# Escala Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Escala Software - reviews, pricing plans, popular comparisons to other CRM products and more. Source: https://www.capterra.com/p/275431/Escala/pricing --- # Escala Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Escala ## What is Escala? Grow your business sales with Escala's all-in-one CRM. Handles all your sales process and relationship client management in one place. Additionally, create effective Landing Pages in minutes, get traffic from social with ads campaigns, send powerful email marketing messages, and automate sales and marketing actions with workflows for lead nurturing campaigns with Escala's CRM. Escala is the best CRM for your business. Get more information now! ## What is Escala used for? [CRM](https://www.capterra.com/customer-relationship-management-software/)[Email Marketing](https://www.capterra.com/email-marketing-software/)[Landing Page](https://www.capterra.com/landing-page-software/) Overall rating Based on 69 user reviews Reviews sentiment Positive 97% Neutral 1% Negative 1% Starting price $21 Per User, Per Year Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Escala?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://escala.com&name=Escala) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Escala 4.7 (69) VS. [4.5 (4,451)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Starting Price $21 Per User, Per Year Starting Price $20 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (69) Ease Of Use 4.4 (4,352) Value For Money 4.6 (67) Value For Money 4.3 (3,488) Customer Service 4.9 (68) Customer Service 4.4 (3,496) ## Escala alternatives [4.4 (18,766)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting price $25.00 Per User, Per Month [4.3 (6,964)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting price $14.00 Per User, Per Month [4.7 (722)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) Starting price $7.00 Per User, Per Month Highest Rated [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month [View all alternatives](https://www.capterra.com/p/275431/Escala/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Contact Management 4.7 (40) 37.50% of 40 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Contact Database 4.9 (28) 14.29% of 28 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. Sales Pipeline Management 4.5 (25) 36.00% of 25 reviewers that rated this feature as important or highly important Pipeline view and tracking lead status Lead Management 4.5 (24) 29.17% of 24 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process Reporting/Analytics 4.3 (18) 33.33% of 18 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Campaign Management 4.6 (17) 76.47% of 17 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Escala 101 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Track and manage schedules and meetings via an integrated calendar Synchronize with other calendars to view mutual availability and schedules Notifications/alerts for upcoming events or tasks Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Set campaign schedules by selecting start, pause, and end dates Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Track the amount of clicks on individual products to measure campaign results Manage contact details and communication with clients Track all company interactions with current clients Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system A collection of customer information such as contact details, demographics, previous interactions, etc. Visualize and analyze customer experience across all touchpoints and channels Process of dividing customers into groups based on common characteristics Tool to send questionnaires to customers to gauge feedback Add customized logos and colors to align with company branding Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Create labels for products that contain required information such as colors, sizes, dates, etc. Import and export data to and from software applications Collaborate on creating a product by sharing and adjusting designs through a shared portal Store and organize documents in a centralized system Assemble applications and processes by dragging over and arranging pre-built components Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Plan, execute, and analyze email marketing campaigns Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Pre-made examples and templates for emails Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events Primarily serving architecture, engineering, and construction industry professionals Financial services institutions such as traditional banks, hedge funds, investment banks, and insurance agencies. For realtors, real estate investors, property managers, and other real estate professionals. Designed for small businesses Adds a customizable form to the landing page, usually for the purposes of lead generation Create and design new forms from scratch using templates and design tools, or scan and convert existing forms into the system Store, manage and track all forms in a centralized location Track interaction history by documenting conversations for contacts Create landing pages or online forms designed to capture new leads and prospects Automatically identify and save contact information of potential customers Route and distribute your leads to third party buyers Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Engage with a lead throughout the sales process by actively providing information Score a lead on their quality or likelihood to buy based on certain behaviors Score a lead based on quality or likelihood to buy/convert based on predetermined criteria Manage contacts across multiple mailing lists Clean up and verify addresses prior to sending direct mailings Automate workflows and trigger campaigns based on customer actions Send messages to multiple subscribers at the same time Access the system via a mobile application Optimize content to ensure it is easily accessible for mobile users Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Track all opportunities for potential sales and convert them into recurring revenue A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. Streamlining repetitive tasks and activities through automated and predefined workflows Preview and make real-time changes in the web content Analyze and gain insights into data in real-time Receive data and information in real time Active reporting of data and metrics Timed notification for any upcoming task, deadline, appointment, or activity Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Web design that automatically adjusts to look good on different screen sizes Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Define, track, and/or automate sales activities and sales processes Pipeline view and tracking lead status Reports specific to sales analysis for trends and strategies Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. Search and filter data across systems to locate required information by entering keywords or certain criteria Group leads or contacts based on their specific characteristics Optimize and manage the search engine optimization efforts for a website or digital content Manage campaigns and track engagement for marketing efforts across social media channels Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Market event via social media tools Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access Add or remove subscribers from mailing lists Process of managing customer subscription lifecycle for a recurring service or a product Gauge satisfaction and receive information for improvement and success Create, manage and track all task activities and progression Track and manage the scheduling of tasks Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Web form that allows users to enter data that is sent and processed for different reasons Built-in website builder or integration with third-party site Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain Create, design and manage workflows for repetitive tasks What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 4.6 (69) 4.6 Based on 69 reviews ## Pricing Value for money 4.6 (67) Basic $21.00 Per User,Per Year Value for money 4.6 (67) 4.6 Based on 67 reviews ## Integrations [ Zapier](https://www.capterra.com/p/130182/Zapier/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (68) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (68) 4.9 Based on 68 reviews ## User reviews Overall rating 4.7 Based on 69 reviews Filter by rating 5(55) 4(12) 3(1) 2(0) 1(1) Mentioned topic Sorted by most recent Esteban V. Administración Health, Wellness and Fitness ### "Muy bien Escala " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 August 1, 2025 Ha sido muy buena y estoy muy contento con el servicio al cliente y las automatizaciones que podemos llevar , me gusta los filtros, las opciones de agregar productos , las tarjetas personalizadas. Pros Me ha gustado mucho el seguimiento a los clientes que podemos hacer , que tengan tutoriales para cuando uno tiene alguna duda , además de que las automatizaciones son muy sencillas de hacer y el servicio al cliente está siempre ahí para uno por medio de un chat. Me gusta mucho la opción de oportunidades y cómo podemos manejar las tarjetas a nuestro gusto. Cons Lo que menos me ha gustado es el inbox , no se pueden crear plantillas con parámetros para uno poder escribir lo que quiera al abrir una conversación y te limita a plantillas predeterminadas y a veces uno ocupa escribir un mensaje muy exacto como por ejemplo , “te adjunto la fotografía” etc etc , y se de otras plataformas que si lo hacen , por eso si recomiendo solucionar eso. Tampoco me gusta que no tengan un calendario para uno tener con clientes, donde ellos te puedan agendar una reunión de acuerdo a tu calendario y el sistema de llamadas es malo ya que se conecta a un teléfono y la llamada por inbox en realidad es como una llamada del teléfono que uno conecte. Y los contactos marketing se acaban muy rápido para campañas y son un tanto costosos poder elevarlos. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AV Andrea V. Analista de Marketing Wholesale ### "Primer CRM" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 5/10 July 7, 2025 Es nuestra primera vez implementado un CRM, la herramienta es fácil y amigable. Tiene funciones básicas pero siento que pueden mejorar Pros La integración que tiene con WhatsApp y sus automatizaciones sin embargo hay muchas cosas que podrían mejorar Cons Escribir desde una plantilla para contactar un cliente desde WhatsApp, eso complica el proceso ya que no se optimiza la herramienta Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Reasons for choosing Escala Precios, acompañamiento, cercanía, automatización guiada Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AR Andres R. Marketing Public Policy ### "Felices y motivados" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 1, 2025 Muy contentos, cosas por mejorar en temas de desarrollo pero entendemos que es por la novedad del uso de la API y las restricciones de Meta Pros Calidad y personal altamente capacitado, dispuesto a solucionar todas las inquietudes y en tiempo real Cons Funcionalidades de desarrollo con la API de Whatsapp, hay temas que generan reprocesos en las partes operativas Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Funcioanlidades e integraciones con terceros Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. NS Nataly s. Marketing Marketing and Advertising ### "Una Alianza Estratégica para el Crecimiento: Escala es Simplemente Insuperable" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 17, 2025 El soporte al cliente y el acompañamiento que ofrece el equipo de Escala es, sin duda, de clase mundial. Más que proveedores, se sienten como verdaderos socios estratégicos. Su constante disposición para ayudar, ofrecer capacitaciones y compartir las mejores prácticas demuestra un compromiso genuino con el éxito de sus usuarios. Para cualquier empresa o emprendedor en Latinoamérica que busque una solución robusta, escalable y enfocada en resultados, recomendamos Escala con los ojos cerrados. Es la herramienta definitiva para organizar tus procesos comerciales, nutrir a tus leads y, lo más importante, acelerar tus ventas de manera inteligente. Pros Lo que más nos impresiona de Escala es su plataforma todo-en-uno. La capacidad de gestionar contactos, crear landing pages de alta conversión, automatizar campañas de email marketing y dar seguimiento a todo el embudo de ventas desde un único lugar no tiene precio. Ha eliminado la necesidad de contratar y sincronizar múltiples herramientas, ahorrando a nuestros clientes tiempo, dinero y dolores de cabeza. La facilidad de uso es otro de sus grandes diferenciadores. La interfaz es amigable y está completamente en español, permitiendo que los equipos se capaciten rápidamente y comiencen a ver resultados en tiempo récord. El creador de páginas y correos de "arrastrar y soltar" es tan sencillo que cualquier persona puede diseñar piezas de marketing profesionales sin necesidad de conocimientos técnicos. Cons La principal desventaja es que, al ser un "generalista" excelente, sus herramientas individuales pueden no superar en profundidad a los "especialistas" de cada categoría. Para su público objetivo (emprendedores, pymes y equipos de marketing que buscan crecer de forma ágil en Latinoamérica), el valor de la integración y la facilidad de uso casi siempre supera la necesidad de esas funciones híper-específicas. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JR Jefferson R. Marketing Retail ### "Increible Experiencia" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 9, 2025 Increible experiencia, he podido integrar fácilmente las plataformas y automatizar mensajes en Whatsapp y Mailing para mejorar el tiempo de respuesta con mis clientes! Pros Simplificación de tareas y acompañamiento de parte del equipo en especial de mi Líder de Éxito en cada momento de las integraciones y de mis dudas Cons Podría mejorar un poco la interfaz (solo por cuestiones estéticas) para que sea más agradable de utilizar Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) [Kommo](https://www.capterra.com/p/120048/amoCRM/) Reasons for choosing Escala Integración incluida de Email Marketing. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LP Lina P. Director Child Day Care Services ### "Escala es un gran aliado para el crecimiento y organización de tu negocio" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 22, 2025 Para nosotros Escala representa un salto importante en la evolución tecnológica y estratégica de nuestra empresa. Buscábamos un software que nos brindara tres aspectos indispensables: un CRM, una plataforma para diseñar campañas y un centro de atención a clientes. En este primer año no solo obtuvimos estos tres requisitos para que valiera la pena a nuestra adquisición, ahora también estamos trabajando en la implementación de los agentes IA que nos ayudarán a propulsar nuestra área de comercialización. Sin embargo el valor agregado de Escala, que nos ha mantenido leales sin duda es la atención al cliente, nos dan muy buen seguimiento desde la implantación inicial hasta la asesoría técnica. Tienen un gran sistema de gestión de citas y resolución de solicitudes. La herramienta se puede configurar y conectar con varios otros softwares, lo cual también nos ha venido muy bien. Nos falta tiempo para sacarle provecho a todo m, pero ahí vamos poco a poco. Pros Excelente atención al cliente, diseño y user experience, tiene todo en uno y todas las herramientas son buenas y suficientes, la herramienta tiene fallas pero las mejoras son muchas más y está en constante evolución. Cons El precio no es tan accesible para empresas pequeñas. Es para Pymes medianas en adelante. Un poco lenta la app en el celular pero está muy completa. Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reasons for choosing Escala Por precio, configuración, lo que incluye, atención, implementación, no se pueden ni comparar porque es para nichos diferentes . Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JG Javier G. CMO Computer Software ### "Escala nuestro Partner ideal." 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 16, 2025 Escala nuestro Partner ideal. La verdad es que estos dos años y medios trabajando con Escala han sido una excelente experiencia, se ha convertido en nuestra guía para la atención y seguimiento de clientes. Cada una de las herramientas que tiene el software son escenciales en el día a día y cada embudo o cada reporte permiten tener una mirada general de los leads y también particular de cada cliente que contrata o nos compra nuestro producto. Además brindan un excelente servicio y una mejora post venta. El servicio tecnico y comercial es de gran nivel. Muy cercano y muy resolutivo. Pros Excelentes Herramientas Reportes Precisos Embudos claros Automatizaciones muy prácticas Cons A veces puede que nuevas herramientas sean algo más dificil de comprender. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. NF Nahuel F. Jefe ventas y procesos Real Estate ### "Excelente CRM" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 14, 2025 Adquirimos Escala hace 1 mes y venimos super bien, la implementacion rapida, el soporte de rapida respuesta, nuestro gerente de exito ocupado de que todo funcione bien. Escala nos ayudo a automatizar procesos manuales de registro y seguimiento. Ademas de realizar campañas de Whatsapp masivos la cual tuvimos una excelente repercucion Pros Automatizacion, Mensajes masivos de Whatsapp y email, soporte rapido, generente de exito enfocado en que te vaya bien, una herramienta muy buena. Cons No tengo en particular nada que no me guste hasta el momento, si mejoraria algo seria solamente el deshboards Switched from [monday.com](https://www.capterra.com/p/147657/monday-com/) Complejo en temas de soporte y poca informacion en español para adaptarlo a nuestras necesidades Alternatives considered [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reasons for choosing Escala Lo encontramos a traves de sus referencia que era facil de implementar, soporte en latinoamerica y buen precio Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DB david b. Igeniero de procesos Primary/Secondary Education ### "Escala, un CRM que te acompaña para lograr mejor orden y eficacia." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 13, 2025 Escala es una muy buena plataforma de CRM, me ha ayudado a poder organizar y automatizar muchos procesos, que pueden ser engorrosos de hacer de forma manual. Estoy esperando con ansias la ultima actualización que promete poder tener aun mas orden y control. El servicios al cliente es increíble, chat de soporte, acompañamiento con reuniones semanales y siempre todos con disposición y muy buena actitud para ayudar y solucionar dudas o situaciones especificas. Aunque al principio puede parecer mucha información y un poco abrumador, con el uso se entiende de manera sencilla toda la lógica que manejan en cada una de las secciones. Muy contento con la adquisición. Pros El servicio al cliente y los acompañamientos, me parecen increíbles porque están muy dispuestos, en muchos horarios y todos hablan de la manera mas sencilla posible para uno poder entender. Cons Todavía tienen algunas oportunidades de mejora en los flujos automatizados y también en la parte de vista previa de las landing pages, formularios y plantillas de correos. Alternatives considered [Kommo](https://www.capterra.com/p/120048/amoCRM/) Reasons for choosing Escala Nos pareció mas robusto, con mayor capacidad y lo que nos convenció fue la atención del servicio al cliente que nos ofrecieron. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JD Jose de Jesus I. Gerente de IT Textiles ### "Experiencia" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 6, 2025 adquirimos escala como primer paso para controlar los WhatsApp con los clientes actuales, y administrar los Leeds Pros la administracion de contactos, administracion de los WhatsApp de los capturistas en la empresa Cons no cuenta con un cuestionario para registrar la visita de los promotores con los clientes Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/275431/Escala/reviews/) Popular comparisons [HubSpot CRM vs Escala](https://www.capterra.com/compare/152373-275431/HubSpot-CRM-vs-Escala) [Salesforce Sales Cloud vs Escala](https://www.capterra.com/compare/61368-275431/Salesforce-vs-Escala)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. 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