# Page 2 | ZoomInfo Operations Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is ZoomInfo Operations the right Data Management solution for you? Explore 105 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/253448/ZoomInfo-Operations/reviews --- ZoomInfo Operations 4.3 (105) [View alternatives](https://www.capterra.com/p/253448/ZoomInfo-Operations/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of ZoomInfo Operations ## Showing most helpful reviews Showing 26-50 of 105 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use tS tim S. mgr sales tools & analytics Information Technology and Services Used the software for: 2+ years ### "Flexible & Easy to Use" August 3, 2020 4.0 RingLead is the platform we use to import all tradeshow / live event lists to our campaigns, and it is used to schedule duplicate resolutions across leads, accounts, and contacts. The platform has come a long way since pre-DMS. Pros RingLead has made huge strides with the DMS platform and the tool is flexible enough to run matches on accounts, leads, contacts and leads:accounts and leads:contacts. The tool is easy to use for admins. Match criteria is expansive and flexible, and the Master + Surviving Field Rules are easy to define (and save as templates) to ensure that field and record retention is consistent. Cons RingLead is a great tool, but there is one thing that bothers me: Intuitively, the way the matching rules are displayed as a cascade makes it seem as if it works like an "if" statement - where the first rules are evaluated first, and if false, then the next set of rules are evaluated. This is not the case; all of the rules are evaluated with the same level of priority. Right now - we would need to create separate de-duplication jobs to run strict, then moderate, then loose matching parameters. It would be HUGE to allow users to prioritize the match rules (i.e. give us an option to prioritize matching logic, ELSE everything will be evaluated at the same priority). Reporting is OK but could definitely be expanded to provide more detail. Alternatives considered [Cloudingo](https://www.capterra.com/p/178704/Cloudingo/) Review Source IE Istvan E. Revenue Ops Internet Used the software for: Less than 6 months ### "Gain control of your data" August 3, 2020 4.0 My experience has been a very pleasant surprise. Keeping our org's data clean, I've been using Ringlead extensively for record deduping, lead to account matching, sales territory assignment, deleting redundant activity records and a whole lot of other tasks. Pros Lots of features, seems like they've though about a lot of scenarios. I often find myself wanting to do something, I reach out to our contacts at Ringlead and they offer to walk me through the setup in a call. We're working with some Salesforce consultants and even they are surprised sometimes by the amount of flexibility Ringlead offers since they're used to doing everything by themselves. It is great when I feel in control of the data and with Ringlead I absolutely do! Cons The tool is great but there are some things that would make my life easier: - Number one feature that's missing is a simple list import via the batch API without doing any transformations/lookups on the data. The current import feature makes too many calls to the API so we cannot use it and have to pay for a very expensive alternative tool. - Documentation could be improved a bit. I often need to talk with actual people to find answers. - Please let me edit the time zone of the scheduling interface, none of our departments are located in the EDT timezone but the UI doesn't let me change it. Even better, corresponding times in different timezones I specify would be very helpful, especially since there's a 9 hour difference between our HQ and where I work. - I'm having trouble understanding/remembering which tasks use the batch and which the SOAP API of SFDC. This could be shown in a prominent space in the UI or it would be great if Ringlead could estimate number of API calls used by executing a job. - Failures to handle records could be displayed more prominently after a job runs and also why they failed. - Please include the ability to filter records using a list upload. Review Source Response from ZoomInfo August 4, 2020 Amazing feedback Istvan! We will put your suggestions into the product queue and get you an update shortly. Your feedback is amazing! Reunaldo P. Senior Data Analyst Marketing and Advertising Used the software for: 1-2 years ### "ZoomInfo OperationsOS: Pros and Cons Review" March 3, 2023 5.0 Pros I appreciated how simple ZoomInfo OperationsOS was to use and navigate as well as how quickly it could provide me with the information I required. I also discovered that the platform was very user-friendly and helpful for quickly and easily gathering data about my contacts and prospects. Cons I discovered ZoomInfo OperationsOS to be unintuitive to use and to lack a user-friendly interface. In addition, I discovered that the system was challenging to navigate and took a long time to load. Alternatives considered [InsideView](https://www.capterra.com/p/178108/Apex/)[Lusha](https://www.capterra.com/p/198383/Lusha/) Review Source CH Chris H. Sr. System Analyst Computer Software Used the software for: 2+ years ### "Ringlead with Salesforce & Marketo" August 3, 2020 4.0 Our experience with Ringlead has been very well over the years their support and customer success team are very helpful and engaged. Pros Ringlead gives you the ability to create very robust deduplication rules that can be front facing as well as run in the background. You can also setup multiple rules which as a global company is helpful as these rules may differ by region. Lastly how you can choose a master is also very robust and gives you multiple levels of options on how to choose the Master record. Cons I wish they would focus more on things they do really well and leave some of the light weight stuff (Mass update, Mass delete etc.) which most of these systems they integrate with offer for free. I wish they would focus on enrichment of records front facing and email validation (personal opionons) Review Source Response from ZoomInfo August 4, 2020 Hello, Chris. Thanks a ton for the good review. I saw that you mentioned you wished we would focus on enrichment and email validation. You don't have those features licensed but they are in the platform. I would like to offer you a free extended trial if you are open to it. Please reach out to me at john@ringlead.com if you are interested. Thanks again! JZ Julia Z. Salesforce Manager E-Learning Used the software for: 2+ years ### "Salesforce Admin Essential!!" August 6, 2020 5.0 Ringlead's on-boarding and support is awesome. They schedule the time with you and make sure you are achieving what you need to achieve right from the beginning. They take the time to listen to suggestions and improvements while being highly responsive to any questions or emails. I have needed a few last minute meetings and they made it their priority to jump on a call with me; I super appreciated that. Pros Ringlead's software has become an essential tool for me to manage and maintain our Salesforce instance. The power and control this tool provides is incredible. My favorite part of the product package is the mass updating function because with no stress or needing to download files to update values via excel and then send in with data loader, you can: set your criteria with ease, see the number of records in real-time that specific criteria involves, tell the system what to do for those records, update them all or only a select few (or none), and have the ability to download those CSV files for your records. Think of when you add a new default picklist value for a new or existing field; you can now mass update all the null values to this default value within in seconds. The amount of time I have saved in my everyday workload is so valuable, the tool pays for itself within a week of use! Cons I honestly wish I just had more time to dedicate to all of the use cases. I don't have any complaints for what I do utilize. Review Source VR Verified Reviewer Director, Sales Operations Real Estate Used the software for: 1-2 years ### "Save Time Finding Duplicate Records" June 26, 2020 4.0 We have definitely saved time using RingLead as it automates a large portion of the de-duplication process on accounts. It's great for complex organizations that will need multiple rules to identify the best matching accounts. What anyone considering a purchase of RingLead or similar product should know is that it's unlikely to solve all of your duplication problems, so you will need to weigh the cost and potential benefit accordingly. Pros While RingLead has multiple functions, we primarily used it to identify duplicates before adding large lists from acquisitions into our Salesforce CRM. With the fuzzy logic and multi-step checks to identify the correct account matches, our team saved at least 50% of their time on list preparation using RingLead. For complex databases where there may be multiple accounts that could be matched and you need to select the right account, this definitely worked for us. Cons Training the team on how to use this tool is critical, as changes are applied directly to Salesforce. While the tool is very easy to use, due to this potential risk you may need to have a more technical team managing how it is used to prevent data errors. Review Source BT Bill T. Inside Sales Rep Computer & Network Security Used the software for: 1-2 years ### "Capture 3.0 | The Next Generation" June 26, 2020 4.0 Capture is a great tool that assists in prospecting efforts in conjunction with LinkedIn/Navigator. While it is a bit clunkly as an add on tool/plugin. It saves a lot of time from having to manually update opportunities, new contacts and new accounts. In short this tool is a time SAVER for those who have less time to prospect. Also- your able to store 1000 contacts at any given time, this is nice simply to fall back on/ remind you of older contacts (when prospecting). Pros The best feature is the ability to be able to convert a contact into a lead. This accomplishes a few things, saves time and allows me to created the account, opportunity and contact all in one action (more or less). Given my job is extremely heavy on prospecting time saving steps like these help immensely. Cons I get the impression I'm only using capture to 50% of its potential. I wish features jumped out at you a bit more. The condensed screen (although you can alter it) isn't the most streamlined user friendly tool out there. I keep finding a lot of duplicates, which adds another step of scrubbing. Review Source VR Verified Reviewer Director, Revenue Operations Information Services Used the software for: 2+ years ### "Great Data Management Tool to Streamline, Normalize, Deduplicate, and Mass Edit / Upload Data to CRM" July 28, 2020 4.0 RingLead is a powerful data management platform that enables us to keep our data clean and normalized. It cuts back significant time to clean, update, and import data, that would normally take hours if not days to complete. Pros Allows you to easily manage CRM data in bulk; improving overall hygiene, preventing duplicate records, and saving time from manual cleanup or data entry. Cons Since RingLead is a powerful tool, setting up logic and understanding all the features and steps can be difficult to understand for some less technically-savvy users. Building logic can also be limited as you can't build custom logic (1 and (2 or 3) and 4), and have to build each scenario under different "or" statements. Also no ability to do cross-object referencing for field updating. Review Source SP Scott P. Head of CRM Insurance Used the software for: 2+ years ### "Saves me several hours each week" August 6, 2020 5.0 One of the first recommendations I make when working on a new Salesforce org is implementing a solution for data hygiene. For the past 5+ years recommendation is usually RingLead. Their pricing is inline with what they offer and their tool is customizable enough to fit most use cases. Pros 1\. Advanced matching criteria beyond any other solution I have used or evaluated. 2. Automated data hygiene tasks that you can trust. 3. Excellent communication from customer support. Cons The support docs are not very helpful for new users. Much of the language used assumes that you already know their product inside and out. As an experienced user I can find what I need in them, but new users are often confused and will likely need to contact support for help. Review Source LR Lindsay R. Account Executive Computer Software Used the software for: 6-12 months ### "Integrations are A+" June 17, 2020 3.0 Love it, I use it everyday. Very easy to maneuver through - just wish it could be more accurate at some times. Pros I like how this integrates with linkedIn navigator b/c this is where i spend 80% of my time prospecting & it makes it VERY convenient to be able to stay on that site and pull in the information I need Cons I'm not sure if I use the software to it's fullest capabilities, but I do find it to pull the wrong email/phone nubers more often that not. Like if I was capturing a prospect that is ~6 mnths into a new role at a new organization, I wouldn't be able to pull the most up to date contact information. Again, I'm not sure if this is how I'm using it or the software itself Cost - I have 0 insight into how much we pay b/c im just an end user - that's why I left those sections blank. Review Source Response from ZoomInfo June 18, 2020 Thanks for the feedback. If you are finding data quality an issue, you can plug different data enrichment sources into it. However, most enrichment databases won't have updated contact info for some time after a job change. Capture allows you to use any data vendor of your choice :) Jacco D. VP of Revenue Libris Photography Used the software for: 1-2 years ### "Prioritize and engage your best potential clients" November 30, 2018 5.0 Pros Everstring has allowed us to prioritize the best leads in our database and to inform us what other companies would be best to reach out to that would benefit from our solution. It has been one of the few solutions that has significantly improved our revenue generation. Cons No cons for Everstring. The team is there to support, open to feedback, and on their game developing and providing additional value showing they care about their customers. Review Source QW Quinn W. Sales and Marketing Specialist Information Technology and Services Used the software for: 1-2 years ### " Gather outstanding leads for potential sales." April 5, 2023 5.0 Pros This software takes care of everything for me. I waste a lot of time in sales looking for contact information; this software eliminates that and allows me to spend more time selling. Cons The user interface isn't the smoothest, but that's understandable given the amount of detail provided by this tool. Review Source MA Mark A. Head of IT Business Systems Information Technology and Services Used the software for: 6-12 months ### "RingLead Clean & data hygiene" August 10, 2020 5.0 Pros RingLean Clean is definitely at the top of best-in-class solutions for CRM data hygiene! The tool offers tons of flexibility to perform use cases around record deduplication as well as other data hygiene use cases. The fact that it can be used for other use cases outside of deduplication is one of the features that makes it deserving of best-in-class. The robustness of matching criteria configuration as well as logic to determine which fields on records to be merged "win" once the merge is complete is excellent. Cons Clean job data filtering is somewhat limiting in that all records are selected based on the filter criteria. This functionality could be improved by including a filter for master data as well as a distinct filter for data that is eligible to be merged. The UI has a few quirks that can also be improved upon, but once you get the hang of it, it delivers results. Review Source Stephanie M. Partner Advisory Council Member Information Technology and Services Used the software for: 1-2 years ### "Capture for Zoho has been a HUGE win for our team and clients!!" October 29, 2015 5.0 Stumbled across Capture almost 2 years ago and fell in love with the platform. Realizing it was only integrated with a few select CRMs at the time and being a Zoho Alliance Partner, decided we HAD TO HAVE this tool for ZCRM!! Capture is NOW available as a Chrome plugin for Zoho CRM with development in progress for Zoho Recruit too!! Capture allows users in sales, marketing, talent acquisition to pull lead and contact information into Zoho from anywhere on the internet. Whether you are profiling contacts on LinkedIn or directly from a corporate website, Capture is built to scrape tons of detailed information making the collection of Leads a breeze. And now with the new integration, you can import the information right into your database!! Pros Exceptionally accurate capture of contact information!! Cons Would like to see more marketing tutorials for Zoho and Capture. Review Source CE Charles E. Business Operations Manager Marketing and Advertising Used the software for: 2+ years ### "Ringlead Review" July 28, 2020 4.0 Ringlead can do some of the more nuanced matching that is necessary for checking large lists against our existing Salesforce records. We use it to improve data Quality, mass list uploads, nightly automated cleanses, and record deduplication. We've scheduled nightly deduplication jobs to keep our data clean. Lead to account matching and conversion is a particularly helpful project to reduce duplicate accounts sales reps may create when hastily converting leads to contacts. Account matching criteria is especially important to do thoughtfully, and Ringlead has extensive matching criteria available right out of the box. Pros Ringlead is very useful for maintaining data integrity. We run automated cleanups every night to merge duplicate records based on criteria we've determined to be strong indicators. They have matching rules available out of the box as well. Cons Unable to create accounts and then associate them to campaigns within the same upload, similar to the functionality available for leads and contacts. Review Source Kevin B. Sr. Account Executive Computer Software Used the software for: 6-12 months ### "Everstring helps you search for and sell to qualified prospects." March 15, 2018 5.0 I am able to sell to the most qualified prospects, not wasting my time on organizations with no use case, or ones I don't have the leg-up of referencing similar current clients. Pros The search engine easily allows me to search for companies I have sold to previously or had great success with, and then find similar organizations to. This gives me the advantage to referencing their competition, and telling a story as to why this my technology is valuable and impactful in their space. Cons This tool can be a little confusing to learn how to use, largely because there are so many ways it can be used. The training put on my the Everstring is very helpful, though. Nevertheless, there will be a bit of a learning curve with this software, but if you want to engage in account-based selling, this is a phenomenal tool. Review Source VR Verified Reviewer Business Development & Marketing Computer Software Used the software for: 1-2 years ### "It does what we intended it to do" August 27, 2018 3.0 Pros We use the software through an integration in Salesforce and it lets us know if we are creating duplicate entries Cons I don't really know what else they offer. I have had sales people contact me in the past, but I don't really understand the value. Review Source Yoav G. Co-founder Computer Software Used the software for: 2+ years ### "Great concept, execution could be improved" July 17, 2019 3.0 We use Everstring to give a score to lookalike accounts based on our own historical customer database. Pros Everstring took hours of figuring out what our ideal customer profile looked like and turned it into a useable score that led to all kinds of sales and marketing decision making and targeting. Cons Not the easiest to use. Every time we thought we had a handle on it and the sync to Salesforce, it seemed that there was another hoop to jump through. Review Source JD Josh D. Salesforce Administrator Human Resources Used the software for: 2+ years ### "Great Dedupe" August 10, 2020 4.0 Extremely positive and great! Pros Can deduplicate records easily outside of Salesforce as well as Mass Enrich Cons Still use Visualforce for alot of the tools in SF which run into issues on objects with a large number of fields. Alternatives considered [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) Reason for choosing ZoomInfo Operations Lower cost Review Source VR Verified Reviewer BDR Information Technology and Services Used the software for: 6-12 months ### "Its okay - not the greatest" June 16, 2020 3.0 Ringlead capture is helpful if you;ve got nothing else to help you. Would not be my first choice though. Pros Useful in getting phone numbers to help with prospecting and cold calling Cons Emails are often incorrect and mobile numbers arent always reliable. Premium enrichment credits are used up even before you know if there is a mobile number to be captured. Review Source NB Nick B. Sales Operations & Salesforce Admin Real Estate Used the software for: 6-12 months ### "RingLead allows us to remove duplicates hourly and maintain data accuracy" July 28, 2020 5.0 RingLead allows us to deduplicate our Lead records in Salesforce. We can compare against existing Leads, Contacts, or Person Accounts. There is flexible matching criteria and pretty thorough functionality. We're able to continue using our unique and highly duplicative lead creation method (given our unique B2C business context), and still keep a handle on our data accuracy. Our CSM is wonderful and helpful, and the app is very customizable. We have few if no issues, and I'm super pleased! Pros With a very unique Lead creation setup, we have a problem of hundreds of duplicates per day - even when the Lead was converted to an Opportunity and Person Account already. RingLead allows us to deduplicate every hour and meaningfully address this problem so that we can continue to use Salesforce to track our top-of-funnel. I've been impressed with the capabilities - and the helpfulness of the Customer Success team in providing helpful ways to solve new challenges. I recommend this tool! Cons A couple times our hourly deduplication stopped working without warning. I notified the CS team and they brought it to their Eng team. I believe they're working on a fix. Review Source TK Troy K. Director of Sales & Client Success Marketing and Advertising Used the software for: 1-2 years ### "Functionality is fine, but contacts are often incorrect and no direct integration with Salesforce" September 8, 2021 2.0 Pros It is easy to press the capture button within a product like LinkedIn SalesNavigator and have the contacts pop up in a separate window. The contacts then remain populated if you need to find them at a later date. Cons The information is typically very outdated or incorrect altogether and often takes a long time to return results. It pulls from old contacts, sometimes many years old. In addition, there is no way to directly integrate with Salesforce, so contacts have to be added manually, which is time consuming. Review Source VR Verified Reviewer President of HOCOA San Diego Consumer Services Used the software for: 6-12 months ### "Easily find information in bulk or one off" June 17, 2020 5.0 I think it's a great way to get the information you need. Pros The flexibility to collect information from a bulk perspective or a one off Cons Lots of features to understand. You have to become familiar with the system Review Source SB Samantha B. Account Manager Broadcast Media Used the software for: 1-2 years ### "Easiest Attribution Service!" November 9, 2021 5.0 Pros This software does ALL of the work for me. In sales, finding contact information is where half of my time is spent- this eliminates that and gives me more time to sell. Cons At times, there is contact information that is outdated. Review Source VR Verified Reviewer Account Executive Computer Software Used the software for: 1-2 years ### "Great prospecting tool to find qualified companies similar to your current customers." March 29, 2018 5.0 Great prospecting tool for BDR and AE teams. Pros I use Everstring to search for similar companies that I have recently demo'd or sold to. They will show me a list of companies that I can then prospect and fill up my pipeline with. Cons It can be a little hard to get familiar with and trained to utilize Everstring the best you can. Some of the data can also be outdated. Review Source Similar Products Featured