--- title: "Big Hairy Goal Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Big Hairy Goal Software - reviews, pricing plans, popular comparisons to other Mind Mapping products and more." source_url: "https://www.capterra.com/p/265437/Big-Hairy-Goal/" page_type: "product" language: "en" --- # Big Hairy Goal Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 15, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Big Hairy Goal ## What is Big Hairy Goal? Big Hairy Goal is a mind-mapping, brainstorming, and progress tracking app for creatives and creators. As a thinking tool, Big Hairy Goal is straightforward, allowing you to let your inspiration flow, collect ideas, bring everything together, and work on the big picture. As a structuring tool, you can easily straighten everything out to plan workflows, concepts, and events. Supporting your creative thinking process on what to do and what approaches exist, finally get your things done. ## What is Big Hairy Goal used for? [Mind Mapping](https://www.capterra.com/mind-mapping-software/) Top alternative Featured Overall rating Based on 19 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $4.99 Per User, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Big Hairy Goal?[Manage this product listing](https://www.g2.com/products/big-hairy-goal/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Big Hairy Goal 4.8 (19) VS. [4.7 (385)](https://www.capterra.com/p/211643/LucidSpark/reviews/) Starting Price $4.99 Per User, Per Month Starting Price $7.95 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (19) Ease Of Use 4.5 (1,701) Value For Money 4.6 (18) Value For Money 4.4 (1,060) Customer Service 4.6 (14) Customer Service 4.5 (903) ## Big Hairy Goal alternatives [Miro](https://www.capterra.com/p/128955/Miro/) [4.7 (1,705)](https://www.capterra.com/p/128955/Miro/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/128955/Miro/) Highest Rated [Mindomo](https://www.capterra.com/p/80206/Mindomo/) [4.8 (78)](https://www.capterra.com/p/80206/Mindomo/reviews/) Starting price $72.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/80206/Mindomo/) [Visio](https://www.capterra.com/p/201133/Visio/) [4.5 (3,284)](https://www.capterra.com/p/201133/Visio/reviews/) Starting price $5.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/201133/Visio/) [XMind](https://www.capterra.com/p/128088/XMind/) [4.5 (120)](https://www.capterra.com/p/128088/XMind/reviews/) Starting price $5.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/128088/XMind/) [View all alternatives](https://www.capterra.com/p/265437/Big-Hairy-Goal/alternatives/) ## FAQs about Big Hairy Goal Overview ### Which roles and teams benefit most from Big Hairy Goal? Big Hairy Goal benefits founders, executives, consultants, educators, and creative or product leaders who need structured goal setting and accountability. These roles use it to clarify priorities, track personal or team progress, support coaching and teaching workflows, and maintain focus on long-term objectives across varied professional projects. Answer based on 19 reviews Overview ### What company size and industries is Big Hairy Goal built for? Big Hairy Goal is for creative professionals at small businesses, which make up 95% of reviewers, with Information Technology and Services the top industry at 11%. It also serves architecture and planning and broadcast media teams, each at 5%, especially for mind mapping used by 100% of reviewers. Answer based on 19 reviews Features and Usability ### What are the key features of Big Hairy Goal? Big Hairy Goal includes ideation and brainstorming tools, plus templates and customizable templates for planning. It also offers action management, task management, status tracking, and workflow management, along with collaboration tools such as commenting and notes. Visual features include whiteboard, mind maps, flowchart, and data visualization. Getting Started and Support ### What training and onboarding options does Big Hairy Goal offer? Big Hairy Goal provides documentation to help teams get started. This written reference material can support self-paced learning, explain core features, and provide step-by-step guidance for setup and ongoing use. Getting Started and Support ### What customer support options does Big Hairy Goal offer? Big Hairy Goal offers Email/Help Desk, FAQ/Forum, and a Knowledge Base for customer support. With no reviewer feedback available on support experiences, no claims can be made about response speed, helpfulness, or common frustrations. These channels provide the main paths for users seeking assistance and self-service information. ## Features AI summary Based on 930 Mind Mapping reviews Capterra data shows that buyers of mind mapping software rank the following features as their top priorities: - **Mind Maps** (**47%** of reviewers rated this feature as critical) - **Ideation** (**41%**) - **Brainstorming** (**49%**) Big Hairy Goal supports all three of the features reviewers value most: **Mind Maps**, **Ideation**, and **Brainstorming**. Together, these capabilities help teams capture ideas visually, develop concepts more clearly, and generate new approaches in group or individual sessions, allowing teams to plan work more effectively and move from early thinking to action with better focus. Mind Maps 4.6 (11) 109.09% of 11 reviewers that rated this feature as important or highly important Diagram used to organize information in a hierarchical way to show relationships Ideation 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important The creation, development, and sharing of potentially innovative new ideas Brainstorming 4.9 (12) 116.67% of 12 reviewers that rated this feature as important or highly important Group collaboration to solve ideas in a productive and concentrated manner. Commenting/Notes 4.3 (9) 66.67% of 9 reviewers that rated this feature as important or highly important Leave comments and notes on documents for others to view Collaboration Tools 4.0 (4) 25.00% of 4 reviewers that rated this feature as important or highly important Provides a channel for team members to share AI models, media files, communicate, and work together Whiteboard 4.8 (9) 88.89% of 9 reviewers that rated this feature as important or highly important Allows multiple users to simultaneously annotate on a digital whiteboard Big Hairy Goal 20 features ### All Features - Action Management: Detailed plan including steps, milestones, assignments, and timeline needed to complete a project, strategy or goal - Brainstorming: Group collaboration to solve ideas in a productive and concentrated manner. - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Commenting/Notes: Leave comments and notes on documents for others to view - Data Visualization: Graphical representation of data - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Flowchart: Diagram that represents an algorithm, workflow, or process - Graphical Data Presentation: Visual representation of data using various graphical elements such as charts, graphs, maps & other visual aids - Idea Ranking: Facilitates users voting on ideas that are presented so the most favorable ones can be highlighted and further pursued - Ideation: The creation, development, and sharing of potentially innovative new ideas - Mind Maps: Diagram used to organize information in a hierarchical way to show relationships - Multiple Projects: Ability to handle several projects simultaneously - Organizational Charting: Diagram that shows the structure of an organization and the relationships between parts - Presentation Tools: Share and present designs - Project Planning: Organize and schedule projects - Strategic Planning: At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them - Task Management: Create, manage and track all task activities and progression - Templates: Sample files or documents that could be customized as needed or used as is - Whiteboard: Allows multiple users to simultaneously annotate on a digital whiteboard - Workflow Management: Create, design and manage workflows for repetitive tasks --- Features 4.4 (19) 4.4 Based on 19 reviews ## Pricing Value for money 4.6 (18) Free Trial Basic $4.99 Per User,Per Month Value for money 4.6 (18) 4.6 Based on 18 reviews ## Support, customer service and training options Customer Service 4.6 (14) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (14) 4.6 Based on 14 reviews ## User reviews Overall rating 4.8 Based on 19 reviews Filter by rating 5(16) 4(2) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent GS Gary S. Princepal Research ### "Great Value, Simple Diagramming, High Productivity" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 August 21, 2025 When I need to create a diagram quickly, for example, I'm in a meeting and trying to capture ideas and relationships quickly, Big Hairy Goal excels. The ease of creating documents and documenting relationships really excels in this app. You need to spend a bit of time with it to figure it out, but when it' clicks, it's really easy to use. It's also an incredible value for the money. I've spent 10X more on apps designed to create diagrams or mind maps. While those apps may have more options for shapes and arrows, I find myself spending more time arguing with the formatting or trying to get something to work than actually creating a diagram. Pros While it starts simple, once I figured out that this was more of a diagramming tool than a simple mind map, it became one of my go-to apps for creating flow charts, diagrams, and brainstorming. Cons The app needs more shape options. I would also appreciate more text format options within process boxes. Switched from [XMind](https://www.capterra.com/p/128088/XMind/) I was looking for something fast and lightweight. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. CP Christian P. Manager Design Cosmetics ### "Great and helpful every day gimmick" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 10, 2025 Ím new and trying every day now. It is intuitiv. Pros The easy way to use it. It makes fun and is helpful. Cons At the moment nothing. There is no problem to use it. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AC Adri C. Writer Broadcast Media ### "All in one for creative visual thinkers" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 9/10 November 27, 2024 I was a subscriber for a year in 2020. I liked it but some thing were missed, specially a proper automatic mindmap branching. It has been added since, and I'm a subscriber again. That means a lot to me. The developer is working on it and shows his willingness to do it moving forward. I give some more ideas: - Would be nice if user could select in settings how ENTER should act: as a new line in the same note o as an end of editing the card they are at the moment. - The possibility to export as OPML - A journal option: the app creates a new file for each day. That would make shine the "linking to a card" feature, as a web of notes would refer from one day to another. - The possibility to search in all bhg files so you can use Big Hairy Goal as a pkm software (a like like Heptabase) But the product as it is is still excellent. Pros That it is an all in one for visual thinking. It fits mindmaps, flow charts, brainstorms, and free flowing notes. And it does it in good looking and very smooth handle. Cons Little things that can be improved in next versions: 1.- In flow or chart group, when moving a card all his children should move with it. It's the logic behind every mindmap and should be doable in BHG. 2.- Also in flow or chart groups, the branches should be collapsable 3.- A little delay between CMD-ENTER new card and editing it's text is annoying. When taking notes I write quickly and if I not wait that half of a second other card is selected and I lose the flow. 4.- Mobile app should match the gestures. For example, hold a card and drag it to another should create a connection the same way long click and drag does it on desktop. Switched from [MindNode](https://www.capterra.com/p/207384/MindNode/) [XMind](https://www.capterra.com/p/128088/XMind/) Wanted more options and a good combination of mindmapping with other forms of visual note taking. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. JW John W. Director Non-Profit Organization Management ### "Love Big Hairy Goal" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 October 11, 2024 Love using the app for brainstorming and breaking down complex issues. Pros Flexibility and ability to create many different flowcharts and mind maps. Cons Nothing so far. The app has been stable. Switched from [XMind](https://www.capterra.com/p/128088/XMind/) Ability to build flowcharts and freedom to place data in specific places Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. IS Igor S. Software Developer Information Technology and Services ### "happy user" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 20, 2024 very positive, my number one tool for thinking Pros Minimalistic approach Cons I like everything Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. CM Christian M. Teacher Child Day Care Services ### "Best concept and kanban app out there" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 11, 2024 I use it often. You can learn and teach with BHG. Great work! Pros I like the user friendly system and the clear an beautiful forms. BHG ist very effective and it is fun to use the program. I love the possibility to create kanban boards and concept maps (and integrate pictures)! If you are a student or teacher - buy it! Cons I would be happy if the organization of the projects could be more structured. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. SK Sam K. Founder Entertainment ### "Minimal Interface, Maximum Capability" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 January 12, 2024 Pros Big Hairy Goal is entirely clutter-free. The controls are minimal and the "functional" nature of using the software blends into the background soon after getting the hang of it. It feels quite intuitive to use, never feels overbearing, and still I'm sure I haven't yet found (or needed) every feature this application has to offer. Cons The software does have a learning curve. You need to spend a bit of time getting familiar with the controls and shortcuts that are offered. For most things, there is another way to do it but the software is clearly designed to be used "keyboard first". Its not overly complicated or unintuitive though. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. BB Brian B. CEO Computer Games ### "Big Hairy Goals are what change the world" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 October 27, 2023 Pros We are about to enter into a time of new and exiting technology and software. Most of the things we will encounter will come from a single idea. That spark that idea then needs to become a part of a story. That is where Big Hairy Goal \[BHG\] steps into the picture. The journey of an idea has obstacles, challenges and victories. Some we can anticipate; most we cannot. Nevertheless we need a guide that will help us build a plan and BGH is that guide. I love building mind maps. I used to use index cards on my bedroom floor. I used to use post it notes on my office wall. Today I use BHG it provides a clear visual picture of my thoughts and ideas and allows me the opportunity to navigate, drill down and adapt the parts while preserving the whole. It is fast. Easy to learn. Plus it has the best icon of any piece of software I have ever used. This is a all around great product for creative thinking and for idea development. Cons I wish that there was a better process to onboard and use the product. The quick tutorial is a great quick start feature, and I would not change that at all. I would love to have had a personal follow up at some point to help once I got the basics down. Maybe a community group would help. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Marvin B. Marketing Manager Computer Software ### "Great tool to visualize your projects and brainstorm ideas" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 24, 2023 Pros I absolutely love BigHairyGoal! This software empowers me to craft comprehensive project overviews effortlessly. As a visual thinker, being able to align multiple roadmap steps and brainstorm ideas on a whiteboard-style canvas is incredibly effective. BigHairyGoal's seamless feature for adding connections and groupings, along with its intuitive interface, makes my ideation process smooth and efficient. I never have to search for functions; they're right where I need them. Cons I'm a big fan of the software, and I have just one minor suggestion for improvement. Occasionally, I've noticed that the alignment of arrows can be a bit off. It would be fantastic if you could consider adding more alignment options, such as the ability to hold the Shift button to move elements on only one axis at a time or enabling horizontal and vertical distribution. Currently, the distribution option is greyed out for groups. This enhancement would make aligning multiple groups much easier and enhance my overall experience as a true Monk (for the non-Germans: someone with OCD who overemphasizes neat structures.) Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. DD Devesh D. Associate Partner Financial Services ### "Necessary addition to your toolkit" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 September 11, 2023 Pros The main feature that i liked about Big Hairy Goal is that it allows you to capture your thoughts quickly, allowing for the fluidity that is required, and restructuring may be required. It does that with minimum load required to manage the tool and thus allows us to just think in a focussed and creative way. Cons Image integration and other tools integration will be great. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. [View all Reviews](https://www.capterra.com/p/265437/Big-Hairy-Goal/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.