--- title: "Colateral Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Colateral Software - reviews, pricing plans, popular comparisons to other Creative Management products and more." source_url: "https://www.capterra.com/p/253596/Colateral/" page_type: "product" language: "en" --- # Colateral Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support) Colateral ## What is Colateral? Colateral enables retailers and brands to deliver localised in-store marketing campaigns that create impactful customer experiences and increase revenues. With Colateral, you can save up 80% of your time planning campaigns by automating in-store campaign management from briefing to execution, allowing users to plan omni-channel campaigns, review artwork, and track team engagement. Additionally, you can localise national campaigns by using insights and tailoring messages for every store. ## What is Colateral used for? [Creative Management](https://www.capterra.com/creative-management-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price £12000 Flat Rate, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Colateral?[Manage this product listing](https://www.g2.com/products/colateral/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Colateral 0.0 VS. [4.6 (6,117)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price £12000 Flat Rate, Per Month Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.5 (23) Value For Money 0.0 (0) Value For Money 4.3 (20) Customer Service 0.0 (0) Customer Service 4.4 (22) ## Colateral alternatives [4.3 (127)](https://www.capterra.com/p/207701/Hibu/reviews/) Starting price $449.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 81% of reviewers rated it above 4 stars [Listrak](https://www.capterra.com/p/64230/Listrak/) [3.9 (23)](https://www.capterra.com/p/64230/Listrak/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 70% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/64230/Listrak/) [Asana](https://www.capterra.com/p/184581/Asana-PM/) [4.5 (13,703)](https://www.capterra.com/p/184581/Asana-PM/reviews/) Starting price $10.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/184581/Asana-PM/) [Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/) [4.6 (3,521)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/132996/brevo/) ## FAQs about Colateral Overview ### What company size and specific industries is Colateral built for? Colateral is designed for businesses with multiple physical locations, especially those in retail and financial services. It fits organizations that manage in-store marketing campaigns across dispersed sites and need a system to handle briefing and execution across those locations. Features and Usability ### What are the key features of Colateral? Colateral offers monitoring and real-time monitoring, plus campaign management, campaign segmentation, and marketing automation. It also includes contact management, customizable forms, template management, workflow management, and reporting tools such as activity dashboard, campaign analytics, ROI tracking, and real-time reporting across multi-channel marketing. Getting Started and Support ### What training and onboarding options does Colateral offer? Colateral provides live online sessions, documentation, and videos for training. Live online sessions support guided setup and direct instruction, documentation offers written reference material for step-by-step review, and videos give teams a visual format for self-paced learning and feature review. Getting Started and Support ### What customer support options does Colateral offer? Colateral provides email/help desk support, a knowledge base, and phone support. These channels give users direct contact options and self-service help for common questions. No reviewer feedback is available here to describe response speed, helpfulness, or recurring support frustrations. ## Features AI summary Based on 6,612 Creative Management reviews Capterra reviewers point to the following as the features buyers value most when comparing marketing automation software: - **Email Marketing** (**59%** of reviewers rated this feature as critical) - **Event Triggered Actions** (**48%**) - **Lead Capture** (**51%**) Colateral includes other functionality that reviewers also rate as important, particularly **Data Import/Export** (**48%**). This feature helps businesses move customer and campaign data between systems more easily, maintain cleaner records, and support reporting and planning, giving teams better access to the information they need for day-to-day marketing work. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities API Application programming interface that allows for integration with other systems/databases Campaign Analytics Track and interpret campaign performance metrics Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Campaign Segmentation Group campaigns by project, client, or campaign for better management. Contact Management Manage, organize, and store contact information Colateral 33 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - API: Application programming interface that allows for integration with other systems/databases - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Contact Management: Manage, organize, and store contact information - Customizable Forms: Customize contracts and forms to collect specific information - Data Import/Export: Import and export data to and from software applications - Discount Management: Track products that are for sale at a reduced price or part of coupon promotions - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - For Retail: For Retail Stores - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Marketing Calendar: See past and upcoming campaigns and communications in a calendar view - Merchandise Management: Provides intelligence to make the right inventory purchasing decisions. - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Location: Manage and support multiple locations - Order Management: Manage and track customer orders for goods, investments, or any other purchases - Promotions Management: Design, communicate, and distribute incentives to perform a specific action - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Real-Time Reporting: Active reporting of data and metrics - Real-Time Updates: Receive system updates as soon as any changes are made - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Segmentation: Group leads or contacts based on their specific characteristics - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. ## Pricing Basic £12,000 Flat Rate,Per Month Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.