# Page 5 | Zoho Campaigns Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 5 - Is Zoho Campaigns the right Email Marketing solution for you? Explore 315 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/253223/Zoho-Campaigns/reviews --- Zoho Campaigns 4.3 (315) [View alternatives](https://www.capterra.com/p/253223/Zoho-Campaigns/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated May 13th, 2026 # Page 5 - Reviews of Zoho Campaigns ## Showing most helpful reviews Showing 101-125 of 315 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Ankit J. Partner & Digital Marketing Head Marketing and Advertising Used the software for: 1-2 years ### "Zoho mail is such an amazing product, breaking every boundaries. Zoho Campaigns is totally opposite." March 29, 2019 4.0 I use bulk email service extensively. I have used and tested numberous tools now. Zoho Campaigns is something I wont recommend to anyone. Spam rate is so high. It takes manual review for sending any bulk email. They take over a week sometime to approve. And User Interface is still old age. Competitors like mailchimp are so sky apart now. Only good thing about this is that it gives free 2k subscribers and paid plans are cheap as well. Zoho mails on the other hand from the same company are breaking every boundary. They compete with gmail and yet they stand strong. They need a lot of work. Pros Pricing is cheap and gives 2k subsribers for free every month. Cons User Interface is not very good. Other competitors are sky apart. It takes manual review for sending any bulk email. They take over a week sometime to approve. Spam rate is soo high. Review Source VR Verified Reviewer Campaign Coordinator and Office Manager Marketing and Advertising Used the software for: 2+ years ### "Works great but you may outgrow it" October 3, 2018 4.0 pleased but concerned we are outgrowing it Pros Easy to use, lot of tools available, customer service rocks Cons not a lot of customization so you are limited in some aspects Review Source VR Verified Reviewer Business Development Manager Information Technology and Services Used the software for: 6-12 months ### "Must have for every Sales Person" March 2, 2019 5.0 It has help me to increase my sales for sure Pros The best thing about this software you can run email campaigns and target your prospects. We can define follow up templates for our customers. The other good thing about this software is that we can integrate with social media platforms and the best part is its price , its very much affordable for small companies Cons customer service is one issue which they should handle and try to provide more customization in templates Review Source BA Brandi A. Owner Cosmetics Used the software for: Less than 6 months ### "Zoho Campaigns" July 17, 2023 4.0 My overall experience with Zoho Campains has been a good one. I would recommend this product. Pros The features that I like and use the most are the email marketing and automations. I use all of Zoho products right now. Cons What I like least about Zoho Campaigns is that you cannot integrate WooCommerce directly with the product. Switched from [GetResponse](https://www.capterra.com/p/153948/GetResponse/) Because I was switching to all Zoho products to easily integrate them. Review Source KE Kule E. Mechanical controller and software engineer Automotive Used the software for: I used a free trial ### "Sms marketing " October 4, 2023 5.0 Pros I use zoho campaigns for Sms marketing and it gives the best outcome because Sms message easily reaches to anyone in the short period of time Cons Zoho campaign simplifies marketing in the way that Sms marketing is easy to do Switched from [Bench Wave](https://www.capterra.com/p/10001880/Bench-Wave/) I switched from bench wave because it's url is not reached. Review Source KK Kevin K. Writer Entertainment Used the software for: 6-12 months ### "Easy to use and affordable" September 19, 2023 5.0 Pros The set up was pretty easy and effective. Very affordable and easy to scale with Cons I didn't have any significant issues with it Review Source VJ Vivek J. Customer Success Officer Education Management Used the software for: 2+ years ### "Zoho is a user friendly marketing campaign product" October 25, 2023 5.0 Pros I liked the customer service and the ease of use of the product. Cons So far, nothing that I did not like. But more templates would be lovely. Review Source SM Stuart M. Sales Manager Design Used the software for: 2+ years ### "Email Marketing" May 22, 2023 4.0 Pros Easy to use. easy to add images tables etc... and easy to format the email. Cons I found setting up lists a little bit confusing and takes a while to get used to. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Reason for choosing Zoho Campaigns I liked the look and feel better, and the cost was less for a similar product. Review Source GA Gaurav A. Founder Health, Wellness and Fitness Used the software for: 6-12 months ### "Underdog amongst email marketing tools" December 22, 2023 5.0 I am very happy and satisfied since our use case of marketing automation is being perfectly met. Pros 1\. Intuitive setup 2. Conveninet drag and drop builder 3. Integration with host of Zoho and 3rd party tools 4. Delivery rate Cons User interface can be improved as it is still quite basic. Alternatives considered [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[Mailmodo](https://www.capterra.com/p/248312/Mailmodo/) Review Source VR Verified Reviewer Chief Product Officer Computer Software Used the software for: 6-12 months ### "Great value, works well with Zoho Suite" September 13, 2022 4.0 Very positive Pros Integration with Zoho CRM and part of Zoho One Cons List management and email customization, email templates Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[VBOUT](https://www.capterra.com/p/152819/Vbout/) Reason for choosing Zoho Campaigns Part of Zoho One, value for money, integration Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) We got as part of Zoho Ome Review Source NR Nicholas R. Software Support Technician Computer Software Used the software for: 2+ years ### "Zoho Campaigns has increased our visibility to our customer base for getting out to the world." April 17, 2018 4.0 Pros It has allowed us to create some exciting campaigns and marketing tools to get visibility to our customer base. Overall it has increased our income by a lot in the last year since we start to use the Campaigns feature. My CEO and COO are excited to see what the next year will bring as this feature grows and we grow with it. Cons Zoho has knocked this feature out of the park and I have zero cons to say about it at this time. Keep creating awesome software guys. Review Source Ian M. Marketing Manager Used the software for: 1-2 years ### "I have used Zoho Campaign for my Digital Marketing business. It lets you send many emails at a go." March 14, 2018 5.0 It helps me reach out to many customers. Doing desktop marketing requires data for you to check your progress. Pros It Lets one organize emails at groups. It lets you know which emails were opened. It lets you know the success rate for your email opened. Very detailed reports on dashboard Can connect to your Zoho CRM Sends data regarding the campaign to your Zoho CRM and therefore you get insight about your campaign progress. Cons Does not allow you to send info emails You have to send a request for you to blast emails known as info Takes quite sometime to run especially creating the email list Review Source VR Verified Reviewer Marketing Manager Computer Software Used the software for: Less than 6 months ### "Toolkit to Meet Your Email Marketing Demands" November 21, 2022 3.0 It was the perfect tool for us until we started getting spam deliveries. No doubt the personalization and automation feature is really a great one for anyone who wants a good email marketing tool but if the mails are going to spam folder then nothing works. Pros Great integrations, easy deployment, responsive designs, great automated workflows. No doubt its one of the most powerful tool for email marketing. The personalization features, automation feature and delivery are just awesome. Cons We got high rate of spam deliveries in our initial stage. We optimized our campaigns and spam went down but still it was high. We wanted to our mail to reach the inbox, not the spam box. Review Source AH Art H. COO Non-Profit Organization Management Used the software for: 6-12 months ### "Handy, easy, and clean" September 19, 2023 5.0 I can reach several thousand voting members of our organization across five continents without a lot of headaches. Pros Easy to edit text. Handles foreign languages well. Templates are well designed Cons Changing templates isn't as easy as some email tools, but not overly difficult. UI/UX is not super-intuitive, but I was able to learn most of the goodies without having to read the manual. Reason for choosing Zoho Campaigns Price and features for the price Review Source Joel S. Assistant Quality Controller Dairy Used the software for: Less than 6 months ### "professional contact manage software" June 2, 2023 5.0 I use the software to send marketing emails to our subscribers Pros The software does not need any installation and comes with a lot of templates that can be customized to meet our marketing plan Cons The HTML custom widget in the email does not work well in the Gmail as it fails to load the required content Review Source BC Brian C. VP of Sales Operations Used the software for: 1-2 years ### "Intuitive, feature-rich, easy integrations, very affordable." March 20, 2018 4.0 Overall, Zoho Campaigns has been an exceptional platform for our outbound efforts and we would recommend without reservation. Pros My top 4 pros are the following: Integrates very well with my CRM (also Zoho) and syncs subscibers based upon my list requirements. Exceptional reporting module delivering both dashboard and deep-dive data (especially when coupled with Zoho Reports). Very user-friendly. Hired a new Marketing Specialist and she was up and running within hours. As part of the Zoho One package, there is not a more robust email/social outbound marketing platform on the market at similar dollar investment. Cons While the number of pre-designed templates are impressive, it is still somewhat limited. List segmentation is the only aspect of the system that is less intuitive. Review Source Edward N. Affiliate Marketing Specialist Marketing and Advertising Used the software for: I used a free trial ### "A good automation software that enables businesses to create, send, and track email campaigns." February 16, 2023 5.0 Overall, Zoho Campaigns is a solid email marketing software with several useful features, especially for small businesses. Its ease of use, automation capabilities, and detailed reporting make it a great option for businesses looking to automate their email marketing campaigns. Pros Zoho Campaigns has a simple and easy-to-use interface, making it an ideal solution for beginners or small businesses with limited marketing experience. The software provides advanced automation features such as triggered email campaigns, autoresponders, and behavioral targeting. Zoho Campaigns offers an array of customizable email templates that businesses can personalize to match their brand's visual identity. Provides detailed reports and analytics to track email performance, including open rates, click-through rates, and unsubscribe rates. This feature helps businesses understand how their email campaigns are performing and make data-driven decisions. Cons Its limited customization and integration options may be a drawback for some businesses, and its pricing structure may not be suitable for small businesses on a budget. Review Source mS mike S. sales Health, Wellness and Fitness Used the software for: Less than 6 months ### "Great Platform, great service " September 25, 2023 5.0 Pros ITS GREAt to use, has great deliverability only downside is the customer service representatives they can almost never actually fix any issue. just create tickets for another person to fix them so they are useless just make a ticket submit and skip your customer service payroll they are useless.. the platform it self and the actual marketing service is great Cons the customer service, the agents are basically more ignorant that automated bots they can never fix anything Review Source VR Verified Reviewer Account Manager Hospital & Health Care Used the software for: Less than 6 months ### "Really great alternative to Mailchimp" March 8, 2021 5.0 I like it, its worked great for us and we plan on continuing using it. It is fantastic value for money and I would definitely recommend it to others. Pros It is really easy to use. I also love their self help section, they have really great, detailed video walkthroughs of almost every aspect of the tool. That gets you up and running in 2-3 hours which is phenomenal for a product that has so much customization. As far as the features are concerned, it has everything you need to run a good marketing campaign. The reporting section is nice and detailed. Remarketing options are also really good. You get a lot of value for the price you pay. Cons Their support was a little slow in replying to queries. Also the mobile app is very limited, to the point where you cannot perform some pretty basic tasks. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Pricing was the main deciding factor. Review Source CF Claudia F. Impiegato Construction Used the software for: 1-2 years ### "Strumento di email marketing facile da usare" April 17, 2023 5.0 Pros È facile da usare, puoi creare la tua campagna HTML, utilizzare un modello o il builder drag and drop. Lo utilizzo con Zoho CRM così posso sincronizzare il database. Puoi programmare le campagne nel tuo fuso orario o nel fuso orario del destinatario. Cons Non mi è mai capitato di avere problemi con lo strumento. Review Source AN Abigail N. Social Media Specialist Architecture & Planning Used the software for: Less than 6 months ### "Free Email and Social Campaign Software." December 14, 2016 4.0 I've had Zoho for years but never used any other the other tools except the CRM and Zoho Social. While looking for a free email marketing software I remembered Zoho and decided to check if they supported email marketing. Zoho campaign dashboard and UI is a bit complicated compared to other Softwares, however, once I got over the unfamiliar dashboard design, it was easy to navigate around. Rather than creating an email campaign, I created a social campaign. Which was easy and straightforward. I linked my Zoho campaign to twitter, LinkedIn, and Facebook. The social campaign feature doesn't seem special at first glance but it is. One feature which stood out was that under Social campaign, you can create a post campaign or a page campaign. I still don't understand the difference between a post campaign and creating/scheduling posts normally on Zoho Social but what impressed me was the page campaign feature. A page campaign is a sort of email campaign added as a tab on your facebook page called "My Social Promotion" Most of the templates were unattractive but I preferred building my own template or using their blank/basic template and customizing it to my taste. While I'm not awed by the email campaign function as it functions almost the same as Benchmark email, I am very impressed with the social campaign. Pros Unlike most email marketing software Zoho paid plan is cheap. Even better, Zoho campaign provides value for your money through the social campaign feature. Its' slike a 2-for 1 deal. Easy to use... Once you get used to the UI Cons Some of the campaign templates are rather unattractive, However, they make up for this by providing basic /blank templates for users to customize. Review Source hB hichem B. IT manager Computer Networking Used the software for: 1-2 years ### "easy to use, and reduce the working time." November 1, 2018 4.0 Pros . An easy interface so you can learn it very fast. . Have a perfect and nice dashboard, so you can manage the progress of your campaign. . The price to the value reasonable compared with other similar services. .Zoho invoices are very useful and help a lot in tracking the payments. . You will the social media campaigns which is very important now maybe even more important than email marketing. .And they always have new fetures from time to time. Cons . The most thing I don't like it In Zoho that you can't make your own campaign from scratch. .you are limited with the templates that they provided it to you. .to set up your account it can a little bit hard and tricky, but after that evry thing go smoothly Review Source NJ Nivin J. System Engineer Oil & Energy Used the software for: Less than 6 months ### "A great automated email and social media marketing tool apt for a mid-sized firm." August 5, 2018 4.0 Pros It is the most efficient, simple and effective tool in market that helps us manage our campaigns. It provides metadata which is one of its unique features. They provide customer service round the clock. It helps to attain engagement via social media platforms like Facebook and Linked in. You can easily create newsletters with the provided templates. It compares all your email campaigns. The application is very affordable ,and they ensure great analytics. You have to focus on your content and the entire marketing process is taken care of by the application. The manual import and export of data is eliminated, as all this is done by the auto-sync tool. You can create incredible newsletters with the HTML integrated templates. Flexible and customizable layouts are provided. Cons The domain name verification process takes time. The absence of a variety of templates. Require more tutorials and step by step methods for posting campaigns. The interface looks outdated in comparison to other email marketing tools. Review Source Alyssa S. Senior Designer Marketing and Advertising Used the software for: 1-2 years ### "Gets the job done, but lacking many features" February 20, 2019 3.0 If you're just getting started with email marketing, Zoho Campaigns may be the right choice for you as the platform is relatively straightforward but limited in terms of automation. Or, if you have a Zoho One account that includes Zoho Campaigns for free, it's worthwhile to explore the app and see if it will address the needs of your business — it may be worth it for you to use Zoho Campaigns for free rather than invest in a more robust email marketing platform. Pros Zoho Campaigns is relatively easy to use. The opt-in subscriber functionality is great, and it allows you to easily configure subscriber opt-in emails, forms, etc. Cons While it's easy to send one-off emails, the automation features in Zoho Campaigns are greatly lacking. If you want to conduct many automated responses, drip campaigns, etc., invest in another email marketing platform. Zoho Campaigns is very basic compared to many other platforms on the market. Review Source John S. Social Media Consultant Marketing and Advertising Used the software for: I used a free trial ### "An email marketing platform that helps businesses create, send, and track email campaigns." February 18, 2023 5.0 Zoho Campaigns is a user-friendly and effective email marketing platform that offers many benefits for businesses looking to automate and personalize their email campaigns. Pros The platform allows businesses to create automated campaigns based on triggers such as user behavior or demographics. This can save time and increase the effectiveness of the campaigns by ensuring that the right messages are delivered to the right customers at the right time. Businesses can create highly specific customer segments based on behavior, demographics, and other factors. This allows businesses to target their messages to specific groups of customers and tailor their campaigns accordingly. Cons May not be as feature-rich as some other email marketing solutions on the market. While the platform offers a range of features, it may not be as customizable or flexible as some businesses require. Zoho Campaigns offers a range of pricing plans, it can be difficult to determine which plan is the best fit for a business without contacting customer support. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.