--- title: "Attio Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Attio Software - reviews, pricing plans, popular comparisons to other CRM products and more." source_url: "https://www.capterra.com/p/259360/Attio/" page_type: "product" language: "en" publication_date: "2026-10-19" --- # Attio Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on October 19, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Attio ## What is Attio? Attio is the AI-native CRM that's built to scale your business. It’s fully flexible, amazingly powerful, and easy to set up. Here are some key Attio features: - Create custom objects for any use case - Define associations between objects - Uncover precise company details with data enrichment - Access powerful reporting features - Use our native Call Intelligence feature to record your meetings and gain insights - Integrate with the other software in your stack and sync everything from billing to product data Sync your email and calendar to get started today, and join the fastest growing startups that are already using Attio to power their businesses. To learn what Attio can do for you, visit attio.com. ## What is Attio used for? [CRM](https://www.capterra.com/customer-relationship-management-software/)[Lead Management](https://www.capterra.com/lead-management-software/)[Small Business CRM](https://www.capterra.com/small-business-crm-software/) Top alternative Featured Overall rating Based on 8 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $29 Per User, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Attio?[Manage this product listing](https://www.g2.com/products/attio/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Attio 3.8 (8) VS. [4.5 (4,492)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Starting Price $29 Per User, Per Month Starting Price $20 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.9 (8) Ease Of Use 4.4 (4,393) Value For Money 3.6 (8) Value For Money 4.3 (3,521) Customer Service 3.1 (7) Customer Service 4.4 (3,531) ## Attio alternatives [4.4 (18,833)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [4.3 (7,008)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting price $14.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars Highest Rated [4.7 (745)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) Starting price $7.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.6 (3,527)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/259360/Attio/alternatives/) ## FAQs about Attio Features and Usability ### What are the key features of Attio? Attio offers CRM and contact management, plus lead generation, lead qualification, and opportunity management for sales tracking. It includes pipeline management, workflow management, task management, and activity tracking, along with email management, calendar management, customizable fields, reporting and analytics, and third-party integrations. Pricing ### How much does it cost and what fees or limitations are included? Attio starts at $29 per user/month for the Plus plan for growing teams. The Pro plan costs $69 per user/month for scaling businesses, and Enterprise pricing is not listed. A free version and free trial are available, with no seat limits on Plus and custom billing on Enterprise. Integrations ### Which third-party tools and platforms does Attio integrate with? Attio integrates with about 10 third-party tools across email, storage, and automation, including Gmail, Microsoft Outlook, Slack, Google Drive, Dropbox, OneDrive, Mailchimp, Typeform, Zapier, and Segment. It also connects with Outreach, Mixmax, Hightouch, Census, Polytomic, Pylon, Fillout, and Google Chrome. Getting Started and Support ### What training and onboarding options does Attio offer? Attio provides live online sessions, documentation, and videos to help teams get started. Live online sessions support guided setup and questions in real time, documentation offers written reference material, and videos provide visual walkthroughs for self-paced learning and review. Getting Started and Support ### What customer support options does Attio offer? Attio provides email/help desk support, a FAQ/forum, a knowledge base, and chat. Users can rely on written guidance and direct messaging for help with setup and account questions. No reviewer feedback is available here to describe response times, helpfulness, or common support frustrations. ## Features AI summary Based on 14,838 CRM reviews Capterra reviewers point to the following as the CRM features buyers care about most: - **Data Security** (**51%** of reviewers rated this feature as critical) - **Customer Database** (**52%**) - **Real-Time Data** (**56%**) Attio includes other CRM capabilities that reviewers also value, including **Contact Database** (**47%**) and **Contact Management** (**44%**). Together, these features give teams a central place to organize relationship data, keep contact records current, and manage ongoing interactions more efficiently, helping businesses maintain clearer visibility into their customer and prospect networks. Contact Management 2.7 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Customizable Fields 3.8 (5) 80.00% of 5 reviewers that rated this feature as important or highly important Customize data fields to support various needs and use cases Activity Dashboard 2.5 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Dashboard to view the status of ongoing processes, identify current incidents and track past activities Interaction Tracking 3.0 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Track interaction history by documenting conversations for contacts Reminders 2.8 (4) 100.00% of 4 reviewers that rated this feature as important or highly important Timed notification for any upcoming task, deadline, appointment, or activity Sales Pipeline Management 4.0 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Pipeline view and tracking lead status Attio 32 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Track and manage schedules and meetings via an integrated calendar Manage, organize, and store contact information Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Customize data fields to support various needs and use cases Alter the layout and content of reports Import and export data to and from software applications Store and organize documents in a centralized system Assemble applications and processes by dragging over and arranging pre-built components Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Pre-made examples and templates for emails Track interaction history by documenting conversations for contacts Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Engage with a lead throughout the sales process by actively providing information Score a lead on their quality or likelihood to buy based on certain behaviors Automate workflows and trigger campaigns based on customer actions Access software remotely via mobile devices Track all opportunities for potential sales and convert them into recurring revenue Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. Log and store the source of contacts/leads Timed notification for any upcoming task, deadline, appointment, or activity View and track pertinent metrics to find patterns and gain insights from data Pipeline view and tracking lead status Reports specific to sales analysis for trends and strategies Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Create, manage and track all task activities and progression Set up connections to third-party platforms to improve business processes Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 3.5 (8) 3.5 Based on 8 reviews ## Pricing Value for money 3.6 (8) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/259360/Attio/pricing/) Free $0.00 It includes: - Up to 3 seats - Automatic data enrichment - Real-time contact syncing Plus $29.00 Per User,Per Month It includes: - Private lists - Enhanced email sending - No seat limits Pro $69.00 Per User,Per Month It includes: - Priority support - Call Intelligence - Advanced data enrichment Enterprise Custom It includes: - SAML and SSO - Custom billing - Unlimited reporting Value for money 3.6 (8) 3.6 Based on 8 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ Dropbox](https://www.capterra.com/p/143068/Dropbox-Business/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/)[ Google Chrome](https://www.capterra.com/p/228985/Chrome/)[ Typeform](https://www.capterra.com/p/137289/Typeform/)[ Outreach](https://www.capterra.com/p/159318/Outreach/)[ Mixmax](https://www.capterra.com/p/159470/Mixmax/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.1 (7) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.1 (7) 3.1 Based on 7 reviews ## User reviews Overall rating 3.4 Based on 8 reviews Filter by rating Counts reflect reviews available in this feed. 5(4) 4(1) 3(0) 2(3) 1(0) Mentioned topic Recent reviews first, then most helpful Francisco O. Founder Used the software for: I used a free trial ### "System Limitations, Slow support, Bugs in the system" 2.0 Overall Rating 2.0 2.0 Ease of Use 2.0 2.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 1/10 March 10, 2026 Bad, I have been 2 weeks now trying to connect with leads from an exhibition and we are still not able to do so. Pros It was meant to be a modern CRM for startups, but it's honestly been a nightmare to work with. We cannot enrol people in email sequences. Cons Due to system limitations, we cannot enrol more than 10 people in our email sequences at a time, that does not make any sense for an outreach tool Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Head of Finance Used the software for: Less than 1 year ### "not yet a CRM" 2.0 Overall Rating 2.0 2.0 Ease of Use 3.0 3.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 2/10 November 4, 2025 Pros UI, looks like notion. besides that there is not that much to say. even things like duplicate rules are exclusive to company and people. Cons missing attribute options such as formula fields. missing reporting functionality. missing mandatory fields by stage in pipelines. massive workflows make the CRM messy, there are standardized simpler ways to offer solutions to customer missing file/ document options for custom record types. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Ben J. Founder Used the software for: Less than 1 year ### "Ben Jamieson - Attio is amazing! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 12, 2025 I have worked in CRM transformations for 10+ years and am I'm incredibly excited by the potential for Attio in the market. So much so, that I have founded a business that will focus on Attio implementations (see \[sensitive content hidden\]). Many CRM solutions fail to: - Prioritise outbound sales, prospect nurturing, and business development. - Provide actionable insights to build stronger customer relationships. - Offer a user experience that is familiar, fits into day to day work and drive adoption. - Fully leverage modern AI technology natively within the platform. Attio solves so well across these areas and offers amazing value given the low license cost. Pros My favourite feature by far is the chrome extension, so fast and easy to work with. Attio fits into my day to day activities so well across linkedin, gmail and video calls. Cons Some areas for improvement: - Credit consumption is very fast with workflows, this makes it hard to create complex automations across a large number of records without burning through credits very quickly. I'd encourage consideration of an alternative credit consumption model for workflows such as 1 credit per run (rather than block) or similar. This would help people create incredible solutions in the system more easily and cost effectively. - The limitation on "find records" in worlflows is only 100 records, this is very small and prevents so many use cases - There doesn't seem to be an easy way to run bulk workflow processes across all records on an object, a solution for this would be helpful! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Founder Used the software for: Less than 1 year ### "Came for the price, stayed for the next gen design and agents!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 October 1, 2024 Overall very positive so far. I have recommended many of my peers check it out. I am happy. I'd rather pay $60 or so per month now and feel safe with it, than fall into Hubspot's $20 per month trap which quickly becomes $800 per month once you're hooked. Pros I first switched just to avoid the outrageous pricing structure of Hubspot, but I soon fell in love with the simplicity of the design and how configurable it is compared to Hubspot and others. More recently I've been using the AI research agent that they've added and I find it extremely valuable. I guess this is a glimpse of where they are going with this product in the future. I also really like the Chrome extension and use it a ton. Cons Just a few niggles in user experience, sometimes buttons and options are not quite where you expect them to be, but I think they are ironing these wrinkles out as the product matures. No biggy. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Community and Partnerships Used the software for: 3-5 years ### "Amazing, always reccommend " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 September 5, 2024 Pros What I love most about Attio is how flexible the tool is. Cons Even though they are very clear they are not a sales or an email automation tool, I wish there were were a couple more email features available. You can always integrate with another tool too. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Head of Growth Used the software for: Less than 1 year ### "Great software and looking forward to see where it will be in a year" 4.0 September 16, 2024 Good, I like the overall feeling of using it. Pros I really like the focus on automating things, less admin for sales. Cons 2 things, first that you can't see activity history within a deal. It would be great to at least see the emails with associated people. Second that you don't have "Add company" when on companies records etc, clicking quick action and searching "Add c" is a bit too many clicks to get there. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Commercial Sales Manager Used the software for: Less than 1 year ### "Honeymoon is over" 2.0 Overall Rating 2.0 2.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 1/10 April 17, 2025 The Manual Call feature disappearing has made it painful and I no longer know if the interaction with the account is true. Pros Initially customisation was one of the features I liked the most about Attio and easy to use platform. Headache to add competitive data and renewal dates Cons Though now it's become rudimentary and doesn't encourage growing your target list. Prompting is poor and difficult Opportunity creation process. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Ann B. Co-Founder Used the software for: 3-5 years ### "If Notion and Apple decided to build a CRM this is what it would be like" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 13, 2025 I have been a user for many years. The interface was always very good, clearly they are a different generation of CRM compared to, say, a Pipedrive. In the early days a few important features were missing, like reporting. However, in the last few months the team has really accelerated their rate of shipping new features. Attio's offering is now very robust and enterprise ready. Pros Very intuitive interface with a modern design, reminds me of an Apple product. AI native features are built in an easy to use manner into core parts of the product. The Chrome extension is great too. Overall, Attio is the clear number one modern CRM. Cons Nothing big comes to mind. They have good traction, though they are not (yet) as well known as Salesforce. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Pipedrive vs Attio](https://www.capterra.com/compare/132666-259360/Pipedrive-vs-Attio)