# Attio Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Attio Software - reviews, pricing plans, popular comparisons to other CRM products and more. Source: https://www.capterra.com/p/259360/Attio --- # Attio Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Attio ## What is Attio? Attio is the AI-native CRM that's built to scale your business. It’s fully flexible, amazingly powerful, and easy to set up. Here are some key Attio features: - Create custom objects for any use case - Define associations between objects - Uncover precise company details with data enrichment - Access powerful reporting features - Use our native Call Intelligence feature to record your meetings and gain insights - Integrate with the other software in your stack and sync everything from billing to product data Sync your email and calendar to get started today, and join the fastest growing startups that are already using Attio to power their businesses. To learn what Attio can do for you, visit attio.com. ## What is Attio used for? [CRM](https://www.capterra.com/customer-relationship-management-software/)[Lead Management](https://www.capterra.com/lead-management-software/)[Small Business CRM](https://www.capterra.com/small-business-crm-software/) Top alternative Featured Overall rating Based on 8 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $29 Per User, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Attio?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://attio.com&name=Attio) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Attio 3.8 (8) VS. [4.5 (4,453)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Starting Price $29 Per User, Per Month Starting Price $20 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.9 (8) Ease Of Use 4.4 (4,354) Value For Money 3.6 (8) Value For Money 4.3 (3,489) Customer Service 3.1 (7) Customer Service 4.4 (3,497) ## Attio alternatives [4.4 (18,768)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting price $25.00 Per User, Per Month [4.3 (6,966)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting price $14.00 Per User, Per Month Highest Rated [4.7 (727)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) Starting price $7.00 Per User, Per Month [4.6 (3,413)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month [View all alternatives](https://www.capterra.com/p/259360/Attio/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Customizable Fields 3.8 (5) 80.00% of 5 reviewers that rated this feature as important or highly important Customize data fields to support various needs and use cases Activity Dashboard 2.5 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Dashboard to view the status of ongoing processes, identify current incidents and track past activities Interaction Tracking 3.0 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Track interaction history by documenting conversations for contacts Reminders 2.8 (4) 100.00% of 4 reviewers that rated this feature as important or highly important Timed notification for any upcoming task, deadline, appointment, or activity Sales Pipeline Management 4.0 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Pipeline view and tracking lead status Contact Management 2.7 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Attio 32 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Track and manage schedules and meetings via an integrated calendar Manage, organize, and store contact information Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Customize data fields to support various needs and use cases Alter the layout and content of reports Import and export data to and from software applications Store and organize documents in a centralized system Assemble applications and processes by dragging over and arranging pre-built components Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Pre-made examples and templates for emails Track interaction history by documenting conversations for contacts Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Engage with a lead throughout the sales process by actively providing information Score a lead on their quality or likelihood to buy based on certain behaviors Automate workflows and trigger campaigns based on customer actions Access software remotely via mobile devices Track all opportunities for potential sales and convert them into recurring revenue Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. Log and store the source of contacts/leads Timed notification for any upcoming task, deadline, appointment, or activity View and track pertinent metrics to find patterns and gain insights from data Pipeline view and tracking lead status Reports specific to sales analysis for trends and strategies Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Create, manage and track all task activities and progression Set up connections to third-party platforms to improve business processes Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 3.5 (8) 3.5 Based on 8 reviews ## Pricing Value for money 3.6 (8) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/259360/Attio/pricing/) Free $0.00 It includes: - Real-time contact syncing - Automatic data enrichment - Up to 3 seats Plus $29.00 Per User,Per Month It includes: - Private lists - Enhanced email sending - No seat limits Pro $69.00 Per User,Per Month It includes: - Call Intelligence - Advanced data enrichment - Priority support Value for money 3.6 (8) 3.6 Based on 8 reviews ## Integrations [ Google Drive](https://www.capterra.com/p/161425/Drive/)[ Slack](https://www.capterra.com/p/135003/Slack/)[ Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/)[ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ Gmail](https://www.capterra.com/p/202338/Gmail/)[ OneDrive](https://www.capterra.com/p/161304/OneDrive/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.1 (7) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.1 (7) 3.1 Based on 7 reviews ## User reviews Overall rating 3.8 Based on 8 reviews Filter by rating 5(4) 4(1) 3(0) 2(3) 1(0) Mentioned topic Sorted by most recent Francisco O. Founder Information Technology and Services ### "System Limitations, Slow support, Bugs in the system" 2.0 Overall Rating 2.0 2.0 Ease of Use 2.0 2.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 March 3, 2026 Bad, I have been 2 weeks now trying to connect with leads from an exhibition and we are still not able to do so. Pros It was meant to be a modern CRM for startups, but it's honestly been a nightmare to work with. We cannot enrol people in email sequences. Cons Due to system limitations, we cannot enrol more than 10 people in our email sequences at a time, that does not make any sense for an outreach tool Switched from [folk](https://www.capterra.com/p/251534/folk/) Attio is meant to be a better and more robust product. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RS roland s. Head of Finance Venture Capital & Private Equity ### "not yet a CRM" 2.0 Overall Rating 2.0 2.0 Ease of Use 3.0 3.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 2/10 November 3, 2025 Pros UI, looks like notion. besides that there is not that much to say. even things like duplicate rules are exclusive to company and people. Cons missing attribute options such as formula fields. missing reporting functionality. missing mandatory fields by stage in pipelines. massive workflows make the CRM messy, there are standardized simpler ways to offer solutions to customer missing file/ document options for custom record types. Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) It was decided before I joined but main driver was the AI capabilities you offer. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BJ Ben J. Founder Computer Software ### "Ben Jamieson - Attio is amazing! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 6, 2025 I have worked in CRM transformations for 10+ years and am I'm incredibly excited by the potential for Attio in the market. So much so, that I have founded a business that will focus on Attio implementations (see \[sensitive content hidden\]). Many CRM solutions fail to: - Prioritise outbound sales, prospect nurturing, and business development. - Provide actionable insights to build stronger customer relationships. - Offer a user experience that is familiar, fits into day to day work and drive adoption. - Fully leverage modern AI technology natively within the platform. Attio solves so well across these areas and offers amazing value given the low license cost. Pros My favourite feature by far is the chrome extension, so fast and easy to work with. Attio fits into my day to day activities so well across linkedin, gmail and video calls. Cons Some areas for improvement: - Credit consumption is very fast with workflows, this makes it hard to create complex automations across a large number of records without burning through credits very quickly. I'd encourage consideration of an alternative credit consumption model for workflows such as 1 credit per run (rather than block) or similar. This would help people create incredible solutions in the system more easily and cost effectively. - The limitation on "find records" in worlflows is only 100 records, this is very small and prevents so many use cases - There doesn't seem to be an easy way to run bulk workflow processes across all records on an object, a solution for this would be helpful! Switched from [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Attio is built from the ground up on AI, improved user interface, chrome extension is amazing! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. NK Naeem K. Commercial Sales Manager Computer Software ### "Honeymoon is over" 2.0 Overall Rating 2.0 2.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 1/10 April 16, 2025 The Manual Call feature disappearing has made it painful and I no longer know if the interaction with the account is true. Pros Initially customisation was one of the features I liked the most about Attio and easy to use platform. Headache to add competitive data and renewal dates Cons Though now it's become rudimentary and doesn't encourage growing your target list. Prompting is poor and difficult Opportunity creation process. Switched from [Close](https://www.capterra.com/p/132667/Close-io/) Attio appeared to be better at pipeline reporting and activity tracking. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor April 23, 2025 Hi Naeem, we're sorry to hear this. Our team has reached out to you to see if there's something we can do to help make this better. AB Ann B. Co-Founder Computer Software ### "If Notion and Apple decided to build a CRM this is what it would be like" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 12, 2025 I have been a user for many years. The interface was always very good, clearly they are a different generation of CRM compared to, say, a Pipedrive. In the early days a few important features were missing, like reporting. However, in the last few months the team has really accelerated their rate of shipping new features. Attio's offering is now very robust and enterprise ready. Pros Very intuitive interface with a modern design, reminds me of an Apple product. AI native features are built in an easy to use manner into core parts of the product. The Chrome extension is great too. Overall, Attio is the clear number one modern CRM. Cons Nothing big comes to mind. They have good traction, though they are not (yet) as well known as Salesforce. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor March 17, 2025 Really appreciate your kind words Ann. Let us know if you have any questions or concerns any time. CG Chris G. Founder Marketing and Advertising ### "Came for the price, stayed for the next gen design and agents!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 September 26, 2024 Overall very positive so far. I have recommended many of my peers check it out. I am happy. I'd rather pay $60 or so per month now and feel safe with it, than fall into Hubspot's $20 per month trap which quickly becomes $800 per month once you're hooked. Pros I first switched just to avoid the outrageous pricing structure of Hubspot, but I soon fell in love with the simplicity of the design and how configurable it is compared to Hubspot and others. More recently I've been using the AI research agent that they've added and I find it extremely valuable. I guess this is a glimpse of where they are going with this product in the future. I also really like the Chrome extension and use it a ton. Cons Just a few niggles in user experience, sometimes buttons and options are not quite where you expect them to be, but I think they are ironing these wrinkles out as the product matures. No biggy. Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Hubspot's evil pricing, lures you in with false low price trials then jumps from $20 per month to $800 per month in one go! Alternatives considered [Copper](https://www.capterra.com/p/141642/Copper/) Reasons for choosing Attio Articles on Substack, comparing it to Notion of CRM Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor October 1, 2024 Thanks so much, Chris! Your support means a lot to us 🚀 FS Fredrik S. Head of Growth Marketing and Advertising ### "Great software and looking forward to see where it will be in a year" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 September 13, 2024 Good, I like the overall feeling of using it. Pros I really like the focus on automating things, less admin for sales. Cons 2 things, first that you can't see activity history within a deal. It would be great to at least see the emails with associated people. Second that you don't have "Add company" when on companies records etc, clicking quick action and searching "Add c" is a bit too many clicks to get there. Switched from [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) Attio has a higher engineering quality and isn't too expensive. Alternatives considered [Upsales CRM](https://www.capterra.com/p/129923/Upsales-CRM/) Reasons for choosing Attio At first it came down to pricing and during our tests we realised that Attio is very well built. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor September 17, 2024 Hi Fredrik! Thanks so much for your support and fully noted on your feedback. We're excited to see where we'll be in a year and please don't hesitate to reach out if you have any questions at all! JR Julia R. Community and Partnerships Information Technology and Services ### "Amazing, always reccommend " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 September 3, 2024 Pros What I love most about Attio is how flexible the tool is. Cons Even though they are very clear they are not a sales or an email automation tool, I wish there were were a couple more email features available. You can always integrate with another tool too. Alternatives considered [folk](https://www.capterra.com/p/251534/folk/) [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reasons for choosing Attio I chose Attio over the other products because of the ease of use, features available considering the price, and thought about features I'd need in the future in case I'd like to scale use and not have to switch tools. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor September 5, 2024 Hey Julia! Thank you so much for the kind words - your support means the world to us and is what pushes us forward on our mission 🚀 We hear your feedback and understand where you're coming from. We're building many exciting features and are constantly expanding our product capabilities, so stay tuned for more improvements! In the mean time, please don't hesitate to reach out if you have any questions or concerns. Popular comparisons [Pipedrive vs Attio](https://www.capterra.com/compare/132666-259360/Pipedrive-vs-Attio)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)