# Page 2 | Zoho Campaigns Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 2 - Is Zoho Campaigns the right Email Marketing solution for you? Explore 315 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/253223/Zoho-Campaigns/reviews

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Zoho Campaigns

4.3 (315)

[View alternatives](https://www.capterra.com/p/253223/Zoho-Campaigns/alternatives/)

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Last updated May 13th, 2026

# Page 2 - Reviews of Zoho Campaigns

## Showing most helpful reviews

Showing 26-50 of 315 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

KW

Ken W.  
Owner  
Retail  
Used the software for: 1-2 years

### "Zoho Review"

April 10, 2025

5.0

User friendly, easy to comprehend, great

Pros

It has allowed for me to get my name out there

Cons

There is nothing that I did not like about Zoho campaigns

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

It was cheaper and it as recommended to me

Review Source

MM

Marco M.  
IT Manager  
Information Technology and Services  
Used the software for: 2+ years

### "User friendly emails marketing software."

December 21, 2024

4.0

Zoho campaigns software has enabled us to efficiently handle email marketing automation with alot of ease.

Pros

The software seamlessly integrates with email communication workflows and availability of built-in email automation solutions.

Cons

The product has a very wide range of features which makes its user interface complex.

Review Source

GM

Gabrielle M.  
Professional Mentor  
Broadcast Media  
Used the software for: 6-12 months

### "Marketing Manager "

April 28, 2025

5.0

It is user-friendly and its display is flexible for the new users

Pros

It is well designs for marketing tools that gives an easy way though that helped my business to grow fast

Cons

I haven't found any challenges with this software

Review Source

VR

Verified Reviewer  
IT Director  
Marketing and Advertising  
Used the software for: 2+ years

### "Great Email Platform"

November 22, 2024

5.0

Overall great experience. Email delivery is reliable and big lists can be uploaded. The reporting and tracking feature is super great and helpful. Managing contacts is also easy.

Pros

Easy setup and good feature to send an email blast out. I like the user interface and that it comes with Zoho one. Email addressed can be uploaded easly.

Cons

Interface has a lot of settings. It take a while to find your way around and figure out what topics are and how to assign them.

Review Source

TT

Tommy T.  
AV Technician  
Construction  
Used the software for: Less than 6 months

### "Great for marketing and usage."

December 10, 2024

5.0

Easy and simple to use. Marketing Team is happy with the limited timed.

Pros

Automations is Great. Plenty of good email templates for starters.

Cons

Some weird glitch moments of losing emails randomly is annoying. Some designs could be better.

Review Source

CS

Connor S.  
Brokerage Operations Associate  
Financial Services  
Used the software for: 2+ years

### "Great for your marketing emails"

October 11, 2024

5.0

We have been using Zoho Campaign for a few years now and it has been great in our marketing efforts.

Pros

Zoho Campaigns is easy to use for those who are new to building email campaigns. It is entirely "drag and drop" for all text and image elements.

Cons

We wish that the "plain text" emails were more built out so we could use it to send organic looking emails.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Zoho Campaigns is better suited to our needs and integrates with our other apps.

Review Source

TQ

Tyler Q.  
Director of Business Development  
Transportation/Trucking/Railroad  
Used the software for: 6-12 months

### "Email Marketing with Zoho Campaigns"

September 26, 2024

4.0

We switched from Mailchimp to Zoho Campaigns for integration with our Zoho CRM and cost savings, and after a bit of a learning curve, I'm glad we did. It offers a good variety of templates for email marketing and has made it easy to create great looking campaigns for our company. The integration with Zoho has provided us with valuable insights. Just be patient with the initial learning curve.

Pros

Once you get to know how the interface works is very easy to use for creating and managing our email campaigns. Just a bit of a learning curve on some of the advance features with workflows. Once set up the automation and workflow setup has been a huge time saver and has improved our overall engagement with customers. The integration with our Zoho CRM provides great analytics and reporting on which campaigns are performing well, allowing us to refine our overall game plan.

Cons

The user interface is a bit cluttered and can be overwhelming at first, especially with some of the advanced features. I just wish it were more intuitive at first.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

The integration with Zoho CRM and cost savings were our main reasons for the switch.

Review Source

LM

Laura M.  
Administrative Manager  
Construction  
Used the software for: 6-12 months

### "Zoho Campaign- easy to implement"

December 18, 2024

3.0

Overall I was pleased with the number of functions, Zoho provided

Pros

It was user friendly in terms of setting up and I liked that I could download the campaign to a pdf

Cons

There was no direct phone number associated with Zoho Campaigns so it made it difficult to reach anyone

Review Source

OM

Omar M.  
Healthcare Recruiter  
Human Resources  
Used the software for: Less than 6 months

### "Zoho Campaings - Review"

November 14, 2024

2.0

My overall experience with Zoho Campaigns was moderate - not the worst in the worst, but far more to be desired.

Pros

What I liked more about Zoho campaigns was its capability to send out email blasts, and bypass email filters.

Cons

What I'd enjoyed least about Zoho Campaigns was how difficult and buddy the UI was. The support that the company offered was not very high qualify either, and frustrated me more than needed.

Review Source

AC

Ania C.  
Assistant manager and logistics  
Consumer Goods  
Used the software for: Less than 6 months

### "Zoho Review"

November 26, 2024

5.0

Once I was able to set up the CRM it all worked fine, it's a great price for the value.

Pros

I like the fact that it allowed me to integrate the Zoho software with our Social Media platforms, it is very affordable and easy to use.

Cons

I had a bit of a hard time setting up the CRM but once I was able to it was easier to use, also I was not able to see when a campaign was sent

Review Source

FP

Filipe P.  
Co-Owner  
Leisure, Travel & Tourism  
Used the software for: 2+ years

### "Send email and SMS that really sell"

August 8, 2024

4.0

Zoho Campaigns allows us to achieve the work of a larger team with limited resources.

Pros

Cut your costs and win more customers by trusting Zoho Campaigns. It's more efficient and reliable. Contains templates which are fully customizable to offer the best. Saves time with it's pre-built automations that drives sales up. Target the right people with the right message. It's magnificent.

Cons

Zoho Campaigns is what I have been looking for, no cons.

Review Source

AB

Amos B.  
Principal IT Officer  
Computer Software  
Used the software for: Less than 6 months

### "Easier and affordable to use"

August 13, 2024

5.0

Pros

I like the easier integration of the Zoho campaigns with social media tools and the email to ease marketing on social media and emails

Cons

Pricing is extremely expensive for this solution and I would appreciate if they reduce the pricing

Review Source

DO

Donald O.  
Executive Technical Director  
Construction  
Used the software for: 2+ years

### "Zoho Campaigns Reviewed by ETD"

July 4, 2024

5.0

Analyzing marketing is one of the best aspects about ZC.

Pros

Zoho Campaigns automates email marketing by creating, customizing and sending high volume outbound emails.

Cons

The then issues that I used to experience late last year were rectified by our in-house technical team.

Review Source

RB

Ray B.  
CEO, Publisher  
Media Production  
Used the software for: 2+ years

### "Best Autoresponder/Email Campaign Site I've Found "

September 20, 2023

5.0

Excellent! genuinely the best autoresponder/email campaign program I've ever found, after trying several!

Pros

requires little maintenance. sends our media ministry's email newsletters seamlessly with little issue, and if you ever do have an issue, the live chat on the site is quick and helpful. we can also easily send a quick announcement or marketing message to all of our subscribers at any time.

Cons

to be expected after using the platform for several years, have run into a few kinks and bugs. they are always addressed with great live chat help however.

Switched from

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)

hassle, emails being flagged over and over, harassment

Review Source

Paul K.  
VP Sales  
Computer & Network Security  
Used the software for: 2+ years

### "This product fits small businesses for newsletters and training emails."

September 19, 2023

5.0

Excellent platform for our email needs. I'd recommend it to anyone.

Pros

I love how simple it was to setup and how easy it is to create new campaigns and emails.

Cons

The email editing feature can be more simplistic. There are a lot of clicks and you have to redo the TXT version each time.

Alternatives considered

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

Reason for choosing Zoho Campaigns

Hubspot was too expensive and too many offerings. We wanted something simple and straightforward.

Review Source

Marianela F.  
Water Treatment and Environmental Management Consultant  
Chemicals  
Used the software for: 1-2 years

### "Advantages of using Zoho to create and document a successful digital marketing campaign."

November 19, 2022

5.0

It is an excellent tool, the campaign management is very complete, as well as the role administration for the assignment of tasks within Zoho. It guarantees the number of email outputs for each period of time that we want to establish, design default templates, have generalized views of our campaign, and much more. It also allows us to inform senior management of the results achieved and how leads become customers.

Pros

Zoho Campaigns makes it possible for us to launch entire marketing campaigns with a couple of clicks and without having to hire an advertising agency, which has really allowed us to reduce costs and increase leads in the organization. It is one of the most powerful and easy-to-use tools currently on the market, and it guarantees us to manage the monitoring of our campaigns to get our products and services to the correct audience.

Cons

Every good campaign requires good research, which is why we must fully consider, carry out a preliminary investigation of other digital marketing campaigns that have been carried out related to our product, plan in advance the objectives to be achieved in the short, medium and In the long term, research our competition well, find out what they are doing now, and after that, through Zoho campaigns, design in the tool the way we can communicate our added value.

Switched from

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

It has many functionalities, its usability is effective and it does not require a learning curve.

Review Source

BS

Balaji S.  
Associate Manager - Program Management  
Biotechnology  
Used the software for: 1-2 years

### "Best option email marketing for small business "

June 29, 2022

4.0

Wide verity of options available in the tool and their constant improvement of the product. I can campare the tool which I was using in 2009 and the difference now. There are more in terms of features introduced and look and feel of the platform has been changed a lot. This is one of the best Indian based platform for small and medium business

Pros

Continues improvement of the product and more number of features available to manage your email marketing campaigns. the ability to test the dynamic content is one of the good feature they added to the list. Predefined automation flow which sync with CRM toll is one of the great feature.

Cons

Sometime, the platform runs slow. It's really pain to manage when it perform very slow. Some of the templates looks good on the platform where as the same have issues. Specifically the compatibility across multiple email platforms need to be improved.

Alternatives considered

[SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)

Reason for choosing Zoho Campaigns

We started used way back in 2007. That time we used to have all the features for free and Zoho is the first option use to chose and also we were using Zoho CRM before we start using the campaigns.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

We used to face the campaign get block and reason they state as spam. It get hold for some time and we used to connect with support team multiple time.

Review Source

Rahul R.  
Manager  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Marketing activities made simple by Zoho"

September 7, 2022

5.0

An amazing solution to handle email & sms marketing acatuvities. Very cost effective, they have very gold customer support based on different time zone.

Pros

Soho campaign is a very good product to manage both email and SMS campaigns. Cost-effective User friendly Spam controlled Feature loaded

Cons

To be honest there is price list made me bit confused, took time to understand.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Zoho Campaigns

Cost and features and support

Review Source

Diana H.  
Consultor y project manager  
Management Consulting  
Used the software for: 2+ years

### "Correcto algunas mejoras pendientes"

April 16, 2023

4.0

Bastante buena, a espera de más mejoras

Pros

Lo más atractivo de la herramienta es lo fácil de usar que es y su apartado de segmentación y automatizaciones así como la posibilidad de poder enviar campañas de GDPR, y HIPA

Cons

Las landings y formularios, muy desfasados y poco personalizables. Y el registro de auditoría no arroja prácticamente ninguna información y no es descargable, sería interesante que se pudiera filtrar por instancia , registro de auditoría de biblioteca, de campañas, de automatización, de segmentos, así como poder crear copias de seguridad de datos, cosa que hasta la fecha no existe en la herramienta.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Zoho Campaigns

Mas económico y dentro de una suite de apps

Review Source

Mehandi I.  
Tech Support  
Financial Services  
Used the software for: 1-2 years

### "Zoho Campaigns review by Mehandi Islam ( Sales & Marketing Automation Expert)"

April 3, 2022

4.0

My overall experice with Zoho Campaigns is good I can say that 4.5/5 only thing which they need to do to make it 5/5 is the speed of their application. I am solving all my email marketing problems, lead managament and customer managemet ( database). It is always easy to create the automation workflows and send automated emails for birthday, holidays and special offers with zoho campaigns. Getting attendees for the webinars.

Pros

The most impactful features of zoho campaigns are:- 1) Large Canvas for campaign planning (for creating workflow automations ). 2) Email Templates (saves time). 3) Asset uploading (I upload all my images in separate folders inside Zoho Campaigns to use them late in campaigns). 4) Inexpensive Pricing ( Affordable for any small business owner). 5) Contact Management. Yes, this product is super easy to use. Integration with my existing business is also easy.

Cons

Things they can improve. speed at which the entire software works. Reporting tools shoudl allow us to download and share customizable reports. There is no any aspect which is difficult to use. Integration with my existing business was super easy.

Review Source

MJ

Michael J.  
IT Executive  
Financial Services  
Used the software for: 1-2 years

### "Digital Marketing HQ Platform"

May 4, 2024

5.0

Pros

Tremendous sales analytics and optimisation. Reliable cloud CRM for optimum customer engagement. Customer retention and prospects gain.

Cons

Nothing to complain because it fully meet all.

Review Source

JE

JJ E.  
Marketing Strategist  
Media Production  
Used the software for: 6-12 months

### "I feel like I'm a beta tester."

July 24, 2020

1.0

Clunky, slow and an overall terrible user experience. From a distance, it looks shiny with a ton of functionality. But when you actually start using it, you'll see a myiad of small aesthetics that don't look right (loading bar doesn't extend full width, loading dots are blurred) and the loading times are among the slowest for any software I've ever used. Now all of those things are OK, because functionality is what matters the most, right? This would be true if the functionality of the platform actually worked as intended. We've run into issues like: -Duplicating a workflow gets stuck and never duplicates. The bug required Zoho team to fix it on their side which took 3-5 business days. -Changing a font color for an HTML email doesn't work. You'll see the updated font color in the HTML code, and in the email preview you will see the font color you want. But when you send the email, the font color is almost always wrong. -Their simple condition filter in their workflow component didn't work originally. I had to speak to their engineering team twice to show them the problem, and then they fixed it 5 days later. The list goes on and on. I wish this program just worked and I didn't have to write this review. The one good thing about this software is that their customer service team is very responsive, and they normally fix the problems. But again, I feel like I'm a beta tester working with them through all of these bugs. I don't recommend this software to anyone.

Pros

Campains has a lot of features out of the box and is a very affordable option for startups looking for an email solution.

Cons

This entire platform is riddled with bugs, quirks, and errors that make your job so much harder. When things don't work, you normally assume you're doing it wrong with most software. Not with Zoho Campaigns. When things don't work, it's most likely broken on their side. 3 months into using this software every day, and we've already reported 3 different instances where their software was not working as intended. If I was getting this software for free, that would be OK. But since we're paying hundreds of dollars each month to use it, this is not acceptable.

Alternatives considered

[Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/)

Reason for choosing Zoho Campaigns

Because campaigns was cheaper and had similar functionality. Plus, we are using Zoho CRM so we wanted the two programs to have a seamless sync.

Review Source

SV

Shubham V.  
Manager  
Information Technology and Services  
Used the software for: 1-2 years

### "Streamline your Phone & Email marketing with Advanced Tools"

June 17, 2023

4.0

There are occasional glitches in the execution of campaigns but overall it's a fantastic marketing tool that is more user-friendly than it's competitors.

Pros

Zoho Campaigns has readymade templates that can be reused to save time.It is an affordable product in it's category making it a first choice for most businesses.Zoho Campaigns integrates well with other products such as Zoho Analytics, to generate some valuable end user data visualization that can help organizations take better & informed decisions.

Cons

Zoho's problems remain the same irrespective of the product, their customer support is sluggish and query resolution takes much time.Zoho Campaigns uses automation for scheduling campaigns but the user needs to take care of validation errors in advance else the scheduled job will fail.

Review Source

EO

Esther O.  
Head Operations and Sales  
Financial Services  
Used the software for: 2+ years

### "Zoho Campaigns Review Published & Established by Esther"

May 1, 2024

3.0

Pros

Zoho Campaigns enables me to schedule and send mass messages to customers in real-time.

Cons

It offers few templates for creating and personalizing messages.

Review Source

Akio T.  
Digital Marketing Director  
Automotive  
Used the software for: 2+ years

### "A big marketing tool "

May 18, 2023

4.0

The configuration of Zoho campaigns has been simple. I liked the simplicity of the client interface and facilitated things. Zoho's campaigns were quite fast and have had no inconvenience with incorporation.

Pros

Zoho Campaigos is a great marketing branch by electronic correspondence that gives a lot of cost for its cost. One of its outstanding properties is its author of electronic correspondence seals to drag and release simple to use, which causes rookie users to produce rapidames

Cons

It is the best marketing program by electronic correspondence in the market. The options of offers to cease a receptive desire, a through Zoho have the possibility of sending personalized messages to attract new consumers and consumers. It has some questionnaire templates to use in different campaigns according to Ladies.

Review Source

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