---
title: "Best Attio Alternatives 2026 | Capterra"
description: "Looking for alternatives to Attio? Find out how Attio stacks up against its competitors with real user reviews, pricing information, and what features they offer."
source_url: "https://www.capterra.com/p/259360/Attio/alternatives/"
page_type: "alternatives"
language: "en"
publication_date: "2026-10-19"
---

# Attio alternatives

Last updated on October 19th, 2026

The best Attio alternatives are Kylas Sales CRM (best overall), Bigin by Zoho CRM (best free plan), Brevo (best budget option), and Salesforce Sales Cloud (most reviewed). Together they hold 23,715 verified Capterra reviews, with overall ratings from 4.4 to 4.8 out of 5. Attio itself holds 3.8 out of 5 across 8 reviews.

### Attio
- Rating: 3.8 out of 5 (8 reviews)
- Ease of use: 3.9 out of 5
- Starting price: $29.00 /user/mo
- Key features: 6 of 10 top category features

---

## Top alternatives

Attio alternatives compared

| Product | Rating difference | Ease of use | Starting price | Key features |
| --- | --- | --- | --- | --- |
| [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) — 4.5 out of 5 (4,491 reviews) | Rated 0.7 higher than this product | 4.4 out of 5 | $20.00 /user/mo | 10 of 10 top category features |
| [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) — 4.4 out of 5 (18,816 reviews) | Rated 0.6 higher than this product | 4.0 out of 5 | $25.00 /user/mo | 8 of 10 top category features |
| [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) — 4.3 out of 5 (7,007 reviews) | Rated 0.5 higher than this product | 4.2 out of 5 | $14.00 /user/mo | 10 of 10 top category features |
| [Kylas Sales CRM](https://www.capterra.com/p/210630/Kylas/) — 4.8 out of 5 (629 reviews) | Rated 1.0 higher than this product | 4.8 out of 5 | $250.00 /mo | 9 of 10 top category features |
| [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/) — 4.7 out of 5 (745 reviews) | Rated 0.9 higher than this product | 4.8 out of 5 | $7.00 /user/yr | 9 of 10 top category features |
| [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/) — 4.4 out of 5 (5,863 reviews) | Rated 0.6 higher than this product | 4.1 out of 5 | $50.00 /user/mo | 6 of 10 top category features |
| [Nutshell](https://www.capterra.com/p/144340/Nutshell/) — 4.4 out of 5 (625 reviews) | Rated 0.6 higher than this product | 4.4 out of 5 | $13.00 /user/mo | 9 of 10 top category features |
| [Brevo](https://www.capterra.com/p/132996/brevo/) — 4.6 out of 5 (3,525 reviews) | Rated 0.8 higher than this product | 4.6 out of 5 | $9.00 /usage/mo | 7 of 10 top category features |
| [eWay-CRM](https://www.capterra.com/p/152769/eWay-CRM/) — 4.5 out of 5 (830 reviews) | Rated 0.7 higher than this product | 4.4 out of 5 | $20.00 /user/mo | 9 of 10 top category features |
| [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) — 4.6 out of 5 (2,572 reviews) | Rated 0.8 higher than this product | 4.2 out of 5 | $15.00 /mo | 10 of 10 top category features |

---

## Top alternatives with AI capabilities

The Attio alternatives with the strongest AI features are HubSpot CRM, Zoho CRM, and ActiveCampaign, based on verified feature data and Capterra reviews.

### [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) — 4.5 out of 5 (4,491 reviews)
- AI features: AI Copilot, AI Text Generation, Generative AI

### [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) — 4.3 out of 5 (7,007 reviews)
- AI features: AI Copilot, AI/Machine Learning, Chatbot, Generative AI

### [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) — 4.6 out of 5 (2,572 reviews)
- AI features: AI Copilot, AI Sorting, AI Text Generation, AI Text Summarization, Generative AI

---

## Top Free alternatives to Attio

The best free alternatives to Attio are HubSpot CRM, Salesforce Sales Cloud, and Zoho CRM — all three offer a free plan alongside paid tiers.

### [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) — 4.5 out of 5 (4,491 reviews)
- Free options: Free version
- Starting price: $20.00 /user/mo

### [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) — 4.4 out of 5 (18,816 reviews)
- Free options: Free trial
- Starting price: $25.00 /user/mo

### [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) — 4.3 out of 5 (7,007 reviews)
- Free options: Free trial, Free version
- Starting price: $14.00 /user/mo

---

## Top alternatives for SMBs

Among reviewers from companies with 1-200 employees, the highest-rated Attio alternatives are Kylas Sales CRM (4.8), Bigin by Zoho CRM (4.7), and HubSpot CRM (4.5).

### [Kylas Sales CRM](https://www.capterra.com/p/210630/Kylas/)
- 497 SMB reviewers say
- Overall rating: 4.8 out of 5 across 497 SMB reviews
- Ease of use: 4.8 out of 5 across 497 SMB reviews

> "I really liked the intuitive user interface and ease of managing leads and deals." — Akanksha K., PR executive (October 6, 2025)

### [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)
- 639 SMB reviewers say
- Overall rating: 4.7 out of 5 across 639 SMB reviews
- Ease of use: 4.7 out of 5 across 639 SMB reviews

> "It is value for money - helps manage my teams pipeline and have a single platform to manage all my leads and team performance." — AK V., VP - Sales (December 24, 2025)

### [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)
- 3,186 SMB reviewers say
- Overall rating: 4.5 out of 5 across 3,186 SMB reviews
- Ease of use: 4.4 out of 5 across 3,141 SMB reviews

> "It is such a handy platform and has great features to manage sales activities as well as admin." — Eric N., BDR (March 6, 2026)

---

## Find software for your specific use case

### CRM
- [Clio](https://www.capterra.com/p/105428/Clio/) — 4.7 out of 5 (1,751 reviews)
- [HoneyBook](https://www.capterra.com/p/162588/HoneyBook/) — 4.7 out of 5 (693 reviews)
- [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) — 4.4 out of 5 (18,816 reviews)

### Lead Management
- [Convex](https://www.capterra.com/p/10008826/Atlas/) — 4.6 out of 5 (19 reviews)
- [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) — 4.4 out of 5 (18,816 reviews)
- [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) — 4.3 out of 5 (7,007 reviews)

### Online CRM
- [AgencyBloc AMS+](https://www.capterra.com/p/105829/AgencyBloc-for-Health-Life-Insurance/) — 4.7 out of 5 (129 reviews)
- [NextAgency](https://www.capterra.com/p/171245/NextAgency/) — 4.9 out of 5 (41 reviews)
- [Applied Epic](https://www.capterra.com/p/70671/Applied-Epic/) — 4.2 out of 5 (142 reviews)

### Small Business CRM
- [HoneyBook](https://www.capterra.com/p/162588/HoneyBook/) — 4.7 out of 5 (693 reviews)
- [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) — 4.4 out of 5 (18,816 reviews)
- [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) — 4.3 out of 5 (7,007 reviews)

### Sales Tracking
- [NextAgency](https://www.capterra.com/p/171245/NextAgency/) — 4.9 out of 5 (41 reviews)
- [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) — 4.4 out of 5 (18,816 reviews)
- [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) — 4.3 out of 5 (7,007 reviews)

---