# Page 3 | Zoho Campaigns Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 3 - Is Zoho Campaigns the right Email Marketing solution for you? Explore 314 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/253223/Zoho-Campaigns/reviews

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Zoho Campaigns

4.3 (314)

[View alternatives](https://www.capterra.com/p/253223/Zoho-Campaigns/alternatives/)

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Last updated March 13th, 2026

# Page 3 - Reviews of Zoho Campaigns

## Showing most helpful reviews

Showing 51-75 of 314 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Akio T.  
Digital Marketing Director  
Automotive  
Used the software for: 2+ years

### "A big marketing tool "

May 18, 2023

4.0

The configuration of Zoho campaigns has been simple. I liked the simplicity of the client interface and facilitated things. Zoho's campaigns were quite fast and have had no inconvenience with incorporation.

Pros

Zoho Campaigos is a great marketing branch by electronic correspondence that gives a lot of cost for its cost. One of its outstanding properties is its author of electronic correspondence seals to drag and release simple to use, which causes rookie users to produce rapidames

Cons

It is the best marketing program by electronic correspondence in the market. The options of offers to cease a receptive desire, a through Zoho have the possibility of sending personalized messages to attract new consumers and consumers. It has some questionnaire templates to use in different campaigns according to Ladies.

Review Source

SL

Siraj L.  
Master Franchisee  
Hospital & Health Care  
Used the software for: 6-12 months

### "Best Email CRM"

October 26, 2023

5.0

My overall experience with Zoho Campaigns has been positive. The platform's intuitive interface, comprehensive features, and reliable customer support have greatly facilitated efficient email marketing campaigns and enhanced audience engagement, contributing to successful marketing endeavors

Pros

What I like most about Zoho Campaigns is its comprehensive and user-friendly platform, enabling seamless management of email campaigns, streamlined contact organization, and detailed performance tracking, all contributing to enhanced marketing strategies and improved customer engagement.

Cons

Zoho Campaigns could benefit from more advanced reporting features and improved integration capabilities with certain platforms, ensuring a more holistic and streamlined marketing experience for users.

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

Reason for choosing Zoho Campaigns

Zoho Campaigns was chosen over alternative products due to its seamless integration with existing Zoho suite, cost-effectiveness, user-friendly interface, comprehensive features, and reliable customer support, ensuring a holistic and efficient email marketing experience for the business.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp's pricing can be comparatively higher than Zoho Campaigns, making it less cost-effective for businesses with budget constraints. Zoho offers competitive pricing plans, delivering similar functionalities at a more affordable rate, making it a more budget-friendly option for many businesses.

Review Source

NV

Nikita V.  
Marketing Manager CRM  
Machinery  
Used the software for: 1-2 years

### "Weak and Confusing Marketing Tool"

November 22, 2023

3.0

Support replies are terrible and never really help either the problem had already happened and fix is not needed or they just confirm that there is an issue.

Pros

It is versatile and strong. Zoho campaigns has a lot of functionalities and connections to other Zoho tools.

Cons

It is not reliable in formatting, deliverability, reporting. The emails will look worse than from the competitors. There is no custom localization.

Review Source

MD

Mukesh D.  
Founder  
Automotive  
Used the software for: 1-2 years

### "Best for email marketing "

October 19, 2023

5.0

We have been using zoho campaigns from last 16 months and find it quite useful to deliver our email campaigns. Its dashboard is very easy to use and even a newbie can handle it efficiently. We found Zoho deliverability of best class and we are getting more than 25% open rate for most of our campaigns. Highly recommended

Pros

Easy to use.Less expensive Contact management is of best level.Campaign reporting is in very detailZoho support staff responds quickly.

Cons

Can offer some discounts for long term users.

Review Source

Rohit L.  
Management Consultant  
Management Consulting  
Used the software for: 2+ years

### "Cost effective alternative to Mailchimp"

November 26, 2022

5.0

Exceptional and very strong competitor of mailchimp

Pros

Its price as this is good and really competitive on pricing when compared with mailchimp

Cons

When I create campaign designs and want to undo changes, i goto the back button thus loosing my designs.

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

Reason for choosing Zoho Campaigns

As I was using Zoho CRM integration was easier and seamless.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimps cost was very high

Review Source

Anmol A.  
Digital Marketing Manager  
Computer Software  
Used the software for: 6-12 months

### "Best Email Marketing Software if you're using Zoho CRM"

June 12, 2022

4.0

We used it mainly because we were using Zoho CRM, and how tightly it integrates with CRM.

Pros

It's tightly integrated with Zoho CRM, which is why opted for this tool. The data from this tool gets directly fetched by Zoho CRM and is shown on the contacts, account, and deal section. So a pretty good tool wrt integration.

Cons

When importing contacts from Zoho, I've faced a lot of bugs. Contact import in zoho campaigns is a mess.

Alternatives considered

[SendGrid](https://www.capterra.com/p/204113/SendGrid/)[GMass](https://www.capterra.com/p/168452/GMass/)

Switched from

[Netcore Customer Engagement](https://www.capterra.com/p/231034/Netcore-Cloud/)

We were facing issues with the non-integration of netcore with Zoho. And had to use an alternate tool for fetching data back to Zoho.

Review Source

Kiran S.  
Delivery Manager  
Hospital & Health Care  
Used the software for: 2+ years

### "A Simple to use Campaign tool"

October 15, 2022

5.0

Pros

Zoho campaigns have assisted our team with email automation. The tool perfectly syncs with the CRM, and we can easily schedule campaigns and get insightful reports.

Cons

Client assistance is a drag. They take two to three days to devise a possible solution for our occasional challenges. More features could get added.

Switched from

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Price.

Review Source

Prem P.  
Freelancer  
Information Technology and Services  
Used the software for: 6-12 months

### "All in one Marketing platform"

October 16, 2022

5.0

Using and managing campaign with zoho family of apps with zapier and make, It makes my work easier and time saving. Once set on automation enjoy new customers and orders.

Pros

From creating a campaign to getting your first customer, it has everything for marketing. Creating an email from templates or create your own design with responsive emails. Easy to integrate it with other zoho family apps, Saas and web services. Also capable of integrating with zapier, monday, Make, airtable and more

Cons

Email template editing with html format is a bit tough

Alternatives considered

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Review Source

JS

Jacob S.  
BD Director  
Transportation/Trucking/Railroad  
Used the software for: Less than 6 months

### "Zoho Campaigns are not user friendly"

May 29, 2024

3.0

poor

Pros

No Pros sorry customer support won't contact you...

Cons

Having too much of Protocols, and if you mail to customer support, they will send you the online articles instead of giving solutions. fit for nothing why they are sitting in their table and asking for more salary..

Review Source

Tarundeep S.  
Digital Marketing Specialist  
Retail  
Used the software for: 1-2 years

### "Good Entry Level Product"

February 20, 2023

4.0

You can find almost all features that other email marketing software offer in Zoho Campaign at a very affordable price. Rather than burning cash on on expensive software, marketing teams can choose this software to get started with their email campaigns. Supports automation workflows, transaction emails and can build complex user journeys.

Pros

The best thing about this product is the native integration with Zoho CRM. We use Zoho CRM and it seamlessly integrates with it allowing us to run workflows and basic email automation campaigns. I would totally recommend it to marketing teams that use Zoho CRM.

Cons

I feel sometimes the email templates aren't mobile-friendly. This could severely impact the performance of the campaigns. I generally prefer HTML templates that work pretty well with this application.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Zoho Campaigns

Zoho Campaigns was bundled in Zoho One plan which also includes CRM software.

Review Source

JD

James D.  
Director  
Information Technology and Services  
Used the software for: 2+ years

### "You can’t go wrong with Zoho."

August 11, 2018

5.0

We really like the seamlessness and ease of the Zoho programs, especially the Campaigns program. We use it to send out emails every week or so, and we have yet to encounter an issue that the tech support couldn’t fix. As our experience with Invoice and Campaigns were positive, we are more inclined to use other Zoho programs, especially if their pricing is as reasonable as with Invoice and Campaigns.

Pros

As we currently use Zoho Invoice to manage our invoices and estimates, we decided to try out Zoho Campaigns for our campaign management. It is very easy to use and very easy to teach to clients to which we refer Zoho Campaigns. The price of Campaigns is very reasonable, especially compared to a lot of other campaign programs. I also like the social campaigns, as sometimes it’s more useful to use social media rather than email. It is also handy to allow multiple users post social media campaigns.

Cons

I just wish that there were more customization options available for the email campaigns. There are a few options available, but the ability to design the perfect email from scratch would be handy. There are quite a few good options to get you started, but for those who wish to make the campaign their own, there are not as many features. Even though the program is very affordable for smaller businesses, it scales up rather quickly, especially the jump between 2,500 and 2,501 recipients. However, it is still the best price for the options.

Review Source

Deepa K.  
Campaign Specialist  
Information Technology and Services  
Used the software for: 2+ years

### "Started my Email Marketing carrier with Zoho Campaign"

April 27, 2022

4.0

Pros

I started my email marketing carrier with Zoho Campaign. The user interface is simple and easy to use. We can integrate this with Zoho CRM. Easy to upload contacts, Create segment, Manage unsubscribers and check user activity. Best fit for sending regular newsletter.

Cons

The majority of emails sent end up reaching SPAM or Promotional folder. Takes more than usual time to complete IP warm up.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Review Source

chandan S.  
Email Marketing Executive  
Market Research  
Used the software for: 1-2 years

### "Zoho Campaigns excellent support and attractive pricing"

June 10, 2021

4.0

My experience with Zoho Campaigns is excellent. Account Manager is helpful solving all my queries. They helped us to set up our account from scratch.

Pros

Zoho Campaigns provide excellent support. It is a SaaS based email marketing tool with all automation features. We can create responsive email templates, attractive landing pages, list segmentation and many more. it comes with many integration. We can add calendar option in our mail. It is a excellent for promoting webinar through email.

Cons

Analytics is very poor. If they can work on Analytics and bring some advance features, Zoho has the capability to become leader in this segment

Switched from

[Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/)[Freshdesk](https://www.capterra.com/p/124981/Freshdesk/)[Drip](https://www.capterra.com/p/164933/Drip/)[GetResponse](https://www.capterra.com/p/153948/GetResponse/)[Benchmark Solutions Practice Management](https://www.capterra.com/p/132989/Benchmark-Practice-Management/)

Zoho provide excellent customer support. Zoho is registered in India, we can save GST on Billing.

Review Source

MS

Mario S.  
Finanzwirt  
Professional Training & Coaching  
Used the software for: 6-12 months

### "ZOHO campaigns review. "

April 23, 2023

4.0

First it’s not easy to get into it. The support is good and fast. Now, after some months, I like it.

Pros

I like the workflows. You set up a campaign, define actions, wanting times, build emails from templates or from scratch.

Cons

First I didn’t see the difference between Zoho campaigns and Zoho marketing automation. I built up my campaigns in marketing automation. But there, a special function is missing: you can’t change anything on a running campaign. In ZOHO campaigns you can.

Reason for choosing Zoho Campaigns

Price is perfect with Zoho one

Switched from

[KlickTipp](https://www.capterra.com/p/246140/KlickTipp/)

Price.

Review Source

Vansh C.  
Growth Marketer  
Marketing and Advertising  
Used the software for: 6-12 months

### "A very competent email marketing software!"

July 5, 2021

4.0

Since the emails I send out are relatively simple and non-fancy, I have enjoyed using Zoho Campaigns! It's hassle-free software that ties in well with other apps in the Zoho Suite.

Pros

If you are familiar with and are using the Zoho Suite, buying this software for your email marketing is a no-brainer. It integrates wonderfully with other Zoho apps, and WooCommerce. The analytics are also very comprehensive, and you won't find anything lacking in this regard.

Cons

Easily the biggest downside of Zoho Campaigns, is the customizability of emails. You just can't do all that much with them. There are VERY few fonts to choose from, and generally a lot of constraints regarding the placement of different elements. A little more freedom would have been nice.

Review Source

HB

Harry B.  
Director of Operations  
Medical Devices  
Used the software for: Less than 6 months

### "Excellent Value"

August 29, 2023

4.0

Since we've begun using Zoho Campaigns we've found the initial setup to be pretty smooth. The user interface is helpful and intuitive when setting up campaigns. Zoho Campaigns has allowed us to reach more leads than ever before and has kept everything very organized so we know what is going on.

Pros

Zoho Campaigns is ideal for small to medium sized businesses who want access to big business marketing tools. They make it very easy to setup contacts, create campaigns, and track campaign performance. Before we using a very manual process, but Zoho and streamlined everything and made it very simple.

Cons

The Zoho training was not the best, but we found that we are able to learn most of the features on our own and have been happy overall.

Switched from

[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)

We found that Zoho Campaigns was able to offer the same features, but at a fraction of the cost.

Review Source

Alba P.  
Maestra de Educación Infantil  
Education Management  
Used the software for: 1-2 years

### "Plataforma para analizar el marketing"

November 30, 2022

5.0

Herramienta que te ayuda a automatizar todo el marketing de tu empresa a través del correo electrónico.

Pros

Perfecta para analizar y estudiar las campañas publicitarias de tu empresa de una forma muy precisa. Es totalmente compatible con Zoho CRM y además, combinadas, funcionan a la perfección, se sincronizan muy bien.

Cons

Al principio, es algo difícil de manejar, recomiendo que alguien te lo implemente para poder sacarle el máximo partido.

Review Source

Jeff C.  
Ceo  
Management Consulting  
Used the software for: 1-2 years

### "Best Platform for Small Business"

February 14, 2023

5.0

Always be ok, nothing to say about it.

Pros

Integrations with CRM and another solutions Zoho like: Zoho Sign, Zoho Bigin, Zoho CRM and Zoho Mail.

Cons

Automations with channels. Using WhatsApp, SMS and Emails integrated.

Switched from

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[RD Station](https://www.capterra.com/p/180098/RD-Station/)

Pricing.

Review Source

HM

Harish M.  
Business Development Manager  
Education Management  
Used the software for: 1-2 years

### "Must Try Over Competitors"

October 10, 2023

5.0

Overall its been good 12 months. Looking forward to another good 12 months.

Pros

Easy to use and very much simplified for dummies

Cons

I really dont think i hate anything about Zoho Campaigns. Its amazing.

Reason for choosing Zoho Campaigns

Big fan of Sridhar Vembu

Review Source

AV

Alex V.  
Sales Consultancy  
Computer Software  
Used the software for: 2+ years

### "The best campaigns tool out there"

September 23, 2023

5.0

Amazing experience of easyness and effectiveness.

Pros

Zoho campaigns is very easy to use, effective and flexible. Gives you everything you want.

Cons

Nothing. It is an amazing product, the best out in the market.

Reason for choosing Zoho Campaigns

Because it is the best tool out there.

Review Source

SR

Sundar R.  
Founder  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Fun to use"

September 22, 2023

5.0

Building the email list, sending preliminary and final campaigns are very easy to set up and send.

Pros

The ease of use and the simple interface makes it very easy to do this job that is very productive for the marketing purpose.

Cons

Permission email management is a bit time consuming.

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

Reason for choosing Zoho Campaigns

It is about the suitability to the market that I live in and work.

Review Source

GH

Gonzalo H.  
Licenciado en Marketing  
Wholesale  
Used the software for: 1-2 years

### "Excelentes funcionalidades a un costo bajo"

September 20, 2023

5.0

Pros

Lo que más me gusta de Zoho Campaigns es la facilidad para configurar las campañas y los informaes que obtengo sobre los resultados.

Cons

El tiempo de carga de algunas funciones es realmente lento y se tilda.

Review Source

SS

Shivam S.  
Assistant Category Manager  
Information Technology and Services  
Used the software for: 1-2 years

### "Review on Zoho Campaigns"

March 18, 2023

5.0

Zoho Campaigns is a robust and affordable email marketing platform it helped me to manage effective email campaigns. its user-friendly interface, advanced customization options helped me a lot while designing my campaigns, also i found it quite affordable.

Pros

Zoho Campaigns offers a user-friendly interface that makes it easy to create and send email campaigns, it offers advanced customization options, including customizable templates and HTML editors, which allow me to create highly personalized and visually appealing email campaigns for my clients.

Cons

While Zoho Campaigns offers seamless integration with other Zoho apps, it may not integrate as well with other third-party tools and platforms. it has a limited email automation options compared to other email marketing tools.

Review Source

Michael K.  
Principal  
Marketing and Advertising  
Used the software for: 2+ years

### "ZOHO Campaigns manages 8,000 person newsletter "

March 5, 2019

5.0

The team at ZOHO Campaigns have been very responsive to any questions. I also like that once you build up a list you can manage the list in Campaigns. Overall been very easy software to use on a daily basis.

Pros

I use ZOHO Campaigns to send out a daily 8,000 person newsletter. I have used ZOHO Campaigns for nearly 10 years for my newsletter. What I like is the ability to cut and paste HTML content into a template and create the newsletter in a couple of minutes.

Cons

I would like there to be more subscriber reports in ZOHO Campaigns. Perhaps could be a way we could customize the subscriber reports a little better.

Review Source

Susang R.  
Product Marketer  
Information Technology and Services  
Used the software for: 1-2 years

### "Simplest way to stay connected with all your customers"

July 7, 2022

5.0

Zoho Campaigns can easily integrate with other Zoho apps which allows for centralizing all our work. This improves our overall working efficiency

Pros

It is very easy to design and schedule email campaigns using Zoho campaigns. The reports are very much extensive which enables us to draw very cool and in-depth insights. Also loading contact lists and segmenting them is pretty awesome and easy.

Cons

Honestly, I do not have any dislike for Zoho Campaigns

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Switched from

[Moosend](https://www.capterra.com/p/147042/Moosend/)

More features were required

Review Source

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