# Optimus Price Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Optimus Price Software - reviews, pricing plans, popular comparisons to other Business Intelligence products and more. Source: https://www.capterra.com/p/264851/Optimus-Price/alternatives --- # Optimus Price Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Optimus Price ## What is Optimus Price? The ideal price at the right time. This is how Optimus Price Artificial Intelligence makes the difference in the Dynamic Pricing world. - Optimize your Prices - Track your Competitors' Prices and Inventory - Optimize your Demand Forecast using our AI - Set Rules to Enhance Price Intelligence - Update your Prices Automatically using Rules Enhanced with our AI - Efficiently Manage your Product Catalog ## What is Optimus Price used for? [Pricing Optimization](https://www.capterra.com/pricing-optimization-software/)[Business Intelligence](https://www.capterra.com/business-intelligence-software/)[Competitive Intelligence](https://www.capterra.com/competitive-intelligence-software/) Top alternative Featured Overall rating Based on 9 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Optimus Price?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://optimusprice.ai&name=Optimus Price) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Optimus Price 4.8 (9) VS. [4.6 (2,315)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting Price Contact vendor Starting Price $139.95 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (9) Ease Of Use 4.3 (4) Value For Money 4.7 (9) Value For Money 4.2 (4) Customer Service 5.0 (9) Customer Service 4.4 (4) ## Optimus Price alternatives Highest Rated [Aimondo Price Monitoring](https://www.capterra.com/p/10004028/Aimondo-Price-Monitoring/) [5.0 (4)](https://www.capterra.com/p/10004028/Aimondo-Price-Monitoring/#reviews) Starting price $600.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10004028/Aimondo-Price-Monitoring/) [Aimondo Pricing Platform](https://www.capterra.com/p/231080/Smart-Repricing/) [4.5 (4)](https://www.capterra.com/p/231080/Smart-Repricing/#reviews) Starting price $1000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/231080/Smart-Repricing/) [SmapraTracker](https://www.capterra.com/p/10032385/SmapraTracker/) [5.0 (2)](https://www.capterra.com/p/10032385/SmapraTracker/#reviews) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10032385/SmapraTracker/) [Datasembly](https://www.capterra.com/p/227628/Datasembly/) [4.0 (2)](https://www.capterra.com/p/227628/Datasembly/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/227628/Datasembly/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Dashboard 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics Data Connectors 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Connect to big data sources Dynamic Pricing 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc. Elasticity-based pricing 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Calculate the price elasticity of demand by analyzing pricing and market data to find the most optimal price points Price Forecasting 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Form predictions for optimal prices based on past and present data (market data, competitor products, special events, weather, etc.) Promotion Optimization 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Assess and optimize pricing markdowns, special offers, or other promos Optimus Price 73 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Generate one-off reports that meet information requirements Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Compare key metrics for the business against prominent players in the industry Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Evaluating strengths and weaknesses of companies with the same target audience Monitor and compare prices for competing products Analyze and calculate business costs Process to track, record, and analyze expenses that occurred over the entire duration of a given project Create custom predefined rules for prices for products and services Record customer information, purchase history, and other notes Process of dividing customers into groups based on common characteristics Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Assembly of graphs and charts for visualizing and tracking statistics/metrics Creation and customization of dashboards Connect to big data sources Automatically retrieve and pull information from documents, websites, images, data sets, and other sources Import and export data to and from software applications Track the management and flow of data throughout the organization Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Translate EDI formats into data suitable for use with company applications. Graphical representation of data Forecast customer demand using historical insights and simulations Financial management for all distribution-related activities, including inventory, warehouse, purchasing, sales, etc. Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc. Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products Calculate the price elasticity of demand by analyzing pricing and market data to find the most optimal price points Form predictions based on past and present data/trends Information, data and reports that are being tracked over time Track and manage inventory levels to maintain proper supply Quantifiable metrics to track objectives, gauge milestones, and evaluate the success of a particular activity Enable businesses to implement machine learning algorithms on business data such as sales and revenue Collect & analyze data from multiple sources to get insights into competing products, customer behavior, pricing & marketing strategies Observe and track the demand, usage, progress or quality of a system, product, or user Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Manage multiple teams and operations from a central location Allows users to manage data from a number of sources A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Predict future data based on historical data sets Use simulation models and scenario planning to predict and compare strategy outcomes for prices and promotions Create unique pricing based on product, store, geography, or customer segmentation Form predictions for optimal prices based on past and present data (market data, competitor products, special events, weather, etc.) Create and manage price lists for products, customer segments, and geographic locations. Track and manage the profit margin between the cost of a product and its selling price. Track and analyze key pricing metrics for reports, intelligence dashboards, historical data tracking, trend analysis, etc. Present a catalog of inventory that customers can view Capture, organize and track product-specific data and information in a centralized location Evaluate the degree to which business operations bring monetary gains Assess and optimize pricing markdowns, special offers, or other promos Design, communicate, and distribute incentives to perform a specific action Analyze and gain insights into data in real-time Receive data and information in real time Active monitoring of systems, applications, or networks Active reporting of data and metrics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data AI-driven algorithms that allow for automatic repricing in real-time Tracking, organizing, and controlling retail inventory throughout the supply chain and sales process Estimate of expected sales revenue within a specific time frame, such as quarterly, monthly or yearly based on past trends and reports. Reports specific to sales analysis for trends and strategies Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. Develop potential scenarios to identify risks and opportunities Search and filter data across systems to locate required information by entering keywords or certain criteria Access, combine, transform, and store data without the help of an IT department Manage the buying, selling, and holding of stocks At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them Manage the planning and execution of supply chain activities Review data from past periods to reveal recurring tendencies and predict future performance Visually identify direction of development and areas that require attention Interact with data visualization elements, such as charts and graphs, to drill down into data Collecting and storing information about visitors’ activities on the World Wide Web to analyze their interests, preferences & behavior. Collect and analyze traffic data about website visitors Get Advice We can help you find the software with the features you need. Features 4.7 (9) 4.7 Based on 9 reviews ## Pricing Value for money 4.7 (9) ### Starting price Contact vendor for pricing Free trial available Value for money 4.7 (9) 4.7 Based on 9 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (9) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (9) 5.0 Based on 9 reviews ## User reviews Overall rating 4.8 Based on 9 reviews Filter by rating 5(7) 4(2) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent James C. Sales and Marketing Marketing and Advertising ### "Great way to price your products quickly and simply" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 16, 2022 Since we started using the tool, we have had considerable improvements in terms of sales. Pros Allows you to analyze prices in the market comparing with competitors. It has technology to make promotions and can analyze the life cycle of products or even a long time stopped in stock. Support works great when needed. It's very intuitive and easy to use. Cons We had a little difficulty implementing it at first, but with the help of support, it was easily resolved. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CB Cristina B. CMO Internet ### "Excelente herramienta de pricing" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 27, 2022 Pros Gracias a Optimus Price, podemos tener visibilidad del sector, establecer precios en base a unos criterios racionales, y actuar con rapidez para adaptarnos. Muy intuitiva y fácil de utilizar, se ha convertido en una herramienta imprescindible para Securfix. Cons De momento no encuentro contras, cumple con mis expectativas y resuelve la necesidad que tenía adecuadamente. La herramienta ha introducido funcionalidades y mejoras considerables progresivamente. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CV Christian V. CEO Consumer Electronics ### "Hagámoslo fácil " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 25, 2022 El tiempo es una inversión valiosa y hay que utilizarlo en aquello que agrega valor. Si encuentras algo que te lo ahorre y además sea fácil de adoptar, no te lo pienses, añádelo a tu negocio. Así es Optimus Price. Pros El on board es inmediato. En muy poco tiempo puedes empezar a construir insights para tu negocio. Cons Quizá añadiría algunos automatismos más. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. PC Patricia C. Ecommerce Arts and Crafts ### "Buena solución para monitorizar el mercado" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 March 23, 2022 Muy buen equipo, gran soporte y una plataforma con mucho potencial, a pesar de no haberle sacado todo el partido Pros El front de la plataforma, muy fácil de analizar los datos Cons El tratamiento de los datos y no poder conectarlo con nuestra plataforma ecommerce Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DB David B. david@ulabox.com Supermarkets ### "Resultados impresionantes" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 23, 2022 Un producto súper recomendable, sin duda Pros Es muy fácil de usar y muy intuitivo. Aporta muchísimo valor a la hora de preveer tanto la demanda/ventas y hacer un buen reaprovisionamiento como la elasticidad de precio óptima. Cons Al principio fue la interfaz, que era un poco tosca. Pero hoy por hoy no tengo queja porque no tiene nada que ver: rápida e intuitiva. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SP Svetlana P. Técnico de pricing Retail ### "Una herramienta genial para optimizar el proceso de pricing" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 23, 2022 Optimus Price nos permitió optimizar los recursos dedicados al proceso de pricing y reaccionar con más flexibilidad a los cambios de los competidores. El equipo de Optimus Price nos acompaño en el proceso de instalación y puesta en marcha. Siempre recibimos un feedback rápido a todas nuestras preguntas y propuestas. Pros Un software que permite recopilar información actualizada sobre los precios de los competidores a diario, establecer las reglas para la formación de un precio nuevo según varios parámetros, recibir los avisos en caso de subida de la tarifa que supera el pvp actual del item y muchas funcionalidades más. Los datos que genera la plataforma es fácilmente exportables en varios formatos. Fácil de usar y muy completo. Cons Estamos trabajando un año con esta herramienta y, de momento, no hubo ningún fallo. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. XV Xose V. D. Comercial Retail ### "Herramienta útil" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 23, 2022 Pros Ofrece opciones para mejorar el pricing y detectar errores y oportunidades de negocio Cons Esto siempre debe estar en evolución y desde que lo instalamos ya ha sufrido varios cambios. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Ignacio C. Marketing Online Marketing and Advertising ### "Comparador de precios con buen soporte postventa" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 23, 2022 Pros Interesante herramienta para analizar tu competitividad en precios online, especialmente con respecto a otras ofertas en Google Shopping. Permite ajustar tus precios automáticamente aunque es una funcionalidad que todavía no hemos implementado. Cons No permite crear feeds de datos procesados para Google Shopping, te genera los IDs y con eso debes filtrar los productos en Shopping, sería perfecto poder tener feeds ya filtrados por su herramienta. Alternatives considered [Lengow](https://www.capterra.com/p/162794/Lengow/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Director comercial Food & Beverages ### "Opt ok mus " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 23, 2022 Pros La agilidad y versatilidad en sus funciones Cons El momento de implantar hace que la herramienta no se ajuste Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/264851/Optimus-Price/reviews/) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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