# Page 6 | Zoho Campaigns Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 6 - Is Zoho Campaigns the right Email Marketing solution for you? Explore 315 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/253223/Zoho-Campaigns/reviews

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Zoho Campaigns

4.3 (315)

[View alternatives](https://www.capterra.com/p/253223/Zoho-Campaigns/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated May 13th, 2026

# Page 6 - Reviews of Zoho Campaigns

## Showing most helpful reviews

Showing 126-150 of 315 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Madalina O.  
Admin Asst  
Market Research  
Used the software for: 1-2 years

### "Very useful"

February 5, 2019

5.0

Pros

Ability to sync contacts; ability to schedule sales campaigns.

Cons

Can be expensive, compared to other softwares.

Review Source

PC

Pulkit C.  
Digital Marketing Executive  
Telecommunications  
Used the software for: 2+ years

### "Satisfied with the results."

October 25, 2023

5.0

Pros

Easy to use , nice interface and excellent customer support.

Cons

AI and chatbots can be used to make it better

Review Source

KC

Kyle C.  
Director of Franchise Development  
Marketing and Advertising  
Used the software for: 2+ years

### "Easy to use"

September 17, 2019

4.0

Overall, we are happy with the program compared to franconnect.

Pros

We are able to customize our campaigns to do exactly what we want. Automated emails is essential drawing interest for our different franchise brands.

Cons

My role isn't creating the campaigns but I know sometimes there are errors that wrong emails get sent out. May be user error on our admin.

Review Source

VR

Verified Reviewer  
Manager of Account Marketing  
Hospital & Health Care  
Used the software for: 6-12 months

### "Terrible Platrom"

December 24, 2018

1.0

I would not recommend this product. Spend the extra money on a platform that will work better.

Pros

Nothing. It's not easy to use and it doesn't sync half the time with the other Zoho products.

Cons

Everything. It's not as easy to use as they make it seem to be and it doesn't sync well.

Review Source

RS

River S.  
COO  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Easy and intuitive interface even for a beginner like me"

September 19, 2023

5.0

I needed an easy to understand and create email system with autoresponders, I think it will be just what I needed

Pros

Navigation is easy and well organized. No guessing what to do next.

Cons

I don't know if zoho integrates as well through zappier, etc

Review Source

VR

Verified Reviewer  
Digital Marketing Director  
Insurance  
Used the software for: 1-2 years

### "GREAT product but minor drawbacks.."

January 6, 2021

4.0

Overall, I found learning to use and create Campaigns fairly simple. It's could be more modern and impressive with templates. It's a little dated for 2021.

Pros

The best part of this software is it lets you schedule multiple campaigns.It also allows you to clone campaigns and change minor details if you are sending a re-occurring campaign.

Cons

The worst part is you can only schedule campaigns 24 hours from the time you create the campaign. This isn't helpful at all and is a huge drawback for me while using Zoho Campaigns.

Review Source

Gabriela S.  
Director  
Management Consulting  
Used the software for: 2+ years

### "Campaigns and CRM in one"

August 21, 2018

5.0

A great powerful tool at a fraction of the cost.

Pros

It is easy to use and affordable. It has lots of starter templates and making your own from scratch is user friendly.

Cons

Integrating to CRM is simple but not always sure how to map the fields internally to the tabs if you have done a lot of customization.

Review Source

Alberto Jose L.  
Information Technology Manager  
  
Used the software for: Less than 6 months

### "A very useful platform"

January 21, 2018

5.0

Is a very dynamic tool, the ability to integrate it into CRM makes it a very useful tool to maintain control over your marketing data base, in addition to having a very useful support

Pros

Offers a great marketing experience, is a great tool to integrate marketing campaigns through emails or social media in addition to being integrated into CRM, which makes it a very useful and dynamic platform that offers great control over the results of your marketing campaigns

Cons

It can present some difficulties to create the design of a campaign in addition to some updates require a little more training to get to better understand the tool

Review Source

RG

Rahul G.  
Growth Director  
Financial Services  
Used the software for: 6-12 months

### "Best Campaigns Platform"

November 15, 2023

5.0

Excellent so far. It has eased our lives quiet a bit.

Pros

Ease of working User Friendly Interface Doesnt require one to be a rocket scientist to operate it

Cons

So far, nothing has made us dislike it.

Switched from

[Wix](https://www.capterra.com/p/169007/Wix/)

Its was a bit cumbersome to run Wix. Zoho offers a much better and wider platform for this.

Review Source

JW

Jennifer W.  
Paranormal tour guide  
Entertainment  
Used the software for: Less than 6 months

### "Zoho Campaigns review by Jen"

April 1, 2023

4.0

Pros

Recent face-lift made it easier to work with. There were new anti-spam updates too.We got new subscribers by using their embedded forms. The product is easy to use but has help pages at the ready just incase. I had no problem with custom fields and that was a relief.Integrates with the Zoho-verse of products.

Cons

Price can spiral if you don't keep track of your "credits", there are better contenders in the value for money category.

Alternatives considered

[Mailsuite](https://www.capterra.com/p/164512/MailTrack/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Switched from

[Campaigner](https://www.capterra.com/p/266291/Campaigner/)

The idea of an all inclusive platform was appealing. I was not unhappy with campaigner at all, wanna make that clear.

Review Source

DK

Dastin K.  
Self  
E-Learning  
Used the software for: 6-12 months

### "Unethical back-end session logging and compliance"

July 30, 2022

3.0

The website hardly works. If you are looking for the Canva of emailing this is not it.

Pros

The dashboard is ok, but that's only a GUI.

Cons

It seems as if the backend Zoho team in India are constantly session logging. Random edits, non-working functions, and non-sense compliance.

Review Source

VR

Verified Reviewer  
Marketing Project Manager  
  
Used the software for: 1-2 years

### "Marketing campaigns made easy!"

May 3, 2018

5.0

easy and affordable marketing campaign application

Pros

Zoho campaigns has been instrumental in managing our email marketing campaigns to our clients. The templates are easy to use and customize, the price is affordable and it easily integrates with other applications and platforms.

Cons

Emails with multimedia e.g videos take a while to get sent across the mailing list and sometimes do not play on the receiver's end

Review Source

Nancy S.  
Marketing and sales  
Legal Services  
Used the software for: Less than 6 months

### "It is very useful tool. "

October 25, 2023

5.0

Pros

it is very easy to setup contacts, create campaigns, and track campaign performance.

Cons

can only schedule campaigns 24 hours from the time you create the campaign.

Review Source

Fernando G.  
Emprendedor  
  
Used the software for: Less than 6 months

### "Less expensive option and relatively easy to implement"

November 17, 2017

3.0

Pros

Zoho has many modules which help make the sale flow helpful, including the ability to make and send quotes, sales orders, and invoices. It is an easy all in one system for tracking all of these different items for reference and followup.

Cons

I absolutely dislike that if you call support they will not answer your question but, give you a link to buy them. Proprietary software is one thing but, still reminds you that you're just a customer. When calling for support sometimes when your creating buttons, they don't really help point in you in the right direction to complete the button. They simply auto forward an email encouraging you to buy ZOHO scripts. Which are pre-written scripts that you can purchase. If we needed to make 50 buttons with no clue how to make them, then this would make sense. However, just a nudge in the right direction would have done the trick in this case.

Review Source

CL

Christopher L.  
Director  
Professional Training & Coaching  
Used the software for: 2+ years

### "Great include with Zoho One"

September 17, 2022

4.0

Pros

Good reporting feature. Integrates well with Zoho products.

Cons

can be costly and setup took a bit longer than expected

Review Source

Tshepho J.  
Campaign Manager  
Marketing and Advertising  
Used the software for: 1-2 years

### "Email Marketing is made Easy With Zoho Campaigns."

July 16, 2019

5.0

We are able to track our email campaigns, and re target users who are engaging .

Pros

First time using this software without training, i thought it was going to be difficult but no.. is actually easy to set up a campaign because its got hints that works like a GPS to direct you until you your complete your campaign.

Cons

Their email templates have very low quality and i don't think they are worth paying for.

Review Source

VR

Verified Reviewer  
Founder  
  
Used the software for: 1-2 years

### "Zoho Campaigns is the alternativ to salesforce "

January 13, 2018

4.0

Pros

Zoho Campaigns is in my opinion a cool Alternativ to salesforce...zoho starts with a free Membership and thats great oppurtunity for low budget founder...they can grow their account in relation to their business growing

Cons

Zoho is not easy to understand when you are new to systems like zoho. Something like wordpress for e-mail Campaigns would be a great future vision,or not

Review Source

MS

Makhdum S.  
Campaign Manager  
Marketing and Advertising  
Used the software for: 6-12 months

### "Easy to use and cost effective "

November 4, 2023

5.0

Pros

It's cost-effective and easy to implant with any platform. It also provides an agency portal which is very helpful for agency

Cons

It's take time to populate data after the campaign you launch

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Because of 2 reasons 1) The Zoho campaigns are very affordable 2) The agency portal is very helpful in managing our client

Review Source

VR

Verified Reviewer  
Co-Founder  
Education Management  
Used the software for: I used a free trial

### "Pretty average tool to run campaigns on lead list"

November 30, 2022

3.0

It's a decent tool to start with, or if you are under the Zoho ecosystem, you can start with it, but later, you might have to move to other tools with better features, functionality and reliability.

Pros

Zoho campaigns have almost all the features required to run your marketing campaigns. I think the good part is it's inside the Zoho ecosystem so if you are using Zoho for managing Sales/CRM etc then it makes a lot more sense to run campaigns as well.

Cons

There are a lot of issues with the products. User Interface and interactions is so complex that it needs the training to learn the depth of Zoho Campaigns. Integration between the Zoho products can be improved further. One time, I had to use Zapier to connect two Zoho products just because the data transfer between the two was not possible.

Review Source

KP

Kayla P.  
Director  
Veterinary  
Used the software for: 6-12 months

### "Great platform for email marketing!"

October 3, 2023

5.0

Pros

We love how easy it is to use Zoho Campaigns. The platform is totally straightforward and anyone can use it even if they have little computer/tech savvy experience. It's also a good value for your money especially when compared to other platforms that offer similar features.

Cons

There's nothing we don't like about Zoho! No complaints here.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp was more expensive

Review Source

KO

Kenneth O.  
Communication Professional  
Broadcast Media  
Used the software for: Less than 6 months

### "Enhances business communication through Email marketing"

June 1, 2023

5.0

The solution is helping me to communicate with clients by email marketing more easily

Pros

The software has a lot of templates that can be customized to meet my communication goals with clients, I like campaign scheduling which helps me to schedule campaigns to be sent at a desired time

Cons

The pricing of the software is not fair compared to the modules it comes with, hence can affect the ROI of small businesses

Review Source

BS

Ben S.  
Co-Founder  
Computer Software  
Used the software for: Less than 6 months

### "Great product, excellent services"

September 19, 2023

5.0

Pros

The product was great. There are lots of email marketing softwares on the market. To be honest, they all get the job done and I don't have such a complex need. I really liked how Zoho wasn't bloated and super expensive. It's just what I needed and their customer service was EXCELLENT when I freaked out after sending a campaign and needed some immediate help.

Cons

So far so good... I'm too new but my campaign went well. No complaints yet.

Reason for choosing Zoho Campaigns

Fair price, and I'm already in the Zoho ecosystem.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Too expensive and bloated for my needs.

Review Source

VR

Verified Reviewer  
Digital Marketing Strategist  
Internet  
Used the software for: I used a free trial

### "The best option to email marketing automation"

October 12, 2017

4.0

Pros

In General Zoho is one of the best marketing management strategies my team has used, we started using Zoho Mail, then with Zoho Social and Zoho Campaign, and the truth has been incredible the plethora of features of easy adaptability and customization to handle the email marketing campaign of our clients. It is easy to use, with a dynamic interface. Our main language is spanish, and Zoho has always provided us with quality information when we have requested the support of its support team.

Review Source

Mark F.  
VP  
Insurance  
Used the software for: 6-12 months

### "This is a must have tool for all businesses"

August 30, 2019

5.0

Zoho Campaigns is perfect for our organization. 30% of our sales are ran through email marketing produced by Zoho Campaigns. We also have a higher persistence rate due to staying in touch with current clients. If you don't stay in communication with your clients, your competitor will. Use scheduled campaigns through ZOHO Campaigns to keep that from happening.

Pros

The reports features of Zoho Campaigns is awesome. It gives me any metric i need to refine my marketing outreach.

Cons

You can't go wrong with Zoho Campaigns. Its truly is a clean software for email marketing.

Review Source

Rita V.  
Digital Marketeer  
Events Services  
Used the software for: Less than 6 months

### "A good product"

June 21, 2021

4.0

Pros

It's easy to use and has nice features - like the possibility to retarget the unopened emails for example.

Cons

It's not possible for an email to enter the same automation twice.

Review Source

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