# Salesforce Platform Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Salesforce Platform the right Workflow Management solution for you? Explore 402 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/268338/App-Cloud/reviews/

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Salesforce Platform

4.4 (402)

[View alternatives](https://www.capterra.com/p/268338/App-Cloud/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated July 23rd, 2026

# Reviews of Salesforce Platform

Ease of use

4.0

Customer Service

4.0

## Pros and Cons in Reviews

Marc R

Digital Media SpecialistEducation Management, 1,001 - 5,000 employeesUsed the software for: More than 2 years.

“It allows organizations to tailor nearly every aspect of the system to fit their specific workflows, whether that’s through custom objects, automation tools like Flow, or deeper development with Apex and Lightning components.“

May 15, 2026

SK

Sagar K

Sales MangaerFinancial Services, 10,001+ employeesUsed the software for: 1-2 years.

“Maybe it's just the provision for my firm, but I see too many frequent updates - and it sometimes messes with my work - wherein the existing processes need to be updated as well - they could help give intimations beforehand any new updates are pushed to the production.“

November 5, 2025

DE

David E

Maintenance techGraphic Design, 51 - 200 employeesUsed the software for: Less than 6 months.

“It isn't just a CRM; it is a comprehensive development environment that allows you to build virtually any business process from the ground up.“

April 30, 2026

Gabriel K

Senior Marketing and Communications SpecialistNon-Profit Organization Management, 11 - 50 employeesUsed the software for: 1-2 years.

“The learning curve is steep, especially for users who are adjacent to admin work rather than full-time CRM specialists.“

January 27, 2026

Dionne Joy M

Service Hub RepresentativeHigher Education, 501 - 1,000 employeesUsed the software for: More than 2 years.

“You can tailor almost every part of the system — workflows, dashboards, automations, and even entire apps, without needing deep technical skills. and provides great security.“

December 27, 2025

Kobi T

New Business RepresentativeFinancial Services, 1,001 - 5,000 employeesUsed the software for: More than 2 years.

“A bit slow when loading reports as times and I also think it's a bit on the pricier side, but that is to be expected with a premium platform“

December 4, 2025

LB

Logan B

OwnerFacilities Services, Self-employedUsed the software for: More than 2 years.

“Salesforce is an incredible tool for marketing managers who want to create and monitor campaigns to enable salespeople to work out deals.“

January 13, 2026

TE

Tina E

Membership ManagerNon-Profit Organization Management, 51 - 200 employeesUsed the software for: More than 2 years.

“Instead, I had to rely on my team actively taking ownership of customer tickets, which doesn't usually happen.“

October 1, 2025

## Showing most helpful reviews

Showing 1-25 of 402 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Peter S.  
Director of Technology Services  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Salesforce for a growing nonprofit"

July 10, 2025

5.0

Our experience with Salesforce as been great! We replaced several aging and otherwise poorly built systems with Salesforce as a single unified platform to run our nonprofit organization. It's defiantly been a huge part of enabling growth for our organization!

Pros

When my team asks if Salesforce can do it the answer is always YES! Salesforce is by far the most versatile tool we have in our technology stack!

Cons

The cost to maintain and continue to develop Salesforce is not insignificant, you definitely need to budget well and make sure you are willing to make the investment! Don't go halfway, always go all in!

Switched from

[Blackbaud Raiser's Edge NXT](https://www.capterra.com/p/247647/Blackbaud-Raiser-s-Edge-NXT/)

Raiser's Edge was no longer meeting our needs and the cost to augment it to meet our needs was significant!

Review Source

IL

Ira L.  
Account Manager  
Information Technology and Services  
Used the software for: 2+ years

### "End User Experience"

July 19, 2025

5.0

Pros

Web interface, ease of access, feels like from any device. No need to be in an office, great for traveling to client onsite and connecting.

Cons

The product allows for ease of building custom reports, connecting third party applications, allows for scaling and easy to learn. Difficult to find a negative.

Switched from

[SugarCRM](https://www.capterra.com/p/231638/SugarCRM/)

Leadership made the investment as part of a M&A

Review Source

MO

Makenna O.  
Branch Office Administrator  
Banking  
Used the software for: 6-12 months

### "Kenna’s Salesforce Review "

April 17, 2025

3.0

Overall, it’s a user friendly system. It has many features that help me in my workday and getting tasks done, and it has features that help me connect better with clients.

Pros

It’s bright and friendly to look at. I can personalize it to best fit my workday needs. There are different calendar views, where I might miss something on the calendar, I might catch on the day at a glance. It’s nice being able to bounce back and forth between coworkers tasks in case I need to make a quick change. I also love the interaction note spot! It keeps the main description clean and easy to decipher.

Cons

There is a lot going on. Sometimes it can feel a bit overwhelming because there are multiple ways to get to the same thing. I would like there to be an option to mark an appointment as “rescheduled” instead of just “canceled”. My opened tabs in salesforce often glitch and change the tabs I have opened to a different tab. For example, if my “home” tab is open, it’ll glitch and change it to my “calendar” tab.

Review Source

Pepukai Loyd C.  
Snr AR Assistant  
Non-Profit Organization Management  
Used the software for: 1-2 years

### "Great CRM Software"

May 13, 2026

5.0

My overall experience with the Salesforce Platform has been extremely positive. What stands out the most is the reliability and continuous innovation that Salesforce consistently delivers. The platform is constantly evolving with new features, enhancements, and integrations that help businesses stay ahead without needing to completely reinvent their systems. Another major strength is the excellent customer support and community ecosystem. Whenever issues arise or guidance is needed, Salesforce provides responsive support along with a vast knowledge base, active community forums, and detailed documentation. This makes troubleshooting and learning much more efficient.

Pros

Support is awesome, the platform is user friendly, easy to learn and has modern features expected of modern software.

Cons

Nothing really. There is room for improvement in some aspects but it is generally good and efficient.

Review Source

Marc R.  
Digital Media Specialist  
Education Management  
Used the software for: 2+ years

### "Robust Platform Essential for Organizations "

May 15, 2026

4.0

Overall, my experience with the Salesforce Platform has been very strong, particularly in terms of its depth and ability to support complex, organization-wide needs. It’s a highly capable system that goes far beyond basic CRM functionality, allowing teams to manage relationships, automate processes, and centralize data in a way that supports both day-to-day operations and long-term strategy.

Pros

What stands out most about the Salesforce Platform is its powerful customization and scalability. It allows organizations to tailor nearly every aspect of the system to fit their specific workflows, whether that’s through custom objects, automation tools like Flow, or deeper development with Apex and Lightning components. This flexibility makes it incredibly valuable for organizations that need a solution that can evolve alongside their operations.

Cons

One of the main drawbacks of the Salesforce Platform is its complexity and steep learning curve. While its customization capabilities are a strength, they can also make the platform overwhelming, especially for new users or teams without dedicated admin or developer support. Navigating the interface and fully leveraging its features often requires significant training and experience.

Review Source

YM

Yahya M.  
Admin RD Consulting  
Computer Software  
Used the software for: 6-12 months

### "Invest a lot, get a lot"

November 17, 2025

3.0

Overall, the out of box experience is pretty simple and it has a great ability to scale to meet needs and exceed project management expectations. This comes with a high-learning curve and investment into the platform over the ability and ease to transfer to other platforms

Pros

Established solution with security, customer support channels and near unlimited versatility for customizing features and development flows.

Cons

Value depends as features add up, code updates could be more seamless and rely on custom solutions with limitations out of the box.

Alternatives considered

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Reason for choosing Salesforce Platform

Salesforce comes highly recommended for the added versatility in customizing features

Review Source

VR

Verified Reviewer  
Admin Consultant  
Pharmaceuticals  
Used the software for: 2+ years

### "An efficient and effective platform all should use!"

March 18, 2026

5.0

I’d give my overall experience a very high rating. Everything I have learned has been helpful in some way in my life and show me a new way of thinking about how I conduct business.

Pros

Salesforce is awesome. I’ve been using it for the past three years now after getting into it with my Dad who is a Master Solutions Engineer in the public sector for them. He taught me all I know and I’ve been able to apply what I learned while getting my Administrator certification in many ways. My company is looking for a new CRM and I’m highly recommending Salesforce and their awesome automation.

Cons

The ease of use is amazing. I’ve worked with other similar platforms and nothing comes close to how intuitive Salesforce has been.

Review Source

JT

Joe T.  
Head of Marketing  
Information Technology and Services  
Used the software for: 2+ years

### "Best CRM out there. A must have for any SME."

March 31, 2026

5.0

Best CRM out there by my standards. It can do as little or as much as you need it to. The value for money is there, highly secure and you can create reports, manage leads, customers, hold 10,000's of data sets. We would be lost without it.

Pros

Salesforce is an integral part of our business. Its exceptionally robust in its functionalities and holds our entire database which is used by multiple parts of the business from Sales to Marketing to Implementation.

Cons

Not a huge fan of the interface on the lightning experience but that's more of a personal preference - I prefer classic! Apart from that cannot fault it.

Review Source

Gabriel K.  
Senior Marketing and Communications Specialist  
Non-Profit Organization Management  
Used the software for: 1-2 years

### "Powerful and Flexible, but Heavy to Manage"

January 27, 2026

4.0

My overall experience with Salesforce has been mixed. It’s an incredibly powerful and flexible platform, but at the same time, it’s demanding. I don’t always enjoy using it day to day, but I recognize that in the right hands and with the right resources, it’s one of the most capable CRM platforms available.

Pros

Salesforce is incredibly powerful and flexible. If you need a CRM that can scale with your organization, handle complex data relationships, and adapt to highly customized workflows, it’s hard to beat. The ecosystem is massive, integrations are strong, and once things are configured correctly, it can support very sophisticated reporting, automation, and segmentation across teams. From a marketing and communications perspective, Salesforce shines when it comes to data depth. When structured well, it enables meaningful insights into audiences, journeys, and long-term engagement that simpler tools just can’t provide.

Cons

Salesforce is not intuitive, and it is not lightweight. The learning curve is steep, especially for users who are adjacent to admin work rather than full-time CRM specialists. Many tasks that feel like they should be simple require significant setup, technical knowledge, or ongoing maintenance. To get the most out of Salesforce, you need real investment—either in staff expertise, consultants, or both. Without that, it’s easy for the system to feel overwhelming, slow, or underutilized. The power is there, but it comes at the cost of time, complexity, and cognitive load.

Review Source

Dionne Joy M.  
Service Hub Representative  
Higher Education  
Used the software for: 2+ years

### "Salesforce Platform Super powerful for customer relationship, customizable, system workflows, dashboards and automations for organization."

December 27, 2025

5.0

My overall experience with Salesforce Platform has been very positive. It’s a robust, flexible system that can transform how teams manage customer relationships, automate processes, and analyze data. Once you get past the initial learning curve, it becomes an incredibly valuable tool that supports efficiency and growth

Pros

What I liked most about Salesforce Platform, great ability to bring everything together in one place. Love the task managing, customer support and provides value for money. Its biggest strength is customization, code updates, development and code management. You can tailor almost every part of the system — workflows, dashboards, automations, and even entire apps, without needing deep technical skills. and provides great security.

Cons

What I liked Least about Salesforce Platform is it can be a little complex and require lots of learning for users. Salesforce Platform is powerful, but that power comes with complexity. The interface can feel overwhelming at first, especially for new users. There’s also a steep learning curve and mastering the platform often requires training or certification. Another drawback is cost.

Review Source

NS

Nicki S.  
Manager, FPandA - Sales Compensation  
Media Production  
Used the software for: 2+ years

### "Navigation is a breeze"

May 29, 2025

5.0

I was on the team that helped implement Salesforce as our primary sales CRM for multiple markets over a decade ago. For the last seven years, I have managed team that supports the sales team so we use it for researching accounts, activities and orders.

Pros

Navigation is seamless. I use SFDC navigation as the gold standard for other websites. Clicking on any link can take me to the related records - I wish more SaaS tools I use worked the same way.

Cons

The number of objects/tables can be a bit overwhelming when trying to build reports - this is partly just a learning curve issue, but it can be challenging to build a report without understand how all the objects connect.

Review Source

LR

Lily R.  
Director  
Publishing  
Used the software for: 2+ years

### "SFDC delivers "

June 28, 2025

5.0

It has served my needs thus far. I’m looking forward to continuing to build out more for the purposes of serving additional stakeholders.

Pros

It is Intuitive and customizable. Ability to layer objects has served our evolving needs with new sales models.

Cons

Would like better text in task searching. Right now we cannot locate discount t details that are embedded within a task.

Review Source

AW

Amy W.  
Collections Analyst  
Business Supplies and Equipment  
Used the software for: 2+ years

### "Salesforce is ok"

June 24, 2025

4.0

Its been a hard road and many fixes but it basically does what it is supposed to. Too much money to have to add to a system that should already work.

Pros

Has many functions available to use. Everything combined can be used for your invocing and accounting systems.

Cons

Have to go multiple places and fix multiple things for salesforce to work for you. For example to print an invoice you have to go to four different places just to print. Every time it updates, it drops something else that was working.

Switched from

[Total Management](https://www.capterra.com/p/116971/Total-Management/)

Organizational decision. Sales got my boss.

Review Source

EB

Eric B.  
Sr. Salesforce Administrator  
Banking  
Used the software for: 2+ years

### "Salesforce platform is the best CRM on the market"

April 14, 2025

5.0

I've been using it for over 15 years and have enjoyed every aspect of it. It's a vast landscape of opportunities and continues to grow.

Pros

It's easy to setup, easy to use, and highly customizable to suit any business need. I love the Salesforce community and it's desire to help each other grow and develop.

Cons

This is an expensive product and there are times when it may be overkill for some business users. There needs to a real evaluation before purchasing.

Review Source

cC

cody C.  
CSR  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Salesforce means business"

June 6, 2025

5.0

I have been using salesforce since 2019 and I have to say that this program is universal meaning you can have the same experience from client to client.

Pros

Salesforce allows my company to help provide the most efficient way to work with our customers. Salesforce is a wonderful program.

Cons

Salesforce can have many different ways to locate information and can take some time to adjust to, however as a positive. You can also store information on how to look at what you need such as SOPS.

Review Source

RT

Ruki T.  
Sr. Sales Enablement Specialist  
Computer Software  
Used the software for: 2+ years

### "Platform with endless options"

March 25, 2025

5.0

Pros

The capabilities of Salesforce are unmatched in terms of the infinite number of tools that can be integrated, the customization flexibility, and the ability to create a variety of reports.

Cons

It's a bit clunky and reports can take a while to load, especially if it includes a great amount of data.

Review Source

VR

Verified Reviewer  
Project manager  
Marketing and Advertising  
Used the software for: 6-12 months

### "A tool that helps a lot."

January 24, 2025

5.0

An excellent experience; it's very easy to understand and use.

Pros

What I like most about this platform is that with little to no coding, we can easily integrate.

Cons

It's very easy to use and takes all the company's needs into account. Plus, the updates are great!

Review Source

MHS

Mohammed Hareez S.  
Human Resource  
Financial Services  
Used the software for: 6-12 months

### "Salesforce platform review"

March 26, 2025

5.0

My overall experience with Salesforce platform is wonderful

Pros

And the most I like about Salesforce platformers is easy to track notes for the customers

Cons

the least I like about Salesforce platformers it's not well organized

Review Source

OB

Olivia B.  
Paralegal Assitant  
Law Practice  
Used the software for: Less than 6 months

### "Paralegal Assistant "

April 29, 2025

5.0

Pros

I like that you are able to track communication with numerous providers by using salesforce. It is a one stop shop.

Cons

When you upload a document that is either missing information, you are required to resubmit the entire request.

Review Source

AM

Amy M.  
Admin  
Government Administration  
Used the software for: 1-2 years

### "Amy's review"

February 6, 2025

5.0

Pros

Salesforce is great! it is very beneficial and provides different services.

Cons

Nothing. It is easy to navigate and has a lot of features.

Review Source

AG

Alyson G.  
Director of FPA  
Information Technology and Services  
Used the software for: 2+ years

### "Salesforce Platform"

March 7, 2025

5.0

Pros

Ease of use, UI/UX, ease of pulling information

Cons

The only thing I do not like is the integration with Google where you can only pull data every 4 hours, not continuously

Review Source

MC

Michelle C.  
Contact Centre Agent  
Airlines/Aviation  
Used the software for: 1-2 years

### "Salesforce Review"

November 21, 2024

5.0

I love salesforce and the ease of info tracking and email sending. It is reliable and always has accurate information. Salesforce has many uses.

Pros

It is easy to keep track of tasks, leads, opps etc I love how we can open multiple pages on one page and we do not have to open a different tab.

Cons

How it signs out after a while, but this is okay it is one click to sign back in.

Review Source

AS

Alex S.  
Recruitment Sourcing Specialist  
Human Resources  
Used the software for: 6-12 months

### "Salesforce Review"

November 12, 2024

3.0

My overall experience with Salesforce was positive, it may have had a hard learning curve but it was worth while for my company to switch over.

Pros

What I liked most about Salesforce was how easy it was to integrate with other applications that my company uses. This gave us something our previous CRM didn't.

Cons

The cons about Salesforce was how difficult it was to navigate the UI. I've heard good things about the UI, but my own experience with it was overwhelming, as there was so much going on at all times.

Review Source

GM

Galateya M.  
Junior Administrative Assistant  
Computer Networking  
Used the software for: 1-2 years

### "Positive feedback "

September 15, 2024

5.0

Pros

In my project we used Salesforce for customer service, the most I like was the easy use and user friendly interface

Cons

The least I like about SalesForce Platform is that sometimes there is a bug and can’t log in from the first time

Review Source

KC

Kasia C.  
SPM  
Telecommunications  
Used the software for: 1-2 years

### "Salesforce review "

September 8, 2024

4.0

Pros

It is a system where you can find your accounts and any other data you are looking for.

Cons

Not very easy to navigate, user interface is not very friendly

Review Source

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