# Colateral Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Colateral Software - reviews, pricing plans, popular comparisons to other Marketing Automation products and more. Source: https://www.capterra.com/p/253596/Colateral --- # Colateral Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on June 3, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support) Colateral ## What is Colateral? Colateral enables retailers and brands to deliver localised in-store marketing campaigns that create impactful customer experiences and increase revenues. With Colateral, you can save up 80% of your time planning campaigns by automating in-store campaign management from briefing to execution, allowing users to plan omni-channel campaigns, review artwork, and track team engagement. Additionally, you can localise national campaigns by using insights and tailoring messages for every store. ## What is Colateral used for? [Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Retail Management Systems](https://www.capterra.com/retail-management-systems-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price £12000 Flat Rate, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Colateral?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://colateral.io&name=Colateral) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Colateral 0.0 VS. [4.5 (6,243)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price £12000 Flat Rate, Per Month Starting Price $15 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.3 (2,128) Value For Money 0.0 (0) Value For Money 4.2 (2,024) Customer Service 0.0 (0) Customer Service 4.4 (2,072) ## Colateral alternatives [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.3 (2,934)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars Highest Rated [Systeme.io](https://www.capterra.com/p/198994/Systeme/) [4.8 (2,128)](https://www.capterra.com/p/198994/Systeme/reviews/) Starting price $17.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/198994/Systeme/) [Brevo](https://www.capterra.com/p/132996/brevo/) [4.6 (3,489)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/132996/brevo/) ## FAQs about Colateral Overview ### What company size and specific industries is Colateral built for? Colateral is designed for businesses with multiple physical locations, especially those in retail and financial services. It is built for organizations that manage in-store marketing campaigns across more than one site and need support from campaign briefing through execution. Features and Usability ### What are the key features of Colateral? Colateral includes monitoring, real-time analytics, and real-time reporting for tracking campaign performance. It also offers campaign management, campaign segmentation, contact management, and marketing automation, plus multi-channel marketing, workflow management, customizable forms, data import/export, and third-party integrations. Integrations ### Which third-party tools and platforms does Colateral integrate with? Colateral integrates with WAVES2. Getting Started and Support ### What training and onboarding options does Colateral offer? Colateral provides live online sessions, documentation, and videos for training. Live online sessions support guided setup and direct instruction, documentation offers written reference material for users to consult as needed, and videos provide self-paced walkthroughs for learning product features and workflows. Getting Started and Support ### What customer support options does Colateral offer? Colateral offers email/help desk, a knowledge base, and phone support. Support details are limited in the catalog, so user experience with response times, helpfulness, or common frustrations is not available here. ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities API Application programming interface that allows for integration with other systems/databases Campaign Analytics Track and interpret campaign performance metrics Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Campaign Segmentation Group campaigns by project, client, or campaign for better management. Contact Management Manage, organize, and store contact information Colateral 33 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Application programming interface that allows for integration with other systems/databases Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Group campaigns by project, client, or campaign for better management. Manage, organize, and store contact information Customize contracts and forms to collect specific information Import and export data to and from software applications Track products that are for sale at a reduced price or part of coupon promotions Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience For Retail Stores Automate workflows and trigger campaigns based on customer actions See past and upcoming campaigns and communications in a calendar view Provides intelligence to make the right inventory purchasing decisions. Observe and track the demand, usage, progress or quality of a system, product, or user Manage multiple campaigns in one system Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Manage and support multiple locations Manage and track customer orders for goods, investments, or any other purchases Design, communicate, and distribute incentives to perform a specific action Analyze and gain insights into data in real-time Receive data and information in real time Active monitoring of systems, applications, or networks Active reporting of data and metrics Receive system updates as soon as any changes are made View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Group leads or contacts based on their specific characteristics Manage campaigns and track engagement for marketing efforts across social media channels Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. ## Pricing Basic £12,000 Flat Rate,Per Month Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.