# Big Hairy Goal Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Big Hairy Goal Software - reviews, pricing plans, popular comparisons to other Mind Mapping products and more. Source: https://www.capterra.com/p/265437/Big-Hairy-Goal --- # Big Hairy Goal Software Review 2026: Features, Integrations, Pros & Cons Last updated on April 1, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Big Hairy Goal ## What is Big Hairy Goal? Big Hairy Goal is a mind-mapping, brainstorming, and progress tracking app for creatives and creators. As a thinking tool, Big Hairy Goal is straightforward, allowing you to let your inspiration flow, collect ideas, bring everything together, and work on the big picture. As a structuring tool, you can easily straighten everything out to plan workflows, concepts, and events. Supporting your creative thinking process on what to do and what approaches exist, finally get your things done. ## What is Big Hairy Goal used for? [Mind Mapping](https://www.capterra.com/mind-mapping-software/) Top alternative Featured Overall rating Based on 19 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $4.99 Per User, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Big Hairy Goal?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://bighairygoal.com&name=Big Hairy Goal) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Big Hairy Goal 4.8 (19) VS. [4.7 (384)](https://www.capterra.com/p/211643/LucidSpark/reviews/) Starting Price $4.99 Per User, Per Month Starting Price $7.95 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (19) Ease Of Use 4.5 (1,680) Value For Money 4.6 (18) Value For Money 4.4 (1,043) Customer Service 4.6 (14) Customer Service 4.5 (886) ## Big Hairy Goal alternatives [Miro](https://www.capterra.com/p/128955/Miro/) [4.7 (1,684)](https://www.capterra.com/p/128955/Miro/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/128955/Miro/) [Visio](https://www.capterra.com/p/201133/Visio/) [4.5 (3,281)](https://www.capterra.com/p/201133/Visio/reviews/) Starting price $5.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/201133/Visio/) [XMind](https://www.capterra.com/p/128088/XMind/) [4.5 (120)](https://www.capterra.com/p/128088/XMind/reviews/) Starting price $5.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/128088/XMind/) Highest Rated [Mindomo](https://www.capterra.com/p/80206/Mindomo/) [4.8 (65)](https://www.capterra.com/p/80206/Mindomo/reviews/) Starting price $72.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/80206/Mindomo/) [View all alternatives](https://www.capterra.com/p/265437/Big-Hairy-Goal/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Brainstorming 4.9 (12) 116.67% of 12 reviewers that rated this feature as important or highly important Group collaboration to solve ideas in a productive and concentrated manner. Mind Maps 4.6 (11) 109.09% of 11 reviewers that rated this feature as important or highly important Diagram used to organize information in a hierarchical way to show relationships Commenting/Notes 4.3 (9) 66.67% of 9 reviewers that rated this feature as important or highly important Leave comments and notes on documents for others to view Whiteboard 4.8 (9) 88.89% of 9 reviewers that rated this feature as important or highly important Allows multiple users to simultaneously annotate on a digital whiteboard Drag & Drop 4.9 (7) 85.71% of 7 reviewers that rated this feature as important or highly important Assemble applications and processes by dragging over and arranging pre-built components Data Visualization 4.8 (6) 83.33% of 6 reviewers that rated this feature as important or highly important Graphical representation of data Big Hairy Goal 20 features Detailed plan including steps, milestones, assignments, and timeline needed to complete a project, strategy or goal Group collaboration to solve ideas in a productive and concentrated manner. Provides a channel for team members to share media files, communicate, and work together Leave comments and notes on documents for others to view Graphical representation of data Assemble applications and processes by dragging over and arranging pre-built components Diagram that represents an algorithm, workflow, or process Visual representation of data using various graphical elements such as charts, graphs, maps & other visual aids Facilitates users voting on ideas that are presented so the most favorable ones can be highlighted and further pursued The creation, development, and sharing of potentially innovative new ideas Diagram used to organize information in a hierarchical way to show relationships Ability to handle several projects simultaneously Diagram that shows the structure of an organization and the relationships between parts Share and present designs Organize and schedule projects At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them Create, manage and track all task activities and progression Sample files or documents that could be customized as needed or used as is Allows multiple users to simultaneously annotate on a digital whiteboard Create, design and manage workflows for repetitive tasks Features 4.4 (19) 4.4 Based on 19 reviews ## Pricing Value for money 4.6 (18) Free Trial Basic $4.99 Per User,Per Month Value for money 4.6 (18) 4.6 Based on 18 reviews ## Support, customer service and training options Customer Service 4.6 (14) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (14) 4.6 Based on 14 reviews ## User reviews Overall rating 4.8 Based on 19 reviews Filter by rating 5(16) 4(2) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent GS Gary S. Princepal Research ### "Great Value, Simple Diagramming, High Productivity" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 August 21, 2025 When I need to create a diagram quickly, for example, I'm in a meeting and trying to capture ideas and relationships quickly, Big Hairy Goal excels. The ease of creating documents and documenting relationships really excels in this app. You need to spend a bit of time with it to figure it out, but when it' clicks, it's really easy to use. It's also an incredible value for the money. I've spent 10X more on apps designed to create diagrams or mind maps. While those apps may have more options for shapes and arrows, I find myself spending more time arguing with the formatting or trying to get something to work than actually creating a diagram. Pros While it starts simple, once I figured out that this was more of a diagramming tool than a simple mind map, it became one of my go-to apps for creating flow charts, diagrams, and brainstorming. Cons The app needs more shape options. I would also appreciate more text format options within process boxes. Switched from [XMind](https://www.capterra.com/p/128088/XMind/) I was looking for something fast and lightweight. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CP Christian P. Manager Design Cosmetics ### "Great and helpful every day gimmick" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 10, 2025 Ím new and trying every day now. It is intuitiv. Pros The easy way to use it. It makes fun and is helpful. Cons At the moment nothing. There is no problem to use it. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AC Adri C. Writer Broadcast Media ### "All in one for creative visual thinkers" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 9/10 November 27, 2024 I was a subscriber for a year in 2020. I liked it but some thing were missed, specially a proper automatic mindmap branching. It has been added since, and I'm a subscriber again. That means a lot to me. The developer is working on it and shows his willingness to do it moving forward. I give some more ideas: - Would be nice if user could select in settings how ENTER should act: as a new line in the same note o as an end of editing the card they are at the moment. - The possibility to export as OPML - A journal option: the app creates a new file for each day. That would make shine the "linking to a card" feature, as a web of notes would refer from one day to another. - The possibility to search in all bhg files so you can use Big Hairy Goal as a pkm software (a like like Heptabase) But the product as it is is still excellent. Pros That it is an all in one for visual thinking. It fits mindmaps, flow charts, brainstorms, and free flowing notes. And it does it in good looking and very smooth handle. Cons Little things that can be improved in next versions: 1.- In flow or chart group, when moving a card all his children should move with it. It's the logic behind every mindmap and should be doable in BHG. 2.- Also in flow or chart groups, the branches should be collapsable 3.- A little delay between CMD-ENTER new card and editing it's text is annoying. When taking notes I write quickly and if I not wait that half of a second other card is selected and I lose the flow. 4.- Mobile app should match the gestures. For example, hold a card and drag it to another should create a connection the same way long click and drag does it on desktop. Switched from [MindNode](https://www.capterra.com/p/207384/MindNode/) [XMind](https://www.capterra.com/p/128088/XMind/) Wanted more options and a good combination of mindmapping with other forms of visual note taking. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JW John W. Director Non-Profit Organization Management ### "Love Big Hairy Goal" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 October 11, 2024 Love using the app for brainstorming and breaking down complex issues. Pros Flexibility and ability to create many different flowcharts and mind maps. Cons Nothing so far. The app has been stable. Switched from [XMind](https://www.capterra.com/p/128088/XMind/) Ability to build flowcharts and freedom to place data in specific places Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. IS Igor S. Software Developer Information Technology and Services ### "happy user" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 20, 2024 very positive, my number one tool for thinking Pros Minimalistic approach Cons I like everything Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CM Christian M. Teacher Child Day Care Services ### "Best concept and kanban app out there" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 11, 2024 I use it often. You can learn and teach with BHG. Great work! Pros I like the user friendly system and the clear an beautiful forms. BHG ist very effective and it is fun to use the program. I love the possibility to create kanban boards and concept maps (and integrate pictures)! If you are a student or teacher - buy it! Cons I would be happy if the organization of the projects could be more structured. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SK Sam K. Founder Entertainment ### "Minimal Interface, Maximum Capability" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 January 12, 2024 Pros Big Hairy Goal is entirely clutter-free. The controls are minimal and the "functional" nature of using the software blends into the background soon after getting the hang of it. It feels quite intuitive to use, never feels overbearing, and still I'm sure I haven't yet found (or needed) every feature this application has to offer. Cons The software does have a learning curve. You need to spend a bit of time getting familiar with the controls and shortcuts that are offered. For most things, there is another way to do it but the software is clearly designed to be used "keyboard first". Its not overly complicated or unintuitive though. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BB Brian B. CEO Computer Games ### "Big Hairy Goals are what change the world" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 October 27, 2023 Pros We are about to enter into a time of new and exiting technology and software. Most of the things we will encounter will come from a single idea. That spark that idea then needs to become a part of a story. That is where Big Hairy Goal \[BHG\] steps into the picture. The journey of an idea has obstacles, challenges and victories. Some we can anticipate; most we cannot. Nevertheless we need a guide that will help us build a plan and BGH is that guide. I love building mind maps. I used to use index cards on my bedroom floor. I used to use post it notes on my office wall. Today I use BHG it provides a clear visual picture of my thoughts and ideas and allows me the opportunity to navigate, drill down and adapt the parts while preserving the whole. It is fast. Easy to learn. Plus it has the best icon of any piece of software I have ever used. This is a all around great product for creative thinking and for idea development. Cons I wish that there was a better process to onboard and use the product. The quick tutorial is a great quick start feature, and I would not change that at all. I would love to have had a personal follow up at some point to help once I got the basics down. Maybe a community group would help. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Marvin B. Marketing Manager Computer Software ### "Great tool to visualize your projects and brainstorm ideas" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 24, 2023 Pros I absolutely love BigHairyGoal! This software empowers me to craft comprehensive project overviews effortlessly. As a visual thinker, being able to align multiple roadmap steps and brainstorm ideas on a whiteboard-style canvas is incredibly effective. BigHairyGoal's seamless feature for adding connections and groupings, along with its intuitive interface, makes my ideation process smooth and efficient. I never have to search for functions; they're right where I need them. Cons I'm a big fan of the software, and I have just one minor suggestion for improvement. Occasionally, I've noticed that the alignment of arrows can be a bit off. It would be fantastic if you could consider adding more alignment options, such as the ability to hold the Shift button to move elements on only one axis at a time or enabling horizontal and vertical distribution. Currently, the distribution option is greyed out for groups. This enhancement would make aligning multiple groups much easier and enhance my overall experience as a true Monk (for the non-Germans: someone with OCD who overemphasizes neat structures.) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DD Devesh D. Associate Partner Financial Services ### "Necessary addition to your toolkit" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 September 11, 2023 Pros The main feature that i liked about Big Hairy Goal is that it allows you to capture your thoughts quickly, allowing for the fluidity that is required, and restructuring may be required. It does that with minimum load required to manage the tool and thus allows us to just think in a focussed and creative way. Cons Image integration and other tools integration will be great. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. 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