# Page 3 | ZoomInfo Operations Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is ZoomInfo Operations the right Data Management solution for you? Explore 105 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/253448/ZoomInfo-Operations/reviews --- ZoomInfo Operations 4.3 (105) [View alternatives](https://www.capterra.com/p/253448/ZoomInfo-Operations/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 3 - Reviews of ZoomInfo Operations ## Showing most helpful reviews Showing 51-75 of 105 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use BT Brandon T. Administrator Consumer Goods Used the software for: 6-12 months ### "Ringlead can help you clean up your mess" August 3, 2020 5.0 Great, they were very helpful, it was easy to use. Pros Ringlead allows you to merge custom and standard objects in Salesforce. It is easy to configure and setup. It allows to to merge and maintain the history of fields you deem necessary. Cons The only limitation we ran into is the amount of time it takes to run jobs. When we ran into this customer service with Ringlead quickly stepped in and added the filters we found necessary to filter our jobs down to the records we wanted to merge. Review Source pavan C. Best marketing and data hero Computer Software Used the software for: Less than 6 months ### "Best marketing and data hero" May 6, 2021 4.0 Its very helpful software which everybody need in this digital era and very usefull also in like marketing to grow our business very good and fast overall very good partner in business and in automation also it's can use so much. Pros It is very good in marketing automation processing like managing duplicates,data normalisation, segmentation and much more and in data orchestration they provide like intelligent routing, workflow automation etc and also remove duplicate& bad data for giving best to us and create best lead for account to scoring good and also giving best matching lead to get best response and very good for sales and marketing segment like job role territory etc.It's also do normalise data into standard formats. Cons it's very nice in marketing and data recovery and replace nothing much that I face any problem with this and there response are also useful and helpful. Review Source VR Verified Reviewer Outreach Services Coordinator Human Resources Used the software for: Less than 6 months ### "Transition made easier" June 17, 2020 5.0 Pros Very intuitive platform, made the transition from a different system to Capture incredibly easy! Almost mind blowing how \*much\* easier Capture is as compared to other software used for similar purposes, and those had less functionalities! Cons I would love a little more automation, where in the software would automatically update the contacts pulled in via the system with contact info on a regular cadence (every 3 months or something). Review Source KR Kevin R. Account Executive Computer Networking Used the software for: 6-12 months ### "Capture Review" June 12, 2020 4.0 Pros The product is easy to use and is better than any other tool I know of to gather ACCURATE information. It helps greatly in terms of delivering the information I need. This is the first company I have used it with and will always keep the product in mind in the future. Cons There is nothing I can think of at this time which is a 'con' about the software. I had no idea it existed before this job. Wish I had before, if anything ! Review Source SW Shelli W. Sales Operations Analyst Computer Software Used the software for: 6-12 months ### "Ringlead is fixing our data issues!" July 28, 2020 5.0 Ringlead has been amazing to work with. They are great people, very responsive and helpful. Pros Ringlead is easy to setup and use from a basic standpoint, but still offers a lot of complex queries and functionality for those who want to do more. I feel more confident in my data and reports since we have acquired this program. Cons There are some features that are really robust (which is awesome), but sometimes I feel overwhelmed using them. I am fairly new to the more robust features, but their customer service is amazing and always willing to help. Alternatives considered [Cloudingo](https://www.capterra.com/p/178704/Cloudingo/) Reason for choosing ZoomInfo Operations Better product that fit our needs better. Review Source VR Verified Reviewer Marketing Specialist Marketing and Advertising Used the software for: 6-12 months ### "Ringlead - providing quality programs for years" May 21, 2019 4.0 We are solving our growing need to gather information on people in certain industries at a large rate, all while doing it efficiently. Pros We were looking around and shopping the market, testing different email capture softwares and websites after using older programs for years, and landed at Capture. Capture gathers all the data we need to nurture leads for sales and marketing. Cons The interface can be a bit bland, software can be a bit confusing. Review Source KH Kristin H. VP of Marketing Computer Software Used the software for: 2+ years ### "Ringlead is a must have for Salesforce data hygiene!" August 7, 2020 5.0 Overall very positive. Ringlead's support it also knowledgable and responsive. Pros I've brought Ringlead into my last five companies and couldn't imagine using Salesforce without it. I use it to ensure we don't have duplicates in Salesforce, mass update records, and mass delete in a matter of minutes. It's incredible helpful in keeping our database clean and actionable. Cons The interface can be a little challenging to learn but once you figure it out it's easy. Review Source KM Kirstin M. Senior Sales Director, North America Mid-Enterprise Computer Software Used the software for: 6-12 months ### "Capture Excellence" June 26, 2020 5.0 Capture helps me to get leads uploaded into Salesforce in a very effortless manner. Pros I am on the phone with prospects everyday. This software allows me the ability to have the correct information about the person I'm speaking with, in a quick and simple fashion. Cons From time to time, the information is lacking things like phone numbers or email addresses. Other times that platform is extremely slow. Review Source Serge Isidore K. Gestion clientèle International Affairs Used the software for: Less than 6 months ### "Plus Intéressant" June 14, 2023 4.0 Pros Zoom info operationsOS est un logiciel que j'aime le plus pour la gestion des leads ,la manière d'utiliser et ces qualités pour les conférences. Je le recommande fortement Cons Je dirai c'est un difficile pour un débutant mais au bout de quelques jours , ça ira bien . Je le recommande Review Source RB Ruth B. Marketing Automation and Website Manager Banking Used the software for: Less than 6 months ### "Great for automating lead merging" June 18, 2020 4.0 Pros It saves so much time if you're having to manually merge leads! RingLead developed an additional feature for us to meet our business needs! It's Marketo integration is easy to set up. Cons Some of the logic can be confusing to set up but you figure it out with help from the implentation team. Certain features can't be used without a CRM like Salesforce. Not all of our scenarios are accounted for so I still have to manually merge some leads once a week but it's easier to do this within RingLead. Alternatives considered [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Review Source IS Ian S. Chief Of Staff Hospitality Used the software for: 2+ years ### "A Must Have For Data Cleanliness" July 28, 2020 5.0 Pros The de-duping is incredibly robust which brought us to the software, but we use the basic features like Mass Updates on a daily basis to keep our data clean without the risks associated with data loader. Cons There are so many features, at times it can feel like we are missing out on things. A more robust knowledge base would be the only request I would have. Review Source RN Rishi N. Salesforce Delivery Manager Financial Services Used the software for: 6-12 months ### "A Great Product which understands Salesforce end user data" August 6, 2020 5.0 Great! I would like to use this at any Salesforce org that I'm part of Pros Easy onboarding process. Simple to implement and very easy to use day to day. De-duping/merging made easy, with added functionality we are always exploring Cons UI is a tiny bit clunky, but to be forgiven as the tool is so detailed Review Source MG Matt G. Accout Manager Information Technology and Services Used the software for: 1-2 years ### "Amazing" June 22, 2020 4.0 Cant wait to continue to use it Pros I loved how quick it was to get what I needed with no delay. Cons Sometimes the information is in accurate Review Source gO gerard O. sales ops Information Technology and Services Used the software for: 1-2 years ### "Great stuff" July 28, 2020 5.0 it handles our lead routing process perfectly. good for deduping. Pros Great for lead routing and processing. great. Cons Interface is a little wonky. pretty cool though Alternatives considered [LeanData](https://www.capterra.com/p/134008/LeanData/) Reason for choosing ZoomInfo Operations better pricing and better features. Covered Lead routing plus deduping. Review Source VR Verified Reviewer Sales Operations Administrator Staffing and Recruiting Used the software for: 6-12 months ### "Happy User" August 12, 2020 4.0 Overall I am very pleased with the platform and it's effectiveness with our crm integration. Pros Great integration with CRM. Ease of use for enrichment. Cons Sometimes, rarely, it is finicky with the csv file used for upload. Review Source NM Nick M. AE Information Technology and Services Used the software for: 6-12 months ### "Great tool!" June 17, 2020 5.0 Overall, it's my favorite prospecting tool. Pros The ability to not leave my normal prospecting workflows when on Linkedin, and the ability to export directly to SFDC Cons The thing I like least is that it can pull in old emails if they are already in the CRM vs the new company prospects are at. Switched from [DiscoverOrg](https://www.capterra.com/p/225636/DiscoverOrg/) To get more mobile numbers and avoid manual input. Review Source MY Mike Y. Manager CRM Integration and Development Logistics and Supply Chain Used the software for: 1-2 years ### "Data Management and Firmagraphics" July 28, 2020 2.0 Pros We feel that the Data Management aspect of Ringlead is helpful to our efforts. Customer support has been excellent. Cons We switched from another vendor because Ringlead looked as though we could get firmagraphic support along with data management. Our current vendor could only provide data management. This has not proven to be true. The firmagraphic has not worked for us. Review Source AS Andrew S. Marketing Automation Platform Manager Industrial Automation Used the software for: 1-2 years ### "Ringlead" August 17, 2020 2.0 The problems that we had were primarily with the people at RingLead. We came with a very specific business case and were assured and essentially sold on a false premise. It took several painful months to learn that neither the services dept, nor the tool could actually do what we needed. The experience was so bad, we were credited a free year with the service. We didn't end up using it because at that point it wasn't adding any value. Pros The UI is decent. It is built to give flexibility without too much complication. Cons It requires some backend updates to all contacts in marketing automation and is not as automated and is not easy as advertised. Reason for choosing ZoomInfo Operations The services team sold us on their ability to handle bulk deduplication (~120k), but couldn't ultimately deliver. Review Source SA Shamai A. Consultant Marketing and Advertising Used the software for: Less than 6 months ### "Quality tool and the best support " August 5, 2020 5.0 Even if it is a complex tool for me to understand all the implications RL has over our systems, I always had good and fast support from the team. It is without any dough a powerfull and very usefull platform, well thought-out and with good constant developments (Group Filters lover here). I am proud to be RL's administrator in my company. Pros The uniqueness in the market. No tool can help as much as RL does. Cons The helo center has very well explained resources, but I needed much more to really understand how RL wolud affect our systems. Review Source AJ Ameer J. Digital Marketing Analyst Information Technology and Services Used the software for: 2+ years ### "Ringlead Review" August 4, 2020 5.0 Pros The software is very easy to use and does everything we need it to do. Cons Price is a bit higher than average compare to other options. Review Source JB Jordan B. Marketing Analytics Manager Information Technology and Services Used the software for: 6-12 months ### "Data Quality Management Tool" June 17, 2020 4.0 Pros RingLead is easy to use and setup rules to cleanse and enrich your CRM and MAP data. Cons The account matching and previews of outcomes on list uploads can be improved. Alternatives considered [LeanData](https://www.capterra.com/p/134008/LeanData/) Reason for choosing ZoomInfo Operations All in one - lead routing, data quality and enrichment tool Review Source SH Steve H. AE Computer Software Used the software for: 2+ years ### "Great Product" June 29, 2020 5.0 Pros Ability to monitor VMs is huge for our business Cons Call functionality is not what we see as valuable Review Source OT Olivier T. Marketing Analytics Industrial Automation Used the software for: 1-2 years ### "A good starting point for filling in the blanks" August 3, 2020 4.0 Experience has been positive since the support and availability for training/problem solving is very good Pros I like the salesforce integration and ability to marry up fields for comparison. Any missing information that the software provides is a benefit to data enichment Cons There are many layers of data and different level of availability depending on selected packages and pricing. You don't know the sort of details you will get until you connect it and start running task (for enrichment specifically), you may find yourself with lower than expected results Review Source DS Derek S. Sales Information Technology and Services Used the software for: Less than 6 months ### "Reviewing Capture" June 17, 2020 3.0 I love it because it helps get cell phone numbers. From time to time the cell phones will be wrong but oh well. Pros How it gets cell phones numbers easier than Discovery Org. Cons How it glitches and keeps logging me out even though I click "remember info" and how it keeps saying "need to login to Salesforce" even though I just lcick cancel and it still works. Review Source SS Stanley S. Business Applications Director Computer Software Used the software for: Less than 6 months ### "Dedupe, enrich and custom" August 3, 2020 5.0 Pros How the team works with our requirements and able to customize to our specs Cons Not sure who is overwriting whom when we use multiple enrich platforms Review Source Response from ZoomInfo August 4, 2020 Stanley, we have a feature called custom package management where you can set a hierarchy of which vendor fills which field in enrichment. Would you like to schedule a training? Similar Products Featured