--- title: "Escala Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Escala Software - reviews, pricing plans, popular comparisons to other CRM products and more." source_url: "https://www.capterra.com/p/275431/Escala/" page_type: "product" language: "en" --- # Escala Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 10, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Escala ## What is Escala? Grow your business sales with Escala's all-in-one CRM. Handles all your sales process and relationship client management in one place. Additionally, create effective Landing Pages in minutes, get traffic from social with ads campaigns, send powerful email marketing messages, and automate sales and marketing actions with workflows for lead nurturing campaigns with Escala's CRM. Escala is the best CRM for your business. Get more information now! ## What is Escala used for? [CRM](https://www.capterra.com/customer-relationship-management-software/)[Email Marketing](https://www.capterra.com/email-marketing-software/)[Landing Page](https://www.capterra.com/landing-page-software/) Recognitions Shortlist Best ease of use Top alternative Featured Overall rating Based on 69 user reviews Reviews sentiment Positive 97% Neutral 1% Negative 1% Starting price $21 Per User, Per Year Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... - Real Estate CRM / 2025 Our "Best of" badge program showcases products with the highest ratings... - All-in-One Marketing Platform / 2025 - Email Marketing / 2025 - Email Tracking / 2025 - Forms Automation / 2025 - Landing Page / 2025 - Online CRM / 2025 Our "Best of" badge program showcases products with the highest ratings... Do you work for Escala?[Manage this product listing](https://www.g2.com/products/escala/claim_requests/new?auto=true) Rating Breakdown 4.7 +− Features4.6 Value for Money4.6 Ease of Use4.7 Customer Service4.9 Rating Breakdown 4.7 Features4.6 Value for Money4.6 Ease of Use4.7 Customer Service4.9 ## Escala Reviewers Verdict Updated September 2026 AI summary - Escala is a strong fit for small businesses and teams in marketing or sales that want to centralize lead management and automate outreach. - Users most consistently value its easy-to-use automation features, integrated communication tools, and highly responsive customer support. - It helps teams speed up prospect follow-up, organize client information, and reduce manual work in daily operations. - Reviewers note pain points like limited default CRM filters, extra costs for exceeding contact limits, and a call system that feels basic. - It works best for teams seeking guided setup and ongoing support, but buyers needing advanced CRM options or tighter data security may want to compare alternatives. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Escala 4.7 (69) VS. [4.4 (18,810)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting Price $21 Per User, Per Year Starting Price $25 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (69) Ease Of Use 4.0 (18,145) Value For Money 4.6 (67) Value For Money 4.0 (12,831) Customer Service 4.9 (68) Customer Service 4.1 (14,063) ## Escala alternatives [4.3 (6,999)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting price $14.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) [4.5 (4,487)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/152373/HubSpot-CRM/) [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/) [4.7 (744)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) Starting price $7.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/) Highest Rated [Kylas Sales CRM](https://www.capterra.com/p/210630/Kylas/) [4.8 (625)](https://www.capterra.com/p/210630/Kylas/reviews/) Starting price $250.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/210630/Kylas/) [View all alternatives](https://www.capterra.com/p/275431/Escala/alternatives/) ## FAQs about Escala Overview ### What problems does Escala solve? Escala solves manual lead registration, scattered customer follow-up, slow response times, and disconnected sales and marketing workflows by combining CRM, campaign creation, automations, landing pages, and WhatsApp management in one platform. Sales teams, customer service staff, entrepreneurs, and Spanish-speaking businesses benefit most from its guided implementation and fast support. Answer based on 42 reviews Overview ### Which roles and teams benefit most from Escala? Escala is most used by executives, marketing teams, and commercial leaders who need to centralize customer acquisition and follow-up. CEOs, directors, and managers use it to monitor growth and sales activity, while marketing coordinators and analysts run campaigns, capture leads, and automate outreach across digital channels. Answer based on 69 reviews Overview ### What company size and industries is Escala built for? Escala is built mainly for small businesses, which make up 91% of reviewers, with midsize companies at 9%. It is used most in Marketing and Advertising at 10%, followed by Real Estate at 9% and Health, Wellness and Fitness at 7%, indicating a primary fit for smaller, service-oriented businesses. Answer based on 69 reviews Features and Usability ### What are the key features of Escala? Escala includes core CRM features like contact management, lead tracking, and sales pipeline management, plus differentiators such as workflow automation, landing pages, and WhatsApp and email campaigns. Reviewers also frequently mention sales funnels, lead assignment, reporting, and integrations that connect marketing activity with follow-up and customer communication. Answer based on 42 reviews Integrations ### Which third-party tools and platforms does Escala integrate with? Escala integrates with WhatsApp, Meta for Business, and Zapier. Reviewer mentions also confirm connections through Zapier to Shopify for syncing commerce data and triggering CRM events. These integrations center on messaging, sales workflows, and marketing automation, with WhatsApp standing out as the most frequently referenced external platform. Answer based on 17 reviews Getting Started and Support ### How easy is it to onboard and train a team on Escala? Escala is generally easy to onboard for sales teams and nontechnical users, with an intuitive interface supported by live online sessions, webinars, videos, and documentation. Reviewers say basics are learned quickly, while automations and broader feature adoption take more time. Some users also note training schedules can be inconvenient or run long. Answer based on 14 reviews Getting Started and Support ### What customer support options does Escala offer, and how do users rate the experience? Escala offers email/help desk, FAQ/forum, a knowledge base, phone support, and chat. Users generally describe support as fast, attentive, and helpful throughout implementation and ongoing use, with strong follow-up and clear guidance. Some mention occasional delays, platform issues requiring contact with support, and periods when service quality felt inconsistent. Answer based on 42 reviews Features and Usability ### Is Escala easy to use for new CRM teams? Escala works well for first-time CRM users who need a friendly, practical platform without a steep learning curve. Small business teams, marketers, and sales staff often find setup and daily use straightforward, especially with tutorials and support, though mobile speed, interface polish, and initial implementation still need improvement. Answer based on 20 reviews Features and Usability ### How easy is it to set up automations in Escala? Escala makes automation setup approachable for teams that want faster follow-up through WhatsApp, email, and lead management. Sales and marketing teams often connect apps and configure workflows without deep technical skills, helped by tutorials and support, though more advanced messaging options and WhatsApp bot features still feel limited. Answer based on 15 reviews ## Features AI summary Based on 14,838 CRM reviews Capterra data shows that buyers of CRM software rank the following features as their top priorities: - **Data Security** (**51%** of reviewers rated this feature as critical) - **Customer Database** (**52%**) - **Real-Time Data** (**56%**) Escala includes **Customer Database** and **Real-Time Data**, giving teams a central place to store customer records and access up-to-date information for faster sales and service decisions. However, it does not offer **Data Security**. Instead, it provides other important capabilities that reviewers also value, including **Contact Database** (**47%**), **Search/Filter** (**45%**), and **Contact Management** (**44%**), helping businesses organize contacts, find information quickly, and manage customer interactions more efficiently. Contact Database 4.9 (28) 14.29% of 28 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. Contact Management 4.7 (40) 37.50% of 40 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Sales Pipeline Management 4.5 (25) 36.00% of 25 reviewers that rated this feature as important or highly important Pipeline view and tracking lead status Lead Management 4.5 (24) 29.17% of 24 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process Reporting/Analytics 4.3 (18) 33.33% of 18 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Campaign Management 4.6 (17) 76.47% of 17 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Escala 104 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Calendar Management: Track and manage schedules and meetings via an integrated calendar - Calendar Sync: Synchronize with other calendars to view mutual availability and schedules - Calendar/Reminder System: Notifications/alerts for upcoming events or tasks - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Client Management: Manage contact details and communication with clients - Client Tracking: Track all company interactions with current clients - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Surveys: Tool to send questionnaires to customers to gauge feedback - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Customization: Create labels for products that contain required information such as colors, sizes, dates, etc. - Data Import/Export: Import and export data to and from software applications - Design Management: Collaborate on creating a product by sharing and adjusting designs through a shared portal - Document Storage: Store and organize documents in a centralized system - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Campaign Management: Plan, execute, and analyze email marketing campaigns - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Templates: Pre-made examples and templates for emails - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - For AEC Industry: Primarily serving architecture, engineering, and construction industry professionals - For Financial Institutions: Financial services institutions such as traditional banks, hedge funds, investment banks, and insurance agencies. - For Real Estate: For realtors, real estate investors, property managers, and other real estate professionals. - For Small Businesses: Designed for small businesses - Form Builder: Adds a customizable form to the landing page, usually for the purposes of lead generation - Forms Creation & Design: Create and design new forms from scratch using templates and design tools, or scan and convert existing forms into the system - Forms Management: Store, manage and track all forms in a centralized location - Interaction Tracking: Track interaction history by documenting conversations for contacts - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - Lead Distribution: Route and distribute your leads to third party buyers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Lead Scoring: Score a lead based on quality or likelihood to buy/convert based on predetermined criteria - List Management: Manage contacts across multiple mailing lists - Mailing List Scrubbing: Clean up and verify addresses prior to sending direct mailings - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Mass Texting: Send messages to multiple subscribers at the same time - Mobile App: Access the system via a mobile application - Mobile Optimization: Optimize content to ensure it is easily accessible for mobile users - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Opportunity Management: Track all opportunities for potential sales and convert them into recurring revenue - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Pipeline Management: Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. - Pipeline Reports: Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals. - Real Time Editing: Preview and make real-time changes in the web content - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Reporting: Active reporting of data and metrics - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Responsive Web Design: Web design that automatically adjusts to look good on different screen sizes - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Sales Activity Management: Define, track, and/or automate sales activities and sales processes - Sales Pipeline Management: Pipeline view and tracking lead status - Sales Reports: Reports specific to sales analysis for trends and strategies - Sales Trend Analysis: Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Segmentation: Group leads or contacts based on their specific characteristics - SEO Management: Optimize and manage the search engine optimization efforts for a website or digital content - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Promotion: Market event via social media tools - SSL Security: Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access - Subscriber Management: Add or remove subscribers from mailing lists - Subscription Management: Process of managing customer subscription lifecycle for a recurring service or a product - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Task Management: Create, manage and track all task activities and progression - Task Scheduling: Track and manage the scheduling of tasks - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Web Forms: Web form that allows users to enter data that is sent and processed for different reasons - Website Management: Built-in website builder or integration with third-party site - Website Publishing Options: Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain - Workflow Automation: Streamlining repetitive tasks and activities through automated and predefined workflows - Workflow Management: Create, design and manage workflows for repetitive tasks - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.6 (69) 4.6 Based on 69 reviews ## Pricing Value for money 4.6 (67) Basic $21.00 Per User,Per Year Value for money 4.6 (67) 4.6 Based on 67 reviews ## Integrations [ Zapier](https://www.capterra.com/p/130182/Zapier/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (68) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (68) 4.9 Based on 68 reviews ## User reviews Overall rating 4.7 Based on 69 reviews Filter by rating 5(55) 4(12) 3(1) 2(0) 1(1) Mentioned topic Sorted by most recent Esteban V. Administración Health, Wellness and Fitness ### "Muy bien Escala " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 August 1, 2025 Ha sido muy buena y estoy muy contento con el servicio al cliente y las automatizaciones que podemos llevar , me gusta los filtros, las opciones de agregar productos , las tarjetas personalizadas. Pros Me ha gustado mucho el seguimiento a los clientes que podemos hacer , que tengan tutoriales para cuando uno tiene alguna duda , además de que las automatizaciones son muy sencillas de hacer y el servicio al cliente está siempre ahí para uno por medio de un chat. Me gusta mucho la opción de oportunidades y cómo podemos manejar las tarjetas a nuestro gusto. Cons Lo que menos me ha gustado es el inbox , no se pueden crear plantillas con parámetros para uno poder escribir lo que quiera al abrir una conversación y te limita a plantillas predeterminadas y a veces uno ocupa escribir un mensaje muy exacto como por ejemplo , “te adjunto la fotografía” etc etc , y se de otras plataformas que si lo hacen , por eso si recomiendo solucionar eso. Tampoco me gusta que no tengan un calendario para uno tener con clientes, donde ellos te puedan agendar una reunión de acuerdo a tu calendario y el sistema de llamadas es malo ya que se conecta a un teléfono y la llamada por inbox en realidad es como una llamada del teléfono que uno conecte. Y los contactos marketing se acaban muy rápido para campañas y son un tanto costosos poder elevarlos. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AV Andrea V. Analista de Marketing Wholesale ### "Primer CRM" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 5/10 July 7, 2025 Es nuestra primera vez implementado un CRM, la herramienta es fácil y amigable. Tiene funciones básicas pero siento que pueden mejorar Pros La integración que tiene con WhatsApp y sus automatizaciones sin embargo hay muchas cosas que podrían mejorar Cons Escribir desde una plantilla para contactar un cliente desde WhatsApp, eso complica el proceso ya que no se optimiza la herramienta Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Reasons for choosing Escala Precios, acompañamiento, cercanía, automatización guiada Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AR Andres R. Marketing Public Policy ### "Felices y motivados" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 1, 2025 Muy contentos, cosas por mejorar en temas de desarrollo pero entendemos que es por la novedad del uso de la API y las restricciones de Meta Pros Calidad y personal altamente capacitado, dispuesto a solucionar todas las inquietudes y en tiempo real Cons Funcionalidades de desarrollo con la API de Whatsapp, hay temas que generan reprocesos en las partes operativas Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Funcioanlidades e integraciones con terceros Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. NS Nataly S. Marketing Marketing and Advertising ### "Una Alianza Estratégica para el Crecimiento: Escala es Simplemente Insuperable" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 17, 2025 El soporte al cliente y el acompañamiento que ofrece el equipo de Escala es, sin duda, de clase mundial. Más que proveedores, se sienten como verdaderos socios estratégicos. Su constante disposición para ayudar, ofrecer capacitaciones y compartir las mejores prácticas demuestra un compromiso genuino con el éxito de sus usuarios. Para cualquier empresa o emprendedor en Latinoamérica que busque una solución robusta, escalable y enfocada en resultados, recomendamos Escala con los ojos cerrados. Es la herramienta definitiva para organizar tus procesos comerciales, nutrir a tus leads y, lo más importante, acelerar tus ventas de manera inteligente. Pros Lo que más nos impresiona de Escala es su plataforma todo-en-uno. La capacidad de gestionar contactos, crear landing pages de alta conversión, automatizar campañas de email marketing y dar seguimiento a todo el embudo de ventas desde un único lugar no tiene precio. Ha eliminado la necesidad de contratar y sincronizar múltiples herramientas, ahorrando a nuestros clientes tiempo, dinero y dolores de cabeza. La facilidad de uso es otro de sus grandes diferenciadores. La interfaz es amigable y está completamente en español, permitiendo que los equipos se capaciten rápidamente y comiencen a ver resultados en tiempo récord. El creador de páginas y correos de "arrastrar y soltar" es tan sencillo que cualquier persona puede diseñar piezas de marketing profesionales sin necesidad de conocimientos técnicos. Cons La principal desventaja es que, al ser un "generalista" excelente, sus herramientas individuales pueden no superar en profundidad a los "especialistas" de cada categoría. Para su público objetivo (emprendedores, pymes y equipos de marketing que buscan crecer de forma ágil en Latinoamérica), el valor de la integración y la facilidad de uso casi siempre supera la necesidad de esas funciones híper-específicas. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JR Jefferson R. Marketing Retail ### "Increible Experiencia" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 9, 2025 Increible experiencia, he podido integrar fácilmente las plataformas y automatizar mensajes en Whatsapp y Mailing para mejorar el tiempo de respuesta con mis clientes! Pros Simplificación de tareas y acompañamiento de parte del equipo en especial de mi Líder de Éxito en cada momento de las integraciones y de mis dudas Cons Podría mejorar un poco la interfaz (solo por cuestiones estéticas) para que sea más agradable de utilizar Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) [Kommo](https://www.capterra.com/p/120048/Kommo/) Reasons for choosing Escala Integración incluida de Email Marketing. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LP Lina P. Director Child Day Care Services ### "Escala es un gran aliado para el crecimiento y organización de tu negocio" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 22, 2025 Para nosotros Escala representa un salto importante en la evolución tecnológica y estratégica de nuestra empresa. Buscábamos un software que nos brindara tres aspectos indispensables: un CRM, una plataforma para diseñar campañas y un centro de atención a clientes. En este primer año no solo obtuvimos estos tres requisitos para que valiera la pena a nuestra adquisición, ahora también estamos trabajando en la implementación de los agentes IA que nos ayudarán a propulsar nuestra área de comercialización. Sin embargo el valor agregado de Escala, que nos ha mantenido leales sin duda es la atención al cliente, nos dan muy buen seguimiento desde la implantación inicial hasta la asesoría técnica. Tienen un gran sistema de gestión de citas y resolución de solicitudes. La herramienta se puede configurar y conectar con varios otros softwares, lo cual también nos ha venido muy bien. Nos falta tiempo para sacarle provecho a todo m, pero ahí vamos poco a poco. Pros Excelente atención al cliente, diseño y user experience, tiene todo en uno y todas las herramientas son buenas y suficientes, la herramienta tiene fallas pero las mejoras son muchas más y está en constante evolución. Cons El precio no es tan accesible para empresas pequeñas. Es para Pymes medianas en adelante. Un poco lenta la app en el celular pero está muy completa. Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reasons for choosing Escala Por precio, configuración, lo que incluye, atención, implementación, no se pueden ni comparar porque es para nichos diferentes . Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JG Javier G. CMO Computer Software ### "Escala nuestro Partner ideal." 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 16, 2025 Escala nuestro Partner ideal. La verdad es que estos dos años y medios trabajando con Escala han sido una excelente experiencia, se ha convertido en nuestra guía para la atención y seguimiento de clientes. Cada una de las herramientas que tiene el software son escenciales en el día a día y cada embudo o cada reporte permiten tener una mirada general de los leads y también particular de cada cliente que contrata o nos compra nuestro producto. Además brindan un excelente servicio y una mejora post venta. El servicio tecnico y comercial es de gran nivel. Muy cercano y muy resolutivo. Pros Excelentes Herramientas Reportes Precisos Embudos claros Automatizaciones muy prácticas Cons A veces puede que nuevas herramientas sean algo más dificil de comprender. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. NF Nahuel F. Jefe ventas y procesos Real Estate ### "Excelente CRM" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 14, 2025 Adquirimos Escala hace 1 mes y venimos super bien, la implementacion rapida, el soporte de rapida respuesta, nuestro gerente de exito ocupado de que todo funcione bien. Escala nos ayudo a automatizar procesos manuales de registro y seguimiento. Ademas de realizar campañas de Whatsapp masivos la cual tuvimos una excelente repercucion Pros Automatizacion, Mensajes masivos de Whatsapp y email, soporte rapido, generente de exito enfocado en que te vaya bien, una herramienta muy buena. Cons No tengo en particular nada que no me guste hasta el momento, si mejoraria algo seria solamente el deshboards Switched from [monday.com AI Work Platform](https://www.capterra.com/p/147657/monday-com/) Complejo en temas de soporte y poca informacion en español para adaptarlo a nuestras necesidades Alternatives considered [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reasons for choosing Escala Lo encontramos a traves de sus referencia que era facil de implementar, soporte en latinoamerica y buen precio Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DB david B. Igeniero de procesos Primary/Secondary Education ### "Escala, un CRM que te acompaña para lograr mejor orden y eficacia." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 13, 2025 Escala es una muy buena plataforma de CRM, me ha ayudado a poder organizar y automatizar muchos procesos, que pueden ser engorrosos de hacer de forma manual. Estoy esperando con ansias la ultima actualización que promete poder tener aun mas orden y control. El servicios al cliente es increíble, chat de soporte, acompañamiento con reuniones semanales y siempre todos con disposición y muy buena actitud para ayudar y solucionar dudas o situaciones especificas. Aunque al principio puede parecer mucha información y un poco abrumador, con el uso se entiende de manera sencilla toda la lógica que manejan en cada una de las secciones. Muy contento con la adquisición. Pros El servicio al cliente y los acompañamientos, me parecen increíbles porque están muy dispuestos, en muchos horarios y todos hablan de la manera mas sencilla posible para uno poder entender. Cons Todavía tienen algunas oportunidades de mejora en los flujos automatizados y también en la parte de vista previa de las landing pages, formularios y plantillas de correos. Alternatives considered [Kommo](https://www.capterra.com/p/120048/Kommo/) Reasons for choosing Escala Nos pareció mas robusto, con mayor capacidad y lo que nos convenció fue la atención del servicio al cliente que nos ofrecieron. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JD Jose de Jesus I. Gerente de IT Textiles ### "Experiencia" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 6, 2025 adquirimos escala como primer paso para controlar los WhatsApp con los clientes actuales, y administrar los Leeds Pros la administracion de contactos, administracion de los WhatsApp de los capturistas en la empresa Cons no cuenta con un cuestionario para registrar la visita de los promotores con los clientes Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/275431/Escala/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Salesforce Sales Cloud vs Escala](https://www.capterra.com/compare/61368-275431/Salesforce-vs-Escala) [HubSpot CRM vs Escala](https://www.capterra.com/compare/152373-275431/HubSpot-CRM-vs-Escala)