# DealerRock Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about DealerRock Software - reviews, pricing plans, popular comparisons to other Marine products and more. Source: https://www.capterra.com/p/264972/DealerRock --- # DealerRock Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) DealerRock ## What is DealerRock? DealerRock is a modern, cloud-based dealer management software platform designed specifically for marine and RV dealerships. We understand the unique challenges you face in running a successful dealership, from inventory management and sales tracking to customer relationship management and service management. With DealerRock, you can revolutionize your operations, boost efficiency, and elevate your business to new heights, all from the cloud and on any device. ## What is DealerRock used for? [Marine](https://www.capterra.com/marine-software/) Top alternative Featured Overall rating Based on 3 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $390 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for DealerRock?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.dealerrock.com&name=DealerRock) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### DealerRock 5.0 (3) VS. [4.5 (44)](https://www.capterra.com/p/92495/BiT-Dealership-Software/reviews/) Starting Price $390 Flat Rate, Per Month Starting Price $270 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (3) Ease Of Use 4.3 (44) Value For Money 5.0 (3) Value For Money 4.5 (43) Customer Service 5.0 (3) Customer Service 4.6 (44) ## DealerRock alternatives [3.9 (18)](https://www.capterra.com/p/92549/DockMaster/reviews/) Starting price $165.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 72% of reviewers rated it above 4 stars Highest Rated [5.0 (1)](https://www.capterra.com/p/10031148/Yacht-Logic-Pro/#reviews) Starting price $199.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.5 (20)](https://www.capterra.com/p/98609/MarinaOffice/reviews/) Starting price $2500.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [0.0](https://www.capterra.com/p/209329/PacsoftNG/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 0% of reviewers rated it above 4 stars ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Data Import/Export 5.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Import and export data to and from software applications Inventory Management 5.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Track and manage inventory levels to maintain proper supply Activity Dashboard 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Dashboard to view the status of ongoing processes, identify current incidents and track past activities Customer Database 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important A collection of customer information such as contact details, demographics, previous interactions, etc. Point of Sale (POS) 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Accept and process customer payments for products or services using hardware and software Price/Margin Management 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Track and manage the profit margin between the cost of a product and its selling price. DealerRock 19 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Application programming interface that allows for integration with other systems/databases Create, manage, and send invoices or bills to customers Track and manage schedules and meetings via an integrated calendar Manage and track all internal and external communication conducted via calls, email, text, or chat Track, store, and access client contracts or licenses A collection of customer information such as contact details, demographics, previous interactions, etc. Import and export data to and from software applications Plan, manage, and track the financial activities of an individual or organization Track and manage inventory levels to maintain proper supply Access software remotely via mobile devices Track parts inventory levels and manage re-stocking Accept and process customer payments for products or services using hardware and software Track and manage the profit margin between the cost of a product and its selling price. Receive system updates as soon as any changes are made Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Plan availability and assign specific time slots for tasks and resources Set up connections to third-party platforms to improve business processes Creating, assign, and track jobs and/or tasks for work orders Features 5.0 (3) 5.0 Based on 3 reviews ## Pricing Value for money 5.0 (3) Free Trial Sales Core $390.00 Flat Rate,Per Month It includes: - crm - lead management - sales quoting - sales agreements - reporting Service Core $490.00 Flat Rate,Per Month It includes: - point of sale - parts management - service management - online payments - accounting integration - text messaging - crm Complete $690.00 Flat Rate,Per Month It includes: - point of sale - service management - parts management - sales quoting - sales agreements - crm - lead management - reporting - accounting integration - vendor catalogs - text messaging - online payments Value for money 5.0 (3) 5.0 Based on 3 reviews ## Integrations [ QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/)[ Stripe](https://www.capterra.com/p/123889/Stripe/)[ Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/) ## Support, customer service and training options Customer Service 5.0 (3) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (3) 5.0 Based on 3 reviews ## User reviews Overall rating 5.0 Based on 3 reviews Filter by rating 5(3) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent JS John S. Principal Maritime ### "Best investment I’ve made" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 11, 2024 Came from Lightspeed after years of frustration. I wish I would have found this platform sooner as I spent years pulling my hair out on Lightspeed. From implementation to learning the system to using it for 6 months, it’s been one of the best decisions I’ve made for our dealership. Their team has been fantastic at walking us through things to get up to speed. If you’re looking for a new dealer management system - this absolutely must be on your list. Pros I hesitated to switch as I thought I it would be a nightmare from past experiences. It ended up being super easy and we were rolling in just a couple days. I couldn’t believe it. The software is incredibly easy to use, and their support actually responds! Cons More tutorial videos would be nice. I wish they had something to support storage but they are constantly adding new features. Switched from [Lightspeed](https://www.capterra.com/p/233553/Lightspeed/) Got tired of horrible support. It’s complicated to use, it’s old, not really mobile, twice the cost, difficult to train people. Alternatives considered [Blackpurl](https://www.capterra.com/p/153782/Blackpurl/) [BiT Dealership Software](https://www.capterra.com/p/92495/BiT-Dealership-Software/) Reasons for choosing DealerRock It was cloud based, the functionality was more designed for marine and it was the cleanest looking package we found. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MS Matt S. Sales Maritime ### "Fantastic DMS" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 11, 2022 This software has been a life saver for us. Our entire team is able to be more fluid and work more efficiently. This is not a cookie cutter type DMS and is designed around marine use. I would recommend this to any one looking to grow their dealership and improve productivity. Pros DealerRock has been instrumental in helping our sales team grow. We are able to provide timely, accurate quotes for boats, check inventory on the fly and work from anywhere. This has been extremely important over the last couple years as demand soared. DealerRock has helped us maintain better margins and exceed sales goals. Cons Overall, I am very happy with the software. The developers have been accessible and receptive when small issues come up. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor October 13, 2022 Thank you so much for the review! We look forward to continuously improving the software to make it even better. BH Bill H. GM Maritime ### "Couldn't Operate Without It" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 29, 2022 Working with the DealerRock team has been exceptional. They are highly responsive, take feedback into consideration and always address any issues we have. We haven't had many that weren't caused by our own mistakes - but they always take care of things quickly if something arises. Pros I absolutely love being able to manage our operations from anywhere. Having something cloud-based gives us incredible flexibility to operate on-the-go. They are constantly adding features and making the software better. The user-interface is years ahead of anything else we looked at. Cons Their lead management area gets the job done. But I would love if there were a few more advanced features to help cultivate leads built in to the system. Alternatives considered [Lightspeed](https://www.capterra.com/p/233553/Lightspeed/) Reasons for choosing DealerRock DealerRock has a way better UI, it was significantly cheaper and was much easier to use. The onboard process was a breeze and took less than a day to get rolling. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor October 13, 2022 We appreciate the feedback and review! ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)