--- title: "Primo Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Primo Software - reviews, pricing plans, popular comparisons to other Access Governance products and more." source_url: "https://www.capterra.com/p/255520/Primo/" page_type: "product" language: "en" --- # Primo Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Primo ## What is Primo? Cloud-based software that helps hair salons and beauty centers manage appointments, clients, and tasks. It streamlines salon operations and features an appointment scheduling system. It assists with client, memberships and prepaid services management. It also includes automated marketing tools such as birthday alerts and SMS/WhatsApp notifications. Primo has specialized functions for color tracking and treatment history. It optimizes client loyalty through automated communications. ## What is Primo used for? [Spa](https://www.capterra.com/spa-software/)[Salon](https://www.capterra.com/salon-software/)[Massage Therapy](https://www.capterra.com/massage-therapy-software/) Top alternative Featured Overall rating Based on 57 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% Contact vendor for pricing Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Primo?[Manage this product listing](https://www.g2.com/products/primo/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Primo 4.9 (57) VS. [5.0 (346)](https://www.capterra.com/p/187593/Mangomint/reviews/) Starting Price Contact vendor Starting Price $130 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (57) Ease Of Use 4.9 (346) Value For Money 4.7 (55) Value For Money 4.8 (333) Customer Service 4.8 (56) Customer Service 5.0 (339) ## Primo alternatives [4.7 (3,658)](https://www.capterra.com/p/153752/Vagaro/reviews/) Starting price $23.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.8 (349)](https://www.capterra.com/p/174830/GlossGenius/reviews/) Starting price $24.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.6 (390)](https://www.capterra.com/p/180087/Boulevard/reviews/) Starting price $159.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [ZENOTI](https://www.capterra.com/p/131057/ZENOTI/) [4.4 (1,291)](https://www.capterra.com/p/131057/ZENOTI/reviews/) Starting price $300.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/131057/ZENOTI/) [View all alternatives](https://www.capterra.com/p/255520/Primo/alternatives/) ## FAQs about Primo Overview ### Which roles and teams benefit most from Primo? Primo is most used by beauty and wellness professionals, including estheticians, hairstylists, nail technicians, and massage therapists who manage appointments, client records, and daily service schedules. Salon owners, technical directors, and front-office staff benefit from streamlined booking, business oversight, and smoother coordination across customer service, marketing, and operations. Answer based on 57 reviews Overview ### What company size and industries is Primo built for? Primo is built for small businesses, with 100% of reviewers from that segment, especially health, wellness, and fitness providers at 42%. It is designed for beauty centers, spas, and hairdressers, with additional use in individual and family services at 28% and cosmetics at 23%, most commonly for spa operations. Answer based on 57 reviews Features and Usability ### What are the key features of Primo? Primo includes core scheduling and salon management features like appointment management, online booking, calendar planning, client profiles, and automated reminders. Differentiator features include customizable reports, sales and performance analytics, gift card and prepaid balance tracking, plus point of sale, inventory management, and marketing messages for promotions and client follow-up. Answer based on 24 reviews Integrations ### Which third-party tools and platforms does Primo integrate with? Primo integrates with HubSpot CRM, HubSpot Marketing Hub, Wati, and WhatsApp. These integrations connect Primo to CRM, marketing, and messaging workflows, covering the main platforms listed in its official catalog. Answer based on 1 reviews Getting Started and Support ### What training and onboarding options does Primo offer? Primo provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online options support guided instruction, webinars cover shared learning sessions, documentation offers written reference material, and videos provide self-paced viewing for setup and feature review. Answer based on 1 reviews Getting Started and Support ### What customer support options does Primo offer, and how do users rate the experience? Primo offers email/help desk, FAQ/forum, a knowledge base, phone support, and chat. Users generally describe support as fast, easy to reach, and effective, with patient, knowledgeable staff who resolve issues quickly. A few note occasional difficulty finding certain features and some early reliance on direct technical help. Answer based on 14 reviews Features and Usability ### Is Primo easy to learn and use every day? Primo makes daily work easy for most teams with an intuitive layout, quick setup, and simple navigation. Salon and beauty business users often describe it as easy to learn, even for beginners. Some mention occasional issues with statistics or internet-related slowdowns, but support usually resolves problems quickly. Answer based on 24 reviews Features and Usability ### How well does Primo handle appointment scheduling? Primo handles appointment scheduling well with an easy planning calendar, reminders, and online booking options. Salon owners, reception staff, and beauty teams value the client notifications and day-to-day organization. Some users find editing or moving bookings takes extra steps, and certain reporting workflows depend on checkout processes. Answer based on 18 reviews Features and Usability ### What is Primo's interface like to use? Primo offers an interface that feels intuitive and practical for everyday booking, client management, and front-desk work. Beauty salons and multi-staff teams often find the cloud version easier to navigate across devices. Some users still want a more modern graphic design and faster movement between certain functions. Answer based on 13 reviews ## Features AI summary Based on 2,183 Access Governance reviews Capterra data shows that buyers of salon software rank the following features as their top priorities: - **Appointment Scheduling** (**65%** of reviewers rated this feature as critical) - **Calendar Management** (**56%**) - **Confirmations/Reminders** (**55%**) Primo includes all three features that reviewers consider most important: **Appointment Scheduling**, **Calendar Management**, and **Confirmations/Reminders**. Together, these capabilities help salons book services efficiently, keep staff calendars organized, and reduce missed appointments through timely client notifications, allowing teams to manage daily operations with less manual work and deliver a more consistent customer experience. Calendar Management 4.7 (13) 76.92% of 13 reviewers that rated this feature as important or highly important Track and manage schedules and meetings via an integrated calendar Confirmations/Reminders 4.8 (11) 81.82% of 11 reviewers that rated this feature as important or highly important Automated reminders and confirmations for booked appointments and events via text or email Online Booking 4.0 (5) 80.00% of 5 reviewers that rated this feature as important or highly important Book meetings and appointments through a website or digital platform Client Database 4.7 (6) 83.33% of 6 reviewers that rated this feature as important or highly important Electronic storage of stakeholder contact information Point of Sale (POS) 4.6 (21) 57.14% of 21 reviewers that rated this feature as important or highly important Accept and process customer payments for products or services using hardware and software Appointment Management 4.9 (27) 81.48% of 27 reviewers that rated this feature as important or highly important Manage various aspects of appointments including booking, rescheduling, canceling Primo 64 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Appointment Management: Manage various aspects of appointments including booking, rescheduling, canceling - Appointment Scheduling: Schedule appointments via a calendar - Automated Scheduling: Automatically create schedules based on business needs or employee availability and qualifications - Availability Management: Monitor and analyze the availability of resources to help plan and streamline the service delivery to clients - Barcode/Ticket Scanning: Scan barcodes to ensure accurate pricing and label tracking - Billing & Invoicing: Create, manage, and send invoices or bills to customers - Booking Management: Create, update, and manage bookings, itineraries, and reservations - Calendar Management: Track and manage schedules and meetings via an integrated calendar - Calendar Sync: Synchronize with other calendars to view mutual availability and schedules - Class Scheduling: Schedule in-person or online classes - Client Database: Electronic storage of stakeholder contact information - Client Management: Manage contact details and communication with clients - Client Portal: Private online space that lets businesses securely share documents and provide information access to clients - Client Profiles: Record client information and feedback - Confirmations/Reminders: Automated reminders and confirmations for booked appointments and events via text or email - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer History: Access previous interactions or concerns to maintain customer relationships - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Reports: Alter the layout and content of reports - Data Import/Export: Import and export data to and from software applications - Discount Management: Track products that are for sale at a reduced price or part of coupon promotions - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Email Marketing: Create and send email blasts/campaigns - Employee Management: Track employee schedules, availability, and performance across projects and tasks - Event Scheduling: Plan an event's time and location - For Barbershops: Specific use for barbershops - For Salons and Spas: Specific for use in spas and salons - Gift Card Management: Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus - In-Person Payments: Transactions that typically involve face-to-face interactions between the payer and the payee - Inventory Management: Track and manage inventory levels to maintain proper supply - Inventory Tracking: Track and monitor inventory items, such as raw materials, unfinished goods, and ready-to-sell items - Loyalty Program: Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases - Marketing Management: Plan, track, and evaluate marketing activities including promotions, customer outreach, and branding - Mobile Access: Access software remotely via mobile devices - Mobile Alerts: Notifications via mobile devices - Multi-Location: Manage and support multiple locations - Multiple User Accounts: Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service - Online Booking: Book meetings and appointments through a website or digital platform - Payment Processing: Accept, record, and reconcile financial transactions - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Point of Sale (POS): Accept and process customer payments for products or services using hardware and software - Promotions Management: Design, communicate, and distribute incentives to perform a specific action - Real-Time Reporting: Active reporting of data and metrics - Recurring Appointments: Schedule repeating appointments based on a duration of time - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Rescheduling: Manage the rescheduling of appointments - Reviews Management: Track and monitor reviews of products or services - Scheduling: Plan availability and assign specific time slots for tasks and resources - SMS Marketing: Send promotional campaigns or transactional messages via text messages - SMS Messaging: Send messages via SMS - SMS Reminders: Reminders sent via SMS/text message - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Staff Management: Schedule shifts for staff/employees, track hours worked, and manage staff payroll - Task Scheduling: Track and manage the scheduling of tasks - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Transaction History: Record of all transactions such as purchases, deposits, withdrawals and transfers within a specific period - Wait List Management: Record, update and manage waiting lists - Waitlist Status Tracking: Track the position in queue in real-time - Website Integration: Seamlessly integrates with 3rd party websites --- Get Advice We can help you find the software with the features you need. Features 4.8 (57) 4.8 Based on 57 reviews ## Pricing Value for money 4.7 (55) Free Trial Free Version Basic Euro 13+iva mese Start Euro 22+iva mese Smart Euro 33+iva mese Plus Euro 44+iva mese Value for money 4.7 (55) 4.7 Based on 55 reviews ## Integrations [ WhatsApp](https://www.capterra.com/p/180345/WhatsApp/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Wati](https://www.capterra.com/p/204314/WATI/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (56) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (56) 4.8 Based on 56 reviews ## User reviews Overall rating 4.9 Based on 57 reviews Filter by rating 5(52) 4(5) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent SB Sara B. Parrucchiera Cosmetics ### "un gestionale che non può mancare nel suo salone" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 8, 2025 sono molto soddisfatta il programma è intuitivo e pino di funzionalità che mi aiutano a lavorare meglio ed a fatturare di più Pros semplicità d'uso ed assistenza rapida e precisa Cons nulla da segnalare ad oggi il programma fa più di quello che mi occorre Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor January 9, 2025 Grazie Sara, ci hai raccontato in fase di consulenza iniziale, che hai valutato varie soluzioni gestionali, ma alla fine hai scelto Primo in Cloud, siamo felici di aver soddisfatto tutte le tue necessità SD Salvatore D. Direttore tecnico Marketing and Advertising ### "Soddisfatto e contento " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 16, 2024 Si dal primo utilizzo è stato primo amore. È un susseguirsi di nuove funzionalità rilasciati in tempo breve. Pros Versatilità, facilità di utilizzo, funzionalità di marketing, assistenza. Cons Nulla, ma mi piacerebbe l'integrazione con un sistema di Intelligenza artificiale. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AD Adelina D. Onicotecnica Cosmetics ### "Ottimo prodotto" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 14, 2024 Contenta su tutto quello che utilizzo momentaneamente solo su cellulare e sono soddisfatta Pros Mi piace la disponibilita e la velocita di risposta su qualsiasi dubbio che mi sia sorto durante l utilizzo dell'applicazione considerando che non sono molto portata con il pc Cons Per ora non posso dire nulla che non mi sia piaciuto Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. FA FABIO A. ESTETICA Health, Wellness and Fitness ### "GESTIONALE PERFETTO PER ATTIVITA' DI ESTETICA AVANZATA" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 13, 2024 rispetto ai primi anni ho notato un progressivo miglioramento Pros evoluzione della reportistica e del sistema di marketing automation Cons NESSUNA CRITICITA' DA EVIDENZIARE. SIAMO SODDISFATTI Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. LO leisy O. Estetista Cosmetics ### "Leisy Beauty recensione primo" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 28, 2024 Pros Gestione degli appuntamenti e controllo di gestione Cons Ad oggi non ci sono particolari svantaggi nella gestione di primo, sarebbe bello implementare una interfaccia automatica per la gestione delle fatture di costo (con il sistema di fatturazione elettronica) cosi da creare una mappatura automatica di alcuni dei miei costi di gestione Reasons for choosing Primo Mi ha permesso di fare un salto di qualità dalla gestione manuale delle mie agende (mie e dei dipendenti) Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor May 14, 2024 Grazie mille per il tuo prezioso feedback positivo! Ci impegniamo costantemente a fornire il miglior servizio clienti e siamo lieti di sapere che ci stiamo riuscendo. Grazie ancora! KG Kathia G. Estetista Cosmetics ### "Praticità " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 March 6, 2024 Pros Primoincloud è un prodotto davvero piacevole e facile da comprendere anche da chi come me è alle prime armi con l’agenda elettronica. Ottima la possibilità di aprire tichet x ogni problematica che non si riesce a risolvere… Lo uso da gennaio e fino adesso tutto ok! Cons Se proprio devo dire qualcosa consiglierei di impostare un appuntamento fisso in diretta x la prima installazione Switched from [Calendly](https://www.capterra.com/p/148036/Calendly/) Pessimo e caro tutto in inglese nessuna assistenza in italiano Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. RM Raffaele M. Parrucchiere Health, Wellness and Fitness ### "Primo in Cloud " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 3, 2024 Pros Appuntamenti online, promemoria messaggio cliente. Cons Alcune funzioni per la prenotazione. Troppi passaggi. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AA Alice A. estetista Arts and Crafts ### "Mi ha salvato l'organizzazione lavorativa!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 March 1, 2024 buona tutto sommato, mi ha aiutata sotto tutti i punti di vista Pros Funzionalità avanzate di calcolo, gestione indici produttività dipendenti Cons promemoria ai clienti e il fatto che rispetto al precedente è più lungo modificare e segnare gli appuntamenti o spostarli, prima era molto più veloce Reasons for choosing Primo perchè 8 anni fa in fiera sembravano i ppiù competenti Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. VM Vita maria D. Estetista Health, Wellness and Fitness ### "Eccellente " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 1, 2024 Eccellente Da consigliare Molto facile da usare Pros Facile da usare Economico E grafica eccellente Cons Per ora nulla Sto ancora iniziando a lavorare Switched from [Venere](https://www.capterra.com/p/165656/Venere/) Per il costo alto E ler provare altro sul mercato Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. KG Katiuscia G. Estetista qualificata Health, Wellness and Fitness ### "Se non ci fosse Primo …" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 29, 2024 Direi che posso classificare questo gestionale perfetto 👌 facile da scoprire non complesso o complicato Pros Credo sia un gestionale perfetto e funzionale su tutti gli aspetti organizzativi e previsionali ,non solo per gestire gli appuntamenti ma per dare modo al titolare di organizzare e programmare in modo efficiente il lavoro. Mai come prima abbiamo bisogno di gestire i numeri e questo gestionale è fantastico Cons Direi assolutamente niente , non ci sono stati momenti che mi sono trovata male e sempre stato molto funzionale Reasons for choosing Primo Grazie ad un collega esperto nel settore Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. [View all Reviews](https://www.capterra.com/p/255520/Primo/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Mangomint vs Primo](https://www.capterra.com/compare/187593-255520/Mangomint-vs-Primo)