# Page 5 | Salesforce Platform Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 5 - Is Salesforce Platform the right Workflow Management solution for you? Explore 392 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/268338/App-Cloud/reviews --- Salesforce Platform 4.4 (392) [View alternatives](https://www.capterra.com/p/268338/App-Cloud/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 5 - Reviews of Salesforce Platform ## Showing most helpful reviews Showing 101-125 of 392 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use OF Osman F. Marketing Support Manager E-Learning Used the software for: 2+ years ### "Manage your contacts efficiently and get the data that you need" February 21, 2024 5.0 Pros The flexibility, adaptability, scalability that Salesforce have, I have seen how different business uses it and this allows for any business to have a consolidated software for all their business need. Cons The price range in comparison to other products. Review Source VR Verified Reviewer Technical Consultant Computer Software Used the software for: 6-12 months ### "Helps us launch custom projects for customers quickly" August 16, 2022 5.0 Our customers rely on us to help them solve their business needs with Salesforce. Salesforce Platform gives us a way to control access to the custom apps without giving too much access to every user and simplifies the access for portions of the users who will be in the org. Salesforce Platform also offers a huge cost savings for our clients for ongoing product licensing for their users. Pros Salesforce allows us to quickly launch a Minimum Viable Product for teams within the companies we we work and then iteratively build up on those structures. The wide range of standard objects and the easy of creating new custom objects means that we can get the core of a product built in a fairly short amount of time compared to having to build solutions completely from scratch or in less flexible alternate CRM products. The Salesforce Platform allows us to get users using the custom apps we build for them in Salesforce. Cons Salesforce requires advanced training to be able to build it and is expensive. It also isn't an out-of-the-box solution and requires an investment of time and money to get built. Costs per user can quickly add up for companies. Review Source RH Rob H. Salesforce Manager Information Technology and Services Used the software for: 2+ years ### "Customisable Platorm for Enterprise business needs" November 7, 2023 5.0 Excellent experience with Salesforce for our complex business needs. Meets our current and future platform strategy alongside having Salesforce themselves drive forward into new functionality and technology. Pros The platform is hugely scalable and adaptable for the majority of business needs. Our requirement for business process automation and data integration is complex and not met by the majority of providers. The Salesforce platform is integral to our strategy and meets both our current and near future needs. Cons The scale of the platforn does require the correct knowledge to get the most out of it. Whilst its plug & play for basic reuqirements, for anyone with a good level of systems ecperience, to get a complex use case designed and built and maintained requires significant investment. Review Source RS Rob S. Adviser Financial Services Used the software for: 2+ years ### "They conned me into signing up " September 16, 2022 1.0 One of the worst experiences I have ever had with a software provider. Pros None. I spent 2 years building the software to meet the specifications, however every time they update their software, there are glitches in what I built. Unless you have a team of 10 people working full time to integrate this software into your business, avoid it like the plague. Cons They promised the world and it is so obvious their sales team is on huge commissions. They did not even deliver a tenth of what they promised. Review Source Naveen G. Founder/CEO Computer Software Used the software for: 2+ years ### "Flexible development platform on the cloud" May 16, 2018 5.0 The Product is very powerful. It provides flexibility to build almost any kind of applications. Business users can build useful apps without taking help from developers. Extensive set of resources are available to build expertise on the platform. Also customers/partners are always available to answer to queries. Pros Force.com platform (Lightning) is very powerful development platform on the browser. It can be used to build applications for any industry. The pricing is on per user per month basis. Many tools like Validation rules, Workflows, process builder are available for business users. These tools allow business users to build apps on the platform with fairly complex logic. For additional functionality, developers are needed. Developers can build more advanced features using Apex, Visualforce and Lightning Communities. Trailhead and developer account are free resources available to build expertise on the product. Excellent community of customers/partners is available to support queries. Cons Like any complex software there is a steep learning curve. Hiring developers in the US on the platform can be expensive. The license pricing may also be expensive for small businesses. Review Source VR Verified Reviewer Director of Customer Success E-Learning Used the software for: 2+ years ### "The best platform to manage clients' journey" November 15, 2022 5.0 Pros I love how easy this tool makes the communication between the sales department, post sales, and support. The chatter tool is fabulous, the way the opportunities for sales and upsells are generated and managed is perfect and absolutely flawless. The reporting capabilities are super powerful. Cons It could take a while to configure, and the reporting tool is as powerful as complicated to configure and use Review Source Almir B. SDR Computer Software Used the software for: 1-2 years ### "Best CRM platform available in the market!" June 10, 2023 5.0 Pros Salesforce presents an incredibly adaptable platform that can be personalized to address the unique requirements of businesses, regardless of their industry or scale.SF delivers an all-inclusive collection of CRM tools and functionalities that encompass a wide range of customer management aspects. These include lead management, opportunity tracking, contact management, analytics, reporting, and much more. Cons The platform comes with a significant learning curve, which means that users, especially those who are new to CRM systems, may need time and training to fully grasp and utilize its capabilities. Review Source CD Carolyn D. Project Manager Information Technology and Services Used the software for: 2+ years ### "Very Expensive Customizable Software " June 9, 2022 3.0 Pros No coding needed for quick and easy business modifications. Highly customizable and multi use. Cons Licenses are considerably expensive. Extremely expensive if you’re hiring an admin, developer, or development company to manage the software. Review Source Dennisse A. Operations Manager Telecommunications Used the software for: 2+ years ### "Salesforce as CRM and HR ATS" January 15, 2023 5.0 I love this software, it's part of my day to day and it is key for my organization to execute and track performance effectively. Pros Salesforce features continuously improve and grow overtime. It allows us to integrate even external apps via API. I have been using Salesforce both as a user and as admin. Cons I have nothing i do not like although i hope to see more improvements on SFDCs email marketing outreach features. Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[NetSuite](https://www.capterra.com/p/135757/NetSuite/) Reason for choosing Salesforce Platform It's the leading CRM and i know how to build and use it more than any other software. Review Source LM LINE M. Payroll Manager Insurance Used the software for: 1-2 years ### "Review Salesforce Platform" November 24, 2023 5.0 Salesforce Platform is priceless to customer service type departments. It keeps everything in order and easy to collect a variety of data. Pros Customization is priceless. It can be done at all level and be done for what a person or what a department requires which makes it versatile. Cons With much customization, sometimes it is hard to get something fixed or changed. Review Source AC Alastair C. Software Engineer Information Technology and Services Used the software for: 2+ years ### "Salesforce is Excellent for us however small businesses may struggle" January 19, 2023 5.0 Pros Salesforce is one of the best known cloud based CRM that can be tailor-made to hasten sales, computerize the jobs and tasks, fetch real-time customer data, extract insights , manage leads and prospects, tracking commissions, estimate sales and enhance business efficiency by creating robust workflows. Cons It is quite expensive. We have a large sales team, diversified product and prospect base and had a fairly complex need so we spent out the money but it can be extremely unaffordable for small business and start ups. Moreover the customer care at Salesforce needs to be a little more polite and knowledgeable rather than rude and uninformed. Review Source RJ Rebecca J. Sr Manager, Marketing Information Technology and Services Used the software for: 2+ years ### "Great platform for business management" May 25, 2023 5.0 Pros I work at a company built on Salesforce. Great with integrations and also managing workflow, business, etc. Cons It's a low-code/no-code platform, but sometimes I troubleshoot with simple tasks and reporting. Review Source MJ Michael J. Manager Used the software for: 2+ years ### "Powerful Once You Learn How to Use It (But Expensive)" February 2, 2018 3.0 Pros Salesforce is the backbone of our company. It is tied into everything and used by every team. It is incredibly customizable and it seems they have a way to do almost anything you need. We use it for Sales, Support, Marketing, and product feature usage. We have it hooked into other apps and other saas products. This is the product that will scale with your business and can support a company at any stage of growth. There are a ton of integrations out of the box (on their salesforce exchange) and their APIs allow savvy developers to build custom integrations that aren't available. Cons When the company initially implemented it, they tried to "wing it" and it was a complete mess. You really need someone who knows what they are doing to setup, administer, and maintain the software. It is also expensive. We got grandfathered into some great pricing, but if we weren't, we're not sure we would be able to continue to use SFDC as we grow. SFDC also loves to gobble up other apps and brand them with the SFDC name. So they have become a jack of all trades - however, some of the things you can't do are surprising (just go check out their community page for all of the list of enhancements that haven't been implemented). For example, we use cases for our help desk, but there is a lot of functionality missing compared to a best in breed help desk software like ZenDesk. Support is terrible here by the way. They really push you toward self-service or community based service. You're lucky if you ever get a response. Review Source Erik V. Sr. Manager, Strategic Developement Pharmaceuticals Used the software for: 2+ years ### "Salesforce keeps your Account and Sales teams up-to-speed, organized, and ready to report on success" May 15, 2021 5.0 Overall I think Salesforece is a great platform. It is the #1 CRM in the world for a reason. I love it's customizability, the app exchange, and the Salesforce Community. The app exchange is great for free (or sometimes paid) solutions to add to your Salesforce instance and its capabilities. The Salesfore community is great because you can pretty much find an answer to any question you may have. Pros Salesforce is a blank slate. But that's a good thing! It can be completely customizable to your unique business requirements. Aside from customization, Salesforce out-of-the-box has great standard fields and functionality to manage and track leads, contacts, opportunities and accounts. Cons Salesforce is almost too smart. There is so much you can do with it, and if not implemented correctly, you may run into some hiccups. For example, my company grew and continued to grow but we did not scale our Salesforce platform to meet our ever-changing needs. This left us with some issues that are now being smoothed out. Review Source Miguel Angel C. Diseño Mechanical or Industrial Engineering Used the software for: Less than 6 months ### "Salesforce Platform: un programa completo y a su vez complejo." May 1, 2023 4.0 Salesforce puede ser una excelente opción para las empresas que buscan una solución CRM potente y altamente personalizable. Sin embargo, es importante considerar los costos y la dificultad de aprender a utilizarlo. Pros Tiene una capacidad de gestión de ventas y marketing, con herramientas potentes para administrar oportunidades, pronósticos y campañas de marketing. Además es altamente personalizable, lo que significa que puede ser adaptado a las necesidades específicas de una empresa integrándose fácilmente con otros sistemas empresariales, lo que permite a las empresas trabajar de manera más eficiente. También, Salesforce se ejecuta en la nube, lo que significa que los datos y las aplicaciones están disponibles desde cualquier lugar y en cualquier momento. Cons Salesforce puede ser costoso para las pequeñas empresas, especialmente si necesitan una personalización significativa, puede ser difícil de aprender para los nuevos usuarios, ya que tiene una gran cantidad de funcionalidades. En algunos casos, Salesforce puede requerir la ayuda de consultores o desarrolladores externos para personalizar o integrar el sistema, lo que puede aumentar los costos. Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[SugarCRM](https://www.capterra.com/p/231638/SugarCRM/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Review Source VR Verified Reviewer Chief Information Officer Education Management Used the software for: 2+ years ### "A big Toolbox that can reach your goals" May 20, 2022 5.0 I will say that my first contact was a little bit complicated, you need to really take your time to understand how to use it and to understand what you can do with it, with time you will see the power of the platform and that it can be usefull for a lot of people in your company. Pros I really like the App Exchange of Salesforce, there is a lot of applications that can help to go faster to deploy your Salesforce. Cons It's a toolbox so there is a lot of things that's you need to develop by yourself or with the help of a partner Switched from [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/) Licence Cost of Microsoft Dynamics and it need so much connexionto other solutions to be as good as Salesforce Review Source Juan Carlos O. Support Expert Consumer Services Used the software for: 1-2 years ### "User friendly and reliable." June 22, 2021 4.0 I enjoy using Salesforce. It really helps me in my Customer Service daily activities. Speechs, right-on-time information, useful dashboards, it all makes Salesforce an useful tool. Pros What I like the most about Salesforce is that it really impacts on a daily basis. Let's say that you are looking to standardize the Customer Service information and procedures. The workflow this platform has really helps you to accomplish that goal. Cons Slow at first, kind of confusing, not that user-friendly but remember this cons are only at the beggining, once you get used to it, the cons are gone. Review Source DM David M. Sr. Dir., Quality Assurance and Regulatory Affairs Medical Devices Used the software for: 2+ years ### "Salesforce - Not Ready for FDA regulated industries" July 20, 2023 1.0 Pros Not very much. It is poorly conceived; everything is based on opportunities Cons As a Complaint handling tool, it assumes the user is selling toasters or laptops, not regulated medical devices. Review Source RE Rebecca E. Customer Success Manager Computer Software Used the software for: 2+ years ### "Salesforce For Daily Work" August 17, 2023 4.0 Overall, there is a reason Salesforce is the standard when it comes to CRM and without it, my job would be much more difficult Pros What I like most about Salesforce Platform is the ability to track and manage all of my work and accounts in one place. Salesforce makes it easy to customize your org and provide the necessary resources Cons My least favorite feature of Salesforce is the limited features for document storage Review Source DA Doreen A. Sales Manager Environmental Services Used the software for: 1-2 years ### "Sales management made easy with Salesforce Platform" February 26, 2024 4.0 I like the way the software allows one to customize it to your own specification and also the ability to integrate it with a variety of software for better performance. Pros I like Salesforce Platform as it allows us to track down each aspect of our organization be it in project execution, sales performance and employees engagement. It is also easy to integrated with other relevant applications. Cons It is a little comprehensive on the tools and features thus it can be a challenge at the beginning but once you get used to, it becomes easy to use. Review Source OW Olivia W. General Manager Banking Used the software for: 2+ years ### "Actionable way to smart work.Salesforce Platform is the secret behind all these smiles." September 26, 2023 5.0 Scalability is a key factor in this software.No unnecessary tools which may affect someone's work.I am now at a peak performance and all thanks goes to this software.you should try it too. Pros It is easy to use this software no complicated settings or procedures.Has the most impressive features which makes it more efficient and interesting to use.If money value is your thing then this software caters for everything.we all need a software like this it superchanges your work to the best. Cons It was a nice experience using this software.Am glad it was created on the first place because it has jumpstarted my work and now I am a proud user. Review Source VR Verified Reviewer Church Network Coordinator Non-Profit Organization Management Used the software for: 6-12 months ### "Great CRM tool for organizations" August 9, 2022 5.0 Salesforce is a must to take your organization to the next level! Pros This program is trustworthy and has a great reputation! Cons There can sometimes be glitches especially with third party integration. Review Source VR Verified Reviewer CTO and GM Information Technology and Services Used the software for: 2+ years ### "A non coder friendly way to build apps for the Salesforce cloud." September 9, 2022 4.0 A cost effective and well integrated PAAS solution for Salesforce that if you use Salesforce and need the ability to extend your capabilities is well worth investing in. Pros The ability to create Applications for Salesforce through either coder level or via no code makes integrations and extension of the Salesforce platform simple and quick. The platform also extends to mobile applications Cons For a quicker ROI for users it would be good to have tips and tricks available in the UI when building apps. Review Source Stacy C. Vice President of Sales and Marketing Events Services Used the software for: 2+ years ### "Feature Rich with Clunky, Dated Interface" September 12, 2016 3.0 I've been using SalesForce for 5+ years now and while feature full, it's confusing to navigate with far more clicks than necessary. The interface has not changed at all in all the years I've been using it which makes me feel like they really just don't care to make the system better. Pros You can add your own custom fields and organize them how you want. Cons Difficult to find the proper path from lead to opportunity to account. Contacts can be saved on accounts, but aren't automatically applied to opportunities forcing me several clicks to simply add a new person first to the account and then back to the opportunity to see the contact. Changes to your payment plan to reduce accounts are very difficult forcing you to request changes 3 months in advance for them to take effect. However, they have no problem increasing the plan same-day when we need to add new accounts. Review Source RS Rod S. National Field Sales Administrator Food & Beverages Used the software for: 2+ years ### "Salesforce " June 22, 2023 5.0 Pros Ease of access and use. If Data is present in a field it can be reported on. Cons Nothing really, the platform is extremely intuitive and enjoyable to work with. Reason for choosing Salesforce Platform Global CRM of Choice. Review Source Similar Products Featured