# Page 3 | Zoho Campaigns Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Zoho Campaigns the right Email Marketing solution for you? Explore 315 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/253223/Zoho-Campaigns/reviews --- Zoho Campaigns 4.3 (315) [View alternatives](https://www.capterra.com/p/253223/Zoho-Campaigns/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated May 13th, 2026 # Page 3 - Reviews of Zoho Campaigns ## Showing most helpful reviews Showing 51-75 of 315 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use SL Siraj L. Master Franchisee Hospital & Health Care Used the software for: 6-12 months ### "Best Email CRM" October 26, 2023 5.0 My overall experience with Zoho Campaigns has been positive. The platform's intuitive interface, comprehensive features, and reliable customer support have greatly facilitated efficient email marketing campaigns and enhanced audience engagement, contributing to successful marketing endeavors Pros What I like most about Zoho Campaigns is its comprehensive and user-friendly platform, enabling seamless management of email campaigns, streamlined contact organization, and detailed performance tracking, all contributing to enhanced marketing strategies and improved customer engagement. Cons Zoho Campaigns could benefit from more advanced reporting features and improved integration capabilities with certain platforms, ensuring a more holistic and streamlined marketing experience for users. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Reason for choosing Zoho Campaigns Zoho Campaigns was chosen over alternative products due to its seamless integration with existing Zoho suite, cost-effectiveness, user-friendly interface, comprehensive features, and reliable customer support, ensuring a holistic and efficient email marketing experience for the business. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp's pricing can be comparatively higher than Zoho Campaigns, making it less cost-effective for businesses with budget constraints. Zoho offers competitive pricing plans, delivering similar functionalities at a more affordable rate, making it a more budget-friendly option for many businesses. Review Source NV Nikita V. Marketing Manager CRM Machinery Used the software for: 1-2 years ### "Weak and Confusing Marketing Tool" November 22, 2023 3.0 Support replies are terrible and never really help either the problem had already happened and fix is not needed or they just confirm that there is an issue. Pros It is versatile and strong. Zoho campaigns has a lot of functionalities and connections to other Zoho tools. Cons It is not reliable in formatting, deliverability, reporting. The emails will look worse than from the competitors. There is no custom localization. Review Source MD Mukesh D. Founder Automotive Used the software for: 1-2 years ### "Best for email marketing " October 19, 2023 5.0 We have been using zoho campaigns from last 16 months and find it quite useful to deliver our email campaigns. Its dashboard is very easy to use and even a newbie can handle it efficiently. We found Zoho deliverability of best class and we are getting more than 25% open rate for most of our campaigns. Highly recommended Pros Easy to use.Less expensive Contact management is of best level.Campaign reporting is in very detailZoho support staff responds quickly. Cons Can offer some discounts for long term users. Review Source Rohit L. Management Consultant Management Consulting Used the software for: 2+ years ### "Cost effective alternative to Mailchimp" November 26, 2022 5.0 Exceptional and very strong competitor of mailchimp Pros Its price as this is good and really competitive on pricing when compared with mailchimp Cons When I create campaign designs and want to undo changes, i goto the back button thus loosing my designs. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Reason for choosing Zoho Campaigns As I was using Zoho CRM integration was easier and seamless. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimps cost was very high Review Source Anmol A. Digital Marketing Manager Computer Software Used the software for: 6-12 months ### "Best Email Marketing Software if you're using Zoho CRM" June 12, 2022 4.0 We used it mainly because we were using Zoho CRM, and how tightly it integrates with CRM. Pros It's tightly integrated with Zoho CRM, which is why opted for this tool. The data from this tool gets directly fetched by Zoho CRM and is shown on the contacts, account, and deal section. So a pretty good tool wrt integration. Cons When importing contacts from Zoho, I've faced a lot of bugs. Contact import in zoho campaigns is a mess. Alternatives considered [SendGrid](https://www.capterra.com/p/204113/SendGrid/)[GMass](https://www.capterra.com/p/168452/GMass/) Switched from [Netcore Customer Engagement](https://www.capterra.com/p/231034/Netcore-Cloud/) We were facing issues with the non-integration of netcore with Zoho. And had to use an alternate tool for fetching data back to Zoho. Review Source Kiran S. Delivery Manager Hospital & Health Care Used the software for: 2+ years ### "A Simple to use Campaign tool" October 15, 2022 5.0 Pros Zoho campaigns have assisted our team with email automation. The tool perfectly syncs with the CRM, and we can easily schedule campaigns and get insightful reports. Cons Client assistance is a drag. They take two to three days to devise a possible solution for our occasional challenges. More features could get added. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Price. Review Source Prem P. Freelancer Information Technology and Services Used the software for: 6-12 months ### "All in one Marketing platform" October 16, 2022 5.0 Using and managing campaign with zoho family of apps with zapier and make, It makes my work easier and time saving. Once set on automation enjoy new customers and orders. Pros From creating a campaign to getting your first customer, it has everything for marketing. Creating an email from templates or create your own design with responsive emails. Easy to integrate it with other zoho family apps, Saas and web services. Also capable of integrating with zapier, monday, Make, airtable and more Cons Email template editing with html format is a bit tough Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Review Source Tarundeep S. Digital Marketing Specialist Retail Used the software for: 1-2 years ### "Good Entry Level Product" February 20, 2023 4.0 You can find almost all features that other email marketing software offer in Zoho Campaign at a very affordable price. Rather than burning cash on on expensive software, marketing teams can choose this software to get started with their email campaigns. Supports automation workflows, transaction emails and can build complex user journeys. Pros The best thing about this product is the native integration with Zoho CRM. We use Zoho CRM and it seamlessly integrates with it allowing us to run workflows and basic email automation campaigns. I would totally recommend it to marketing teams that use Zoho CRM. Cons I feel sometimes the email templates aren't mobile-friendly. This could severely impact the performance of the campaigns. I generally prefer HTML templates that work pretty well with this application. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Zoho Campaigns Zoho Campaigns was bundled in Zoho One plan which also includes CRM software. Review Source JD James D. Director Information Technology and Services Used the software for: 2+ years ### "You can’t go wrong with Zoho." August 11, 2018 5.0 We really like the seamlessness and ease of the Zoho programs, especially the Campaigns program. We use it to send out emails every week or so, and we have yet to encounter an issue that the tech support couldn’t fix. As our experience with Invoice and Campaigns were positive, we are more inclined to use other Zoho programs, especially if their pricing is as reasonable as with Invoice and Campaigns. Pros As we currently use Zoho Invoice to manage our invoices and estimates, we decided to try out Zoho Campaigns for our campaign management. It is very easy to use and very easy to teach to clients to which we refer Zoho Campaigns. The price of Campaigns is very reasonable, especially compared to a lot of other campaign programs. I also like the social campaigns, as sometimes it’s more useful to use social media rather than email. It is also handy to allow multiple users post social media campaigns. Cons I just wish that there were more customization options available for the email campaigns. There are a few options available, but the ability to design the perfect email from scratch would be handy. There are quite a few good options to get you started, but for those who wish to make the campaign their own, there are not as many features. Even though the program is very affordable for smaller businesses, it scales up rather quickly, especially the jump between 2,500 and 2,501 recipients. However, it is still the best price for the options. Review Source Deepa K. Campaign Specialist Information Technology and Services Used the software for: 2+ years ### "Started my Email Marketing carrier with Zoho Campaign" April 27, 2022 4.0 Pros I started my email marketing carrier with Zoho Campaign. The user interface is simple and easy to use. We can integrate this with Zoho CRM. Easy to upload contacts, Create segment, Manage unsubscribers and check user activity. Best fit for sending regular newsletter. Cons The majority of emails sent end up reaching SPAM or Promotional folder. Takes more than usual time to complete IP warm up. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Review Source chandan S. Email Marketing Executive Market Research Used the software for: 1-2 years ### "Zoho Campaigns excellent support and attractive pricing" June 10, 2021 4.0 My experience with Zoho Campaigns is excellent. Account Manager is helpful solving all my queries. They helped us to set up our account from scratch. Pros Zoho Campaigns provide excellent support. It is a SaaS based email marketing tool with all automation features. We can create responsive email templates, attractive landing pages, list segmentation and many more. it comes with many integration. We can add calendar option in our mail. It is a excellent for promoting webinar through email. Cons Analytics is very poor. If they can work on Analytics and bring some advance features, Zoho has the capability to become leader in this segment Switched from [Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/)[Freshdesk](https://www.capterra.com/p/124981/Freshdesk/)[Drip](https://www.capterra.com/p/164933/Drip/)[GetResponse](https://www.capterra.com/p/153948/GetResponse/)[Benchmark Solutions Practice Management](https://www.capterra.com/p/132989/Benchmark-Practice-Management/) Zoho provide excellent customer support. Zoho is registered in India, we can save GST on Billing. Review Source MS Mario S. Finanzwirt Professional Training & Coaching Used the software for: 6-12 months ### "ZOHO campaigns review. " April 23, 2023 4.0 First it’s not easy to get into it. The support is good and fast. Now, after some months, I like it. Pros I like the workflows. You set up a campaign, define actions, wanting times, build emails from templates or from scratch. Cons First I didn’t see the difference between Zoho campaigns and Zoho marketing automation. I built up my campaigns in marketing automation. But there, a special function is missing: you can’t change anything on a running campaign. In ZOHO campaigns you can. Reason for choosing Zoho Campaigns Price is perfect with Zoho one Switched from [KlickTipp](https://www.capterra.com/p/246140/KlickTipp/) Price. Review Source Vansh C. Growth Marketer Marketing and Advertising Used the software for: 6-12 months ### "A very competent email marketing software!" July 5, 2021 4.0 Since the emails I send out are relatively simple and non-fancy, I have enjoyed using Zoho Campaigns! It's hassle-free software that ties in well with other apps in the Zoho Suite. Pros If you are familiar with and are using the Zoho Suite, buying this software for your email marketing is a no-brainer. It integrates wonderfully with other Zoho apps, and WooCommerce. The analytics are also very comprehensive, and you won't find anything lacking in this regard. Cons Easily the biggest downside of Zoho Campaigns, is the customizability of emails. You just can't do all that much with them. There are VERY few fonts to choose from, and generally a lot of constraints regarding the placement of different elements. A little more freedom would have been nice. Review Source RB Regie B. Owner Retail Used the software for: 1-2 years ### "ZOHO Campaigns- Why use anything else? " September 19, 2023 5.0 Easy to use. Great and quick support. Pros Easy to learn, use and access. I like the integration features. Cons None at this time. I've used other email marketing software and this is the best Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp wasn't as easily integrated with my email and other applications. Review Source DZ Daniela Z. IT Manager and Senior web developer Marketing and Advertising Used the software for: 2+ years ### "Great tool and easy to use" April 18, 2024 4.0 I've been using Zoho tools for over 3 years now and Zoho Campaign helped me and my clients a lot. Pros The email campaign management is super easy to use. Cons The cost is very affordable and if I need more functionality I just paid separately for another Zoho tool like CRM. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Zoho Campaigns The cost of Mailchimp is too variable due to growing of contacts. ActiveCampiagn is too expensive for some of our clients. Review Source Alba P. Maestra de Educación Infantil Education Management Used the software for: 1-2 years ### "Plataforma para analizar el marketing" November 30, 2022 5.0 Herramienta que te ayuda a automatizar todo el marketing de tu empresa a través del correo electrónico. Pros Perfecta para analizar y estudiar las campañas publicitarias de tu empresa de una forma muy precisa. Es totalmente compatible con Zoho CRM y además, combinadas, funcionan a la perfección, se sincronizan muy bien. Cons Al principio, es algo difícil de manejar, recomiendo que alguien te lo implemente para poder sacarle el máximo partido. Review Source Jeff C. Ceo Management Consulting Used the software for: 1-2 years ### "Best Platform for Small Business" February 14, 2023 5.0 Always be ok, nothing to say about it. Pros Integrations with CRM and another solutions Zoho like: Zoho Sign, Zoho Bigin, Zoho CRM and Zoho Mail. Cons Automations with channels. Using WhatsApp, SMS and Emails integrated. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[RD Station](https://www.capterra.com/p/180098/RD-Station/) Pricing. Review Source Rexie M. Company Owner Automotive Used the software for: 6-12 months ### "Easy to use email marketing" December 28, 2022 5.0 Zoho Campaigns has helped our business to manage email marketing both to retail and trade clients. It's easy to use and gives us email performance data which allows us to see who takes interest in our campaigns so that we can target their company for new business. Pros This software is easy to use and offers templates and guides to creating effective emails. You can see email performance tracking data as well as unsibscribe performance. Cons There are still some fields which it would be good to be able to bulk edit. The email builder can be fiddly at times when trying to fit a lot of content into an email. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Zoho Campaigns Pricing- this was part of Zoho One package Review Source AV Alex V. Sales Consultancy Computer Software Used the software for: 2+ years ### "The best campaigns tool out there" September 23, 2023 5.0 Amazing experience of easyness and effectiveness. Pros Zoho campaigns is very easy to use, effective and flexible. Gives you everything you want. Cons Nothing. It is an amazing product, the best out in the market. Reason for choosing Zoho Campaigns Because it is the best tool out there. Review Source AN Anouar N. Marketing in Youtube All Social Media E-Learning Used the software for: I used a free trial ### "A beautiful platform specialized in email marketing, I liked it" April 10, 2023 5.0 My experience is only 14 days. I was trying it. I liked it. I recommend it to anyone. They really specialize in email marketing. The prices are suitable for everything.There are other platforms that are more professional and more advanced. Pros Excellent prices, accessible to all, and a free trial that I tried for a period of 14 days. It is beautiful. When you prepare the first email, it means that the first message is waiting until it is approved after it is sent.There are templates that you can draw an email marketing message as you like, beautiful designs, and design a message exactly as you wantEmail can be tracked from all aspects of this zoho campaigns product has several optionsI think I will subscribe to a paid plan. Cons There is nothing negative and if something comes up I will say it to people who are interested. Review Source GH Gonzalo H. Licenciado en Marketing Wholesale Used the software for: 1-2 years ### "Excelentes funcionalidades a un costo bajo" September 20, 2023 5.0 Pros Lo que más me gusta de Zoho Campaigns es la facilidad para configurar las campañas y los informaes que obtengo sobre los resultados. Cons El tiempo de carga de algunas funciones es realmente lento y se tilda. Review Source SS Shivam S. Assistant Category Manager Information Technology and Services Used the software for: 1-2 years ### "Review on Zoho Campaigns" March 18, 2023 5.0 Zoho Campaigns is a robust and affordable email marketing platform it helped me to manage effective email campaigns. its user-friendly interface, advanced customization options helped me a lot while designing my campaigns, also i found it quite affordable. Pros Zoho Campaigns offers a user-friendly interface that makes it easy to create and send email campaigns, it offers advanced customization options, including customizable templates and HTML editors, which allow me to create highly personalized and visually appealing email campaigns for my clients. Cons While Zoho Campaigns offers seamless integration with other Zoho apps, it may not integrate as well with other third-party tools and platforms. it has a limited email automation options compared to other email marketing tools. Review Source DR Derek R. Web Developer Graphic Design Used the software for: 1-2 years ### "A power tool... when it's working properly" December 22, 2020 4.0 Overall, the experience has been good, but it's taken a lot of work to get to this point. Admittedly, we may be stretching the system a bit more than the average user, but we're not doing anything groundbreaking. I've had to (through testing and trial-and-error) get everything working myself because often times the first-tier of support doesn't understand the software that well. Second-tier support has almost always been extremely helpful, but you're usually stuck waiting a couple days to hear back from them. Pros We're using workflows in Campaigns to send automated messages based on customer data, and have created quite the intricate web of workflows over the last year. While it's taken some trial-and-error to get things where we want, we have a 12-week long program that runs without any user input, allowing us to focus on elements of the program that DO require our attention. One of the main reasons we went with Zoho Campaigns (and CRM) was the monthly cost compared to other options. Cons There are occasional times when the workflows fail to run properly, and this causes me MAJOR headaches. For example, I have a weekly workflow that starts on Tuesday morning with an email, then sends another email on Friday, and finishes with a move to the "next week" workflow the following Tuesday. If the system hiccups and "misses" the window for that Friday email, the user sits in the workflow until NEXT Friday, and does not move on to the next week as they should. As a result, I've had to build failsafes into my workflows that allow me to manually force folks into our out of weeks (ugh!). Review Source Susang R. Product Marketer Information Technology and Services Used the software for: 1-2 years ### "Simplest way to stay connected with all your customers" July 7, 2022 5.0 Zoho Campaigns can easily integrate with other Zoho apps which allows for centralizing all our work. This improves our overall working efficiency Pros It is very easy to design and schedule email campaigns using Zoho campaigns. The reports are very much extensive which enables us to draw very cool and in-depth insights. Also loading contact lists and segmenting them is pretty awesome and easy. Cons Honestly, I do not have any dislike for Zoho Campaigns Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Switched from [Moosend](https://www.capterra.com/p/147042/Moosend/) More features were required Review Source VR Verified Reviewer General Manager Marketing and Advertising Used the software for: 1-2 years ### "DO NOT RECOMMEND" August 25, 2015 2.0 We are a tech publisher sending around 50,000 eNewsletters per week. On the face of it Zoho Campaigns seems well laid out and particularly attractive when you read that it is integrated with Zoho CRM - which was one reason we went with it. It also provides good reporting of meta data - another major reason we chose to use it. And then you start to get into the nitty gritty. First impressions are pretty good. But when you dig deeper and you find that screens and integrations have been designed that don't actually work, the integration with Zoho CRM doesn't work, subscriber management forms lack flexibility, data handling is dreadful, fields are duplicated, forms lack flexibility. So you jump onto forums and start digging around and find there are significant defects and obvious bugs that have been hanging around for years. Here's just one simple example - we uploaded employee numbers - now when users use the standard form, the dropdown (configured with 5 options) now has every single value that was loaded as a dropdown option. In the end you lose confidence that the guys that support the product have any idea what they are doing, and certainly Zoho is not investing in fixing it. I am also increasingly concerned that the reputation of the sending servers is poor and costing us in high bounce rates due to security policies. We have managed to work around the frustrations and get a working model in place, but email reputation is a black box and I lack any confidence that these guys are managing it well. My advice - look at other options. Pros Do not take it at face value. Cons Many bugs that are not getting fixed. Reasonably well designed software but very badly implemented and obviously lacking any robust test/fix cycles. Review Source Response from Zoho August 27, 2015 We regret the inconvenience caused. Our support team will get in touch with you shortly if they haven't already. 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