list, sending preliminary and final campaigns are very easy to set up and send. Pros The ease of use and the simple interface makes it very easy to do this job that is very productive for the marketing purpose. Cons Permission email management is a bit time consuming. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Reason for choosing Zoho Campaigns It is about the suitability to the market that I live in and work. Review Source VR Verified Reviewer IT Director Marketing and Advertising Used the software for: 2+ years ### "Great Email Platform" November 22, 2024 5.0 Overall great experience. Email delivery is reliable and big lists can be uploaded. The reporting and tracking feature is super great and helpful. Managing contacts is also easy. Pros Easy setup and good feature to send an email blast out. I like the user interface and that it comes with Zoho one. Email addressed can be uploaded easly. Cons Interface has a lot of settings. It take a while to find your way around and figure out what topics are and how to assign them. Review Source FP Filipe P. Co-Owner Leisure, Travel & Tourism Used the software for: 2+ years ### "Send email and SMS that really sell" August 8, 2024 4.0 Zoho Campaigns allows us to achieve the work of a larger team with limited resources. Pros Cut your costs and win more customers by trusting Zoho Campaigns. It's more efficient and reliable. Contains templates which are fully customizable to offer the best. Saves time with it's pre-built automations that drives sales up. Target the right people with the right message. It's magnificent. Cons Zoho Campaigns is what I have been looking for, no cons. Review Source DO Donald O. Executive Technical Director Construction Used the software for: 2+ years ### "Zoho Campaigns Reviewed by ETD" July 4, 2024 5.0 Analyzing marketing is one of the best aspects about ZC. Pros Zoho Campaigns automates email marketing by creating, customizing and sending high volume outbound emails. Cons The then issues that I used to experience late last year were rectified by our in-house technical team. Review Source Rahul R. Manager Health, Wellness and Fitness Used the software for: 1-2 years ### "Marketing activities made simple by Zoho" September 7, 2022 5.0 An amazing solution to handle email & sms marketing acatuvities. Very cost effective, they have very gold customer support based on different time zone. Pros Soho campaign is a very good product to manage both email and SMS campaigns. Cost-effective User friendly Spam controlled Feature loaded Cons To be honest there is price list made me bit confused, took time to understand. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Zoho Campaigns Cost and features and support Review Source SV Shubham V. Manager Information Technology and Services Used the software for: 1-2 years ### "Streamline your Phone & Email marketing with Advanced Tools" June 17, 2023 4.0 There are occasional glitches in the execution of campaigns but overall it's a fantastic marketing tool that is more user-friendly than it's competitors. Pros Zoho Campaigns has readymade templates that can be reused to save time.It is an affordable product in it's category making it a first choice for most businesses.Zoho Campaigns integrates well with other products such as Zoho Analytics, to generate some valuable end user data visualization that can help organizations take better & informed decisions. Cons Zoho's problems remain the same irrespective of the product, their customer support is sluggish and query resolution takes much time.Zoho Campaigns uses automation for scheduling campaigns but the user needs to take care of validation errors in advance else the scheduled job will fail. Review Source Akio T. Digital Marketing Director Automotive Used the software for: 2+ years ### "A big marketing tool " May 18, 2023 4.0 The configuration of Zoho campaigns has been simple. I liked the simplicity of the client interface and facilitated things. Zoho's campaigns were quite fast and have had no inconvenience with incorporation. Pros Zoho Campaigos is a great marketing branch by electronic correspondence that gives a lot of cost for its cost. One of its outstanding properties is its author of electronic correspondence seals to drag and release simple to use, which causes rookie users to produce rapidames Cons It is the best marketing program by electronic correspondence in the market. The options of offers to cease a receptive desire, a through Zoho have the possibility of sending personalized messages to attract new consumers and consumers. It has some questionnaire templates to use in different campaigns according to Ladies. Review Source MD Mukesh D. Founder Automotive Used the software for: 1-2 years ### "Best for email marketing " October 19, 2023 5.0 We have been using zoho campaigns from last 16 months and find it quite useful to deliver our email campaigns. Its dashboard is very easy to use and even a newbie can handle it efficiently. We found Zoho deliverability of best class and we are getting more than 25% open rate for most of our campaigns. Highly recommended Pros Easy to use.Less expensive Contact management is of best level.Campaign reporting is in very detailZoho support staff responds quickly. Cons Can offer some discounts for long term users. Review Source Prem P. Freelancer Information Technology and Services Used the software for: 6-12 months ### "All in one Marketing platform" October 16, 2022 5.0 Using and managing campaign with zoho family of apps with zapier and make, It makes my work easier and time saving. Once set on automation enjoy new customers and orders. Pros From creating a campaign to getting your first customer, it has everything for marketing. Creating an email from templates or create your own design with responsive emails. Easy to integrate it with other zoho family apps, Saas and web services. Also capable of integrating with zapier, monday, Make, airtable and more Cons Email template editing with html format is a bit tough Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Review Source Deepa K. Campaign Specialist Information Technology and Services Used the software for: 2+ years ### "Started my Email Marketing carrier with Zoho Campaign" April 27, 2022 4.0 Pros I started my email marketing carrier with Zoho Campaign. The user interface is simple and easy to use. We can integrate this with Zoho CRM. Easy to upload contacts, Create segment, Manage unsubscribers and check user activity. Best fit for sending regular newsletter. Cons The majority of emails sent end up reaching SPAM or Promotional folder. Takes more than usual time to complete IP warm up. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Review Source Vansh C. Growth Marketer Marketing and Advertising Used the software for: 6-12 months ### "A very competent email marketing software!" July 5, 2021 4.0 Since the emails I send out are relatively simple and non-fancy, I have enjoyed using Zoho Campaigns! It's hassle-free software that ties in well with other apps in the Zoho Suite. Pros If you are familiar with and are using the Zoho Suite, buying this software for your email marketing is a no-brainer. It integrates wonderfully with other Zoho apps, and WooCommerce. The analytics are also very comprehensive, and you won't find anything lacking in this regard. Cons Easily the biggest downside of Zoho Campaigns, is the customizability of emails. You just can't do all that much with them. There are VERY few fonts to choose from, and generally a lot of constraints regarding the placement of different elements. A little more freedom would have been nice. Review Source HM Harish M. Business Development Manager Education Management Used the software for: 1-2 years ### "Must Try Over Competitors" October 10, 2023 5.0 Overall its been good 12 months. Looking forward to another good 12 months. Pros Easy to use and very much simplified for dummies Cons I really dont think i hate anything about Zoho Campaigns. Its amazing. Reason for choosing Zoho Campaigns Big fan of Sridhar Vembu Review Source Michael K. Principal Marketing and Advertising Used the software for: 2+ years ### "ZOHO Campaigns manages 8,000 person newsletter " March 5, 2019 5.0 The team at ZOHO Campaigns have been very responsive to any questions. I also like that once you build up a list you can manage the list in Campaigns. Overall been very easy software to use on a daily basis. Pros I use ZOHO Campaigns to send out a daily 8,000 person newsletter. I have used ZOHO Campaigns for nearly 10 years for my newsletter. What I like is the ability to cut and paste HTML content into a template and create the newsletter in a couple of minutes. Cons I would like there to be more subscriber reports in ZOHO Campaigns. Perhaps could be a way we could customize the subscriber reports a little better. Review Source KC Kristen C. Director of Marketing Used the software for: 1-2 years ### "Does NOT sync well with its own CRM product!" August 2, 2018 2.0 For the price, its stated complement of features is good. The fact that it does not FUNCTION as stated and it's almost impossible to get in touch with someone who is able or willing to help makes it, in my opinion, basically worthless. Pros In theory, having a CRM and Campaign product from the same company would seem to be ideal, right? Seamless integration, real-time syncing, etc. Or at least that's what we had hoped to experience. Cons The CRM and Campaign modules DO NOT sync in a timely or accurate fashion. We have had multiple campaigns put on hold, have had a hard time reaching anyone in customer service, cannot get anyone on the phone or to answer an email in under a week, people have opted out and yet continue to receive emails, and on and on. Reporting is buggy, syncing is laggy, the fields don't match between CRM and Campaign, etc. We have heard "hmmm, that's weird" from customer service when describing the problems we've encountered. We've been given business cards from Zoho employees we met IN PERSON with phone numbers that go to unattended mailboxes and we can reach no one. It's by far the least satisfactory software and customer service experience I have been party to in my life...and I have worked for a software development firm as well as in technical support for a peripherals manufacturer. 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