# ZoomInfo Marketing Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about ZoomInfo Marketing Software - reviews, pricing plans, popular comparisons to other Demand Side Platform (DSP) products and more. Source: https://www.capterra.com/p/253715/ZoomInfo-MarketingOS/reviews --- # ZoomInfo Marketing Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) ZoomInfo Marketing ## What is ZoomInfo Marketing? ZoomInfo Marketing is an account-based marketing platform that helps identify, engage, and convert potential customers. The system combines AI-powered technology with comprehensive data management to create targeted marketing campaigns. The platform provides detailed views of target accounts using verified global data, including firmographic, technographic, and intent insights. This information allows marketing teams to align with sales departments and engage accounts through personalized multi-channel campaigns at optimal times. ZoomInfo Marketing integrates with existing technology stacks and offers AI-driven recommendations to streamline workflows. The platform includes features such as cross-channel advertising, buyer intent tracking, website visitor identification, and web form enrichment to help marketing teams create precision audiences and launch effective campaigns. The system ultimately helps marketing departments increase conversions and strengthen their sales pipelines. ## What is ZoomInfo Marketing used for? [Lead Management](https://www.capterra.com/lead-management-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Account Based Marketing](https://www.capterra.com/account-based-marketing-software/) Overall rating Based on 4 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for ZoomInfo Marketing?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.zoominfo.com/&name=ZoomInfo Marketing) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### ZoomInfo Marketing 4.3 (4) VS. [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting Price Contact vendor Starting Price $14.99 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (4) Ease Of Use 4.5 (907) Value For Money 3.5 (2) Value For Money 4.7 (826) Customer Service 3.7 (3) Customer Service 4.8 (846) ## ZoomInfo Marketing alternatives [4.1 (317)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 78% of reviewers rated it above 4 stars [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [Cognism](https://www.capterra.com/p/169083/Cognism/) [4.7 (255)](https://www.capterra.com/p/169083/Cognism/reviews/) Starting price $1000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/169083/Cognism/) [Apollo.io](https://www.capterra.com/p/158696/Apollo/) [4.5 (387)](https://www.capterra.com/p/158696/Apollo/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/158696/Apollo/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Campaign Management 4.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Personalization 3.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Adjust communications based on previous interactions or personal preferences Target Account Identification 4.0 (1) 200.00% of 1 reviewers that rated this feature as important or highly important Identify a list of target accounts that marketers want to turn into customers Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Activity Tracking Track and document all activities across devices, networks, and other systems Ad hoc Reporting Generate one-off reports that meet information requirements ZoomInfo Marketing 84 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Generate one-off reports that meet information requirements Manage advertised inventory that is featured and tracked across marketing campaigns Software program that continuously adjusts its behavior based on observed data Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Manage the process of attracting and converting business prospects into leads Track visitors'/audience's responses across web pages and other optimized content Acquire advertising inventory or impressions that are used to place ads on various channels Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure A system that allows access to a database structure without relying on an external program Track and manage schedules and meetings via an integrated calendar Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Track the performance of marketing campaigns across multiple channels. Evaluating strengths and weaknesses of companies with the same target audience Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information Distributing content through various platforms or channels Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system A report showing what actions customers perform Visualize and analyze customer experience across all touchpoints and channels Record customer information, purchase history, and other notes Process of dividing customers into groups based on common characteristics Customize data fields to support various needs and use cases Alter the layout and content of reports Adjust the weighting of various scoring criteria to control how scores are calculated Assembly of graphs and charts for visualizing and tracking statistics/metrics Combines data from internal sources with disparate data from other internal systems or external sources Import and export data to and from software applications Connect to big data sources Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Graphical representation of data Supports common databases such as MySQL and Oracle Characteristics for segmenting companies or customers Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads. Receive and/or send email notifications for urgent updates, requests, or other information Create and send email blasts/campaigns Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events Data results that indicate future customer interest in products Track interaction history by documenting conversations for contacts Automatically identify and save contact information of potential customers Manage the process of attracting and converting business prospects into leads Engage with a lead throughout the sales process by actively providing information Score a lead on their quality or likelihood to buy based on certain behaviors Score a lead based on quality or likelihood to buy/convert based on predetermined criteria Divide leads into buckets based on predefined criteria and routing rules Automate workflows and trigger campaigns based on customer actions Manage multiple campaigns in one system A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Collect information from multiple sources Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Create multiple models or equations for generating scores A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adjust communications based on previous interactions or personal preferences Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals. Predict future data based on historical data sets Arrange tasks based on the level of priority or urgency Streamlining repetitive tasks and activities through automated and predefined workflows Analyze and gain insights into data in real-time Receive data and information in real time Notifications that are delivered to users as soon as an event occurs Active reporting of data and metrics Receive system updates as soon as any changes are made Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Reports specific to sales analysis for trends and strategies Search and filter data across systems to locate required information by entering keywords or certain criteria Group leads or contacts based on their specific characteristics Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Identify a list of target accounts that marketers want to turn into customers Set up connections to third-party platforms to improve business processes Review data from past periods to reveal recurring tendencies and predict future performance Web form that allows users to enter data that is sent and processed for different reasons Collect and analyze traffic data about website visitors Track and analyze information regarding website visitors Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.0 (4) 4.0 Based on 4 reviews ## Pricing Value for money 3.5 (2) ### Starting price Contact vendor for pricing Free trial not available Value for money 3.5 (2) 3.5 Based on 2 reviews ## Integrations [ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.7 (3) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.7 (3) 3.7 Based on 3 reviews ## User reviews Overall rating 4.3 Based on 4 reviews Filter by rating 5(2) 4(1) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent AU Anonymous User Marketing Operations Manager Computer Software ### "Marketing leading account and lead intelligence" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 7/10 November 13, 2023 Zoominfo replaced many hours of tedious manual work at our organisation. It's super easy to get started and use but also has a depth of features and functionality that make it worth the investment. Pros \- broad range of accounts and leads - intent information is valuable - intuitive user interface Cons \- limited contacts outside of North America - high price point / user limitations - cross user collaboration seems broken. Not able to share lists/filter settings Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RB Rajat B. Manager Delivery and Operations Marketing and Advertising ### "Zoominfo review" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 5/10 February 12, 2023 Good option for account based marketing Pros You can see the buying intent current management and their details Cons Interface is cluttered with unwanted information Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. FT Farhan T. Product Manager Information Technology and Services ### "ZoomInfo review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 January 11, 2023 Overall I am highly satisfied with Zoominfo and there are easy connectors available with most marketing automation systems from implementation pov Pros ZoomInfo helps to enrich the data with the most accurate info and this really helps to minimize the number of fields on website Cons The ZoomInfo UI although is fine but can improve to make it more useful as an Iframe on CRM Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SF Sandy F. Sr. Account Executive Computer Software ### "Making Zoominfo working for me!" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 August 14, 2022 Pros My favorite part is that it merges with Hubspot and I can transfer information between the two softwares. Cons It does not always have the most up-to-date information about companies or contacts. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. 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