--- title: "Fathom Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Fathom Software - reviews, pricing plans, popular comparisons to other Web Analytics products and more." source_url: "https://www.capterra.com/p/255351/Fathom-Analytics/" page_type: "product" language: "en" --- # Fathom Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on February 15, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Fathom ## What is Fathom? GDPR-compliant website analytics software that helps analyze website performance, track reports, filter data by referrers, and more. ## What is Fathom used for? [Web Analytics](https://www.capterra.com/web-analytics-software/) Top alternative Featured Overall rating Based on 2 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $15 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Fathom?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://conva.co/&name=Fathom) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Fathom 4.5 (2) VS. [4.6 (2,325)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting Price $15 Flat Rate, Per Month Starting Price $139.95 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (2) Ease Of Use 4.3 (8,039) Value For Money 4.5 (2) Value For Money 4.2 (5,524) Customer Service 3.0 (1) Customer Service 4.4 (5,179) ## Fathom alternatives [4.7 (264)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [4.5 (283)](https://www.capterra.com/p/169053/Looker/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars Highest Rated [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) [4.7 (8,100)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Squarespace](https://www.capterra.com/p/143461/Squarespace/) [4.6 (3,412)](https://www.capterra.com/p/143461/Squarespace/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars ## FAQs about Fathom Overview ### What company size and specific industries is Fathom built for? Fathom is designed for website owners of all sizes, from small businesses to larger organizations, across any industry that relies on tracking website traffic and marketing campaigns. It fits companies managing multiple websites and needing cloud-based website analytics and data export capabilities. Features and Usability ### What are the key features of Fathom? Fathom offers website analytics and reporting tools such as real-time analytics, visitor tracking, pageview tracking, and conversion tracking. It also includes dashboard creation, charting, and data visualization for monitoring trends, plus SEO management, keyword tracking, campaign analytics, and third-party integrations for multi-site reporting. Talk to an expert ### More questions? Ask our experts Integrations ### Which third-party tools and platforms does Fathom integrate with? Fathom connects natively to Xero and Syft Analytics, and its catalog also includes Carrd, Drupal, Gatsby, Ghost, Kit, SavvyCal, Transistor, Webflow, and WordPress. These integrations cover accounting, analytics, scheduling, and website publishing tools. Answer based on 2 reviews Getting Started and Support ### What training and onboarding options does Fathom offer? Fathom provides documentation and videos to help teams get started. Documentation offers written reference material for setup and feature guidance, while videos support visual learning and step-by-step walkthroughs. These formats give users both self-paced and guided ways to review the product. Getting Started and Support ### What customer support options does Fathom offer? Fathom provides email/help desk support, a FAQ/forum, and a knowledge base. These options give users direct contact and self-service help for common questions. No reviewer feedback about support experience is available, so user sentiment on response time or helpfulness cannot be described. ## Features AI summary Based on 2,509 Web Analytics reviews Capterra reviewers highlight these as the features buyers value most when choosing web analytics software: - **Website Analytics** (**54%** of reviewers rated this feature as critical) - **Reporting/Analytics** (**51%**) - **Engagement Tracking** (**65%**) Fathom supports **Website Analytics** and **Reporting/Analytics**, giving teams a clear view of site performance and the reporting tools needed to track trends over time. However, it does not offer **Engagement Tracking**. Instead, it provides other features that reviewers also consider important, including **Data Visualization** (**43%**) and **SEO Management** (**51%**), which help businesses understand traffic patterns more clearly and improve search visibility, allowing teams to make better marketing and website optimization decisions. Reporting/Analytics 5.0 (1) 200.00% of 1 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Data Visualization 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Graphical representation of data Visualization 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Graphical representation of data or processes Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Activity Tracking Track and document all activities across devices, networks, and other systems Alerts/Escalation System alerts about the need to escalate an issue or request Fathom 30 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Escalation: System alerts about the need to escalate an issue or request - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Campaign Analytics: Track and interpret campaign performance metrics - Charting: Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Dashboard Creation: Creation and customization of dashboards - Data Visualization: Graphical representation of data - Keyword Tracking: Track and monitor a specific set of keywords - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Referral Tracking: Log and store the source of contacts/leads - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Sales Trend Analysis: Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - SEO Management: Optimize and manage the search engine optimization efforts for a website or digital content - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Visitor Tracking: Track visitors and purpose of visits - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Visualization: Graphical representation of data or processes - Web Traffic Reporting: Collect and analyze traffic data about website visitors - Website Analytics: Track and analyze information regarding website visitors --- Get Advice We can help you find the software with the features you need. Features 4.5 (2) 4.5 Based on 2 reviews ## Pricing Value for money 4.5 (2) Free Trial Basic $15.00 Flat Rate,Per Month Value for money 4.5 (2) 4.5 Based on 2 reviews ## Integrations [ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Drupal](https://www.capterra.com/p/119594/Drupal/)[ Webflow](https://www.capterra.com/p/136159/Webflow/)[ Kit](https://www.capterra.com/p/175000/ConvertKit/)[ Ghost](https://www.capterra.com/p/151947/Ghost/)[ Carrd](https://www.capterra.com/p/210119/Carrd/)[ Transistor](https://www.capterra.com/p/231028/Transistor/)[ Gatsby](https://www.capterra.com/p/197382/Gatsby/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.0 (1) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.0 (1) 3.0 Based on 1 reviews ## User reviews Overall rating 4.5 Based on 2 reviews Filter by rating 5(1) 4(1) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent Waquas H. Financial Controller Automotive ### "Easy Visualisation for Xero data" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 November 16, 2022 The onboarding team were really helpful to get us started on Fathom and they're always releasing new features to the platform to make it even better! Pros The visualisation is the best part of Fathom, it easily transposes your data in Xero into visualized graphs and charts. It has loads of pre defined templates that can be used straight away based on your data from Xero Cons I think some of the UI/UX can be confusing, they use grey boxes for confirmation buttons which can be misleading as it looks like they are greyed out but in actual fact it's just the colour scheme they use. Alternatives considered [Spotlight Reporting](https://www.capterra.com/p/159553/Spotlight-Reporting/) Reasons for choosing Fathom Fathom felt a lot more modern and intuitive Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor November 18, 2022 I believe you've reviewed the wrong Fathom Analytics here. We don't connect with Xero or offer financial reporting - we're the privacy-focused, GDPR compliant Google Analytics alternative. Cheers! JF Jack F. Finance Manager Financial Services ### "Brilliant addition to QuickBooks" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 July 26, 2022 Fathom works immediately after pairing with your QuickBooks account and is a great tool for understanding your financial data without the need to export to spreadsheet and spend time querying, analysing and producing manual reports. Pros The software is brilliant at displaying key company performance metrics in both detailed and summary views that look brilliant and allow us to make decisions quicker. Cons I can not think of a current feature that the software has that we use and would like to see improved. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor July 29, 2022 Hi Jack, thanks for the review, but I believe you are talking about a different Fathom company. We're the privacy-focused analytics company, not the Quickbooks integrated financial reporting software. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.