--- title: "Topsort Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Topsort Software - reviews, pricing plans, popular comparisons to other Display Advertising products and more." source_url: "https://www.capterra.com/p/266592/Topsort/" page_type: "product" language: "en" --- # Topsort Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Topsort ## What is Topsort? Topsort is the #1 leading ad infrastructure that monetizes marketplaces, retailers, super apps with fast, easy-to-use, and modular technology. Auction tools and Infrastructure APIs help brands and marketplaces quickly gain feature parity to Meta and Amazon level Machine Learning in just 1 Click. ## What is Topsort used for? [Ad Server](https://www.capterra.com/ad-server-software/)[Display Advertising](https://www.capterra.com/display-advertising-software/) Top alternative Featured Overall rating Based on 13 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Topsort?[Manage this product listing](https://www.g2.com/products/topsort/claim_requests/new?auto=true) ## Topsort Overview Updated September 2026 AI summary Topsort supports businesses of all sizes in managing and optimizing advertising campaigns across channels. As an ad server, it features ad inventory management, campaign planning, real-time analytics, A/B testing, and conversion tracking, with flexible deployment on web and desktop platforms. Its API, real-time monitoring, and third-party integrations facilitate integration with existing marketing workflows. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Topsort 4.4 (13) VS. [4.5 (49)](https://www.capterra.com/p/93247/Ad-Butler/reviews/) Starting Price Contact vendor Starting Price $179 Per Feature, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (13) Ease Of Use 4.2 (3) Value For Money 4.3 (10) Value For Money 4.6 (3) Customer Service 4.5 (12) Customer Service 4.6 (3) ## Topsort alternatives [Adsterra Ad Network](https://www.capterra.com/p/232054/Adsterra-Ad-Network/) [3.3 (3)](https://www.capterra.com/p/232054/Adsterra-Ad-Network/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 67% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/232054/Adsterra-Ad-Network/) [Bannerflow](https://www.capterra.com/p/161073/Bannerflow/) [4.5 (16)](https://www.capterra.com/p/161073/Bannerflow/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/161073/Bannerflow/) Highest Rated [The Brief](https://www.capterra.com/p/161766/Creatopy/) [4.6 (285)](https://www.capterra.com/p/161766/Creatopy/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/161766/Creatopy/) [Outbrain](https://www.capterra.com/p/140446/Outbrain-Amplify/) [3.9 (32)](https://www.capterra.com/p/140446/Outbrain-Amplify/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 69% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/140446/Outbrain-Amplify/) ## FAQs about Topsort Overview ### Which roles and teams benefit most from Topsort? Topsort is most used by marketing teams, retail media analysts, and data-focused product leaders who need to optimize sponsored placements, campaign performance, and monetization workflows. Business analysts and analytics engineers use it to track results and improve reporting, while digital and innovation executives rely on it to scale retail media strategy. Answer based on 13 reviews Overview ### What company size and industries is Topsort built for? Topsort serves ambitious marketplaces and retailers globally, with reviewer adoption split between enterprise and small businesses at 38% each, followed by midsize companies at 23%. It is used most in Retail at 54%, then Marketing and Advertising at 15% and Information Technology and Services at 8%, primarily for ad serving. Answer based on 13 reviews Features and Usability ### What are the key features of Topsort? Topsort offers ad inventory management, ad optimization, and campaign management for running and organizing advertising work. It includes campaign planning, scheduling, and segmentation, plus A/B testing and conversion tracking. Reporting features include real-time analytics, activity dashboards, customizable reports, and performance metrics, with API access and third-party integrations. Getting Started and Support ### What training and onboarding options does Topsort offer? Topsort provides in-person training, live online sessions, webinars, documentation, and videos. In-person and live online formats support guided instruction, webinars cover group learning sessions, documentation offers written reference material, and videos provide visual walkthroughs for self-paced review. Getting Started and Support ### What customer support options does Topsort offer? Topsort provides email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live rep, and chat. No reviewer feedback is available to describe response times, helpfulness, or common support frustrations, so the support experience cannot be assessed from user comments. ## Features AI summary Based on 292 Display Advertising reviews Not all ad server platforms cover every must-have feature. Here is what Capterra reviewers flag as essential when choosing a solution: - **Click Tracking** (**45%** of reviewers rated this feature as critical) - **Campaign Analytics** (**42%**) - **Performance Metrics** (**47%**) Topsort includes **Campaign Analytics** and **Performance Metrics**, giving teams visibility into campaign results and ongoing ad performance. However, it does not offer **Click Tracking**. Instead, it provides other highly rated capabilities, including **Real-Time Data** (**48%**), **Third-Party Integrations** (**42%**), and **Real-Time Monitoring** (**38%**), which help businesses connect ad operations with other tools, watch activity as it happens, and make faster decisions based on current performance data. Campaign Analytics 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Performance Metrics 4.8 (5) 140.00% of 5 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Real-Time Data 3.5 (4) 175.00% of 4 reviewers that rated this feature as important or highly important Receive data and information in real time Third-Party Integrations 4.7 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Set up connections to third-party platforms to improve business processes Real-Time Monitoring 4.0 (4) 100.00% of 4 reviewers that rated this feature as important or highly important Active monitoring of systems, applications, or networks Customizable Branding 4.5 (4) 100.00% of 4 reviewers that rated this feature as important or highly important Add customized logos and colors to align with company branding Topsort 39 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Ad Inventory Management: Manage advertised inventory that is featured and tracked across marketing campaigns - Ad Optimization: Perfecting the ads according to audience by adding relevant images, CTA buttons, keywords and more. - Advertising Management: Manage advertising space and its sales within your network or publication - API: Application programming interface that allows for integration with other systems/databases - Banner Management: Manage digital banner ads on company websites or affiliate partner websites - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Import/Export: Import and export data to and from software applications - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Email Marketing: Create and send email blasts/campaigns - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Filtering: Find & retrieve relevant data or documents - Mobile Ad Serving: Self-serving platform to help advertisers manage their ads on apps or mobile web. - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Native Ad Serving: Ads served to users as part of the flow of their online browsing experience. - Newsletter/Email Ad Serving: Newsletter/Email Ad Serving - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Real-Time Reporting: Active reporting of data and metrics - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Rich Media Ad Serving: Type of ad serving that helps add placements and serves ads that contain multiple files like video, audio, or image. - Role-Based Permissions: Set & manage permission levels based on user roles and restrict access to only authorized individuals - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Video Ad Serving: Ads displayed directly within a video player - Website Analytics: Track and analyze information regarding website visitors --- Features 4.3 (13) 4.3 Based on 13 reviews ## Pricing Value for money 4.3 (10) Value for money 4.3 (10) 4.3 Based on 10 reviews ## Support, customer service and training options Customer Service 4.5 (12) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (12) 4.5 Based on 12 reviews ## User reviews Overall rating 4.4 Based on 13 reviews Filter by rating 5(6) 4(6) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent IG Irmin G. Paid Media Manager Retail ### "Overview Top Sort" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 28, 2024 Quite happy for now, we are still in the implementation phase but the follow-up throughout this process, the feedback and the business expectations are quite good and favorable for both brands. Pros It is a very comfortable platform and with a lot of follow-up by the product team, the possibility of adapting the features to the business needs is quite good for the growth of emerging brands in retail media Cons Unlike other players, more types of bidding need to be implemented and the ability to set kpis objectives per brand Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AN Anonymous User Analytics engineer Retail ### "Easier implementation on each iteration" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 June 28, 2024 The partners were present and active on every step of the integration process Pros Topsort is constanatly developing new integration options to make it easier to connect to your website. Cons Two years ago the integration documentation was very basic. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. VR Vicente R. Consultant Jr Retail ### "RETAIL MEDIA" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 June 19, 2024 Pros La plataforma es muy legible para la implementación de campañas. Cons La especialización para impulsar los productos. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BM Berenice M. Coordinador Marketing Digital Retail ### "Topsort para Reatil Media Liverpool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 19, 2024 Al día de hoy aún no hemos hecho una campaña formal con una marca, solo hemos probado la plataforma y ha sido muy fácil el proceso de crear y revisar una campaña Pros La plataforma es muy intuitiva, es muy fácil crear una campaña desde cero y las métricas que nos aportan son muy valiosas para reportar a las marcas. Cons Por ahora no he encontrado algo que me haya disgustado de la plataforma. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EP Edna P. Directora Sodimac Media Retail ### "Topsort feels like my inside tech team " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 18, 2024 I would highly recommend this tool to any retailer/ad server that needs to launch fast and needs a teams that’s responsive and agile. Pros Ease of implementation. Flexibility. High Roas. Brands are happy. Cons I want to be able to sell more of my retail media network products through the platform. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JS Juan S. Chief Digital Building Materials ### "Good platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 1.0 1.0 Likelihood to Recommend 9/10 May 24, 2024 in general good for results of reach and visibility, but when we have troubles, I dont have any answer. Pros Easy to use and functional for digital business that need push in retail media platforms Cons Services support very bad, almost impossible to contact them. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AC Alvaro C. Head of innovation and data strategy Publishing ### "Se debe mejorar " 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 May 15, 2024 Pros Simplicidad, algoritmo de auto-bidding, promesa de ROAS implicita en el producto Cons Las campañas no entregan en su totalidad, lo cual dificulta darle escalabilidad al negocio. Parecer ser que falta conocimiento del negocio de publicidad del lado de TopSort (WOW) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VK Veronica K. Business Analyst Sr. Retail ### "Topsort review" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 May 15, 2024 Pros Facil uso de la herramienta Buena documentación Cons falta de algunas features importantes mas inteligencia por detrás para crear campañas Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SB Santiago B. Product Manager Automation and Analytics Retail ### "Game Changing Sponsored Listing for E-commerce" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 15, 2024 It has been an excellent journey, the team not only goes to extreme lengths to ensure the correct implementation of the technology but it also helps constantly with the strategy to grow the business Pros Easy Implementation Real Time Monitoring Self-Service Ease of Use Cons Nothing particularly, just waiting for the team to roll-out new features and products. Reasons for choosing Topsort Speed of Implementation and Ease of Use for our teams Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TG Tomas G. Retail Media Analyst Marketing and Advertising ### "Tomas gomez giglio" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 May 15, 2024 I think it's being great so far. Me haven't launched the product to our clients yet though Pros The innovation and the disponibilty of the support and dev team Cons I think features that worked on different clients could work also for the entire ecosystem so maybe a space where these tailored features are presented could work really good Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/266592/Topsort/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.