# ZoomInfo Marketing Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about ZoomInfo Marketing Software - reviews, pricing plans, popular comparisons to other Demand Side Platform (DSP) products and more.

Source: https://www.capterra.com/p/253715/ZoomInfo-Marketing/pricing

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# 

 ZoomInfo Marketing Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

ZoomInfo Marketing

## What is ZoomInfo Marketing?

ZoomInfo Marketing is an account-based marketing platform that helps identify, engage, and convert potential customers. The system combines AI-powered technology with comprehensive data management to create targeted marketing campaigns. The platform provides detailed views of target accounts using verified global data, including firmographic, technographic, and intent insights. This information allows marketing teams to align with sales departments and engage accounts through personalized multi-channel campaigns at optimal times. ZoomInfo Marketing integrates with existing technology stacks and offers AI-driven recommendations to streamline workflows. The platform includes features such as cross-channel advertising, buyer intent tracking, website visitor identification, and web form enrichment to help marketing teams create precision audiences and launch effective campaigns. The system ultimately helps marketing departments increase conversions and strengthen their sales pipelines.

## What is ZoomInfo Marketing used for?

[Lead Management](https://www.capterra.com/lead-management-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Account Based Marketing](https://www.capterra.com/account-based-marketing-software/)

Overall rating

Based on 4 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Contact vendor  
for pricing

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for ZoomInfo Marketing?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.zoominfo.com/&name=ZoomInfo Marketing)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### ZoomInfo Marketing

4.3 (4)

VS.

[4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

Starting Price

Contact vendor

Starting Price

$14.99

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.0 (4)

Ease Of Use

4.5 (907)

Value For Money

3.5 (2)

Value For Money

4.7 (826)

Customer Service

3.7 (3)

Customer Service

4.8 (846)

## ZoomInfo Marketing alternatives

[4.1 (317)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

78%

of reviewers

rated it above 4 stars

[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

87%

of reviewers

rated it above 4 stars

[Cognism](https://www.capterra.com/p/169083/Cognism/)

[4.7 (255)](https://www.capterra.com/p/169083/Cognism/reviews/)

Starting price

$1000.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/169083/Cognism/)

[Apollo.io](https://www.capterra.com/p/158696/Apollo/)

[4.5 (387)](https://www.capterra.com/p/158696/Apollo/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

91%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/158696/Apollo/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Campaign Management

4.0 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Personalization

3.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Adjust communications based on previous interactions or personal preferences

Target Account Identification

4.0 (1)

200.00% of 1 reviewers that rated this feature as important or highly important

Identify a list of target accounts that marketers want to turn into customers

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Activity Tracking

Track and document all activities across devices, networks, and other systems

Ad hoc Reporting

Generate one-off reports that meet information requirements

ZoomInfo Marketing 84 features

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Generate one-off reports that meet information requirements

Manage advertised inventory that is featured and tracked across marketing campaigns

Software program that continuously adjusts its behavior based on observed data

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Manage the process of attracting and converting business prospects into leads

Track visitors'/audience's responses across web pages and other optimized content

Acquire advertising inventory or impressions that are used to place ads on various channels

Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure

A system that allows access to a database structure without relying on an external program

Track and manage schedules and meetings via an integrated calendar

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Track the performance of marketing campaigns across multiple channels.

Evaluating strengths and weaknesses of companies with the same target audience

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Manage, organize, and store contact information

Distributing content through various platforms or channels

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

A report showing what actions customers perform

Visualize and analyze customer experience across all touchpoints and channels

Record customer information, purchase history, and other notes

Process of dividing customers into groups based on common characteristics

Customize data fields to support various needs and use cases

Alter the layout and content of reports

Adjust the weighting of various scoring criteria to control how scores are calculated

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Combines data from internal sources with disparate data from other internal systems or external sources

Import and export data to and from software applications

Connect to big data sources

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

Graphical representation of data

Supports common databases such as MySQL and Oracle

Characteristics for segmenting companies or customers

Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.

Receive and/or send email notifications for urgent updates, requests, or other information

Create and send email blasts/campaigns

Track delivered, received, and opened emails

Tracks metrics that provide insight into how a user interacts with any interface or product

Predefined actions automatically performed on the occurance of specific events

Data results that indicate future customer interest in products

Track interaction history by documenting conversations for contacts

Automatically identify and save contact information of potential customers

Manage the process of attracting and converting business prospects into leads

Engage with a lead throughout the sales process by actively providing information

Score a lead on their quality or likelihood to buy based on certain behaviors

Score a lead based on quality or likelihood to buy/convert based on predetermined criteria

Divide leads into buckets based on predefined criteria and routing rules

Automate workflows and trigger campaigns based on customer actions

Manage multiple campaigns in one system

A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Collect information from multiple sources

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Create multiple models or equations for generating scores

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Adjust communications based on previous interactions or personal preferences

Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals.

Predict future data based on historical data sets

Arrange tasks based on the level of priority or urgency

Streamlining repetitive tasks and activities through automated and predefined workflows

Analyze and gain insights into data in real-time

Receive data and information in real time

Notifications that are delivered to users as soon as an event occurs

Active reporting of data and metrics

Receive system updates as soon as any changes are made

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Reports specific to sales analysis for trends and strategies

Search and filter data across systems to locate required information by entering keywords or certain criteria

Group leads or contacts based on their specific characteristics

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Identify a list of target accounts that marketers want to turn into customers

Set up connections to third-party platforms to improve business processes

Review data from past periods to reveal recurring tendencies and predict future performance

Web form that allows users to enter data that is sent and processed for different reasons

Collect and analyze traffic data about website visitors

Track and analyze information regarding website visitors

Create, design and manage workflows for repetitive tasks

Get Advice

We can help you find the software with the features you need.

Features

4.0 (4)

4.0

Based on 4 reviews

## Pricing

Value for money

3.5 (2)

### Starting price

Contact vendor  
for pricing

Free trial  
not available

Value for money

3.5 (2)

3.5

Based on 2 reviews

## Integrations

[

HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

3.7 (3)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

3.7 (3)

3.7

Based on 3 reviews

## User reviews

Overall rating

4.3

Based on 4 reviews

Filter by rating

5(2)

4(1)

3(1)

2(0)

1(0)

Mentioned topic

Sorted by most recent

AU

Anonymous User

Marketing Operations Manager

Computer Software

### "Marketing leading account and lead intelligence"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

2.0

2.0

Likelihood to Recommend

7/10

November 13, 2023

Zoominfo replaced many hours of tedious manual work at our organisation. It's super easy to get started and use but also has a depth of features and functionality that make it worth the investment.

Pros

\- broad range of accounts and leads - intent information is valuable - intuitive user interface

Cons

\- limited contacts outside of North America - high price point / user limitations - cross user collaboration seems broken. Not able to share lists/filter settings

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RB

Rajat B.

Manager Delivery and Operations

Marketing and Advertising

### "Zoominfo review"

3.0

Overall Rating

3.0

3.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

0.0

0.0

Likelihood to Recommend

5/10

February 12, 2023

Good option for account based marketing

Pros

You can see the buying intent current management and their details

Cons

Interface is cluttered with unwanted information

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

FT

Farhan T.

Product Manager

Information Technology and Services

### "ZoomInfo review"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

January 11, 2023

Overall I am highly satisfied with Zoominfo and there are easy connectors available with most marketing automation systems from implementation pov

Pros

ZoomInfo helps to enrich the data with the most accurate info and this really helps to minimize the number of fields on website

Cons

The ZoomInfo UI although is fine but can improve to make it more useful as an Iframe on CRM

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SF

Sandy F.

Sr. Account Executive

Computer Software

### "Making Zoominfo working for me!"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

August 14, 2022

Pros

My favorite part is that it merges with Hubspot and I can transfer information between the two softwares.

Cons

It does not always have the most up-to-date information about companies or contacts.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

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