# Fathom Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Fathom Software - reviews, pricing plans, popular comparisons to other Web Analytics products and more. Source: https://www.capterra.com/p/255351/Fathom-Analytics/alternatives --- # Fathom Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Fathom ## What is Fathom? GDPR-compliant website analytics software that helps analyze website performance, track reports, filter data by referrers, and more. ## What is Fathom used for? [Web Analytics](https://www.capterra.com/web-analytics-software/) Top alternative Featured Overall rating Based on 2 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $15 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Fathom?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://conva.co/&name=Fathom) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Fathom 4.5 (2) VS. [4.6 (2,315)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting Price $15 Flat Rate, Per Month Starting Price $139.95 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (2) Ease Of Use 4.3 (8,028) Value For Money 4.5 (2) Value For Money 4.2 (5,515) Customer Service 3.0 (1) Customer Service 4.4 (5,170) ## Fathom alternatives [4.7 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars Highest Rated [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) [4.7 (8,089)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/177042/Google-Analytics/) [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/) [4.6 (251)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) Starting price $125.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/148472/SimilarWeb-Pro/) [Squarespace](https://www.capterra.com/p/143461/Squarespace/) [4.5 (3,380)](https://www.capterra.com/p/143461/Squarespace/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/143461/Squarespace/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Data Visualization 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Graphical representation of data Reporting/Analytics 5.0 (1) 200.00% of 1 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Visualization 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Graphical representation of data or processes Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Activity Tracking Track and document all activities across devices, networks, and other systems Alerts/Escalation System alerts about the need to escalate an issue or request Fathom 29 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems System alerts about the need to escalate an issue or request Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Track and interpret campaign performance metrics Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Visualize and analyze customer experience across all touchpoints and channels Creation and customization of dashboards Graphical representation of data Track and monitor a specific set of keywords Observe and track the demand, usage, progress or quality of a system, product, or user Analyze and gain insights into data in real-time Receive data and information in real time Active monitoring of systems, applications, or networks Notifications that are delivered to users as soon as an event occurs Log and store the source of contacts/leads View and track pertinent metrics to find patterns and gain insights from data Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. Search and filter data across systems to locate required information by entering keywords or certain criteria Optimize and manage the search engine optimization efforts for a website or digital content Set up connections to third-party platforms to improve business processes Review data from past periods to reveal recurring tendencies and predict future performance Track visitors and purpose of visits Interact with data visualization elements, such as charts and graphs, to drill down into data Graphical representation of data or processes Collect and analyze traffic data about website visitors Track and analyze information regarding website visitors Get Advice We can help you find the software with the features you need. Features 4.5 (2) 4.5 Based on 2 reviews ## Pricing Value for money 4.5 (2) Free Trial Basic $15.00 Flat Rate,Per Month Value for money 4.5 (2) 4.5 Based on 2 reviews ## Integrations [ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Drupal](https://www.capterra.com/p/119594/Drupal/)[ Webflow](https://www.capterra.com/p/136159/Webflow/)[ Kit](https://www.capterra.com/p/175000/ConvertKit/)[ Ghost](https://www.capterra.com/p/151947/Ghost/)[ Carrd](https://www.capterra.com/p/210119/Carrd/)[ Transistor](https://www.capterra.com/p/231028/Transistor/)[ Gatsby](https://www.capterra.com/p/197382/Gatsby/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.0 (1) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.0 (1) 3.0 Based on 1 reviews ## User reviews Overall rating 4.5 Based on 2 reviews Filter by rating 5(1) 4(1) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent Waquas H. Financial Controller Automotive ### "Easy Visualisation for Xero data" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 November 16, 2022 The onboarding team were really helpful to get us started on Fathom and they're always releasing new features to the platform to make it even better! Pros The visualisation is the best part of Fathom, it easily transposes your data in Xero into visualized graphs and charts. It has loads of pre defined templates that can be used straight away based on your data from Xero Cons I think some of the UI/UX can be confusing, they use grey boxes for confirmation buttons which can be misleading as it looks like they are greyed out but in actual fact it's just the colour scheme they use. Alternatives considered [Spotlight Reporting](https://www.capterra.com/p/159553/Spotlight-Reporting/) Reasons for choosing Fathom Fathom felt a lot more modern and intuitive Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor November 18, 2022 I believe you've reviewed the wrong Fathom Analytics here. We don't connect with Xero or offer financial reporting - we're the privacy-focused, GDPR compliant Google Analytics alternative. Cheers! JF Jack F. Finance Manager Financial Services ### "Brilliant addition to QuickBooks" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 July 26, 2022 Fathom works immediately after pairing with your QuickBooks account and is a great tool for understanding your financial data without the need to export to spreadsheet and spend time querying, analysing and producing manual reports. Pros The software is brilliant at displaying key company performance metrics in both detailed and summary views that look brilliant and allow us to make decisions quicker. Cons I can not think of a current feature that the software has that we use and would like to see improved. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor July 29, 2022 Hi Jack, thanks for the review, but I believe you are talking about a different Fathom company. We're the privacy-focused analytics company, not the Quickbooks integrated financial reporting software. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. 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