# ZoomInfo Operations Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is ZoomInfo Operations the right Data Management solution for you? Explore 105 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/253448/ZoomInfo-Operations/reviews --- ZoomInfo Operations 4.3 (105) [View alternatives](https://www.capterra.com/p/253448/ZoomInfo-Operations/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of ZoomInfo Operations Ease of use 4.1 Customer Service 4.4 ## Pros and Cons in Reviews DB Diana B FounderComputer Software, 2 - 10 employeesUsed the software for: 1-2 years. “ZoomInfo is often considered the best prospecting tool if your team can afford it.“ January 5, 2025 DB Diana B FounderComputer Software, 2 - 10 employeesUsed the software for: 1-2 years. “In my tests, their emails come back as only 85% deliverable on average - and I would say 25% of the 85% are catch-alls.“ January 5, 2025 NJ Nacky J Senior Data AnalystMarketing and Advertising, 501 - 1,000 employeesUsed the software for: More than 2 years. “Data count of accounts and contacts are mostly within my satisfactory outcome.“ March 7, 2023 KC Kevin C Account ManagerInformation Technology and Services, 11 - 50 employeesUsed the software for: More than 2 years. “It can also feel a bit overwhelming at first, making it harder for new users to get up to speed quickly.“ May 16, 2024 Reunaldo P Senior Data AnalystMarketing and Advertising, 501 - 1,000 employeesUsed the software for: 1-2 years. “I appreciated how simple ZoomInfo OperationsOS was to use and navigate as well as how quickly it could provide me with the information I required.“ March 3, 2023 CE Charles E Business Operations ManagerMarketing and Advertising, 51 - 200 employeesUsed the software for: More than 2 years. “Unable to create accounts and then associate them to campaigns within the same upload, similar to the functionality available for leads and contacts.“ July 28, 2020 CE Charles E Business Operations ManagerMarketing and Advertising, 51 - 200 employeesUsed the software for: More than 2 years. “We use it to improve data Quality, mass list uploads, nightly automated cleanses, and record deduplication.“ July 28, 2020 IE Istvan E Revenue OpsInternet, 51 - 200 employeesUsed the software for: Less than 6 months. “Please let me edit the time zone of the scheduling interface, none of our departments are located in the EDT timezone but the UI doesn't let me change it.“ August 3, 2020 ## Showing most helpful reviews Showing 1-25 of 105 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Cameron E. Marketing Operations Manager Internet Used the software for: 1-2 years ### "Great database maintenance software - simple and easy to use" July 28, 2020 5.0 I've used tools like DemandTools and other database management software in the past - it's all crap compared to RingLead. It's an all-in-one tool that allows me, as a marketing ops person, to link to Marketo and run all my leads through and get them cleaned up (de-duped, matched, converted, etc) as they go through my web forms and uploads. Great tool to also upload big lists into Salesforce. Great tool and I haven't even started to use the more advanced stuff like segments, etc. Pros Love the simple interface, easy to run and maintain programs, schedules and other filters. Great integrations with Salesforce and Marketo - which is why we Cons Sometimes have to do some workarounds where they don't have the exact configutation, but for the most part can do everything you need it to. Alternatives considered [Openprise](https://www.capterra.com/p/154474/Openprise/) Reason for choosing ZoomInfo Operations RingLead was cheaper. Openprise was an awesome software but it was so expensive. Review Source DB Diana B. Founder Computer Software Used the software for: 1-2 years ### "Good if you can afford it, otherwise there are hundreds of other cheaper options" January 5, 2025 4.0 Good to use if it's already part of your tech stack, but not necessarily worth it if you're a smaller business looking to grow lean. I think of it like an SEMRush which is very expensive, but people love using it if their company can afford it. Pros ZoomInfo is often considered the best prospecting tool if your team can afford it. I love how clean the UI is, and how much data the dashboard shows. Cons I don't like how you need to contact them to get pricing, that already sets the tone that this isn't a good choice for small to SME's. I think it's quite overpriced compared to the likes of Apollo, Cognism, Hunter, and etc. In my tests, their emails come back as only 85% deliverable on average - and I would say 25% of the 85% are catch-alls. This means they have a closer to 60% accuracy for the types of emails I'd like to find at a very high premium. Switched from [Apollo.io](https://www.capterra.com/p/158696/Apollo/)[Cognism](https://www.capterra.com/p/169083/Cognism/) My client wanted a more sophisticated and best-in-class platform. That's what ZoomInfo is if you can afford it. That being said I think they're only marginally better than Cognism or Apollo. However, if you're a large enough business - it's worth the switch. Review Source Tate S. Financial Accountant Used the software for: 6-12 months ### "Inexplicably bad." June 14, 2018 3.0 Deduping Pros The software does indeed work as advertised. They are able to offer deduping services that our company needed. Cons Wow! Bad experience all around. For 7 months of our 12 month contract they were charging some random persons credit card instead of ours. Apparently they have no safeguard for protecting clients credit card info. Anyway we tried to get it fixed back in November and they just ignored us. We then got an email that they would be contacting their attorney over this. Straight up told me he didn't care if we renewed with them next year. We finally got our credit card on file and hopefully, it's fixed. But there is some serious miscommunication and confusion on their end. Their frustration should never be taken out on a client when it's their own fault. I got ahold of someone else in the company and they apologized profusely for the way we had been treated and for the mistake that had been made on their end and offered us a 10% discount. The software fits our needs for now but we are seriously unimpressed with the customer service and lack of professionalism. Review Source DT Danielle T. Talent Acquisition Manager Human Resources Used the software for: 2+ years ### "Viewpoint of a frequent user " June 22, 2020 4.0 Overall, Capture has allowed us to get in contact with candidates who normally we wouldn't have been able to reach. This has greatly increased our ability to be consultative with our clients and fill roles. Pros I like the fact that we can gather somewhat accurate information on a candidate's personal contact. Being able to keep that information in project lists is helpful as well. Cons There are only a few things I do not like about the software. In the process of parsing in candidates, there can be some bugs on LinkedIn's side. After that, enriching a large number of candidates can take a while, and sometimes the contact information is incorrect, which has lead to some awkward conversations. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) To get direct-dial and cellphone numbers before ZoomInfo offered that. Review Source JM James M. Salesforce Administrator Education Management Used the software for: 2+ years ### "Easy to understand, difficult to master. " August 4, 2020 4.0 Easy to set up, responsive customer service, quality product but difficult to apply well at first. Pros The fuzzy matching for deduplication of uploads and existing records is fantastic. Even the basic normalization enrichment package will help make your data much more useful. Also, mass update is a fantastic tool for managing your records. This tool has saved me countless hours of coming through duplicates. We would have just had to let them into the system or not uploaded records. It's been a huge win for me in my role as admin. Cons The deduplication is the part that's difficult to master. It's about as well done as any tool I've seen or tried but the logic for deduplicating can be quite tricky and you have to understand going in that no system is going to completely replace a person reviewing the records. Alternatives considered [Cloudingo](https://www.capterra.com/p/178704/Cloudingo/) Reason for choosing ZoomInfo Operations Better demo, Cloudingo may have had an equal tool but I felt that Ringlead did a better job getting me up and running with it. Review Source RS Radu S. Marketing Operations & Insights Manager Internet Used the software for: 2+ years ### "Best Bulk Lead Upload Software out there" August 5, 2020 5.0 Overall we are happy with it and although every year we review the market we couldn't find any software that would be better than RingLead. Pros We are only using the Lead Upload functionality and for the past 3 years, we had no problem with this. Love the ability to custom match the imported data with the already existing data and the ability to create templates that can be used based on specific matching criteria. Cons Nothing to mention here, we didn't have any problems with it. Alternatives considered [Cloudingo](https://www.capterra.com/p/178704/Cloudingo/) Reason for choosing ZoomInfo Operations Ease of use, support and price. After reviewing all the offers we decided to go and continue using RingLead year after year Review Source PM Philip M. Salesforce Architect Construction Used the software for: 2+ years ### "A value-effective data integrity solution." August 10, 2020 4.0 I am satified with our overall experience with Ringlead. As they have gone through growth stages and transitions, they maintained a solutions oriented approach. Our impression is that their support has improved as the platform functionalities grew, which we find is not typical in this arena. Pros The Account and Contact merge functionality is something we find very helpful. It is much more effective than native merge functionality. Cons Initially , we had issues with the deduplication functionality interfering with Contact synchronization on mobile Alternatives considered [Cloudingo](https://www.capterra.com/p/178704/Cloudingo/) Reason for choosing ZoomInfo Operations Cost, functionality, and the preserverance of their sales team. Review Source PE Paul E. Sales Operations Retail Used the software for: 6-12 months ### "So Far so Good" August 3, 2020 4.0 I have been using Ringlead since 6 months for multiples subjects. So far 0 bugs or real issues. And the CS team is always there when need with answers. Pros Every features i use are available on Salesforce, with a big difference. They are way simpler and faster to use on a daily basis. Especially "Deduplication", "mass delete/update". You can also work on both Sandbox and Production effortlessly and refresh the connection immediately. Cons No big topic. The before last phase seems a bit useless during deduplicating. But that aside nothing. Alternatives considered [Cloudingo](https://www.capterra.com/p/178704/Cloudingo/) Reason for choosing ZoomInfo Operations Easier to use, faster to deploy, intuitive on a daily basis. And the more important : way better sales rep on Ringlead side. Customized demo and 2 meeting versus generic demo without customization and 1 meeting. Review Source Caterina T. Team Lead Information Technology and Services Used the software for: 1-2 years ### "Best data management tool " June 12, 2020 5.0 The employees are amazing and very responsive to any need or question I may have. The tool just works! Pros Easy to set up, easy to test, easy to filter for duplicates, easy to use overall. Cons Nothing! No complaints here. Team was super helpful and product is easy to use Alternatives considered [Cloudingo](https://www.capterra.com/p/178704/Cloudingo/) Reason for choosing ZoomInfo Operations This was Enterprise ready, flexible, cloud based, secure, and easy to use Review Source Reunaldo P. Senior Data Analyst Marketing and Advertising Used the software for: 1-2 years ### "ZoomInfo OperationsOS: Pros and Cons Review" March 3, 2023 5.0 Pros I appreciated how simple ZoomInfo OperationsOS was to use and navigate as well as how quickly it could provide me with the information I required. I also discovered that the platform was very user-friendly and helpful for quickly and easily gathering data about my contacts and prospects. Cons I discovered ZoomInfo OperationsOS to be unintuitive to use and to lack a user-friendly interface. In addition, I discovered that the system was challenging to navigate and took a long time to load. Alternatives considered [InsideView](https://www.capterra.com/p/178108/Apex/)[Lusha](https://www.capterra.com/p/198383/Lusha/) Review Source gO gerard O. sales ops Information Technology and Services Used the software for: 1-2 years ### "Great stuff" July 28, 2020 5.0 it handles our lead routing process perfectly. good for deduping. Pros Great for lead routing and processing. great. Cons Interface is a little wonky. pretty cool though Alternatives considered [LeanData](https://www.capterra.com/p/134008/LeanData/) Reason for choosing ZoomInfo Operations better pricing and better features. Covered Lead routing plus deduping. Review Source JB Jordan B. Marketing Analytics Manager Information Technology and Services Used the software for: 6-12 months ### "Data Quality Management Tool" June 17, 2020 4.0 Pros RingLead is easy to use and setup rules to cleanse and enrich your CRM and MAP data. Cons The account matching and previews of outcomes on list uploads can be improved. Alternatives considered [LeanData](https://www.capterra.com/p/134008/LeanData/) Reason for choosing ZoomInfo Operations All in one - lead routing, data quality and enrichment tool Review Source CH Chris H. Sr. System Analyst Computer Software Used the software for: 2+ years ### "Ringlead with Salesforce & Marketo" August 3, 2020 4.0 Our experience with Ringlead has been very well over the years their support and customer success team are very helpful and engaged. Pros Ringlead gives you the ability to create very robust deduplication rules that can be front facing as well as run in the background. You can also setup multiple rules which as a global company is helpful as these rules may differ by region. Lastly how you can choose a master is also very robust and gives you multiple levels of options on how to choose the Master record. Cons I wish they would focus more on things they do really well and leave some of the light weight stuff (Mass update, Mass delete etc.) which most of these systems they integrate with offer for free. I wish they would focus on enrichment of records front facing and email validation (personal opionons) Review Source Response from ZoomInfo August 4, 2020 Hello, Chris. Thanks a ton for the good review. I saw that you mentioned you wished we would focus on enrichment and email validation. You don't have those features licensed but they are in the platform. I would like to offer you a free extended trial if you are open to it. Please reach out to me at john@ringlead.com if you are interested. Thanks again! SP Scott P. Head of CRM Insurance Used the software for: 2+ years ### "Saves me several hours each week" August 6, 2020 5.0 One of the first recommendations I make when working on a new Salesforce org is implementing a solution for data hygiene. For the past 5+ years recommendation is usually RingLead. Their pricing is inline with what they offer and their tool is customizable enough to fit most use cases. Pros 1\. Advanced matching criteria beyond any other solution I have used or evaluated. 2. Automated data hygiene tasks that you can trust. 3. Excellent communication from customer support. Cons The support docs are not very helpful for new users. Much of the language used assumes that you already know their product inside and out. As an experienced user I can find what I need in them, but new users are often confused and will likely need to contact support for help. Review Source MA Mark A. Head of IT Business Systems Information Technology and Services Used the software for: 6-12 months ### "RingLead Clean & data hygiene" August 10, 2020 5.0 Pros RingLean Clean is definitely at the top of best-in-class solutions for CRM data hygiene! The tool offers tons of flexibility to perform use cases around record deduplication as well as other data hygiene use cases. The fact that it can be used for other use cases outside of deduplication is one of the features that makes it deserving of best-in-class. The robustness of matching criteria configuration as well as logic to determine which fields on records to be merged "win" once the merge is complete is excellent. Cons Clean job data filtering is somewhat limiting in that all records are selected based on the filter criteria. This functionality could be improved by including a filter for master data as well as a distinct filter for data that is eligible to be merged. The UI has a few quirks that can also be improved upon, but once you get the hang of it, it delivers results. Review Source JD Josh D. Salesforce Administrator Human Resources Used the software for: 2+ years ### "Great Dedupe" August 10, 2020 4.0 Extremely positive and great! Pros Can deduplicate records easily outside of Salesforce as well as Mass Enrich Cons Still use Visualforce for alot of the tools in SF which run into issues on objects with a large number of fields. Alternatives considered [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) Reason for choosing ZoomInfo Operations Lower cost Review Source TK Troy K. Director of Sales & Client Success Marketing and Advertising Used the software for: 1-2 years ### "Functionality is fine, but contacts are often incorrect and no direct integration with Salesforce" September 8, 2021 2.0 Pros It is easy to press the capture button within a product like LinkedIn SalesNavigator and have the contacts pop up in a separate window. The contacts then remain populated if you need to find them at a later date. Cons The information is typically very outdated or incorrect altogether and often takes a long time to return results. It pulls from old contacts, sometimes many years old. In addition, there is no way to directly integrate with Salesforce, so contacts have to be added manually, which is time consuming. Review Source SB Samantha B. Account Manager Broadcast Media Used the software for: 1-2 years ### "Easiest Attribution Service!" November 9, 2021 5.0 Pros This software does ALL of the work for me. In sales, finding contact information is where half of my time is spent- this eliminates that and gives me more time to sell. Cons At times, there is contact information that is outdated. Review Source KR Kevin R. Account Executive Computer Networking Used the software for: 6-12 months ### "Capture Review" June 12, 2020 4.0 Pros The product is easy to use and is better than any other tool I know of to gather ACCURATE information. It helps greatly in terms of delivering the information I need. This is the first company I have used it with and will always keep the product in mind in the future. Cons There is nothing I can think of at this time which is a 'con' about the software. I had no idea it existed before this job. Wish I had before, if anything ! Review Source KH Kristin H. VP of Marketing Computer Software Used the software for: 2+ years ### "Ringlead is a must have for Salesforce data hygiene!" August 7, 2020 5.0 Overall very positive. Ringlead's support it also knowledgable and responsive. Pros I've brought Ringlead into my last five companies and couldn't imagine using Salesforce without it. I use it to ensure we don't have duplicates in Salesforce, mass update records, and mass delete in a matter of minutes. It's incredible helpful in keeping our database clean and actionable. Cons The interface can be a little challenging to learn but once you figure it out it's easy. Review Source RB Ruth B. Marketing Automation and Website Manager Banking Used the software for: Less than 6 months ### "Great for automating lead merging" June 18, 2020 4.0 Pros It saves so much time if you're having to manually merge leads! RingLead developed an additional feature for us to meet our business needs! It's Marketo integration is easy to set up. Cons Some of the logic can be confusing to set up but you figure it out with help from the implentation team. Certain features can't be used without a CRM like Salesforce. Not all of our scenarios are accounted for so I still have to manually merge some leads once a week but it's easier to do this within RingLead. Alternatives considered [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Review Source RN Rishi N. Salesforce Delivery Manager Financial Services Used the software for: 6-12 months ### "A Great Product which understands Salesforce end user data" August 6, 2020 5.0 Great! I would like to use this at any Salesforce org that I'm part of Pros Easy onboarding process. Simple to implement and very easy to use day to day. De-duping/merging made easy, with added functionality we are always exploring Cons UI is a tiny bit clunky, but to be forgiven as the tool is so detailed Review Source MY Mike Y. Manager CRM Integration and Development Logistics and Supply Chain Used the software for: 1-2 years ### "Data Management and Firmagraphics" July 28, 2020 2.0 Pros We feel that the Data Management aspect of Ringlead is helpful to our efforts. Customer support has been excellent. Cons We switched from another vendor because Ringlead looked as though we could get firmagraphic support along with data management. Our current vendor could only provide data management. This has not proven to be true. The firmagraphic has not worked for us. Review Source SA Shamai A. Consultant Marketing and Advertising Used the software for: Less than 6 months ### "Quality tool and the best support " August 5, 2020 5.0 Even if it is a complex tool for me to understand all the implications RL has over our systems, I always had good and fast support from the team. It is without any dough a powerfull and very usefull platform, well thought-out and with good constant developments (Group Filters lover here). I am proud to be RL's administrator in my company. Pros The uniqueness in the market. No tool can help as much as RL does. Cons The helo center has very well explained resources, but I needed much more to really understand how RL wolud affect our systems. Review Source OT Olivier T. Marketing Analytics Industrial Automation Used the software for: 1-2 years ### "A good starting point for filling in the blanks" August 3, 2020 4.0 Experience has been positive since the support and availability for training/problem solving is very good Pros I like the salesforce integration and ability to marry up fields for comparison. Any missing information that the software provides is a benefit to data enichment Cons There are many layers of data and different level of availability depending on selected packages and pricing. You don't know the sort of details you will get until you connect it and start running task (for enrichment specifically), you may find yourself with lower than expected results Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.