# ZoomInfo Operations Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is ZoomInfo Operations the right Data Management solution for you? Explore 105 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/253448/ZoomInfo-Operations/reviews --- ZoomInfo Operations 4.3 (105) [View alternatives](https://www.capterra.com/p/253448/ZoomInfo-Operations/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of ZoomInfo Operations Ease of use 4.1 Customer Service 4.4 ## Pros and Cons in Reviews DB Diana B FounderComputer Software, 2 - 10 employeesUsed the software for: 1-2 years. “ZoomInfo is often considered the best prospecting tool if your team can afford it.“ January 5, 2025 DB Diana B FounderComputer Software, 2 - 10 employeesUsed the software for: 1-2 years. “In my tests, their emails come back as only 85% deliverable on average - and I would say 25% of the 85% are catch-alls.“ January 5, 2025 NJ Nacky J Senior Data AnalystMarketing and Advertising, 501 - 1,000 employeesUsed the software for: More than 2 years. “Data count of accounts and contacts are mostly within my satisfactory outcome.“ March 7, 2023 KC Kevin C Account ManagerInformation Technology and Services, 11 - 50 employeesUsed the software for: More than 2 years. “It can also feel a bit overwhelming at first, making it harder for new users to get up to speed quickly.“ May 16, 2024 Reunaldo P Senior Data AnalystMarketing and Advertising, 501 - 1,000 employeesUsed the software for: 1-2 years. “I appreciated how simple ZoomInfo OperationsOS was to use and navigate as well as how quickly it could provide me with the information I required.“ March 3, 2023 CE Charles E Business Operations ManagerMarketing and Advertising, 51 - 200 employeesUsed the software for: More than 2 years. “Unable to create accounts and then associate them to campaigns within the same upload, similar to the functionality available for leads and contacts.“ July 28, 2020 CE Charles E Business Operations ManagerMarketing and Advertising, 51 - 200 employeesUsed the software for: More than 2 years. “We use it to improve data Quality, mass list uploads, nightly automated cleanses, and record deduplication.“ July 28, 2020 IE Istvan E Revenue OpsInternet, 51 - 200 employeesUsed the software for: Less than 6 months. “Please let me edit the time zone of the scheduling interface, none of our departments are located in the EDT timezone but the UI doesn't let me change it.“ August 3, 2020 ## Showing most helpful reviews Showing 1-25 of 105 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Cameron E. Marketing Operations Manager Internet Used the software for: 1-2 years ### "Great database maintenance software - simple and easy to use" July 28, 2020 5.0 I've used tools like DemandTools and other database management software in the past - it's all crap compared to RingLead. It's an all-in-one tool that allows me, as a marketing ops person, to link to Marketo and run all my leads through and get them cleaned up (de-duped, matched, converted, etc) as they go through my web forms and uploads. Great tool to also upload big lists into Salesforce. Great tool and I haven't even started to use the more advanced stuff like segments, etc. Pros Love the simple interface, easy to run and maintain programs, schedules and other filters. Great integrations with Salesforce and Marketo - which is why we Cons Sometimes have to do some workarounds where they don't have the exact configutation, but for the most part can do everything you need it to. Alternatives considered [Openprise](https://www.capterra.com/p/154474/Openprise/) Reason for choosing ZoomInfo Operations RingLead was cheaper. Openprise was an awesome software but it was so expensive. Review Source DB Diana B. Founder Computer Software Used the software for: 1-2 years ### "Good if you can afford it, otherwise there are hundreds of other cheaper options" January 5, 2025 4.0 Good to use if it's already part of your tech stack, but not necessarily worth it if you're a smaller business looking to grow lean. I think of it like an SEMRush which is very expensive, but people love using it if their company can afford it. Pros ZoomInfo is often considered the best prospecting tool if your team can afford it. I love how clean the UI is, and how much data the dashboard shows. Cons I don't like how you need to contact them to get pricing, that already sets the tone that this isn't a good choice for small to SME's. I think it's quite overpriced compared to the likes of Apollo, Cognism, Hunter, and etc. In my tests, their emails come back as only 85% deliverable on average - and I would say 25% of the 85% are catch-alls. This means they have a closer to 60% accuracy for the types of emails I'd like to find at a very high premium. Switched from [Apollo.io](https://www.capterra.com/p/158696/Apollo/)[Cognism](https://www.capterra.com/p/169083/Cognism/) My client wanted a more sophisticated and best-in-class platform. That's what ZoomInfo is if you can afford it. That being said I think they're only marginally better than Cognism or Apollo. However, if you're a large enough business - it's worth the switch. Review Source Tate S. Financial Accountant Used the software for: 6-12 months ### "Inexplicably bad." June 14, 2018 3.0 Deduping Pros The software does indeed work as advertised. They are able to offer deduping services that our company needed. Cons Wow! Bad experience all around. For 7 months of our 12 month contract they were charging some random persons credit card instead of ours. Apparently they have no safeguard for protecting clients credit card info. Anyway we tried to get it fixed back in November and they just ignored us. We then got an email that they would be contacting their attorney over this. Straight up told me he didn't care if we renewed with them next year. We finally got our credit card on file and hopefully, it's fixed. But there is some serious miscommunication and confusion on their end. Their frustration should never be taken out on a client when it's their own fault. I got ahold of someone else in the company and they apologized profusely for the way we had been treated and for the mistake that had been made on their end and offered us a 10% discount. The software fits our needs for now but we are seriously unimpressed with the customer service and lack of professionalism. Review Source DT Danielle T. Talent Acquisition Manager Human Resources Used the software for: 2+ years ### "Viewpoint of a frequent user " June 22, 2020 4.0 Overall, Capture has allowed us to get in contact with candidates who normally we wouldn't have been able to reach. This has greatly increased our ability to be consultative with our clients and fill roles. Pros I like the fact that we can gather somewhat accurate information on a candidate's personal contact. Being able to keep that information in project lists is helpful as well. Cons There are only a few things I do not like about the software. In the process of parsing in candidates, there can be some bugs on LinkedIn's side. After that, enriching a large number of candidates can take a while, and sometimes the contact information is incorrect, which has lead to some awkward conversations. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) To get direct-dial and cellphone numbers before ZoomInfo offered that. Review Source JM James M. Salesforce Administrator Education Management Used the software for: 2+ years ### "Easy to understand, difficult to master. " August 4, 2020 4.0 Easy to set up, responsive customer service, quality product but difficult to apply well at first. Pros The fuzzy matching for deduplication of uploads and existing records is fantastic. Even the basic normalization enrichment package will help make your data much more useful. Also, mass update is a fantastic tool for managing your records. This tool has saved me countless hours of coming through duplicates. We would have just had to let them into the system or not uploaded records. It's been a huge win for me in my role as admin. Cons The deduplication is the part that's difficult to master. It's about as well done as any tool I've seen or tried but the logic for deduplicating can be quite tricky and you have to understand going in that no system is going to completely replace a person reviewing the records. Alternatives considered [Cloudingo](https://www.capterra.com/p/178704/Cloudingo/) Reason for choosing ZoomInfo Operations Better demo, Cloudingo may have had an equal tool but I felt that Ringlead did a better job getting me up and running with it. Review Source RS Radu S. Marketing Operations & Insights Manager Internet Used the software for: 2+ years ### "Best Bulk Lead Upload Software out there" August 5, 2020 5.0 Overall we are happy with it and although every year we review the market we couldn't find any software that would be better than RingLead. Pros We are only using the Lead Upload functionality and for the past 3 years, we had no problem with this. Love the ability to custom match the imported data with the already existing data and the ability to create templates that can be used based on specific matching criteria. Cons Nothing to mention here, we didn't have any problems with it. Alternatives considered [Cloudingo](https://www.capterra.com/p/178704/Cloudingo/) Reason for choosing ZoomInfo Operations Ease of use, support and price. After reviewing all the offers we decided to go and continue using RingLead year after year Review Source PM Philip M. Salesforce Architect Construction Used the software for: 2+ years ### "A value-effective data integrity solution." August 10, 2020 4.0 I am satified with our overall experience with Ringlead. As they have gone through growth stages and transitions, they maintained a solutions oriented approach. Our impression is that their support has improved as the platform functionalities grew, which we find is not typical in this arena. Pros The Account and Contact merge functionality is something we find very helpful. It is much more effective than native merge functionality. Cons Initially , we had issues with the deduplication functionality interfering with Contact synchronization on mobile Alternatives considered [Cloudingo](https://www.capterra.com/p/178704/Cloudingo/) Reason for choosing ZoomInfo Operations Cost, functionality, and the preserverance of their sales team. Review Source PE Paul E. Sales Operations Retail Used the software for: 6-12 months ### "So Far so Good" August 3, 2020 4.0 I have been using Ringlead since 6 months for multiples subjects. So far 0 bugs or real issues. And the CS team is always there when need with answers. Pros Every features i use are available on Salesforce, with a big difference. They are way simpler and faster to use on a daily basis. Especially "Deduplication", "mass delete/update". You can also work on both Sandbox and Production effortlessly and refresh the connection immediately. Cons No big topic. The before last phase seems a bit useless during deduplicating. But that aside nothing. Alternatives considered [Cloudingo](https://www.capterra.com/p/178704/Cloudingo/) Reason for choosing ZoomInfo Operations Easier to use, faster to deploy, intuitive on a daily basis. And the more important : way better sales rep on Ringlead side. Customized demo and 2 meeting versus generic demo without customization and 1 meeting. Review Source Caterina T. Team Lead Information Technology and Services Used the software for: 1-2 years ### "Best data management tool " June 12, 2020 5.0 The employees are amazing and very responsive to any need or question I may have. The tool just works! Pros Easy to set up, easy to test, easy to filter for duplicates, easy to use overall. Cons Nothing! No complaints here. Team was super helpful and product is easy to use Alternatives considered [Cloudingo](https://www.capterra.com/p/178704/Cloudingo/) Reason for choosing ZoomInfo Operations This was Enterprise ready, flexible, cloud based, secure, and easy to use Review Source DM David M. Expert Witness Researcher Legal Services Used the software for: 2+ years ### "How old are these email addresses?" April 25, 2025 4.0 A great adjunct to other databases. The occasional personal mobile number makes it worth using. But other products are more current Pros Availability of mobile phone numbers. This is by far the best reason to use the product. So much better than going the usual route. Cons Outdated emails. Far too many are from college days. Would like more current data or weed out more of the old ones. Review Source tS tim S. mgr sales tools & analytics Information Technology and Services Used the software for: 2+ years ### "Flexible & Easy to Use" August 3, 2020 4.0 RingLead is the platform we use to import all tradeshow / live event lists to our campaigns, and it is used to schedule duplicate resolutions across leads, accounts, and contacts. The platform has come a long way since pre-DMS. Pros RingLead has made huge strides with the DMS platform and the tool is flexible enough to run matches on accounts, leads, contacts and leads:accounts and leads:contacts. The tool is easy to use for admins. Match criteria is expansive and flexible, and the Master + Surviving Field Rules are easy to define (and save as templates) to ensure that field and record retention is consistent. Cons RingLead is a great tool, but there is one thing that bothers me: Intuitively, the way the matching rules are displayed as a cascade makes it seem as if it works like an "if" statement - where the first rules are evaluated first, and if false, then the next set of rules are evaluated. This is not the case; all of the rules are evaluated with the same level of priority. Right now - we would need to create separate de-duplication jobs to run strict, then moderate, then loose matching parameters. It would be HUGE to allow users to prioritize the match rules (i.e. give us an option to prioritize matching logic, ELSE everything will be evaluated at the same priority). Reporting is OK but could definitely be expanded to provide more detail. Alternatives considered [Cloudingo](https://www.capterra.com/p/178704/Cloudingo/) Review Source CH Chris H. Sr. System Analyst Computer Software Used the software for: 2+ years ### "Ringlead with Salesforce & Marketo" August 3, 2020 4.0 Our experience with Ringlead has been very well over the years their support and customer success team are very helpful and engaged. Pros Ringlead gives you the ability to create very robust deduplication rules that can be front facing as well as run in the background. You can also setup multiple rules which as a global company is helpful as these rules may differ by region. Lastly how you can choose a master is also very robust and gives you multiple levels of options on how to choose the Master record. Cons I wish they would focus more on things they do really well and leave some of the light weight stuff (Mass update, Mass delete etc.) which most of these systems they integrate with offer for free. I wish they would focus on enrichment of records front facing and email validation (personal opionons) Review Source Response from ZoomInfo August 4, 2020 Hello, Chris. Thanks a ton for the good review. I saw that you mentioned you wished we would focus on enrichment and email validation. You don't have those features licensed but they are in the platform. I would like to offer you a free extended trial if you are open to it. Please reach out to me at john@ringlead.com if you are interested. Thanks again! JW Jim W. District Manager Oil & Energy Used the software for: 2+ years ### "If you're in sales and hate data entry get Capture right away!" June 17, 2020 5.0 Capture makes entering new accounts, clients, and leads very quick and painless. The SalesForce process of setting up a new account and then adding a new contact used to take me 15-20 minutes. Now I can do it in 3-5 minutes... with no data errors! For a salesperson, this is a must-have program. Pros When our company started using SalesForce I quickly realized that to get the most out of it I would need to up my data entry game. I tried every program I could find that would automate getting new contacts and leads into SalesForce. Capture was the best back then and has remained the best since. Cons The only real con is the pricing. When they changed their pricing (a HUGE increase) I immediately went out to find a cheaper alternative. I spent about a week checking out the competition. In the end, I came back to Capture because there is no substitute. Review Source NJ Nacky J. Senior Data Analyst Marketing and Advertising Used the software for: 2+ years ### "When it comes to data, ZoomInfo is your to-go!" March 7, 2023 5.0 Pros The UI is intuitive and user-friendly. Clear mapping and quick link to environment. Data count of accounts and contacts are mostly within my satisfactory outcome. Filtering is quick and precise. Cons Expensive and ZoomInfo will still charge you credits if you download a list that has already been previously downloaded. Review Source VS Valerie S. Business development Pharmaceuticals Used the software for: 2+ years ### "Zoom purchased RingLead and is not supporting Capture enrichment any longer" February 15, 2022 4.0 I liked the old capture, I'm still using the "new capture" but I really miss the enrichment. Not to mention the price has gone sky high Pros It does a great job of capturing linkedin information and putting it in SalesForce Cons without the enrichment portion to find email information, it's become nothing but a cut and past program Review Source JC Justin C. Marketing Operations Manager E-Learning Used the software for: 2+ years ### "A great data quality solution for the data focused company" July 28, 2020 4.0 From the sales team to customer success and support everyone has been a pleasure to work with. Great integrations with other data enrichment providers and a seamless with SaleForce. Pros I can manage every part of my marketing and sales data process in one platform now. Cons The design, UX/UI could definitely use an updated. Although the deign looks up to date, the overall experience could be enhanced. A UX update would make this product amazing. Not a showstopper by any means though. Reason for choosing ZoomInfo Operations RingLead really is an all-in-one data management solution for marketing and sales teams. My goal as MOPs Manager is to do the most amount of work (maximize our data) with the least amount of tools in my martech stack and RingLead was the solution that provided that. Review Source NM Nicol M. Email Marketing Manager Financial Services Used the software for: 2+ years ### "Not a complete solution" July 28, 2020 3.0 We had some issues in implementation that dragged on for months. Customer service was very responsive and helpful, but the product just wasn't a complete solution for both our CRM and email automation platform. Pros RingLead does a decent job at restricting/preventing duplicates from being created in Salesforce. Cons It is not a viable solution for preventing/deleting duplicates in Marketo. Review Source OL Onttu L. Director of CRM Real Estate Used the software for: 2+ years ### "It works well for business" June 22, 2020 4.0 Its been a very good fit for our lead business. Pros Allows us to keep our leads clean and prospects flowing. Cons Refreshing the connection often seems harder then it should be Review Source JD Jessica D. Manager Food & Beverages Used the software for: Less than 6 months ### "Capture honest review" July 29, 2022 4.0 Pros The ease of use. 100% this program is easy to use, it is straightforward and very helpful. Cons There are always improvements that can be made. I can't name any at the moment, but improvements are always possible. Review Source KM Katie M. BDR Computer Software Used the software for: 6-12 months ### "Capture Review" June 22, 2020 3.0 The ability to find prospect's phone numbers. I would give capture 3.5 out of 5 stars Pros Tool is helpful in finding cell phone numbers that otherwise would be unattainable. Very Convenient to be able to upload contacts directly to salesforce Cons The quality of the phone numbers is lacking. There are times when I am unknowingly calling prospect's spouses or children. Review Source SO Sarah O. Sales Ops Internet Used the software for: 6-12 months ### "Review" August 6, 2020 5.0 Pros I like that it is easy to configure and it can run automatically on the background without us thinking about it after setting it up. Cons The UI can be a bit updated. It kinda looks like an older software compared to other software I've used but other than that, the UI is pretty intuitive and nothing is missing. Review Source AO Angela O. Business Development Information Services Used the software for: 1-2 years ### "Easy Integration with Salesforce and LinkedIn Sales Nav" June 12, 2020 4.0 I am quite pleased with this sales tool, and would recommend for any Sales or Business Development team. Pros The most important element when choosing Capture was the integration functionality with SF and LinkedIn Sales Navigator. Capture saves me loads of time because it can easily grab leads from LinkedIn, "capture" lead data, and then easily create the lead in Salesforce. Cons The one thing I would like to see improvements on with Capture is a higher percentage of emails address accuracy. Review Source ML Meghan L. BDR Computer Software Used the software for: 6-12 months ### "Easy to use" June 12, 2020 3.0 Overall I like it, and would recommend if you're looking for contact info. Pros It gets numbers that other companies and services like this can't. It also makes it really easy to get prospects into Salesforce Cons It often (maybe twice a month or so) stops working for us, which is inconvenient. Sometimes I'll "premium enrich" a contact and nothing will be found and it still uses up one of my credits. Sometimes It'll pull out wrong numbers so you have to be prepared for that when using those numbers to call. Review Source CB Chris B. Director of Sales Computer Software Used the software for: 1-2 years ### "Capture Great for Prospecting" June 12, 2020 5.0 Overall experience is good. There are some bugs but it allows me to prospect much easier. Pros I love the ease of use to find contact data on my target prospects then how I’m quickly able to get them into Salesforce Cons The implementation process was a bit complex getting it fully integrated the way we wanted to with Salesforce Review Source AS Andrea S. Director of Marketing Information Technology and Services Used the software for: 2+ years ### "Strong Platform with Lots of Improvements Recently" August 6, 2020 4.0 We use RL to prevent dups from entering our CRM, standardize data, and manage imports/clean up efforts. Pros Integration w/ SFDC and Marketo and the ability to complete multiple data hygiene tasks from one spot. Cons I wish it had the ability to mass update records from within RingLead Reason for choosing ZoomInfo Operations RL is making a lot of strides to improve the platform UI/ streamline tasks and is very committed to client success. 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